全球OEM混合动力产品系列市场（按推进类型、车身类型和地区）- 预测至 2030 年

混合动力车市场规模预计将从 2024 年的 1,240 万辆成长到 2030 年的 2,850 万辆，复合年增长率为 15.0%。

推动整体市场成长的是混合动力汽车因其独特属性而持续成长的普及率。混合动力汽车效率卓越，无需担心续航里程、充电或电池放电。此外，对永续动力传动系统的追求也将推动混合动力汽车市场未来的成长。

事实证明，SUV 是新消费者青睐的车款。 SUV 市场预计将因多种因素而成长。汽车产业不断承受着适应技术进步和终端客户偏好变化的压力。混合动力 SUV 的普及是推动汽车市场快速变化的关键因素。与混合动力产业一样，对于原始设备OEM)和汽车供应商而言，开发和製造排放气体最低的车辆并满足政府法规至关重要，以满足客户的需求。

此外，混合动力技术SUV的推出，其操作性能增强，排放气体量更低，正在改变汽车市场的格局。此外，OEM正致力于透过在混合动力汽车中引入最佳化的操作功能来提高车辆的行驶里程。

欧洲在采用先进技术方面一直处于领先地位。同样，在混合动力汽车领域，欧洲也处于领先地位。尤其是在混合动力SUV领域，欧洲更是市场领先。混合动力汽车的普及受到欧洲各国政府制定的严格排放标准的推动。此外，OEM和各国政府都在努力在不久的将来实现零排放目标。严格的欧盟排放标准迫使汽车製造商优先在各自的市场推出混合动力汽车。混合动力汽车对于从内燃机汽车到纯电动车的平稳过渡至关重要。

就混合动力汽车销售而言，中国与欧洲更接近。然而，与欧洲的48V轻度混合动力汽车和全/强混合动力汽车不同，中国专注于插电式混合动力汽车（PHEV）。这是因为中国拥有从汽车製造到电池製造的更完善的电动车供应链。中国在插电式混合动力车领域占据主导地位，比亚迪引领市场。

欧洲地区也是大多数主要混合动力汽车OEM的所在地，包括大众（德国）、梅赛德斯-奔驰（德国）、Stellantis（荷兰）、宝马（德国）和雷诺集团（法国）。中国也是重要的汽车製造地，也是主要混合动力汽车OEM的所在地，包括比亚迪、吉利集团、通用汽车、长安汽车和上汽集团。

汽车行业的持续发展和主要OEM的存在预计将推动欧洲和中国地区混合动力市场的成长。

本报告研究了全球混合动力市场，提供了按推进类型、车身类型和地区分類的趋势信息，以及参与市场的公司概况。

目录

• 研究范围
• 研究目标、调查方法和主要资讯领域
• 全球乘用车销量（依动力类型划分）
• 全球乘用车原始设备OEM销售（按推进类型）
• 全球混合动力乘用车销量（依混合动力推进类型）
• 全球混合动力乘用车销量（依车身类型划分）
• 全球混合动力乘用车OEM份额（依车身类型）
• 全球混合动力乘用车销售、市场占有率、新车发布（按地区划分）
• 以推进类型分析平均价格
• 依推进类型进行的 TCO 分析
• 依推进类型分類的材料清单分析（2024 年与 2030 年）
• 混合动力传动系统价值状况
• 不同车身类型的驱动马达特性分析
• 依体型和推进类型分析平均范围
• 再生煞车和续航里程恢復分析
• 混合动力传动系统系统分析
• 混合动力驱动马达分析
• TOYOTA GROUP
• BYD
• RENAULT-NISSAN-MITSUBISHI
• HYUNDAI-KIA
• HONDA
• STELLANTIS
• SUZUKI
• VOLKSWAGEN GROUP
• GEELY GROUP
• MERCEDES-BENZ GROUP
• GREAT WALL MOTORS
• LI AUTO
• BMW
• FORD MOTORS

The hybrid market is projected to grow from 12.4 million units in 2024 to 28.5 million units by 2030 at a CAGR of 15.0%. The overall market growth is propelled by the continuously increasing adoption of hybrid vehicles owing to their characteristics. Hybrids offer superior efficiency without range anxiety, charging, or battery discharge. Additionally, the inclination toward sustainable powertrains will help the hybrid market grow in the coming years.

"SUVs will be the fastest-growing segment in the hybrid market."

SUVs have already proved to be the preferred body type amongst new customers. The SUV market is expected to experience growth driven by various factors. The automotive industry is constantly pressured to adapt to changes due to technological advancements and end-user preferences. Adopting hybrid SUVs is the key factor that has witnessed a rapid change in the automotive market. In line with the hybrid sector, developing and manufacturing cars with minimum emissions and meeting the government regulations for customers are crucial for OEMs and vehicle-providing companies.

Further, introducing hybrid technology SUVs with enhanced operating features and lower emission levels is shifting the trends in the automotive market. Moreover, OEMs are focused on increasing the vehicle's mileage by introducing functionality that can be operated through hybrid vehicle optimization.

"Europe and China are the largest hybrid markets."

Europe is the leader in the adoption of advanced technologies. Similarly, in the case of hybrids, Europe is leading the adoption race. The region is a market leader, especially in hybrid SUVs. The adoption of hybrids is attributed to stringent emission norms set by the governments of the countries in Europe. Moreover, OEMs and governments are keen to achieve zero-emission targets in the near future. Strict EU emissions regulations have forced automakers to prioritize launches of hybrids in the respective markets. This is where hybrids are vital in a smooth transition from ICEs to BEVs.

China is closer to Europe in terms of hybrid sales. However, unlike 48V mild or full/strong hybrids in Europe, China is focused on plug-in hybrids (PHEVs). This is owing to China's superior EV supply chain, from car manufacturing to battery manufacturing. China dominates the PHEV offerings, where BYD leads the market.

The European region is also home to the majority of key hybrid automotive OEMs, such as Volkswagen (Germany), Mercedes-Benz (Germany), Stellantis (Netherlands), BMW (Germany), and Renault Group (France). China is also a major automotive manufacturing hub and home to most key hybrid automotive OEMs, such as BYD, Geely Group, Great Wall Motors (GMW), Changan, and SAIC Motors.

The ongoing developments in the automotive sector, coupled with the presence of key OEMs, will drive the growth of the hybrid market in the European and Chinese regions.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and strategy directors, and executives from various key organizations operating in this market.

• By Company Type: Equipment Manufacturers - 90% and Others - 10%.
• By Designation: C-level - 40%, Directors- 40%, and Others - 20%
• By Region: Americas - 20%, Europe - 30%, Asia Pacific - 30%, and Middle East & RoW-20%

Established players such as Toyota (Japan), General Motors (US), Volkswagen (Germany), Hyundai Group (South Korea), and Ford Motors (US) lead the hybrid market.

Key Benefits of Buying the Report:

The report will help market leaders and new entrants with information on the closest approximations of the volume sales for the overall automotive market and the subsegments. It will also help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of Key Drivers (Rapid electrification of vehicles is fueling the demand for hybrid vehicles, Government restrictions on emission and sustainable driving fuel options), Restraints (Higher cost of PHEVs), opportunities (Advancements in battery, Advancements in hybrid optimization technology and rapid adoption of alternate fuel options), and Challenges (Supply chain issues of battery raw material and battery related issues in hybrid cars) influencing the growth of hybrid market.

Product Development/Innovation: Detailed insights on upcoming technologies, R&D activities, and new products & services in the hybrid market.

Market Development: Comprehensive information about the lucrative market - the report analyzes the hybrid market across varied regions.

Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the hybrid market.

Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Toyota (Japan), General Motors (US), Volkswagen (Germany), Hyundai Group (South Korea), and Ford Motors (US), among others, in the hybrid market.

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. RESEARCH SCOPE, OBJECTIVES, AND METHODOLOGY

• 2.1 STUDY SCOPE
• 2.2 STUDY OBJECTIVES, METHODOLOGY, AND KEY INFORMATION AREAS

3. GLOBAL HYBRID MARKET OUTLOOK

• 3.1 GLOBAL PASSENGER VEHICLE SALES, BY PROPULSION TYPE
• 3.2 GLOBAL PASSENGER VEHICLE OEM SALES, BY PROPULSION TYPE
• 3.3 GLOBAL HYBRID PASSENGER VEHICLE SALES, BY HYBRID PROPULSION TYPE
• 3.4 HYBRID PASSENGER VEHICLE SALES, BY BODY TYPE
• 3.5 GLOBAL HYBRID PASSENGER VEHICLE OEM SHARE, BY BODY TYPE

4. REGIONAL HYBRID MARKET OUTLOOK

• 4.1 REGIONAL HYBRID PASSENGER VEHICLE SALES, MARKET SHARE, AND NEW LAUNCHES

5. HYBRID MOBILITY PRICING ANALYSIS

• 5.1 AVERAGE PRICE ANALYSIS, BY PROPULSION TYPE
• 5.2 TCO ANALYSIS, BY PROPULSION TYPE
• 5.3 BILL OF MATERIAL ANALYSIS, BY PROPULSION TYPE, 2024 VS. 2030
• 5.4 HYBRID POWERTRAIN VALUE LANDSCAPE

6. HYBRID MOBILITY TECHNOLOGY ANALYSIS

• 6.1 DRIVE MOTOR CHARACTERIZATION ANALYSIS, BY BODY TYPE
• 6.2 AVERAGE RANGE ANALYSIS, BY BODY TYPE AND PROPULSION TYPE
• 6.3 REGENERATIVE BRAKING & RANGE RECOVERY ANALYSIS
• 6.4 HYBRID POWERTRAIN ANALYSIS
• 6.5 HYBRID DRIVE MOTOR ANALYSIS

7. HYBRID OEM PROFILING

• 7.1 TOYOTA GROUP
• 7.2 BYD
• 7.3 RENAULT-NISSAN-MITSUBISHI
• 7.4 HYUNDAI-KIA
• 7.5 HONDA
• 7.6 STELLANTIS
• 7.7 SUZUKI
• 7.8 VOLKSWAGEN GROUP
• 7.9 GEELY GROUP
• 7.10 MERCEDES-BENZ GROUP
• 7.11 GREAT WALL MOTORS
• 7.12 LI AUTO
• 7.13 BMW
• 7.14 FORD MOTORS

8. KEY GROWTH OPPORTUNITIES AND RECOMMENDATIONS

9. CONCLUSION AND KEY TAKEAWAYS

10. LEGAL DISCLAIMER

List of Tables

List of Figures