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全球数位驾驶座市场：按类型、细分市场、显示尺寸、地区划分 - 到 2030 年的预测
市场调查报告书
商品编码
1580104

全球数位驾驶座市场：按类型、细分市场、显示尺寸、地区划分 - 到 2030 年的预测

Future of Digital Cockpit Market by Type (ICE,EV), Segment (Entry, Mid & High End Cockpit), Display Size (<10", 10-15", >15"), and Region (North America, Europe and Asia-Pacific) - Global Forecast 2030
出版日期: | 出版商: MarketsandMarkets | 英文 112 Pages | 订单完成后即时交付

价格

数位驾驶座市场规模预计将从2024年的4,500万台增至2030年的6,700万台，复合年增长率为7.0%。

随着客户期望的提高，OEM面临汽车电子产品成本上升和复杂性增加的问题。因此，汽车製造商正在驾驶座域集中化方面密切合作，这有助于降低成本并简化电子架构。因此，层级供应商已经开始将资讯娱乐系统与丛集等安全系统整合。例如，BMWiX采用曲面显示器（14.9吋中央资讯娱乐系统+12.3吋丛集显示器），特斯拉Model 3采用15吋显示屏，结合了中央资讯娱乐系统和丛集显示。

调查范围
调查年份 2020-2030
基准年 2024年
预测期 2024-2030
考虑单位 金额（单位）
部分 按显示解决方案、按显示尺寸、按区域
目标区域 北美、欧洲、亚太地区

电动车对数位驾驶座解决方案的需求高于内燃机乘用车。目前，全球电动车数位驾驶座渗透率预计到2023年将达到85-90%，而内燃机乘用车则为50-55%。全球电动车销量呈指数级增长，预计未来几年将超过内燃机乘用车。超过40%的数位驾驶座具备电动车所需的先进功能，例如ADAS功能、智慧连接和即时车辆监控。因此，与内燃机汽车相比，电动车对数位驾驶座的需求更高。

QNX、Linux 和 Android 是为 Digital 驾驶座提供支援的三个主要作业系统。作业系统负责互动式显示、直觉的触控介面和无缝连接。许多OEM仍然更喜欢QNX的即时操作和高可靠性和安全性的功能，例如ADAS、OTA更新等。 Linux 是一个适用于资讯娱乐、导航和连网型服务的开放原始码平台。

该报告研究了全球数位驾驶座市场，包括显示解决方案、显示尺寸、区域和进入市场的公司概况的趋势。

目录

  • 数位驾驶座市场定义
  • 入门级、中端、高阶驾驶座的定义
  • 数位驾驶座技术—硬体与软体
  • 数位驾驶座市场的主要亮点
  • 全球和区域市场状况
  • 按细分市场分類的竞争矩阵
  • 大众市场与优质OEM功能分析
  • 大众市场与优质OEM商业化战略
  • 按显示器尺寸和位置分類的 OEM竞赛矩阵
  • 数位驾驶座市场，按显示解决方案划分（按地区分類的规模，2020-2030 年）
    • 低阶变型驾驶座
    • 中阶变型驾驶座
    • 高级版驾驶座
  • 数驾驶座市场，按显示尺寸划分（按地区分類的尺寸，2023 年）
    • 小于10英寸
    • 10-15英寸
    • 15吋以上
  • 数位驾驶座市场，按地区/国家划分（按地区分類的规模，2020-2030 年）
    • 欧洲
    • 北美洲
    • 亚洲（中国、印度、日本、韩国）
  • 数位驾驶座：供应商竞争格局
  • 中国：驾驶座模组零件供应商及其客户
  • 欧洲和北美：驾驶座模组零件供应商及其客户
  • 世界级晶片供应商
  • 中国：本土晶片供应商
  • 作业系统： OEM及其下一代作业系统
  • 数位驾驶座技术蓝图
  • 科技趋势
  • 个性化趋势
  • 人工智慧的影响和用例
  • 特色趋势
  • 导航
  • 媒体
  • VPA
  • 应用程式商店
  • ADAS集成
  • 抬头显示器
  • XPENG
  • GEELY ZEEKR
  • NIO
  • LEAPMOTORS
  • TATA MOTORS
  • HONDA ACURA
  • VOLKSWAGEN AUDI
  • BMW
  • MERCEDES-BENZ
  • RIVIAN
  • STELLANTIS
  • FORD MOTORS
  • GM
Product Code: AT 9210

The digital cockpit market is projected to reach 67 million units by 2030 from 45 million units in 2024, at a CAGR of 7.0%. OEMs face rising costs and increased in-vehicle electronics complexity as customer expectations rise. Hence, automotive OEMs are working closely regarding the domain centralization of the cockpit, which will help reduce costs and simplify the electronic architecture. Hence, Tier 1 suppliers have already started integrating infotainment systems with safety systems such as clusters. For instance, the BMW iX features a curved display (14.9" central infotainment + 12.3" cluster display), and the Tesla Model 3 features a 15" display combining the central infotainment and cluster display.

Scope of the Report
Years Considered for the Study2020-2030
Base Year2024
Forecast Period2024-2030
Units ConsideredValue (Units)
SegmentsDisplay solution, display size and propulsion
Regions coveredNorth America, Europe and Asia-Pacific

Demand for Larger Central Infotainment Display

The demand for >15" center infotainment displays is gaining pace globally. The penetration of 10-15" displays is ~51%, and that of >15" will ~ be 7% in 2023. In Europe, the majority of center infotainment displays fall in the 10-15" category, with models such as the VW Passat, Audi A3, Porsche Panamera, Mercedes C-Class, BMW 3 series, and others. China follows the same trends with maximum models with 10-15" center infotainment displays. In APAC (excl. China), the <10" category holds the maximum share as compared to 10-15" displays, however, the OEMs are slowing moving towards the large center infotainment display.

Demand for digital cockpit in EVs

The demand for digital cockpit solutions in electric vehicles is higher than in ICE passenger cars. The current penetration of digital cockpits in EVs globally will be ~85-90% in 2023; however, in ICE passenger cars, the penetration is ~50-55%. EV sales are growing exponentially across the globe and are expected to overtake ICE cars in the coming years. More than ~40% of the digital cockpits are equipped with advanced features such as ADAS features, smart connectivity, real-time vehicle monitoring, and others, which are required in electric vehicles. Hence, the demand for digital cockpits is higher in EVs as compared to ICE cars.

OEMs moving towards in-house operating system

The QNX, Linux, and Android are the three key operating systems behind the digital cockpit. The operating system is responsible for interactive displays, intuitive touch interfaces, and seamless connectivity. Many OEMs still prefer QNX and is responsible for real-time operations and features that involve high reliability and safety, such as ADAS, OTA updates, and others. Linux is an open-source platform that is suitable for infotainment, navigation, and connected services. Android Automotive OS (AAOS) is expected to become the dominant automotive operating system in newly connected vehicles by 2025, outpacing QNX and Automotive Grade Linux (AGL) in market share. Android Automotive OS is the most logical choice for most carmakers due to its open-source nature and the vast ecosystem of over 3 billion IoT devices with access to the Google Play Store. Many OEMs are manufacturing the operating system in-house, such as Mercedes Benz (MB.OS), Rivian, Xpeng (Tianji XOS), NIO (Sky OS), Zeekr (Zeekr OS), Audi(developed with Cariad), and others. In-house development helps OEMs retain full product ownership, quicker iterations, and enhanced responsiveness to clients' needs.

"Asia Pacific holds the largest market share in the forecast period"

Asia Pacific has emerged as a promising global digital cockpit market. The principal driver of this trend is the Chinese market, which contribute ~40% to EV+ICE passenger car sales globally in 2023. India, Japan, and South Korea are potential country-level markets in the region. While India is gradually becoming a major contributor to the digital cockpit market, Japan and South Korea are already well-established.

The penetration of digital cockpits in China for ICE passenger cars is ~55-60%, and that of EVs is ~90-95% in 2023. The penetration is expected to grow exponentially till 2030, owing to the presence of key OEMs such as BYD, Xpeng, NIO, Leapmotors, Geely, and others. China is leading the EV sales accounting for ~65% of the global electric vehicles sold in 2023. China is leading the way in integrating advanced technologies into vehicle design, particularly by developing digital cockpits. Chinese EV OEMs are accelerating their acquisition of domestic chips to reduce reliance on imported components. In 2023, local cockpit SoCs in China captured approximately 4.8% of the passenger car market. With supportive policies and technological advancements, this share is anticipated to increase to 25% by 2030. Some local SoC suppliers are SemiDrive, SiEngine, AutoChips, and Huawei. Hence, China is focusing on a localization strategy to help them gain a competitive advantage in the global market.

Apart from China, other countries such as India, Japan, and South Korea contribute significantly to the digital cockpit market. Furthermore, the market growth in Asia Pacific can be attributed to the high vehicle production and increased use of advanced electronics in Japan, South Korea, and China. These countries' governments have recognized the automotive sector's growth potential and have consequently undertaken various initiatives to encourage major OEMs to enter their domestic markets. Several global automobile manufacturers, such as Volkswagen (Germany), Mercedes Benz (Germany), and General Motors (US), have shifted their production plants to emerging economies in the region.

Research Coverage:

The market analysis encompasses the digital cockpit market, focusing on its penetration in ICE and EV vehicles. The report covers regional digital cockpit trends, technology trends, feature analysis, BOM analysis, and OEM profiling. Geographically, the report covers North America, Europe, and Asia-Pacific.

Report Scope

The report will help market leaders and new entrants with information on the closest approximations of the digital cockpit market and its subsegments. It will also help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

  • Analysis of propulsion (ICE & EV)
  • Analysis of display solution (<10", 10-15", 15")
  • Analysis by region/country (China, APAC (excl. China), Europe, NA)
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the digital cockpit market
  • Market Development: Comprehensive information about lucrative markets - the report analyses the digital cockpit market across varied regions
  • Market Diversification: Exhaustive information about the diversification of technology, untapped features, recent developments, and investments in the digital cockpit market
  • Competitive Assessment: The report assesses the market shares, growth strategies, and service offerings of leading players. It also helps stakeholders understand the pulse of the digital cockpit market and provides information on key market drivers, challenges, and opportunities.

TABLE OF CONTENTS

1. MARKET DEFINITION & DIGITAL COCKPIT TECHNOLOGY

  • 1.1 DIGITAL COCKPIT MARKET DEFINITION
  • 1.2 ENTRY, MID & HIGH END COCKPIT DEFINITION
  • 1.3 DIGITAL COCKPIT TECHNOLOGY- HARDWARE & SOFTWARE

2. STUDY SCOPE & OBJECTIVES

3. EXECUTIVE SUMMARY

  • 3.1 DIGITAL COCKPIT MARKET KEY HIGHLIGHTS
  • 3.2 GLOBAL & REGIONAL MARKET LANDSCAPE
  • 3.3 COMPETITIVE MATRIX, BY SEGMENT
  • 3.4 MASS-MARKET & PREMIUM OEMS FEATURE ANALYSIS
  • 3.5 MASS-MARKET & PREMIUM OEMS MONETIZATION STRATEGIES
  • 3.6 OEM COMPETITIVE MATRIX, BY DISPLAY SIZE AND POSITION

4. DIGITAL COCKPIT- REGIONAL ANALYSIS

  • 4.1 DIGITAL COCKPIT MARKET,BY DISPLAY SOLUTION (REGIONAL VOLUME, 2020-2030)
    • 4.1.1 LOW-END VARIANT COCKPIT
    • 4.1.2 MID-END VARIANT COCKPIT
    • 4.1.3 PREMIUM END VARIANT COCKPIT
  • 4.2 DIGITAL COCKPIT MARKET, BY DISPLAY SIZES (REGIONAL VOLUME, 2023)
    • 4.2.1 <10"
    • 4.2.2 10-15"
    • 4.2.3 >15"
  • 4.3 DIGITAL COCKPIT MARKET, BY REGION/COUNTRY (REGIONAL VOLUME, 2020-2030)
    • 4.3.1 EUROPE
    • 4.3.2 NORTH AMERICA
    • 4.3.3 ASIA (CHINA, INDIA, JAPAN, SOUTH KOREA)

5. DIGITAL COCKPIT SUPPLIER ANALYSIS

  • 5.1 DIGITAL COCKPIT: SUPPLIER COMPETITIVE LANDSCAPE
  • 5.2 CHINA: COCKPIT MODULE COMPONENT SUPPLIERS AND THEIR CUSTOMERS
  • 5.3 EUROPE & NA: COCKPIT MODULE COMPONENT SUPPLIERS AND THEIR CUSTOMERS
  • 5.4 GLOBAL LEADING CHIP SUPPLIERS
  • 5.5 CHINA: LOCAL CHIP SUPPLIERS
  • 5.6 OPERATING SYSTEM: OEMS & THEIR NEXT-GEN OS

6. TECHNOLOGY ROADMAP

  • 6.1 TECHNOLOGY ROADMAP OF DIGITAL COCKPIT
  • 6.2 TECHNOLOGY TRENDS
  • 6.3 PERSONALIZATION TRENDS
  • 6.4 AI IMPACT & USE CASES
  • 6.5 FEATURE TRENDS

7. DIGITAL COCKPIT- FEATURE ANALYSIS

  • 7.1 NAVIGATION
  • 7.2 MEDIA
  • 7.3 VPA
  • 7.4 APP STORE
  • 7.5 ADAS INTEGRATION
  • 7.6 HUD

8. DIGITAL COCKPIT- BOM & MONETIZATION STRATEGY

9. DIGITAL COCKPIT OEM PROFILES

  • 9.1 XPENG
    • 9.1.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.1.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.1.3 FEATURE ANALYSIS
  • 9.2 GEELY ZEEKR
    • 9.2.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.2.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.2.3 FEATURE ANALYSIS
  • 9.3 NIO
    • 9.3.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.3.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.3.3 FEATURE ANALYSIS
  • 9.4 LEAPMOTORS
    • 9.4.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.4.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.4.3 FEATURE ANALYSIS
  • 9.5 TATA MOTORS
    • 9.5.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.5.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.5.3 FEATURE ANALYSIS
  • 9.6 HONDA ACURA
    • 9.6.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.6.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.6.3 FEATURE ANALYSIS
  • 9.7 VOLKSWAGEN AUDI
    • 9.7.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.7.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.7.3 FEATURE ANALYSIS
  • 9.8 BMW
    • 9.8.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.8.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.8.3 FEATURE ANALYSIS
  • 9.9 MERCEDES-BENZ
    • 9.9.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.9.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.9.3 FEATURE ANALYSIS
  • 9.10 RIVIAN
    • 9.10.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.10.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.10.3 FEATURE ANALYSIS
  • 9.11 STELLANTIS
    • 9.11.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.11.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.11.3 FEATURE ANALYSIS
  • 9.12 FORD MOTORS
    • 9.12.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.12.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.12.3 FEATURE ANALYSIS
  • 9.13 GM
    • 9.13.1 COMPANY SNAPSHOT & DEVELOPMENTS
    • 9.13.2 CURRENT AND NEXT-GEN COCKPIT DETAILS
    • 9.13.3 FEATURE ANALYSIS

10. FINAL TAKEAWAYS

11. APPENDIX

List of Tables

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List of Figures

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