市场调查报告书
商品编码
1540763
全球户外和滑雪运动服市场:依类型、运动类型、最终用户、价格范围、通路和地区进行预测(~2032年)Global Outdoor and Ski Sportswear Market Research Report Information By Type, Sport Type, By End User, By Price Range, By Distribution Channel And By Region - Forecast Till 2032 |
预计户外和滑雪运动服饰市场规模将从2024年的3,024.5亿美元成长到2032年的4,335.1亿美元,预测期内年复合成长率为4.60%。
由于消费者偏好不断变化、技术进步和环境问题等多种因素,户外和滑雪服饰市场不断变化。
由于全球户外活动的吸引力不断增加,户外和滑雪服饰市场显着成长。随着越来越多的人变得活跃和注重健康,健行、露营、滑雪、单板滑雪和登山等户外休閒活动越来越受欢迎。对具有舒适性、耐用性和防风雨性能的高性能运动服的需求不断成长,推动了对户外和滑雪服装的需求。
区域展望
北美市场预计到2022年将以5.0%的年复合成长率成长,预计将拥有最大的市场占有率,达到40.7%。这一成长是由于大量客户来自美国和加拿大等滑雪重国。2021年,共有6,200万名滑雪者访问美国,约占全球滑雪者总数的25%。
在欧洲,户外运动在法国、奥地利、瑞士、西班牙、德国等国家很受欢迎,许多竞技赛事都在那里举办。
本报告调查了全球户外和滑雪运动服装市场,提供了市场的定义和概述,分析了影响市场成长的因素和市场机会、市场规模的趋势和预测、各种细分,并总结了依地区/主要划分的细分情况国家、竞争环境和主要公司概况。
Global Outdoor and Ski Sportswear Market Research Report Information By Type (Jackets, Top Wear, Bottom Wear, Footwear, Accessories, and Others), Sport Type (Skiing, Outdoor), By End User (Men, Women, and Unisex), By Price Range (Economy/Mass, Premium), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, and Online) And By Region (North America, Europe, Asia-Pacific, Middle East and Africa , and South America) - Forecast Till 2032
The market for outdoor and ski apparel is expected to expand at a compound annual growth rate (CAGR) of 4.60% from USD 302.45 billion in 2024 to USD 433.51 billion by 2032. The outdoor and ski apparel market is still changing as a result of a number of factors, including evolving consumer preferences, advancements in technology, and environmental concerns.
The market for outdoor and ski apparel is expanding significantly due to the rising appeal of outdoor activities around the world. This trend is being driven by a number of factors that have contributed to a noticeable rise in demand for apparel made especially for outdoor activities and skiing enthusiasts. Most importantly, there has been a noticeable shift in consumer tastes toward outdoor leisure and leading healthier lives. The popularity of outdoor pursuits like as hiking, camping, skiing, snowboarding, and mountaineering has increased as more people become active and health-conscious. The growing need for high-performance sportswear that provides comfort, durability, and weather protection is what fuels the need for outdoor and ski apparel.
insights on market segments
The global outdoor and ski sportwear market has been segmented into many categories based on type, including jackets, tops, bottoms, footwear, accessories, and other items.
The market has been divided into two categories: skiing and outdoor sports. The market has been divided into categories for men, women, and unisex users based on their ultimate use. The market has been divided into economy/mass and premium segments based on price range. The market has been divided into supermarkets and hypermarkets, specialty shops, and internet retailers based on the distribution channel.
Regional Perspectives
The outdoor and ski apparel market in North America is predicted to grow at a 5.0% CAGR in 2022 and hold the greatest market share of 40.7%. This increase is explained by the significant number of customers from nations where skiing is quite popular, such as the US and Canada. A total of 62 million skiers visited the United States in 2021, accounting for roughly 25% of all skiers worldwide. The rise in outdoor activities and ski resorts in North America is the cause of this growing population.
Europe's top outdoor sport destinations are found in countries like France, Austria, Switzerland, Spain, and Germany, which host a multitude of athletic events. These nations have built infrastructure to draw outdoor sports enthusiasts, including those who participate in winter sports around Europe.
Asia Pacific's governments are stepping up to promote snow-related sports and activities. For instance, Get into Snow Sports (GISS) was launched in China with the goal of encouraging people to participate in winter sports and raising awareness of them.
With a revenue of USD 10.31 billion in 2023, the Middle East and Africa held the lowest market share and are predicted to increase at a CAGR of 3.5%. Rapid urbanization in this area makes it possible to visit well-known gyms and sports clubs, which encourages consumer expenditure on outdoor sports apparel.
The industry in this region is being driven by South America's growing inclination for adventure sports. South America boasts varied topography and a rising interest in adventure sports.
Principal Players
Major players in the outdoor and ski apparel sector are Helly Hansen (Norway), Patagonia (US), Lafuma (France), Rossignol (France), Columbia Sportswear (US), Fischer Sports GmbH (Austria), Salewa (Bolzano), and Norrona (Norway).