白酒市场报告：趋势、预测及竞争分析（至2031年）

由于家庭和商用市场都蕴藏着巨大的机会，全球白葡萄酒市场前景看好。预计2025年至2031年，全球白酒市场将以4.0%的复合年增长率成长。推动该市场成长的关键因素包括全球消费者对葡萄酒的偏好日益增强、对优质白葡萄酒的需求不断增长以及葡萄酒基饮品的日益普及。

• 根据 Lucintel 的预测，在预测期内，甜白酒有望成为所有葡萄酒类型中成长率最高的。
• 在各种应用类别中，商用预计将呈现更高的成长率。
• 从区域来看，预计亚太地区在预测期内将达到最高的成长率。

白葡萄酒市场的新趋势

白葡萄酒产业正经历重大变革，其驱动力包括消费者行为的改变、对健康和永续性日益增长的关注，以及生产和分销链各环节的创新。这些新趋势正在重塑市场结构，迫使生产者改进产品和行销策略，以满足更多元化、知识渊博且具有健康意识的消费者群体的需求。这项变革也是全球饮酒习惯和生活方式转变的一部分。

• 低醇和无醇白葡萄酒：低醇和无酒精浓度白葡萄酒的需求日益增长，这是新兴的一大趋势。推动这一趋势的因素包括人们健康意识的增强、适度饮酒以及「清醒生活探索」的趋势。这些因素促使酿酒商采用先进的脱醇技术，并选择特定的葡萄品种和酿造方法，以开发风味浓郁、易于饮用的低醇或无醇白葡萄酒。这正在将市场拓展到新的消费群和消费场景。
• 有机、生物动力和永续葡萄酒的兴起：葡萄酒产业正经历着一股强劲的向有机、永续和永续白酒转型的趋势。环境责任、化学残留和符合道德规范的生产方式是当今消费者最关心的问题。因此，消费者对获得认证的绿色葡萄酒的需求不断增长，生产商也在葡萄园管理和酒庄运营中寻求更永续的做法。这一趋势不仅符合消费者的价值观，也有助于维护葡萄园的长期健康和生物多样性，从而打造更永续的葡萄酒产业。
• 优质化与小众品种探索：白葡萄酒产业呈现出明显的优质化趋势，消费者愿意为高品质、独特且匠心独具的产品支付更高的价格。同时，人们对探索小众白葡萄酒葡萄品种以及夏多内和长相思等常见品种之外的鲜为人知的品种的需求也日益增长。这促使酿酒商丰富产品系列，专注于单一葡萄园葡萄酒，尤其是风土特色鲜明的葡萄酒，并復兴一些古老且被遗忘的葡萄品种。这迎合了更成熟且勇于尝试的消费者群体，他们追求独特的味觉体验和对葡萄酒真实性的追求。
• 电子商务和直销模式的兴起：电子商务网站和直销（D2C）销售管道的扩张是白葡萄酒行业的颠覆性趋势。线上销售绕过了传统零售管道，为消费者提供更大的便利、更丰富的选择以及直接接触酒庄的机会。这为小型生产商带来了更大的市场曝光度、一对一行销的可能性以及订阅模式。消费者越来越重视直接购买酒庄葡萄酒，与品牌之间的连结也日益紧密，他们的购买习惯和传统分销网络正在发生巨大变化。
• 风土与真实性：消费者对「风土」的概念越来越感兴趣－土壤、气候和地形共同塑造了葡萄酒的特性。这一趋势促使人们更加关注白葡萄酒的真实性和产地，从而加深了对地域特色和传统酿酒风格的欣赏。生产商强调自家葡萄园的独特品质，并在行销中专注于讲述故事，以此与那些寻求真实、人工酿造产品和地理感的消费者建立联繫，在竞争激烈的市场中脱颖而出。

这些新兴趋势正透过关注多元化、永续性和消费者主导地位，重塑白葡萄酒产业的根基。低酒精和无酒精饮品、环境友善生产、优质化、数位化零售以及对风土真实表达的重视，正在为生产者和消费者创造一个更具活力、更负责任、更令人兴奋的平台，从而促进创新，并扩大白葡萄酒在全球范围内的吸引力。

白葡萄酒市场近期趋势

白葡萄酒产业近期取得了一系列里程碑式的成就，展现了其对不断变化的消费者偏好、技术进步以及永续性的可持续发展意识的积极响应。这些并非渐进式的改进，而是在生产、包装和分销方面实现了重大创新。从消费者对更健康饮品的需求不断增长，到新品种的发现，再到线上销售管道的拓展，这些都从根本上改变了全球白葡萄酒的生产、推广和消费方式。

• 干白葡萄酒产量和需求不断增长：如今最显着的趋势是干白葡萄酒日益受到欢迎，产量也随之增加。消费者越来越倾向选择口感较清爽、甜度更低的葡萄酒。这主要是由于消费者口味的变化，以及他们对能够搭配更多种类食物的葡萄酒的偏好。反过来，这促使葡萄园的种植和酿酒工艺向干型风格转变，并使得来自其他产区的各种干白葡萄酒品种得以广泛供应，甚至在传统上由甜葡萄酒主导的市场中也是如此。
• 永续包装创新：白酒的永续包装正在发生显着创新，逐渐摆脱传统的玻璃瓶包装。轻量玻璃瓶、衬袋纸盒、铝罐，甚至纸瓶的日益普及都是新的趋势。这主要源自于人们对碳足迹和废弃物等环境问题的关注。这些创新降低了运输成本和环境影响，为消费者提供了更环保、更便利的解决方案，尤其适合日常饮用和户外使用，同时也符合更广泛的永续性倡议。
• 本土白葡萄品种的兴起：近年来，人们重新关注并大力发展本土白葡萄品种，这已成为一种趋势。酿酒师不再局限于夏多内和长相思等世界知名品种，而是开始种植和销售能反映其独特风土的特色本土品种。这不仅提升了葡萄园的生物多样性，也促进了全球白葡萄酒市场的丰富性和多样性。这不仅为消费者带来了全新的味觉体验，也加深了特定葡萄酒产区的个性，并提升了葡萄酒的真实性和独特性。
• 葡萄酒旅游和体验式行销蓬勃发展：白葡萄酒市场正日益将葡萄酒旅游和体验式行销视为关键的成长策略。酒庄纷纷投资兴建游客中心、品酒室和葡萄园参观项目，旨在为消费者提供引人入胜的体验。这不仅加深了消费者与品牌的互动，增强了品牌忠诚度，也让消费者了解了葡萄酒酿造过程和风土知识。品酒正逐渐提升为一种文化体验，有助于塑造品牌形象，并促进直接面向消费者的销售，尤其对小型手工葡萄酒生产商而言更是如此。
• 数据驱动的酿酒与消费者洞察：最新的发展趋势是数据分析和人工智慧在酿酒和市场研究中的日益普及。数据正被用于提高生产效率、提升葡萄酒品质并改善行销策略，从优化葡萄园管理（例如，精准灌溉）到预测消费者趋势和优化行销宣传活动，无所不包。这使得生产商能够更快地应对市场变化，优化资源配置，并使产品适应不断变化的消费者偏好。

这些近期趋势共同推动白葡萄酒产业的转型，促进多元化发展、提升永续性并增强消费者回应。向干型葡萄酒、环保包装、本土葡萄品种、体验式行销和数据驱动策略的转变，正在推动重大创新，并重塑白葡萄酒的生产、销售和消费方式。这有助于白葡萄酒在全球饮品市场保持其重要地位并实现持续成长。

目录

第一章执行摘要

第二章 市场概览

• 背景和分类
• 供应链

第三章：市场趋势与预测分析

• 产业驱动因素与挑战
• PESTLE分析
• 专利分析
• 法规环境

第四章 全球白葡萄酒市场（按类型划分）

• 概述
• 按类型分析吸引力
• 干白葡萄酒：趋势与预测（2019-2031）
• 半甜白酒：趋势与预测（2019-2031）
• 甜白酒：趋势与预测（2019-2031）

5. 全球白酒市场（依用途划分）

• 概述
• 透过分析吸引力
• 家用电器：趋势与预测（2019-2031）
• 商业：趋势与预测（2019-2031）
• 其他：趋势与预测（2019-2031 年）

第六章 区域分析

• 概述
• 全球白葡萄酒市场（按地区划分）

第七章 北美白葡萄酒市场

• 概述
• 北美白葡萄酒市场按类型划分
• 北美白葡萄酒市场按应用领域划分
• 美国白葡萄酒市场
• 墨西哥白葡萄酒市场
• 加拿大白葡萄酒市场

第八章：欧洲白葡萄酒市场

• 概述
• 欧洲白葡萄酒市场按类型划分
• 欧洲白葡萄酒市场（按用途划分）
• 德国白葡萄酒市场
• 法国白葡萄酒市场
• 西班牙白葡萄酒市场
• 义大利白葡萄酒市场
• 英国白葡萄酒市场

9. 亚太白葡萄酒市场

• 概述
• 亚太地区白酒市场（按类型划分）
• 亚太地区白酒市场按应用领域划分
• 日本白葡萄酒市场
• 印度白葡萄酒市场
• 中国白葡萄酒市场
• 南韩白葡萄酒市场
• 印尼白葡萄酒市场

第十章 世界其他地区（ROW）白酒市场

• 概述
• ROW 白葡萄酒市场按类型
• ROW白葡萄酒市场按应用
• 中东白葡萄酒市场
• 南美洲白葡萄酒市场
• 非洲白葡萄酒市场

第十一章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析
  • 竞争对手之间的竞争
  • 买方的议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 新进入者的威胁
• 市占率分析

第十二章：机会与策略分析

• 价值链分析
• 成长机会分析
  • 按类型分類的成长机会
  • 透过申请获得发展机会
• 全球白葡萄酒市场的新趋势
• 战略分析
  • 新产品开发
  • 认证和许可
  • 合併、收购、协议、合作关係和合资企业

第十三章 价值链主要企业的公司概况

• Competitive Analysis
• E&J Gallo Winey
• Constellation Brands
• Pernod-Ricard
• The Wine Group
• Treasury Wine Estates
• Diageo
• Accolade Wines
• Casella Family Brands
• Grupo Penaflor
• Caviro Distillerie

第十四章附录

• 图表清单
• 表格列表
• 调查方法
• 免责声明
• 版权
• 简称和技术单位

The future of the global white wine market looks promising with opportunities in the household and commercial markets. The global white wine market is expected to grow with a CAGR of 4.0% from 2025 to 2031. The major drivers for this market are the increasing preference for wine globally, the rising demand for premium white wine, and the growing popularity of wine-based beverages.

• Lucintel forecasts that, within the type category, sweet white wine is expected to witness the highest growth over the forecast period.
• Within the application category, commercial is expected to witness higher growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the White Wine Market

The white wine industry is facing profound changes, stimulated by changing consumer behaviors, an increased focus on health and sustainability, and innovation throughout the production and distribution chain. These new trends are redefining market patterns, forcing producers to evolve their products and marketing tactics to meet a more diverse, educated, and health-focused consuming population. The change is part of a greater shift in drinking and lifestyle behavior worldwide.

• Low and No Alcohol White Wines: One of the top emerging trends is the growing demand for low ABV and totally alcohol-free white wines. The trend is fueled by increasing health awareness, moderation, and lifestyle factors like "sober curious" movements. The effect is an upsurge in product innovation, with the use of sophisticated de-alcoholization methods by winemakers or the choice of certain grape varietals and winemaking styles to create tasty, palatable white wines with less or no alcohol. This opens up the market to new consumers and consumption occasions.
• Expansion of Organic, Biodynamic, and Sustainable Wines: The industry is seeing a strong move towards white wines made with organic, biodynamic, and sustainable growing and winemaking methods. Environmental responsibility, residues of chemicals, and ethical production are the major concerns for consumers today. The result is an increased demand for certified green wines, prompting producers to be more sustainable in vineyard management and winery activities. This trend is not only consistent with consumer values, but it also promotes long-term vineyard health and biodiversity, ensuring a more sustainable wine business.
• Premiumization and Niche Varietals Exploration: There is a clear premiumization trend in the white wine sector, with consumers prepared to pay a premium for better-quality, distinctive, and artisanal products. At the same time, there is increasing demand for delving into niche or lesser-known white grape varieties beyond the more typical Chardonnay or Sauvignon Blanc. The effect is a product portfolio diversification, with winemakers concentrating on single-vineyard wines, particularly terroir-driven wines, and reviving old forgotten grape varieties. This addresses a more sophisticated and adventurous consumer base looking for distinctive taste experiences and authenticity.
• Expansion of E-commerce and Direct-to-Consumer Sales: Expansion of e-commerce websites and direct-to-consumer (D2C) sales channels is a revolutionary trend in the white wine space. Online sales provide consumers with greater convenience, expanded selection, and direct winery access, eschewing conventional retail. The effects are enhanced market exposure for small producers, one-on-one marketing possibilities, and subscription models. This makes consumers aware of wines from the source, and it makes them closer to brands, as well as changing consumer purchasing habits and traditional distribution networks dramatically.
• Focus on Terroir and Authenticity: Consumers are more interested in the idea of "terroir," knowing that the combined factor of soil, climate, and topography shapes the character of a wine. This trend focuses on the authenticity and origin of white wines. The effect is that there is a deeper appreciation for regional particularities and artisanal winemaking styles. Producers are focusing on the distinctive qualities that result from their particular vineyards, relying on narrative in their marketing to engage with consumers who are looking for authentic, human-made products with an aura of place, distinguishing themselves in an oversaturated market.

These new trends are indeed transforming the white wine industry at its core by leaning it more towards diversity, sustainability, and consumerism. The emphasis on low/no alcohol drinks, green production, premiumization, digital retail, and true expressions of terroir is building a more vibrant, responsible, and thrilling platform for producers and consumers alike, spurring innovation and broadening the white wine category's appeal worldwide.

Recent Developments in the White Wine Market

The white wine industry has witnessed a number of landmark recent events, indicating an energetic reaction to changing consumer patterns, advances in technology, and an increasing emphasis on sustainability. These events are not merely incremental improvements but are major innovations in production, packaging, and distribution. From the growing need for healthier alternatives to the discovery of new varietals and the use of online sales channels, these are fundamentally transforming the way white wine is manufactured, promoted, and consumed worldwide.

• Stepping Up Production and Demand for Dry White Wines: The most notable current trend is the increasing popularity and production of dry white wines. People are increasingly turning towards less sweet and more crisp, fresh styles. This is motivated by changing palates and a preference for wines that can be matched with a wider variety of foods. The effect is a realignment of vineyard plantings and winemaking practices toward drier styles, resulting in the broader availability of diverse dry white varietals from other regions, shifting away from traditionally sweeter taste profiles in some markets.
• Sustainable Packaging Innovation: White wine has experienced significant innovation in sustainable packaging away from conventional glass bottles. Trends involve the greater adoption of lighter glass bottles, bag-in-box, aluminum cans, and even paper-based bottles. This is fueled by environmental concerns over carbon footprint and waste. The effect is lower transport costs and environmental impact, providing the consumer with more environmentally friendly and convenient solutions, especially for casual consumption and outdoor use, in line with wider sustainability initiatives.
• Growth of Local and Indigenous White Grape Varietals: One recent trend is a renewed emphasis and growth of local and indigenous white grape varietals. Winemakers are going beyond well-known globally known grapes such as Chardonnay and Sauvignon Blanc to plant and market distinctive local grapes that reflect singular terroirs. The result is more biodiversity in vineyards and a more luscious, varied global white wine market. This gives consumers new taste experiences and deepens the character of certain wine-producing regions, driving authenticity and distinction.
• Growth in Wine Tourism and Experiential Marketing: The market for white wine is increasingly using wine tourism and experiential marketing as primary growth strategies. Wineries are making investments in visitor centers, tasting rooms, and vineyard tours, providing engaging experiences to consumers. The effect is enhanced consumer and brand interaction, building loyalty, and informing them about winemaking and terroir. The result is the transformation of wine drinking into a cultural experience, building brand image and generating direct-to-consumer sales, especially among small and artisanal producers.
• Data-Driven Winemaking and Consumer Insights: The latest advances include the increasing use of data analytics and artificial intelligence in winemaking and market research. From optimizing vineyard management (e.g., targeted irrigation) to forecasting consumer trends and tailoring marketing campaigns, data comes into play. The effect is increased productivity, better wine, and more focused marketing campaigns. Producers can make faster responses to market changes, minimize resource misallocation, and tailor their products better to changing consumer tastes.

These recent trends are all coming together to transform the white wine industry by making it more diverse, sustainable, and attuned to consumers' needs. The movement toward drier styles, eco-friendly packaging, regional varieties, experience marketing, and data-driven strategies is fueling mass innovation and reshaping the way white wines are produced, marketed, and consumed, as it ensures their relevance and continued growth in the global beverage environment.

Strategic Growth Opportunities in the White Wine Market

The white wine industry offers many strategic expansion opportunities in a range of key applications as a result of changing consumer lifestyles, dietary trends, and increased appreciation for multifaceted wine styles. In order to take advantage of these, players in the industry need to recognize particular consumer requirements in various consumption situations and adjust their product portfolios, marketing, and distribution strategies accordingly. These opportunities range from mealtime pairings on a daily basis to celebratory occasions and specialist health-oriented segments, affirming the versatility of white wine.

• Meal Pairing and Everyday Consumption: The largest strategic growth opportunity resides in promoting white wine for everyday consumption and meal pairing. As consumers turn to lighter, refreshing alternatives for everyday eating, white wines, especially dry and crisp varieties such as Sauvignon Blanc or Pinot Grigio, are perfectly suited. Opportunities lie in promoting white wine as an affordable, go-to drink for weeknight meals, highlighting food-friendliness to a range of cuisines, and providing convenient package forms such as smaller containers or cans to facilitate impromptu drinking.
• Social Parties and Celebrations: There is significant growth potential in white wine, particularly sparkling types, in social occasions, parties, and celebrations. White wines with a lively acidity or effervescence are the favored ones for toasts and lighter celebrations. Some of the tactics are encouraging sparkling white wines (e.g., Prosecco, Cava) for special occasions, presenting larger format bottles as sharing wines, and developing special marketing campaigns where the white wine is associated with moments of celebration and shared experience, unlike heavier red wines.
• Health and Wellness-Conscious Consumers: A developing strategic opportunity addresses the health and wellness-focused consumer market. Included are consumers wanting lower alcohol beverages, organic or biodynamic wine, and wines that have explicit ingredient declarations. Opportunities include creating and selling naturally lower-alcohol white wines, alcohol-free wines, or those made with minimal intervention and without added sulfites. Emphasizing health advantages, including fewer calories, will appeal to consumers seeking mindful eating and nutrition.
• Food Service and Hospitality Sector: The food service and hospitality market (restaurants, hotels, pubs) is a key strategic growth area. White wine is consistently found on wine lists, with growing interest in a variety of varietals and combinations. Opportunities include collaborating with sommeliers and chefs to create distinctive white wine lists, providing expert food pairing suggestions, and staff training. Focusing on regional nuances and small-batch producers can similarly attract establishments looking to provide distinctive and premium experiences for their customers.
• E-commerce and Subscription Models: The speed of growth of e-commerce and the popularity of wine subscription boxes offer a huge strategic opportunity for growth. Shoppers are growing more at ease buying wine online for convenience and greater access to products. Opportunities include creating easy-to-use online sites, providing personalized recommendations on consumer tastes, and creating curated white wine subscription boxes. Wineries can use the direct-to-consumer model to establish strong brand affinity and build valuable consumer data to develop future products.

These strategic opportunities for growth are deeply influencing the white wine market by compelling focused product development and creative marketing. By prioritizing everyday pleasure, celebrations, health awareness, the professional hospitality industry, and online sales, businesses can open up vast market growth. This strategy promotes innovation, builds greater value propositions, and keeps the white wine market constantly changing to address varied consumer requirements and demands.

White Wine Market Driver and Challenges

The white wine industry is marked by a multifaceted interaction of several factors, with key drivers driving its development and unique challenges affecting its universal uptake and innovation. Key drivers are the growing worldwide trend towards healthier living habits, resulting in a demand for low-calorie and lower alcohol drinks, as well as the growing admiration for multi-flavor profiles and food pairing capabilities that white wines provide. In addition, the proliferation of e-commerce channels and growing disposable incomes in developing countries are major economic drivers. Nevertheless, competition from other alcoholic drinks is a major challenge facing the market, along with the effects of climate change on grape growing, and the challenge posed by having to traverse various regulatory environments and consumer tastes across markets.

The factors responsible for driving the white wine market include:

1. Increasing Health and Wellness Trend: One of the key drivers is the global trend towards health and wellness, which inspires consumers towards lower alcoholic drinks and lower alcohol content products. White wines tend to be a fit for this preference because they tend to be lighter in terms of ABV than many reds and have a fresh character. The trend serves to stimulate low-alcohol and alcohol-free white wine innovation, which is attractive to a wider consumer group prioritizing responsible consumption and healthy living, significantly growing the market.

2. Food Pairing Versatility: White wine's unparalleled food pairing versatility is a central driver. Its varied spectrum of styles, ranging from dry and crisp to sweet and aromatic, makes it perfectly suited to accompany a wide range of cuisines, such as seafood, poultry, salads, and numerous Asian dishes. This makes white wine an appealing option for customers who wish to upgrade their eating experiences at home and in restaurants, promoting improved consumption and demand in a wide variety of dining environments.

3. Increased Discretionary Income and Urbanization: In emerging economies, especially, there are increased discretionary incomes and urbanization. As middle-class populations expand and lifestyles get more Westernized, there is a greater tendency to consume alcoholic drinks such as wine. Urban areas tend to spearhead new trends, such as wine consumption, fueling demand for both local and foreign white wines as status indicators and signs of advanced living.

4. Direct-to-Consumer and E-commerce Growth: The rapid expansion of direct-to-consumer (D2C) channels and e-commerce platforms is a strong enabler. Web-based accessibility provides greater numbers of white wines to consumers, including niche and artisanal brands, irrespective of geographical constraints. This ease, combined with subscription models and personalized suggestions, increases market coverage, lowers distribution hurdles, and enables consumers to discover various white wine varieties from all over the world.

5. Premiumization and Quality Demand: There is a widespread global trend towards premiumization in the white wine sector. Consumers are becoming more willing to spend extra for better-quality, distinctive, and genuine wines, frequently concentrating on individual appellation, sustainable production methods, or craft-made wine. This driver prompts producers to invest in better viticulture and winemaking methods, resulting in higher-value products and an evolved marketplace catering to discerning wine enthusiasts.

Challenges in the white wine market are:

1. Competition from Other Drinks: The white wine segment is highly competitive in the face of a large number of other alcoholic and non-alcoholic drinks, such as red wine, rose, sparkling wines, beer, spirits, and the increasing ready-to-drink (RTD) cocktail market. With so many different drinks on the market, white wine has to keep innovating and standing out in order to gain consumer attention and market share, particularly among youth who tend to be more willing to try new things.

2. Effect of Climate Change on Viticulture of Grapes: Climate change is a long-term threat to white wine production. Unpredictable rain, heatwaves, and late frosts due to changing weather conditions can have a negative impact on grape yields, quality, and the conditions of traditional growing areas for certain white grape varietals. This requires expensive adaptation measures like vineyard moves, the sowing of new drought-tolerant varietals, or the revision of harvest dates, affecting production stability and potentially raising costs.

3. Sophisticated Regulatory and Taxation Environments: The white wine industry is faced with sophisticated and multifaceted regulatory and taxation environments that differ immensely between countries and even within jurisdictions. All aspects of production requirements, labeling regulations, alcohol content limitations, distribution modes, and sales levies are covered by these regulations. Dealing with these disparate rules imposes enormous complexity and expense for producers and distributors, especially for export-import activities, hampering smooth market growth.

In short, the white wine industry is driven by a worldwide trend towards health-focused consumption, the very nature of the white wines' food-friendliness, rising disposable incomes, convenience shopping through e-commerce, and expanding demand for high-quality products. They stimulate innovation and increase market penetration. Yet, major challenges are the intense competition from other drinks, the erratic and usually harmful impacts of climate change on viticulture, and the complex, frequently restrictive, regulatory, and tax systems. Successfully addressing these drivers and challenges will determine sustained expansion and the future course of the white wine market worldwide.

List of White Wine Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies white wine companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the white wine companies profiled in this report include-

• E&J Gallo Winey
• Constellation Brands
• Pernod-Ricard
• The Wine Group
• Treasury Wine Estates
• Diageo
• Accolade Wines
• Casella Family Brands
• Grupo Penaflor
• Caviro Distillerie

White Wine Market by Segment

The study includes a forecast for the global white wine market by type, application, and region.

White Wine Market by Type [Value from 2019 to 2031]:

• Dry White Wine
• Semi-sweet White Wine
• Sweet White Wine

White Wine Market by Application [Value from 2019 to 2031]:

• Household
• Commercial
• Others

White Wine Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the White Wine Market

The market for white wine is undergoing dynamic changes across the world, driven by changing consumer habits, health awareness, and an increasing focus on sustainability. Although red wine has traditionally dominated most markets, white wine is now gaining a strong footing based on its versatility, refreshing quality, and generally lower alcohol levels. Recent trends include innovation in production processes, packaging, and marketing, as producers respond to shifting tastes and build their reach via traditional and alternative distribution networks. This transformation is especially apparent in various markets with distinct cultural and economic contexts.

• United States: The white wine market in the United States reflects a heavy bias towards premium and varietal diversity. Trends include rising interest in organic and sustainably made white wines, fueled by health-oriented and environmentally conscious consumers. Sauvignon Blanc and dry, unoaked Chardonnay are popular trends. E-commerce and direct-to-consumer sales continue to expand strongly, providing consumers with greater access to domestic as well as international white wine offerings and supporting niche market development.
• China: The Chinese white wine industry is demonstrating encouraging growth, if from a lower starting point than red wine. Dry white wines are identified by recent studies as a segment with great potential for both domestic and imported producers. New world white wines and a trend towards investigating exotic varietals are emerging interests. There are even local producers who are trying their hand at producing white wines from red grapes, employing new techniques to meet this emerging but increasing demand for white wine varieties.
• Germany: The German white wine sector is strong, with a high appreciation for Riesling and other aromatic whites. Trends include sustained emphasis on quality, with producers highlighting sustainable and organic viticulture. Demand for low-alcohol and alcohol-free white wine options also rises, as part of a general trend towards moderation. German producers are proactively responding to climate change, which could affect grape cultivation and give rise to new varietal expressions.
• India: The white wine market in India is growing significantly, driven by increasing disposable incomes, urbanization, and growing exposure to Western living. Recent trends show an increased demand among millennials for a variety of categories of wine, including the white varietals Viognier, Riesling, and Chardonnay. Though still in the minority when compared to other alcoholic drinks, locally produced and imported white wine brands are stretching their reach, hoping to target this new consumer base through focused marketing and greater availability.
• Japan: The Japanese white wine market is quality-driven, versatile for food pairing, and tending towards lighter styles. New trends include consistent demand for fresh, fragrant white wines that will partner well with Japanese cuisine, including Sauvignon Blanc and specific types of Riesling. Natural and organic wines are also becoming popular. Consumers in Japan are highly discerning, and producers are emphasizing premium products, new packaging, and strong brand narratives to capture this developed market.

Features of the Global White Wine Market

• Market Size Estimates: White wine market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: White wine market size by type, application, and region in terms of value ($B).
• Regional Analysis: White wine market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the white wine market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the white wine market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the white wine market by type (dry white wine, semi-sweet white wine, and sweet white wine), application (household, commercial, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

• 2.1 Background and Classifications
• 2.2 Supply Chain

3. Market Trends & Forecast Analysis

• 3.2 Industry Drivers and Challenges
• 3.3 PESTLE Analysis
• 3.4 Patent Analysis
• 3.5 Regulatory Environment

4. Global White Wine Market by Type

• 4.1 Overview
• 4.2 Attractiveness Analysis by Type
• 4.3 Dry White Wine: Trends and Forecast (2019-2031)
• 4.4 Semi-sweet White Wine: Trends and Forecast (2019-2031)
• 4.5 Sweet White Wine: Trends and Forecast (2019-2031)

5. Global White Wine Market by Application

• 5.1 Overview
• 5.2 Attractiveness Analysis by Application
• 5.3 Household: Trends and Forecast (2019-2031)
• 5.4 Commercial: Trends and Forecast (2019-2031)
• 5.5 Others: Trends and Forecast (2019-2031)

6. Regional Analysis

• 6.1 Overview
• 6.2 Global White Wine Market by Region

7. North American White Wine Market

• 7.1 Overview
• 7.2 North American White Wine Market by Type
• 7.3 North American White Wine Market by Application
• 7.4 United States White Wine Market
• 7.5 Mexican White Wine Market
• 7.6 Canadian White Wine Market

8. European White Wine Market

• 8.1 Overview
• 8.2 European White Wine Market by Type
• 8.3 European White Wine Market by Application
• 8.4 German White Wine Market
• 8.5 French White Wine Market
• 8.6 Spanish White Wine Market
• 8.7 Italian White Wine Market
• 8.8 United Kingdom White Wine Market

9. APAC White Wine Market

• 9.1 Overview
• 9.2 APAC White Wine Market by Type
• 9.3 APAC White Wine Market by Application
• 9.4 Japanese White Wine Market
• 9.5 Indian White Wine Market
• 9.6 Chinese White Wine Market
• 9.7 South Korean White Wine Market
• 9.8 Indonesian White Wine Market

10. ROW White Wine Market

• 10.1 Overview
• 10.2 ROW White Wine Market by Type
• 10.3 ROW White Wine Market by Application
• 10.4 Middle Eastern White Wine Market
• 10.5 South American White Wine Market
• 10.6 African White Wine Market

11. Competitor Analysis

• 11.1 Product Portfolio Analysis
• 11.2 Operational Integration
• 11.3 Porter's Five Forces Analysis
  • Competitive Rivalry
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Threat of New Entrants
• 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

• 12.1 Value Chain Analysis
• 12.2 Growth Opportunity Analysis
  • 12.2.1 Growth Opportunities by Type
  • 12.2.2 Growth Opportunities by Application
• 12.3 Emerging Trends in the Global White Wine Market
• 12.4 Strategic Analysis
  • 12.4.1 New Product Development
  • 12.4.2 Certification and Licensing
  • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

• 13.1 Competitive Analysis
• 13.2 E&J Gallo Winey
  • Company Overview
  • White Wine Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.3 Constellation Brands
  • Company Overview
  • White Wine Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.4 Pernod-Ricard
  • Company Overview
  • White Wine Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.5 The Wine Group
  • Company Overview
  • White Wine Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.6 Treasury Wine Estates
  • Company Overview
  • White Wine Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.7 Diageo
  • Company Overview
  • White Wine Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.8 Accolade Wines
  • Company Overview
  • White Wine Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.9 Casella Family Brands
  • Company Overview
  • White Wine Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.10 Grupo Penaflor
  • Company Overview
  • White Wine Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.11 Caviro Distillerie
  • Company Overview
  • White Wine Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing

14. Appendix

• 14.1 List of Figures
• 14.2 List of Tables
• 14.3 Research Methodology
• 14.4 Disclaimer
• 14.5 Copyright
• 14.6 Abbreviations and Technical Units
• 14.7 About Us
• 14.8 Contact Us

List of Figures

• Figure 1.1: Trends and Forecast for the Global White Wine Market
• Figure 2.1: Usage of White Wine Market
• Figure 2.2: Classification of the Global White Wine Market
• Figure 2.3: Supply Chain of the Global White Wine Market
• Figure 3.1: Driver and Challenges of the White Wine Market
• Figure 3.2: PESTLE Analysis
• Figure 3.3: Patent Analysis
• Figure 3.4: Regulatory Environment
• Figure 4.1: Global White Wine Market by Type in 2019, 2024, and 2031
• Figure 4.2: Trends of the Global White Wine Market ($B) by Type
• Figure 4.3: Forecast for the Global White Wine Market ($B) by Type
• Figure 4.4: Trends and Forecast for Dry White Wine in the Global White Wine Market (2019-2031)
• Figure 4.5: Trends and Forecast for Semi-sweet White Wine in the Global White Wine Market (2019-2031)
• Figure 4.6: Trends and Forecast for Sweet White Wine in the Global White Wine Market (2019-2031)
• Figure 5.1: Global White Wine Market by Application in 2019, 2024, and 2031
• Figure 5.2: Trends of the Global White Wine Market ($B) by Application
• Figure 5.3: Forecast for the Global White Wine Market ($B) by Application
• Figure 5.4: Trends and Forecast for Household in the Global White Wine Market (2019-2031)
• Figure 5.5: Trends and Forecast for Commercial in the Global White Wine Market (2019-2031)
• Figure 5.6: Trends and Forecast for Others in the Global White Wine Market (2019-2031)
• Figure 6.1: Trends of the Global White Wine Market ($B) by Region (2019-2024)
• Figure 6.2: Forecast for the Global White Wine Market ($B) by Region (2025-2031)
• Figure 7.1: North American White Wine Market by Type in 2019, 2024, and 2031
• Figure 7.2: Trends of the North American White Wine Market ($B) by Type (2019-2024)
• Figure 7.3: Forecast for the North American White Wine Market ($B) by Type (2025-2031)
• Figure 7.4: North American White Wine Market by Application in 2019, 2024, and 2031
• Figure 7.5: Trends of the North American White Wine Market ($B) by Application (2019-2024)
• Figure 7.6: Forecast for the North American White Wine Market ($B) by Application (2025-2031)
• Figure 7.7: Trends and Forecast for the United States White Wine Market ($B) (2019-2031)
• Figure 7.8: Trends and Forecast for the Mexican White Wine Market ($B) (2019-2031)
• Figure 7.9: Trends and Forecast for the Canadian White Wine Market ($B) (2019-2031)
• Figure 8.1: European White Wine Market by Type in 2019, 2024, and 2031
• Figure 8.2: Trends of the European White Wine Market ($B) by Type (2019-2024)
• Figure 8.3: Forecast for the European White Wine Market ($B) by Type (2025-2031)
• Figure 8.4: European White Wine Market by Application in 2019, 2024, and 2031
• Figure 8.5: Trends of the European White Wine Market ($B) by Application (2019-2024)
• Figure 8.6: Forecast for the European White Wine Market ($B) by Application (2025-2031)
• Figure 8.7: Trends and Forecast for the German White Wine Market ($B) (2019-2031)
• Figure 8.8: Trends and Forecast for the French White Wine Market ($B) (2019-2031)
• Figure 8.9: Trends and Forecast for the Spanish White Wine Market ($B) (2019-2031)
• Figure 8.10: Trends and Forecast for the Italian White Wine Market ($B) (2019-2031)
• Figure 8.11: Trends and Forecast for the United Kingdom White Wine Market ($B) (2019-2031)
• Figure 9.1: APAC White Wine Market by Type in 2019, 2024, and 2031
• Figure 9.2: Trends of the APAC White Wine Market ($B) by Type (2019-2024)
• Figure 9.3: Forecast for the APAC White Wine Market ($B) by Type (2025-2031)
• Figure 9.4: APAC White Wine Market by Application in 2019, 2024, and 2031
• Figure 9.5: Trends of the APAC White Wine Market ($B) by Application (2019-2024)
• Figure 9.6: Forecast for the APAC White Wine Market ($B) by Application (2025-2031)
• Figure 9.7: Trends and Forecast for the Japanese White Wine Market ($B) (2019-2031)
• Figure 9.8: Trends and Forecast for the Indian White Wine Market ($B) (2019-2031)
• Figure 9.9: Trends and Forecast for the Chinese White Wine Market ($B) (2019-2031)
• Figure 9.10: Trends and Forecast for the South Korean White Wine Market ($B) (2019-2031)
• Figure 9.11: Trends and Forecast for the Indonesian White Wine Market ($B) (2019-2031)
• Figure 10.1: ROW White Wine Market by Type in 2019, 2024, and 2031
• Figure 10.2: Trends of the ROW White Wine Market ($B) by Type (2019-2024)
• Figure 10.3: Forecast for the ROW White Wine Market ($B) by Type (2025-2031)
• Figure 10.4: ROW White Wine Market by Application in 2019, 2024, and 2031
• Figure 10.5: Trends of the ROW White Wine Market ($B) by Application (2019-2024)
• Figure 10.6: Forecast for the ROW White Wine Market ($B) by Application (2025-2031)
• Figure 10.7: Trends and Forecast for the Middle Eastern White Wine Market ($B) (2019-2031)
• Figure 10.8: Trends and Forecast for the South American White Wine Market ($B) (2019-2031)
• Figure 10.9: Trends and Forecast for the African White Wine Market ($B) (2019-2031)
• Figure 11.1: Porter's Five Forces Analysis of the Global White Wine Market
• Figure 11.2: Market Share (%) of Top Players in the Global White Wine Market (2024)
• Figure 12.1: Growth Opportunities for the Global White Wine Market by Type
• Figure 12.2: Growth Opportunities for the Global White Wine Market by Application
• Figure 12.3: Growth Opportunities for the Global White Wine Market by Region
• Figure 12.4: Emerging Trends in the Global White Wine Market

List of Tables

• Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the White Wine Market by Type and Application
• Table 1.2: Attractiveness Analysis for the White Wine Market by Region
• Table 1.3: Global White Wine Market Parameters and Attributes
• Table 3.1: Trends of the Global White Wine Market (2019-2024)
• Table 3.2: Forecast for the Global White Wine Market (2025-2031)
• Table 4.1: Attractiveness Analysis for the Global White Wine Market by Type
• Table 4.2: Market Size and CAGR of Various Type in the Global White Wine Market (2019-2024)
• Table 4.3: Market Size and CAGR of Various Type in the Global White Wine Market (2025-2031)
• Table 4.4: Trends of Dry White Wine in the Global White Wine Market (2019-2024)
• Table 4.5: Forecast for Dry White Wine in the Global White Wine Market (2025-2031)
• Table 4.6: Trends of Semi-sweet White Wine in the Global White Wine Market (2019-2024)
• Table 4.7: Forecast for Semi-sweet White Wine in the Global White Wine Market (2025-2031)
• Table 4.8: Trends of Sweet White Wine in the Global White Wine Market (2019-2024)
• Table 4.9: Forecast for Sweet White Wine in the Global White Wine Market (2025-2031)
• Table 5.1: Attractiveness Analysis for the Global White Wine Market by Application
• Table 5.2: Market Size and CAGR of Various Application in the Global White Wine Market (2019-2024)
• Table 5.3: Market Size and CAGR of Various Application in the Global White Wine Market (2025-2031)
• Table 5.4: Trends of Household in the Global White Wine Market (2019-2024)
• Table 5.5: Forecast for Household in the Global White Wine Market (2025-2031)
• Table 5.6: Trends of Commercial in the Global White Wine Market (2019-2024)
• Table 5.7: Forecast for Commercial in the Global White Wine Market (2025-2031)
• Table 5.8: Trends of Others in the Global White Wine Market (2019-2024)
• Table 5.9: Forecast for Others in the Global White Wine Market (2025-2031)
• Table 6.1: Market Size and CAGR of Various Regions in the Global White Wine Market (2019-2024)
• Table 6.2: Market Size and CAGR of Various Regions in the Global White Wine Market (2025-2031)
• Table 7.1: Trends of the North American White Wine Market (2019-2024)
• Table 7.2: Forecast for the North American White Wine Market (2025-2031)
• Table 7.3: Market Size and CAGR of Various Type in the North American White Wine Market (2019-2024)
• Table 7.4: Market Size and CAGR of Various Type in the North American White Wine Market (2025-2031)
• Table 7.5: Market Size and CAGR of Various Application in the North American White Wine Market (2019-2024)
• Table 7.6: Market Size and CAGR of Various Application in the North American White Wine Market (2025-2031)
• Table 7.7: Trends and Forecast for the United States White Wine Market (2019-2031)
• Table 7.8: Trends and Forecast for the Mexican White Wine Market (2019-2031)
• Table 7.9: Trends and Forecast for the Canadian White Wine Market (2019-2031)
• Table 8.1: Trends of the European White Wine Market (2019-2024)
• Table 8.2: Forecast for the European White Wine Market (2025-2031)
• Table 8.3: Market Size and CAGR of Various Type in the European White Wine Market (2019-2024)
• Table 8.4: Market Size and CAGR of Various Type in the European White Wine Market (2025-2031)
• Table 8.5: Market Size and CAGR of Various Application in the European White Wine Market (2019-2024)
• Table 8.6: Market Size and CAGR of Various Application in the European White Wine Market (2025-2031)
• Table 8.7: Trends and Forecast for the German White Wine Market (2019-2031)
• Table 8.8: Trends and Forecast for the French White Wine Market (2019-2031)
• Table 8.9: Trends and Forecast for the Spanish White Wine Market (2019-2031)
• Table 8.10: Trends and Forecast for the Italian White Wine Market (2019-2031)
• Table 8.11: Trends and Forecast for the United Kingdom White Wine Market (2019-2031)
• Table 9.1: Trends of the APAC White Wine Market (2019-2024)
• Table 9.2: Forecast for the APAC White Wine Market (2025-2031)
• Table 9.3: Market Size and CAGR of Various Type in the APAC White Wine Market (2019-2024)
• Table 9.4: Market Size and CAGR of Various Type in the APAC White Wine Market (2025-2031)
• Table 9.5: Market Size and CAGR of Various Application in the APAC White Wine Market (2019-2024)
• Table 9.6: Market Size and CAGR of Various Application in the APAC White Wine Market (2025-2031)
• Table 9.7: Trends and Forecast for the Japanese White Wine Market (2019-2031)
• Table 9.8: Trends and Forecast for the Indian White Wine Market (2019-2031)
• Table 9.9: Trends and Forecast for the Chinese White Wine Market (2019-2031)
• Table 9.10: Trends and Forecast for the South Korean White Wine Market (2019-2031)
• Table 9.11: Trends and Forecast for the Indonesian White Wine Market (2019-2031)
• Table 10.1: Trends of the ROW White Wine Market (2019-2024)
• Table 10.2: Forecast for the ROW White Wine Market (2025-2031)
• Table 10.3: Market Size and CAGR of Various Type in the ROW White Wine Market (2019-2024)
• Table 10.4: Market Size and CAGR of Various Type in the ROW White Wine Market (2025-2031)
• Table 10.5: Market Size and CAGR of Various Application in the ROW White Wine Market (2019-2024)
• Table 10.6: Market Size and CAGR of Various Application in the ROW White Wine Market (2025-2031)
• Table 10.7: Trends and Forecast for the Middle Eastern White Wine Market (2019-2031)
• Table 10.8: Trends and Forecast for the South American White Wine Market (2019-2031)
• Table 10.9: Trends and Forecast for the African White Wine Market (2019-2031)
• Table 11.1: Product Mapping of White Wine Suppliers Based on Segments
• Table 11.2: Operational Integration of White Wine Manufacturers
• Table 11.3: Rankings of Suppliers Based on White Wine Revenue
• Table 12.1: New Product Launches by Major White Wine Producers (2019-2024)
• Table 12.2: Certification Acquired by Major Competitor in the Global White Wine Market