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市场调查报告书
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1865833

洗衣精市场报告：趋势、预测和竞争分析（至2031年）

Laundry Cleaning Product Market Report: Trends, Forecast and Competitive Analysis to 2031
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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由于工业、家庭和机构市场蕴藏着巨大机会，全球洗衣精市场前景看好。预计2025年至2031年，全球洗衣精市场将以5.3%的复合年增长率成长。推动该市场成长的关键因素包括：环保清洁方案的日益普及、液体清洁剂产品需求的增长以及人们卫生和清洁意识的提高。

  • Lucintel预测，在预测期内，液体清洁剂将成为所有产品类型中成长率最高的。
  • 在各类应用类别中，住宅用途预计将呈现最高的成长率。
  • 从区域来看，预计亚太地区在预测期内将达到最高的成长率。

洗衣精市场的新趋势

随着消费者对便利性、环保性和卓越清洁性能的需求不断增长，洗衣精市场正经历快速变革。这些新兴趋势正在影响全球製造商的产品创新、材料科学和整体市场策略。

  • 永续性和环保配方：一个关键趋势是，消费者正加速转向永续和环保产品。这包括使用可生物降解的成分、植物来源配方以及能够减少包装废弃物的浓缩产品。消费者越来越重视对环境影响较小的产品，这迫使品牌重新调整产品配方并采用更环保的生产流程。
  • 便利性和洗衣凝珠/洗衣片形式：随着人们对便利性的需求日益增长，预先测量好的洗衣产品，例如洗衣凝珠、洗​​衣胶囊和清洁剂片，越来越受欢迎。这些产品使用方便，无需猜测用量，减少脏乱，非常适合忙碌的生活方式和现代洗衣机的设计。这一趋势正在帮助消费者简化洗衣流程。
  • 性能与特殊功能：消费者越来越追求基本清洁功能以外的洗衣产品。这些产品具备诸如更强效的去污、除臭、色牢度、织物护理（例如，抗起毛球、柔软化）以及低致敏性等特性。这一趋势满足了各种织物类型和消费者的特定需求，提供高端解决方案。
  • 数位融合与智慧洗衣：将数位科技与智慧功能融入洗衣护理正成为新兴趋势。这包括配备物联网功能的洗衣机（可提案清洁剂用量建议）、人工智慧系统（可优化清洁剂程序）以及自动补货服务，这些技术能够提升洗衣的便利性和效率。
  • 天然植物来源成分：消费者越来越偏好选择采用天然、有机和植物来源成分配製、不含刺激性化学物质的洗衣产品。这一趋势源于人们对健康和环境问题的关注，并推动了市场上「洁净标示」产品的扩张。品牌也积极响应，提高了成分透明度，并努力获得天然认证。

这些新兴趋势正在改变洗衣精市场，推动创新，使其朝向更永续、更便利、更有效率的解决方案发展。製造商正在调整产品线，以满足不断变化的消费者价值观，朝着环保、技术融合和个人化洗衣体验的方向发展。

洗衣精市场近期趋势

洗衣精市场近期出现了显着的趋势，反映了消费者优先事项的改变以及对技术进步的积极响应，从而提高了产品功效，解决了环境问题，并扩大了全球消费者的购买管道。

  • 浓缩型和洗衣凝珠的兴起：高浓缩液体清洁剂和洗衣凝珠/胶囊的广泛推出和日益普及是一项关键发展。这项创新减少了包装废弃物，优化了空间利用，并提供便捷的预先计量剂量，使其成为注重环保的消费者和追求便捷使用者的热门选择。
  • 专注于可生物降解和植物来源成分：製造商正在大力投资开发使用可生物降解和植物来源成分的配方，以应对日益增长的环境问题和消费者对「绿色」清洁解决方案的需求，从而摆脱刺激性化学物质，减少洗衣产品对环境的影响。
  • 除臭技术的演进：近年来，除臭技术取得了长足进步，推出了多种专用产品和配方，以实现更高级的除臭效果。例如，宝洁公司的Downy Rinse & Refresh等品牌，能够更有效地去除引起异味的残留物，解决了消费者通用关注的问题，同时也能让衣物感觉更凉爽。
  • 提升效率的策略联盟：清洁剂製造商与家电製造商的合作是一项值得关注的进展。例如，汉高和三星开发了专门的洗涤程序，以降低能耗。这些合作旨在优化洗涤性能，同时促进能源效率和永续发展。
  • 直接面向消费者和订阅模式的兴起：电子商务平台的兴起推动了洗衣用品直接面向消费者和订阅服务的成长，为消费者提供便利、个人化的产品提案和定期配送，颠覆了通路，并培养了客户忠诚度。

这些关键发展正在对洗衣精市场产生重大影响，它们推动创新、促进永续性并改善整体消费者体验，共同推动该行业向更有效率、更环保、技术更一体化的洗衣护理解决方案发展。

目录

第一章执行摘要

第二章 市场概览

  • 背景和分类
  • 供应链

第三章：市场趋势与预测分析

  • 产业驱动因素与挑战
  • PESTLE分析
  • 专利分析
  • 法规环境

第四章 全球洗衣精市场（按类型划分）

  • 概述
  • 按类型：吸引力分析
  • 清洁剂：趋势与预测（2019-2031）
  • 肥皂：趋势与预测（2019-2031）
  • 液体清洁剂：趋势与预测（2019-2031）
  • 织物柔软精：趋势与预测（2019-2031）
  • 其他：趋势与预测（2019-2031 年）

第五章 全球洗衣精市场依应用领域划分

  • 概述
  • 用途：吸引力分析
  • 产业：趋势与预测（2019-2031）
  • 家庭：趋势与预测（2019-2031 年）
  • 机构投资人：趋势与预测（2019-2031）

第六章 区域分析

  • 概述
  • 全球洗衣精市场（按地区划分）

第七章 北美洗衣精市场

  • 概述
  • 北美洗衣精市场（按类型划分）
  • 北美洗衣精）
  • 美国洗衣精市场
  • 墨西哥洗衣精市场
  • 加拿大洗衣精市场

第八章：欧洲洗衣精市场

  • 概述
  • 欧洲洗衣精市场按类型划分
  • 欧洲洗衣精市场（按应用领域划分）
  • 德国洗衣精市场
  • 法国洗衣精市场
  • 西班牙洗衣精市场
  • 义大利洗衣精市场
  • 英国洗衣精市场

9. 亚太地区洗衣精市场

  • 概述
  • 亚太地区洗衣精市场（按类型划分）
  • 亚太地区洗衣精市场依应用领域划分
  • 日本洗衣精市场
  • 印度洗衣精市场
  • 中国洗衣精市场
  • 韩国洗衣精市场
  • 印尼洗衣精市场

第十章：世界其他地区洗衣精市场

  • 概述
  • 其他地区洗衣精市场（按类型）
  • 其他地区洗衣精市场（依应用领域划分）
  • 中东洗衣精市场
  • 南美洲洗衣精市场
  • 非洲洗衣精市场

第十一章 竞争分析

  • 产品系列分析
  • 营运整合
  • 波特五力分析
    • 竞争对手之间的竞争
    • 买方的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 新进入者的威胁
  • 市占率分析

第十二章：机会与策略分析

  • 价值链分析
  • 成长机会分析
    • 按类型分類的成长机会
    • 透过申请获得发展机会
  • 全球洗衣精市场的新趋势
  • 战略分析
    • 新产品开发
    • 认证和许可
    • 合併、收购、协议、合作关係和合资企业

第十三章 价值链主要企业的公司概况

  • Competitive Analysis
  • P&G
  • Unilever
  • Kao
  • Church & Dwight
  • Henkel
  • Reckitt Benckiser
  • Clorox
  • Scjohnson
  • Lion
  • Amway

第十四章附录

  • 图表清单
  • 表格列表
  • 调查方法
  • 免责声明
  • 版权
  • 简称和技术单位
  • 关于 Lucintel
  • 询问

The future of the global laundry cleaning product market looks promising with opportunities in the industrial, household, and institutional markets. The global laundry cleaning product market is expected to grow with a CAGR of 5.3% from 2025 to 2031. The major drivers for this market are the increasing adoption of eco-friendly cleaning solutions, the rising demand for liquid detergent products, and the growing awareness about hygiene & cleanliness.

  • Lucintel forecasts that, within the type category, laundry liquid is expected to witness the highest growth over the forecast period.
  • Within the application category, household is expected to witness the highest growth.
  • In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Laundry Cleaning Product Market

The laundry cleaning product market is in a phase of rapid evolution, shaped by a confluence of consumer demand for convenience, environmental responsibility, and advanced cleaning performance. These emerging trends are dictating product innovation, material science, and overall market strategy for manufacturers worldwide.

  • Sustainability and Eco-Friendly Formulations: A major trend is the accelerating shift towards sustainable and eco-friendly products. This includes biodegradable ingredients, plant-based formulations, and concentrated formats that reduce packaging waste. Consumers are increasingly prioritizing products with lower environmental impact, driving brands to reformulate and adopt greener manufacturing processes.
  • Convenience and Pod/Sheet Formats: The demand for convenience is driving the popularity of pre-dosed formats like laundry pods, capsules, and detergent sheets. These formats offer ease of use, eliminate guesswork in dosing, and reduce mess, catering to busy lifestyles and modern washing machine designs. This trend streamlines the laundry routine for consumers.
  • Performance and Specialty Benefits: Consumers are increasingly seeking laundry products that offer specialized benefits beyond basic cleaning. This includes products with enhanced stain removal, odor elimination, color protection, fabric care (e.g., anti-pilling, softening), and hypoallergenic properties. This trend caters to diverse fabric types and specific consumer needs, offering premium solutions.
  • Digital Integration and Smart Laundry: The integration of digital technologies and smart features in laundry care is an emerging trend. This includes IoT-enabled washing machines that can recommend detergent dosages, AI-powered systems for optimized wash cycles, and subscription services for automatic product replenishment. This enhances convenience and efficiency through technology.
  • Natural and Plant-Based Ingredients: There is a growing consumer preference for laundry products formulated with natural, organic, and plant-derived ingredients, free from harsh chemicals. This trend is driven by health consciousness and environmental concerns, leading to an expansion of "clean label" offerings in the market. Brands are responding by transparently listing ingredients and seeking natural certifications.

These emerging trends are profoundly reshaping the laundry cleaning product market by driving innovation towards more sustainable, convenient, and high-performing solutions. Manufacturers are adapting their portfolios to meet evolving consumer values, leading to a more environmentally responsible, technologically integrated, and personalized laundry care experience.

Recent Developments in the Laundry Cleaning Product Market

The laundry cleaning product market has seen significant recent developments, reflecting a dynamic response to shifting consumer priorities and technological advancements. These developments are enhancing product efficacy, addressing environmental concerns, and expanding accessibility for consumers globally.

  • Launch of Concentrated and Pod Formats: A key development is the widespread introduction and increased popularity of highly concentrated liquid detergents and laundry pods/capsules. This innovation reduces packaging waste, optimizes space, and provides convenient, pre-measured doses, appealing to eco-conscious consumers and those seeking ease of use.
  • Emphasis on Biodegradable and Plant-Based Ingredients: Manufacturers are heavily investing in developing formulations with biodegradable components and plant-derived ingredients. This addresses growing environmental concerns and consumer demand for "green" cleaning solutions, moving away from harsh chemicals and reducing the ecological footprint of laundry products.
  • Odor Elimination Technologies: Recent advancements include the introduction of specialized products and formulations focused on advanced odor elimination. Brands like Procter & Gamble's Downy Rinse & Refresh are targeting malodor-causing residues more effectively, responding to a common consumer pain point and enhancing fabric freshness.
  • Strategic Partnerships for Efficiency: Collaborations between detergent manufacturers and appliance companies are a notable development. For example, Henkel and Samsung partnered to create custom wash cycles that reduce energy consumption. These collaborations aim to optimize cleaning performance while promoting energy efficiency and sustainable practices.
  • Rise of Direct-to-Consumer and Subscription Models: The proliferation of e-commerce platforms has facilitated the growth of direct-to-consumer sales and subscription services for laundry products. This development offers consumers convenience, personalized recommendations, and regular delivery, reshaping traditional distribution channels and enhancing customer loyalty.

These key developments are significantly impacting the laundry cleaning product market by fostering innovation, promoting sustainability, and improving overall consumer experience. They are collectively pushing the industry towards more efficient, environmentally responsible, and technologically integrated solutions for laundry care.

Strategic Growth Opportunities in the Laundry Cleaning Product Market

The laundry cleaning product market presents several strategic growth opportunities across diverse applications, driven by evolving consumer needs and technological advancements. Focusing on specific segments and innovative solutions can unlock substantial market potential and foster sustainable growth.

  • Eco-Friendly and Sustainable Solutions: The growing consumer demand for environmentally friendly products offers a major growth opportunity. Developing and marketing laundry detergents with biodegradable ingredients, concentrated formulas, refillable packaging, and low-temperature washing capabilities can capture the increasing eco-conscious consumer base, driving market share and brand loyalty.
  • Specialized Fabric Care: There's a significant opportunity in developing specialized laundry products for specific fabric types (e.g., delicates, sportswear, wool) and functional benefits (e.g., color protection, anti-fading, odor neutralization for synthetics). Catering to niche fabric care needs allows for premium pricing and differentiation in a competitive market.
  • Commercial and Industrial Applications: The commercial laundry sector (hotels, hospitals, laundromats) represents a robust growth opportunity. Developing high-performance, cost-effective, and large-volume laundry solutions that meet stringent hygiene standards and operational efficiencies can secure significant contracts and expand market presence beyond household consumers.
  • Water-Saving and Energy-Efficient Products: With increasing awareness of resource conservation, products designed for cold-water washing and those requiring less water or rinse cycles offer growth potential. Innovations that align with energy-efficient washing machines and reduce overall utility consumption appeal to cost-conscious and environmentally responsible consumers.
  • Smart Home Integration and IoT: Leveraging smart home technology and the Internet of Things (IoT) provides a nascent but promising growth area. Developing laundry products compatible with smart appliances, offering auto-dosing capabilities, or enabling remote monitoring and ordering through connected platforms can attract tech-savvy consumers and create a seamless laundry experience.

These strategic growth opportunities are profoundly impacting the laundry cleaning product market by encouraging product diversification, fostering sustainable practices, and expanding into new commercial and technological frontiers. By targeting these areas, companies can innovate, differentiate their offerings, and secure significant market share in a rapidly evolving industry.

Laundry Cleaning Product Market Driver and Challenges

The laundry cleaning product market is influenced by a dynamic interplay of factors, with key drivers fueling its expansion and significant challenges necessitating strategic adaptation. These encompass various technological advancements, economic shifts, and evolving regulatory and environmental considerations.

The factors responsible for driving the laundry cleaning product market include:

1. Increasing Hygiene and Health Awareness: A primary driver is the heightened consumer awareness regarding hygiene and cleanliness, significantly amplified by recent global health concerns. This has led to increased frequency of laundry and demand for products offering superior disinfection, sanitization, and deep cleaning properties, boosting overall market consumption.

2. Rise in Disposable Income and Urbanization: Growing disposable incomes, particularly in emerging economies, enable consumers to spend more on premium and specialized laundry products. Rapid urbanization also contributes, as urban lifestyles often necessitate convenient and efficient laundry solutions, including machine washing and diverse product formats.

3. Technological Advancements in Washing Machines: The increasing penetration of automatic washing machines, including high-efficiency (HE) models, drives demand for compatible and specialized detergents. Innovations in washing machine technology, such as smart features and cold-water cycles, compel manufacturers to develop complementary laundry products, fostering market growth.

4. Product Innovation and Diversification: Continuous innovation in laundry product formulations and formats is a strong driver. The introduction of laundry pods, liquid detergents with concentrated formulas, fabric conditioners, and specialized stain removers caters to diverse consumer needs, offering convenience, efficacy, and enhanced fabric care, thereby expanding the product portfolio.

5. Growing Emphasis on Sustainability: Consumer demand for eco-friendly and sustainable products is a significant driver. This pushes manufacturers to develop biodegradable, plant-based, and phosphate-free detergents, alongside solutions that reduce plastic packaging and promote energy-efficient washing, aligning with environmental consciousness and driving market differentiation.

Challenges in the laundry cleaning product market are:

1. Environmental Impact and Regulatory Scrutiny: A major challenge is the environmental impact of certain laundry product ingredients (e.g., phosphates, microplastics) and packaging waste. Increasing regulatory pressures and consumer demand for eco-friendly alternatives necessitate costly reformulations and sustainable packaging innovations, posing a financial and operational burden on manufacturers.

2. Raw Material Price Volatility: The market is susceptible to fluctuations in raw material prices, including petrochemicals for surfactants and other active ingredients. This volatility can impact production costs, squeeze profit margins, and lead to price increases for consumers, potentially affecting demand and competitiveness in the market.

3. Intense Competition and Price Sensitivity: The laundry cleaning product market is highly competitive, dominated by a few large multinational players alongside numerous local brands. This fierce competition, coupled with consumer price sensitivity, particularly in mass-market segments, creates pressure on pricing strategies and limits profit margins, necessitating continuous innovation and effective marketing.

The laundry cleaning product market is characterized by a push-pull dynamic. While rising hygiene awareness, product innovation, and technological advancements in appliances propel its growth, significant challenges related to environmental sustainability, raw material costs, and intense competition require constant adaptation and strategic investment from market players to maintain relevance and achieve long-term success.

List of Laundry Cleaning Product Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies laundry cleaning product companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the laundry cleaning product companies profiled in this report include-

  • P&G
  • Unilever
  • Kao
  • Church & Dwight
  • Henkel
  • Reckitt Benckiser
  • Clorox
  • Scjohnson
  • Lion
  • Amway

Laundry Cleaning Product Market by Segment

The study includes a forecast for the global laundry cleaning product market by type, application, and region.

Laundry Cleaning Product Market by Type [Value from 2019 to 2031]:

  • Detergent
  • Soap
  • Laundry Liquid
  • Fabric Softener
  • Others

Laundry Cleaning Product Market by Application [Value from 2019 to 2031]:

  • Industrial
  • Household
  • Institutional

Country Wise Outlook for the Laundry Cleaning Product Market

The laundry cleaning product market is undergoing significant transformations, driven by evolving consumer preferences for sustainability, convenience, and specialized care. Innovations in product formats, ingredient sourcing, and smart technologies are reshaping offerings. This dynamic landscape reflects a global shift towards more efficient, environmentally conscious, and personalized laundry solutions for diverse household and commercial needs.

  • United States: The U.S. market is seeing a strong push towards sustainable and high-efficiency (HE) detergents. Recent developments include Procter & Gamble's Downy Rinse & Refresh, focusing on odor elimination, and Tide Pods with plant-based ingredients and plastic-free packaging. Consumers prioritize quality, specialized products for sensitive skin, and eco-friendly options.
  • China: China's laundry cleaning product market is rapidly expanding, fueled by increasing urbanization, rising disposable incomes, and heightened hygiene awareness. There's a growing demand for concentrated gel balls and two-chamber pods, catering to compact washers. Local manufacturers are focusing on antibacterial, anti-odor, and color-retaining formulations to meet evolving consumer needs.
  • Germany: Germany's market is characterized by a strong emphasis on eco-friendliness and sustainability. Developments include widespread adoption of refill stations and eco-labeled products. Consumers prefer highly concentrated detergents and plant-based ingredients, reflecting a mature market with a high environmental consciousness. Henkel's partnerships for energy-efficient wash cycles are also notable.
  • India: India's laundry cleaning product market is experiencing robust growth driven by rapid urbanization, rising disposable incomes, and increased awareness of hygiene. There's a growing demand for both powder and liquid detergents, with a rising preference for natural and organic options. The market is witnessing increasing penetration of automatic washing machines, influencing product demand.
  • Japan: Japan's laundry cleaning product market focuses on innovation, efficiency, and advanced fabric care. Recent developments include concentrated formulas, detergent sheets, and products designed for short wash cycles, reflecting a demand for time-saving solutions. Japanese consumers also value products with superior cleaning performance and specialized benefits like anti-odor and color retention.

Features of the Global Laundry Cleaning Product Market

  • Market Size Estimates: Laundry cleaning product market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: Laundry cleaning product market size by type, application, and region in terms of value ($B).
  • Regional Analysis: Laundry cleaning product market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the laundry cleaning product market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the laundry cleaning product market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the laundry cleaning product market by type (detergent, soap, laundry liquid, fabric softener, and others), application (industrial, household, and institutional), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global Laundry Cleaning Product Market by Type

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Type
  • 4.3 Detergent: Trends and Forecast (2019-2031)
  • 4.4 Soap: Trends and Forecast (2019-2031)
  • 4.5 Laundry Liquid: Trends and Forecast (2019-2031)
  • 4.6 Fabric Softener: Trends and Forecast (2019-2031)
  • 4.7 Others: Trends and Forecast (2019-2031)

5. Global Laundry Cleaning Product Market by Application

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Application
  • 5.3 Industrial: Trends and Forecast (2019-2031)
  • 5.4 Household: Trends and Forecast (2019-2031)
  • 5.5 Institutional: Trends and Forecast (2019-2031)

6. Regional Analysis

  • 6.1 Overview
  • 6.2 Global Laundry Cleaning Product Market by Region

7. North American Laundry Cleaning Product Market

  • 7.1 Overview
  • 7.2 North American Laundry Cleaning Product Market by Type
  • 7.3 North American Laundry Cleaning Product Market by Application
  • 7.4 United States Laundry Cleaning Product Market
  • 7.5 Mexican Laundry Cleaning Product Market
  • 7.6 Canadian Laundry Cleaning Product Market

8. European Laundry Cleaning Product Market

  • 8.1 Overview
  • 8.2 European Laundry Cleaning Product Market by Type
  • 8.3 European Laundry Cleaning Product Market by Application
  • 8.4 German Laundry Cleaning Product Market
  • 8.5 French Laundry Cleaning Product Market
  • 8.6 Spanish Laundry Cleaning Product Market
  • 8.7 Italian Laundry Cleaning Product Market
  • 8.8 United Kingdom Laundry Cleaning Product Market

9. APAC Laundry Cleaning Product Market

  • 9.1 Overview
  • 9.2 APAC Laundry Cleaning Product Market by Type
  • 9.3 APAC Laundry Cleaning Product Market by Application
  • 9.4 Japanese Laundry Cleaning Product Market
  • 9.5 Indian Laundry Cleaning Product Market
  • 9.6 Chinese Laundry Cleaning Product Market
  • 9.7 South Korean Laundry Cleaning Product Market
  • 9.8 Indonesian Laundry Cleaning Product Market

10. ROW Laundry Cleaning Product Market

  • 10.1 Overview
  • 10.2 ROW Laundry Cleaning Product Market by Type
  • 10.3 ROW Laundry Cleaning Product Market by Application
  • 10.4 Middle Eastern Laundry Cleaning Product Market
  • 10.5 South American Laundry Cleaning Product Market
  • 10.6 African Laundry Cleaning Product Market

11. Competitor Analysis

  • 11.1 Product Portfolio Analysis
  • 11.2 Operational Integration
  • 11.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

  • 12.1 Value Chain Analysis
  • 12.2 Growth Opportunity Analysis
    • 12.2.1 Growth Opportunities by Type
    • 12.2.2 Growth Opportunities by Application
  • 12.3 Emerging Trends in the Global Laundry Cleaning Product Market
  • 12.4 Strategic Analysis
    • 12.4.1 New Product Development
    • 12.4.2 Certification and Licensing
    • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

  • 13.1 Competitive Analysis
  • 13.2 P&G
    • Company Overview
    • Laundry Cleaning Product Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.3 Unilever
    • Company Overview
    • Laundry Cleaning Product Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.4 Kao
    • Company Overview
    • Laundry Cleaning Product Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.5 Church & Dwight
    • Company Overview
    • Laundry Cleaning Product Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.6 Henkel
    • Company Overview
    • Laundry Cleaning Product Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.7 Reckitt Benckiser
    • Company Overview
    • Laundry Cleaning Product Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.8 Clorox
    • Company Overview
    • Laundry Cleaning Product Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.9 Scjohnson
    • Company Overview
    • Laundry Cleaning Product Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.10 Lion
    • Company Overview
    • Laundry Cleaning Product Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.11 Amway
    • Company Overview
    • Laundry Cleaning Product Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

14. Appendix

  • 14.1 List of Figures
  • 14.2 List of Tables
  • 14.3 Research Methodology
  • 14.4 Disclaimer
  • 14.5 Copyright
  • 14.6 Abbreviations and Technical Units
  • 14.7 About Us
  • 14.8 Contact Us

List of Figures

  • Figure 1.1: Trends and Forecast for the Global Laundry Cleaning Product Market
  • Figure 2.1: Usage of Laundry Cleaning Product Market
  • Figure 2.2: Classification of the Global Laundry Cleaning Product Market
  • Figure 2.3: Supply Chain of the Global Laundry Cleaning Product Market
  • Figure 3.1: Driver and Challenges of the Laundry Cleaning Product Market
  • Figure 3.2: PESTLE Analysis
  • Figure 3.3: Patent Analysis
  • Figure 3.4: Regulatory Environment
  • Figure 4.1: Global Laundry Cleaning Product Market by Type in 2019, 2024, and 2031
  • Figure 4.2: Trends of the Global Laundry Cleaning Product Market ($B) by Type
  • Figure 4.3: Forecast for the Global Laundry Cleaning Product Market ($B) by Type
  • Figure 4.4: Trends and Forecast for Detergent in the Global Laundry Cleaning Product Market (2019-2031)
  • Figure 4.5: Trends and Forecast for Soap in the Global Laundry Cleaning Product Market (2019-2031)
  • Figure 4.6: Trends and Forecast for Laundry Liquid in the Global Laundry Cleaning Product Market (2019-2031)
  • Figure 4.7: Trends and Forecast for Fabric Softener in the Global Laundry Cleaning Product Market (2019-2031)
  • Figure 4.8: Trends and Forecast for Others in the Global Laundry Cleaning Product Market (2019-2031)
  • Figure 5.1: Global Laundry Cleaning Product Market by Application in 2019, 2024, and 2031
  • Figure 5.2: Trends of the Global Laundry Cleaning Product Market ($B) by Application
  • Figure 5.3: Forecast for the Global Laundry Cleaning Product Market ($B) by Application
  • Figure 5.4: Trends and Forecast for Industrial in the Global Laundry Cleaning Product Market (2019-2031)
  • Figure 5.5: Trends and Forecast for Household in the Global Laundry Cleaning Product Market (2019-2031)
  • Figure 5.6: Trends and Forecast for Institutional in the Global Laundry Cleaning Product Market (2019-2031)
  • Figure 6.1: Trends of the Global Laundry Cleaning Product Market ($B) by Region (2019-2024)
  • Figure 6.2: Forecast for the Global Laundry Cleaning Product Market ($B) by Region (2025-2031)
  • Figure 7.1: North American Laundry Cleaning Product Market by Type in 2019, 2024, and 2031
  • Figure 7.2: Trends of the North American Laundry Cleaning Product Market ($B) by Type (2019-2024)
  • Figure 7.3: Forecast for the North American Laundry Cleaning Product Market ($B) by Type (2025-2031)
  • Figure 7.4: North American Laundry Cleaning Product Market by Application in 2019, 2024, and 2031
  • Figure 7.5: Trends of the North American Laundry Cleaning Product Market ($B) by Application (2019-2024)
  • Figure 7.6: Forecast for the North American Laundry Cleaning Product Market ($B) by Application (2025-2031)
  • Figure 7.7: Trends and Forecast for the United States Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 7.8: Trends and Forecast for the Mexican Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 7.9: Trends and Forecast for the Canadian Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 8.1: European Laundry Cleaning Product Market by Type in 2019, 2024, and 2031
  • Figure 8.2: Trends of the European Laundry Cleaning Product Market ($B) by Type (2019-2024)
  • Figure 8.3: Forecast for the European Laundry Cleaning Product Market ($B) by Type (2025-2031)
  • Figure 8.4: European Laundry Cleaning Product Market by Application in 2019, 2024, and 2031
  • Figure 8.5: Trends of the European Laundry Cleaning Product Market ($B) by Application (2019-2024)
  • Figure 8.6: Forecast for the European Laundry Cleaning Product Market ($B) by Application (2025-2031)
  • Figure 8.7: Trends and Forecast for the German Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 8.8: Trends and Forecast for the French Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 8.9: Trends and Forecast for the Spanish Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 8.10: Trends and Forecast for the Italian Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 8.11: Trends and Forecast for the United Kingdom Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 9.1: APAC Laundry Cleaning Product Market by Type in 2019, 2024, and 2031
  • Figure 9.2: Trends of the APAC Laundry Cleaning Product Market ($B) by Type (2019-2024)
  • Figure 9.3: Forecast for the APAC Laundry Cleaning Product Market ($B) by Type (2025-2031)
  • Figure 9.4: APAC Laundry Cleaning Product Market by Application in 2019, 2024, and 2031
  • Figure 9.5: Trends of the APAC Laundry Cleaning Product Market ($B) by Application (2019-2024)
  • Figure 9.6: Forecast for the APAC Laundry Cleaning Product Market ($B) by Application (2025-2031)
  • Figure 9.7: Trends and Forecast for the Japanese Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 9.8: Trends and Forecast for the Indian Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 9.9: Trends and Forecast for the Chinese Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 9.10: Trends and Forecast for the South Korean Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 9.11: Trends and Forecast for the Indonesian Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 10.1: ROW Laundry Cleaning Product Market by Type in 2019, 2024, and 2031
  • Figure 10.2: Trends of the ROW Laundry Cleaning Product Market ($B) by Type (2019-2024)
  • Figure 10.3: Forecast for the ROW Laundry Cleaning Product Market ($B) by Type (2025-2031)
  • Figure 10.4: ROW Laundry Cleaning Product Market by Application in 2019, 2024, and 2031
  • Figure 10.5: Trends of the ROW Laundry Cleaning Product Market ($B) by Application (2019-2024)
  • Figure 10.6: Forecast for the ROW Laundry Cleaning Product Market ($B) by Application (2025-2031)
  • Figure 10.7: Trends and Forecast for the Middle Eastern Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 10.8: Trends and Forecast for the South American Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 10.9: Trends and Forecast for the African Laundry Cleaning Product Market ($B) (2019-2031)
  • Figure 11.1: Porter's Five Forces Analysis of the Global Laundry Cleaning Product Market
  • Figure 11.2: Market Share (%) of Top Players in the Global Laundry Cleaning Product Market (2024)
  • Figure 12.1: Growth Opportunities for the Global Laundry Cleaning Product Market by Type
  • Figure 12.2: Growth Opportunities for the Global Laundry Cleaning Product Market by Application
  • Figure 12.3: Growth Opportunities for the Global Laundry Cleaning Product Market by Region
  • Figure 12.4: Emerging Trends in the Global Laundry Cleaning Product Market

List of Tables

  • Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Laundry Cleaning Product Market by Type and Application
  • Table 1.2: Attractiveness Analysis for the Laundry Cleaning Product Market by Region
  • Table 1.3: Global Laundry Cleaning Product Market Parameters and Attributes
  • Table 3.1: Trends of the Global Laundry Cleaning Product Market (2019-2024)
  • Table 3.2: Forecast for the Global Laundry Cleaning Product Market (2025-2031)
  • Table 4.1: Attractiveness Analysis for the Global Laundry Cleaning Product Market by Type
  • Table 4.2: Market Size and CAGR of Various Type in the Global Laundry Cleaning Product Market (2019-2024)
  • Table 4.3: Market Size and CAGR of Various Type in the Global Laundry Cleaning Product Market (2025-2031)
  • Table 4.4: Trends of Detergent in the Global Laundry Cleaning Product Market (2019-2024)
  • Table 4.5: Forecast for Detergent in the Global Laundry Cleaning Product Market (2025-2031)
  • Table 4.6: Trends of Soap in the Global Laundry Cleaning Product Market (2019-2024)
  • Table 4.7: Forecast for Soap in the Global Laundry Cleaning Product Market (2025-2031)
  • Table 4.8: Trends of Laundry Liquid in the Global Laundry Cleaning Product Market (2019-2024)
  • Table 4.9: Forecast for Laundry Liquid in the Global Laundry Cleaning Product Market (2025-2031)
  • Table 4.10: Trends of Fabric Softener in the Global Laundry Cleaning Product Market (2019-2024)
  • Table 4.11: Forecast for Fabric Softener in the Global Laundry Cleaning Product Market (2025-2031)
  • Table 4.12: Trends of Others in the Global Laundry Cleaning Product Market (2019-2024)
  • Table 4.13: Forecast for Others in the Global Laundry Cleaning Product Market (2025-2031)
  • Table 5.1: Attractiveness Analysis for the Global Laundry Cleaning Product Market by Application
  • Table 5.2: Market Size and CAGR of Various Application in the Global Laundry Cleaning Product Market (2019-2024)
  • Table 5.3: Market Size and CAGR of Various Application in the Global Laundry Cleaning Product Market (2025-2031)
  • Table 5.4: Trends of Industrial in the Global Laundry Cleaning Product Market (2019-2024)
  • Table 5.5: Forecast for Industrial in the Global Laundry Cleaning Product Market (2025-2031)
  • Table 5.6: Trends of Household in the Global Laundry Cleaning Product Market (2019-2024)
  • Table 5.7: Forecast for Household in the Global Laundry Cleaning Product Market (2025-2031)
  • Table 5.8: Trends of Institutional in the Global Laundry Cleaning Product Market (2019-2024)
  • Table 5.9: Forecast for Institutional in the Global Laundry Cleaning Product Market (2025-2031)
  • Table 6.1: Market Size and CAGR of Various Regions in the Global Laundry Cleaning Product Market (2019-2024)
  • Table 6.2: Market Size and CAGR of Various Regions in the Global Laundry Cleaning Product Market (2025-2031)
  • Table 7.1: Trends of the North American Laundry Cleaning Product Market (2019-2024)
  • Table 7.2: Forecast for the North American Laundry Cleaning Product Market (2025-2031)
  • Table 7.3: Market Size and CAGR of Various Type in the North American Laundry Cleaning Product Market (2019-2024)
  • Table 7.4: Market Size and CAGR of Various Type in the North American Laundry Cleaning Product Market (2025-2031)
  • Table 7.5: Market Size and CAGR of Various Application in the North American Laundry Cleaning Product Market (2019-2024)
  • Table 7.6: Market Size and CAGR of Various Application in the North American Laundry Cleaning Product Market (2025-2031)
  • Table 7.7: Trends and Forecast for the United States Laundry Cleaning Product Market (2019-2031)
  • Table 7.8: Trends and Forecast for the Mexican Laundry Cleaning Product Market (2019-2031)
  • Table 7.9: Trends and Forecast for the Canadian Laundry Cleaning Product Market (2019-2031)
  • Table 8.1: Trends of the European Laundry Cleaning Product Market (2019-2024)
  • Table 8.2: Forecast for the European Laundry Cleaning Product Market (2025-2031)
  • Table 8.3: Market Size and CAGR of Various Type in the European Laundry Cleaning Product Market (2019-2024)
  • Table 8.4: Market Size and CAGR of Various Type in the European Laundry Cleaning Product Market (2025-2031)
  • Table 8.5: Market Size and CAGR of Various Application in the European Laundry Cleaning Product Market (2019-2024)
  • Table 8.6: Market Size and CAGR of Various Application in the European Laundry Cleaning Product Market (2025-2031)
  • Table 8.7: Trends and Forecast for the German Laundry Cleaning Product Market (2019-2031)
  • Table 8.8: Trends and Forecast for the French Laundry Cleaning Product Market (2019-2031)
  • Table 8.9: Trends and Forecast for the Spanish Laundry Cleaning Product Market (2019-2031)
  • Table 8.10: Trends and Forecast for the Italian Laundry Cleaning Product Market (2019-2031)
  • Table 8.11: Trends and Forecast for the United Kingdom Laundry Cleaning Product Market (2019-2031)
  • Table 9.1: Trends of the APAC Laundry Cleaning Product Market (2019-2024)
  • Table 9.2: Forecast for the APAC Laundry Cleaning Product Market (2025-2031)
  • Table 9.3: Market Size and CAGR of Various Type in the APAC Laundry Cleaning Product Market (2019-2024)
  • Table 9.4: Market Size and CAGR of Various Type in the APAC Laundry Cleaning Product Market (2025-2031)
  • Table 9.5: Market Size and CAGR of Various Application in the APAC Laundry Cleaning Product Market (2019-2024)
  • Table 9.6: Market Size and CAGR of Various Application in the APAC Laundry Cleaning Product Market (2025-2031)
  • Table 9.7: Trends and Forecast for the Japanese Laundry Cleaning Product Market (2019-2031)
  • Table 9.8: Trends and Forecast for the Indian Laundry Cleaning Product Market (2019-2031)
  • Table 9.9: Trends and Forecast for the Chinese Laundry Cleaning Product Market (2019-2031)
  • Table 9.10: Trends and Forecast for the South Korean Laundry Cleaning Product Market (2019-2031)
  • Table 9.11: Trends and Forecast for the Indonesian Laundry Cleaning Product Market (2019-2031)
  • Table 10.1: Trends of the ROW Laundry Cleaning Product Market (2019-2024)
  • Table 10.2: Forecast for the ROW Laundry Cleaning Product Market (2025-2031)
  • Table 10.3: Market Size and CAGR of Various Type in the ROW Laundry Cleaning Product Market (2019-2024)
  • Table 10.4: Market Size and CAGR of Various Type in the ROW Laundry Cleaning Product Market (2025-2031)
  • Table 10.5: Market Size and CAGR of Various Application in the ROW Laundry Cleaning Product Market (2019-2024)
  • Table 10.6: Market Size and CAGR of Various Application in the ROW Laundry Cleaning Product Market (2025-2031)
  • Table 10.7: Trends and Forecast for the Middle Eastern Laundry Cleaning Product Market (2019-2031)
  • Table 10.8: Trends and Forecast for the South American Laundry Cleaning Product Market (2019-2031)
  • Table 10.9: Trends and Forecast for the African Laundry Cleaning Product Market (2019-2031)
  • Table 11.1: Product Mapping of Laundry Cleaning Product Suppliers Based on Segments
  • Table 11.2: Operational Integration of Laundry Cleaning Product Manufacturers
  • Table 11.3: Rankings of Suppliers Based on Laundry Cleaning Product Revenue
  • Table 12.1: New Product Launches by Major Laundry Cleaning Product Producers (2019-2024)
  • Table 12.2: Certification Acquired by Major Competitor in the Global Laundry Cleaning Product Market