全球媒体市场（产业年鑑）：2018-2027

2022年全球媒体产业总收入为14,607亿美元，2017年至2022年复合年增长率（CAGR）为0.1%。

2022年，广告业将占据行业最大份额，总收入为7,111亿美元，占行业总额的48.7%。

在全球媒体产业中，北美和亚太地区是最大的地区，分别占38.4%和35.1%的份额，2022年其次是欧洲（22.6%）。

本报告审视了全球媒体产业，并按国家/地区、区域趋势、竞争格局以及进入市场的公司概况总结了市场预测。

目录

第一章执行摘要

第 2 章 简介

第三章 世界媒体

第四章 宏观经济指标

第五章 亚太媒体

第六章 欧洲媒体

第七章 宏观经济指标

第八章 法国媒体

第九章 宏观经济指标

第10章 德国媒体

第十一章 宏观经济指标

第十二章澳洲媒体

第十三章宏观经济指标

第14章 巴西媒体

第十五章 宏观经济指标

第16章 加拿大媒体

第十七章宏观经济指标

第十八章华文媒体

第十九章 宏观经济指标

第20章 印度媒体

第二十一章 宏观经济指标

第22章 印尼媒体

第二十三章 宏观经济指标

第24章 义大利媒体

第二十五章 宏观经济指标

第26章 日本媒体

第二十七章 宏观经济指标

第28章 墨西哥媒体

第二十九章 宏观经济指标

第30章 荷兰媒体

第三十一章宏观经济指标

第32章 北美媒体

第34章宏观经济指标

第35章北欧国家的媒体

第36章 新加坡媒体

第37章宏观经济指标

第38章南非媒体

第39章宏观经济指标

第40章 韩国媒体

第41章宏观经济指标

第42章 西班牙媒体

第43章宏观经济指标

第44章土耳其媒体

第45章宏观经济指标

第46章英国媒体

第47章宏观经济指标

第48章美国媒体

第49章宏观经济指标

第五十章 公司简介

第51章附录

Abstract

Summary

Global Media industry profile provides top-line qualitative and quantitative summary information including: industry size (value , and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The advertising segment includes revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The broadcasting & cable TV segment includes all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations).

The publishing market includes books, newspapers, and magazines. The books segment includes both physical and e-books. The newspaper segment includes revenues generated from the selling of newspapers including those gained through circulation, subscription (including online subscription), and advertising revenue. The magazine segment value is calculated as the revenues generated by publishers from the sales of hard copies and online subscriptions.

The movie & entertainment segment covers producers and distributors of entertainment formats, such as movies and music. The movie box office segment is valued as the revenues received by box offices from total annual admissions. The music & video segment covers retail sales of pre-recorded music singles and albums and pre-recorded films and television programs in any format (including vinyl, CDs, VCDs, DVDs, Blue Ray disks, and paid downloads).

All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.

The global media industry had total revenues of $1,460.7 billion in 2022, representing a compound annual growth rate (CAGR) of 0.1% between 2017 and 2022.

The advertising segment accounted for the industry's largest proportion in 2022, with total revenues of $711.1 billion, equivalent to 48.7% of the industry's overall value.

In the global media industry, North America and Asia-Pacific are the largest regions, accounting for a share of 38.4% and 35.1%, respectively, followed by Europe (22.6%) in 2022.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global media industry
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global media industry
• Leading company profiles reveal details of key media industry players' global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the global media industry with five year forecasts

Reasons to Buy

• What was the size of the global media industry by value in 2022?
• What will be the size of the global media industry in 2027?
• What factors are affecting the strength of competition in the global media industry?
• How has the industry performed over the last five years?
• What are the main segments that make up the global media industry?

Table of Contents

1 EXECUTIVE SUMMARY

• 1.1. Market value
• 1.2. Market value forecast
• 1.3. Category segmentation
• 1.4. Geography segmentation
• 1.5. Competitive landscape

2 Introduction

• 2.1. What is this report about?
• 2.2. Who is the target reader?
• 2.3. How to use this report
• 2.4. Definitions

3 Global Media

• 3.1. Market Overview
• 3.2. Market Data
• 3.3. Market Segmentation
• 3.4. Market outlook
• 3.5. Five forces analysis

4 Macroeconomic Indicators

• 4.1. Country data

5 Media in Asia-Pacific

• 5.1. Market Overview
• 5.2. Market Data
• 5.3. Market Segmentation
• 5.4. Market outlook
• 5.5. Five forces analysis

6 Media in Europe

• 6.1. Market Overview
• 6.2. Market Data
• 6.3. Market Segmentation
• 6.4. Market outlook
• 6.5. Five forces analysis

7 Macroeconomic Indicators

• 7.1. Country data

8 Media in France

• 8.1. Market Overview
• 8.2. Market Data
• 8.3. Market Segmentation
• 8.4. Market outlook
• 8.5. Five forces analysis

9 Macroeconomic Indicators

• 9.1. Country data

10 Media in Germany

• 10.1. Market Overview
• 10.2. Market Data
• 10.3. Market Segmentation
• 10.4. Market outlook
• 10.5. Five forces analysis

11 Macroeconomic Indicators

• 11.1. Country data

12 Media in Australia

• 12.1. Market Overview
• 12.2. Market Data
• 12.3. Market Segmentation
• 12.4. Market outlook
• 12.5. Five forces analysis

13 Macroeconomic Indicators

• 13.1. Country data

14 Media in Brazil

• 14.1. Market Overview
• 14.2. Market Data
• 14.3. Market Segmentation
• 14.4. Market outlook
• 14.5. Five forces analysis

15 Macroeconomic Indicators

• 15.1. Country data

16 Media in Canada

• 16.1. Market Overview
• 16.2. Market Data
• 16.3. Market Segmentation
• 16.4. Market outlook
• 16.5. Five forces analysis

17 Macroeconomic Indicators

• 17.1. Country data

18 Media in China

• 18.1. Market Overview
• 18.2. Market Data
• 18.3. Market Segmentation
• 18.4. Market outlook
• 18.5. Five forces analysis

19 Macroeconomic Indicators

• 19.1. Country data

20 Media in India

• 20.1. Market Overview
• 20.2. Market Data
• 20.3. Market Segmentation
• 20.4. Market outlook
• 20.5. Five forces analysis

21 Macroeconomic Indicators

• 21.1. Country data

22 Media in Indonesia

• 22.1. Market Overview
• 22.2. Market Data
• 22.3. Market Segmentation
• 22.4. Market outlook
• 22.5. Five forces analysis

23 Macroeconomic Indicators

• 23.1. Country data

24 Media in Italy

• 24.1. Market Overview
• 24.2. Market Data
• 24.3. Market Segmentation
• 24.4. Market outlook
• 24.5. Five forces analysis

25 Macroeconomic Indicators

• 25.1. Country data

26 Media in Japan

• 26.1. Market Overview
• 26.2. Market Data
• 26.3. Market Segmentation
• 26.4. Market outlook
• 26.5. Five forces analysis

27 Macroeconomic Indicators

• 27.1. Country data

28 Media in Mexico

• 28.1. Market Overview
• 28.2. Market Data
• 28.3. Market Segmentation
• 28.4. Market outlook
• 28.5. Five forces analysis

29 Macroeconomic Indicators

• 29.1. Country data

30 Media in The Netherlands

• 30.1. Market Overview
• 30.2. Market Data
• 30.3. Market Segmentation
• 30.4. Market outlook
• 30.5. Five forces analysis

31 Macroeconomic Indicators

• 31.1. Country data

32 Media in North America

• 32.1. Market Overview
• 32.2. Market Data
• 32.3. Market Segmentation
• 32.4. Market outlook
• 32.5. Five forces analysis

33 Media in Russia

• 33.1. Market Overview
• 33.2. Market Data
• 33.3. Market Segmentation
• 33.4. Market outlook
• 33.5. Five forces analysis

34 Macroeconomic Indicators

• 34.1. Country data

35 Media in Scandinavia

• 35.1. Market Overview
• 35.2. Market Data
• 35.3. Market Segmentation
• 35.4. Market outlook
• 35.5. Five forces analysis

36 Media in Singapore

• 36.1. Market Overview
• 36.2. Market Data
• 36.3. Market Segmentation
• 36.4. Market outlook
• 36.5. Five forces analysis

37 Macroeconomic Indicators

• 37.1. Country data

38 Media in South Africa

• 38.1. Market Overview
• 38.2. Market Data
• 38.3. Market Segmentation
• 38.4. Market outlook
• 38.5. Five forces analysis

39 Macroeconomic Indicators

• 39.1. Country data

40 Media in South Korea

• 40.1. Market Overview
• 40.2. Market Data
• 40.3. Market Segmentation
• 40.4. Market outlook
• 40.5. Five forces analysis

41 Macroeconomic Indicators

• 41.1. Country data

42 Media in Spain

• 42.1. Market Overview
• 42.2. Market Data
• 42.3. Market Segmentation
• 42.4. Market outlook
• 42.5. Five forces analysis

43 Macroeconomic Indicators

• 43.1. Country data

44 Media in Turkey

• 44.1. Market Overview
• 44.2. Market Data
• 44.3. Market Segmentation
• 44.4. Market outlook
• 44.5. Five forces analysis

45 Macroeconomic Indicators

• 45.1. Country data

46 Media in The United Kingdom

• 46.1. Market Overview
• 46.2. Market Data
• 46.3. Market Segmentation
• 46.4. Market outlook
• 46.5. Five forces analysis

47 Macroeconomic Indicators

• 47.1. Country data

48 Media in The United States

• 48.1. Market Overview
• 48.2. Market Data
• 48.3. Market Segmentation
• 48.4. Market outlook
• 48.5. Five forces analysis

49 Macroeconomic Indicators

• 49.1. Country data

50 Company Profiles

51 Appendix

• 51.1. Methodology
• 51.2. About MarketLine

List of Tables

• Table 1: Global media industry value: $ billion, 2017-22
• Table 2: Global media industry category segmentation: % share, by value, 2017-2022
• Table 3: Global media industry category segmentation: $ billion, 2017-2022
• Table 4: Global media industry geography segmentation: $ billion, 2022
• Table 5: Global media industry value forecast: $ billion, 2022-27
• Table 6: Global size of population (million), 2018-22
• Table 7: Global gdp (constant 2005 prices, $ billion), 2018-22
• Table 8: Global gdp (current prices, $ billion), 2018-22
• Table 9: Global inflation, 2018-22
• Table 10: Global consumer price index (absolute), 2018-22
• Table 11: Global exchange rate, 2018-22
• Table 12: Asia-Pacific media industry value: $ billion, 2017-22
• Table 13: Asia-Pacific media industry category segmentation: % share, by value, 2017-2022
• Table 14: Asia-Pacific media industry category segmentation: $ billion, 2017-2022
• Table 15: Asia-Pacific media industry geography segmentation: $ billion, 2022
• Table 16: Asia-Pacific media industry value forecast: $ billion, 2022-27
• Table 17: Europe media industry value: $ billion, 2017-22
• Table 18: Europe media industry category segmentation: % share, by value, 2017-2022
• Table 19: Europe media industry category segmentation: $ billion, 2017-2022
• Table 20: Europe media industry geography segmentation: $ billion, 2022
• Table 21: Europe media industry value forecast: $ billion, 2022-27
• Table 22: Europe size of population (million), 2018-22
• Table 23: Europe gdp (constant 2005 prices, $ billion), 2018-22
• Table 24: Europe gdp (current prices, $ billion), 2018-22
• Table 25: Europe inflation, 2018-22
• Table 26: Europe consumer price index (absolute), 2018-22
• Table 27: Europe exchange rate, 2018-22
• Table 28: France media industry value: $ billion, 2017-22
• Table 29: France media industry category segmentation: % share, by value, 2017-2022
• Table 30: France media industry category segmentation: $ billion, 2017-2022
• Table 31: France media industry geography segmentation: $ billion, 2022
• Table 32: France media industry value forecast: $ billion, 2022-27
• Table 33: France size of population (million), 2018-22
• Table 34: France gdp (constant 2005 prices, $ billion), 2018-22
• Table 35: France gdp (current prices, $ billion), 2018-22
• Table 36: France inflation, 2018-22
• Table 37: France consumer price index (absolute), 2018-22
• Table 38: France exchange rate, 2018-22
• Table 39: Germany media industry value: $ billion, 2017-22
• Table 40: Germany media industry category segmentation: % share, by value, 2017-2022
• Table 41: Germany media industry category segmentation: $ billion, 2017-2022
• Table 42: Germany media industry geography segmentation: $ billion, 2022
• Table 43: Germany media industry value forecast: $ billion, 2022-27
• Table 44: Germany size of population (million), 2018-22
• Table 45: Germany gdp (constant 2005 prices, $ billion), 2018-22
• Table 46: Germany gdp (current prices, $ billion), 2018-22
• Table 47: Germany inflation, 2018-22
• Table 48: Germany consumer price index (absolute), 2018-22
• Table 49: Germany exchange rate, 2018-22
• Table 50: Australia media industry value: $ billion, 2017-22
• Table 51: Australia media industry category segmentation: % share, by value, 2017-2022
• Table 52: Australia media industry category segmentation: $ billion, 2017-2022
• Table 53: Australia media industry geography segmentation: $ billion, 2022
• Table 54: Australia media industry value forecast: $ billion, 2022-27
• Table 55: Australia size of population (million), 2018-22
• Table 56: Australia gdp (constant 2005 prices, $ billion), 2018-22
• Table 57: Australia gdp (current prices, $ billion), 2018-22
• Table 58: Australia inflation, 2018-22
• Table 59: Australia consumer price index (absolute), 2018-22
• Table 60: Australia exchange rate, 2018-22
• Table 61: Brazil media industry value: $ billion, 2017-22
• Table 62: Brazil media industry category segmentation: % share, by value, 2017-2022
• Table 63: Brazil media industry category segmentation: $ billion, 2017-2022
• Table 64: Brazil media industry geography segmentation: $ billion, 2022
• Table 65: Brazil media industry value forecast: $ billion, 2022-27
• Table 66: Brazil size of population (million), 2018-22
• Table 67: Brazil gdp (constant 2005 prices, $ billion), 2018-22
• Table 68: Brazil gdp (current prices, $ billion), 2018-22
• Table 69: Brazil inflation, 2018-22
• Table 70: Brazil consumer price index (absolute), 2018-22
• Table 71: Brazil exchange rate, 2018-22
• Table 72: Canada media industry value: $ billion, 2017-22
• Table 73: Canada media industry category segmentation: % share, by value, 2017-2022
• Table 74: Canada media industry category segmentation: $ billion, 2017-2022
• Table 75: Canada media industry geography segmentation: $ billion, 2022
• Table 76: Canada media industry value forecast: $ billion, 2022-27
• Table 77: Canada size of population (million), 2018-22
• Table 78: Canada gdp (constant 2005 prices, $ billion), 2018-22
• Table 79: Canada gdp (current prices, $ billion), 2018-22
• Table 80: Canada inflation, 2018-22
• Table 81: Canada consumer price index (absolute), 2018-22
• Table 82: Canada exchange rate, 2018-22
• Table 83: China media industry value: $ billion, 2017-22
• Table 84: China media industry category segmentation: % share, by value, 2017-2022
• Table 85: China media industry category segmentation: $ billion, 2017-2022
• Table 86: China media industry geography segmentation: $ billion, 2022
• Table 87: China media industry value forecast: $ billion, 2022-27
• Table 88: China size of population (million), 2018-22
• Table 89: China gdp (constant 2005 prices, $ billion), 2018-22
• Table 90: China gdp (current prices, $ billion), 2018-22
• Table 91: China inflation, 2018-22
• Table 92: China consumer price index (absolute), 2018-22
• Table 93: China exchange rate, 2018-22
• Table 94: India media industry value: $ billion, 2017-22
• Table 95: India media industry category segmentation: % share, by value, 2017-2022
• Table 96: India media industry category segmentation: $ billion, 2017-2022
• Table 97: India media industry geography segmentation: $ billion, 2022
• Table 98: India media industry value forecast: $ billion, 2022-27
• Table 99: India size of population (million), 2018-22
• Table 100: India gdp (constant 2005 prices, $ billion), 2018-22
• Table 101: India gdp (current prices, $ billion), 2018-22
• Table 102: India inflation, 2018-22
• Table 103: India consumer price index (absolute), 2018-22
• Table 104: India exchange rate, 2018-22
• Table 105: Indonesia media industry value: $ billion, 2017-22
• Table 106: Indonesia media industry category segmentation: % share, by value, 2017-2022
• Table 107: Indonesia media industry category segmentation: $ billion, 2017-2022

List of Figures

• Figure 1: Global media industry value: $ billion, 2017-22
• Figure 2: Global media industry category segmentation: $ billion, 2017-2022
• Figure 3: Global media industry geography segmentation: % share, by value, 2022
• Figure 4: Global media industry value forecast: $ billion, 2022-27
• Figure 5: Forces driving competition in the global media industry, 2022
• Figure 6: Drivers of buyer power in the global media industry, 2022
• Figure 7: Drivers of supplier power in the global media industry, 2022
• Figure 8: Factors influencing the likelihood of new entrants in the global media industry, 2022
• Figure 9: Factors influencing the threat of substitutes in the global media industry, 2022
• Figure 10: Drivers of degree of rivalry in the global media industry, 2022
• Figure 11: Asia-Pacific media industry value: $ billion, 2017-22
• Figure 12: Asia-Pacific media industry category segmentation: $ billion, 2017-2022
• Figure 13: Asia-Pacific media industry geography segmentation: % share, by value, 2022
• Figure 14: Asia-Pacific media industry value forecast: $ billion, 2022-27
• Figure 15: Forces driving competition in the media industry in Asia-Pacific, 2022
• Figure 16: Drivers of buyer power in the media industry in Asia-Pacific, 2022
• Figure 17: Drivers of supplier power in the media industry in Asia-Pacific, 2022
• Figure 18: Factors influencing the likelihood of new entrants in the media industry in Asia-Pacific, 2022
• Figure 19: Factors influencing the threat of substitutes in the media industry in Asia-Pacific, 2022
• Figure 20: Drivers of degree of rivalry in the media industry in Asia-Pacific, 2022
• Figure 21: Europe media industry value: $ billion, 2017-22
• Figure 22: Europe media industry category segmentation: $ billion, 2017-2022
• Figure 23: Europe media industry geography segmentation: % share, by value, 2022
• Figure 24: Europe media industry value forecast: $ billion, 2022-27
• Figure 25: Forces driving competition in the media industry in Europe, 2022
• Figure 26: Drivers of buyer power in the media industry in Europe, 2022
• Figure 27: Drivers of supplier power in the media industry in Europe, 2022
• Figure 28: Factors influencing the likelihood of new entrants in the media industry in Europe, 2022
• Figure 29: Factors influencing the threat of substitutes in the media industry in Europe, 2022
• Figure 30: Drivers of degree of rivalry in the media industry in Europe, 2022
• Figure 31: France media industry value: $ billion, 2017-22
• Figure 32: France media industry category segmentation: $ billion, 2017-2022
• Figure 33: France media industry geography segmentation: % share, by value, 2022
• Figure 34: France media industry value forecast: $ billion, 2022-27
• Figure 35: Forces driving competition in the media industry in France, 2022
• Figure 36: Drivers of buyer power in the media industry in France, 2022
• Figure 37: Drivers of supplier power in the media industry in France, 2022
• Figure 38: Factors influencing the likelihood of new entrants in the media industry in France, 2022
• Figure 39: Factors influencing the threat of substitutes in the media industry in France, 2022
• Figure 40: Drivers of degree of rivalry in the media industry in France, 2022
• Figure 41: Germany media industry value: $ billion, 2017-22
• Figure 42: Germany media industry category segmentation: $ billion, 2017-2022
• Figure 43: Germany media industry geography segmentation: % share, by value, 2022
• Figure 44: Germany media industry value forecast: $ billion, 2022-27
• Figure 45: Forces driving competition in the media industry in Germany, 2022
• Figure 46: Drivers of buyer power in the media industry in Germany, 2022
• Figure 47: Drivers of supplier power in the media industry in Germany, 2022
• Figure 48: Factors influencing the likelihood of new entrants in the media industry in Germany, 2022
• Figure 49: Factors influencing the threat of substitutes in the media industry in Germany, 2022
• Figure 50: Drivers of degree of rivalry in the media industry in Germany, 2022
• Figure 51: Australia media industry value: $ billion, 2017-22
• Figure 52: Australia media industry category segmentation: $ billion, 2017-2022
• Figure 53: Australia media industry geography segmentation: % share, by value, 2022
• Figure 54: Australia media industry value forecast: $ billion, 2022-27
• Figure 55: Forces driving competition in the media industry in Australia, 2022
• Figure 56: Drivers of buyer power in the media industry in Australia, 2022
• Figure 57: Drivers of supplier power in the media industry in Australia, 2022
• Figure 58: Factors influencing the likelihood of new entrants in the media industry in Australia, 2022
• Figure 59: Factors influencing the threat of substitutes in the media industry in Australia, 2022
• Figure 60: Drivers of degree of rivalry in the media industry in Australia, 2022
• Figure 61: Brazil media industry value: $ billion, 2017-22
• Figure 62: Brazil media industry category segmentation: $ billion, 2017-2022
• Figure 63: Brazil media industry geography segmentation: % share, by value, 2022
• Figure 64: Brazil media industry value forecast: $ billion, 2022-27
• Figure 65: Forces driving competition in the media industry in Brazil, 2022
• Figure 66: Drivers of buyer power in the media industry in Brazil, 2022
• Figure 67: Drivers of supplier power in the media industry in Brazil, 2022
• Figure 68: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2022
• Figure 69: Factors influencing the threat of substitutes in the media industry in Brazil, 2022
• Figure 70: Drivers of degree of rivalry in the media industry in Brazil, 2022
• Figure 71: Canada media industry value: $ billion, 2017-22
• Figure 72: Canada media industry category segmentation: $ billion, 2017-2022
• Figure 73: Canada media industry geography segmentation: % share, by value, 2022
• Figure 74: Canada media industry value forecast: $ billion, 2022-27
• Figure 75: Forces driving competition in the media industry in Canada, 2022
• Figure 76: Drivers of buyer power in the media industry in Canada, 2022
• Figure 77: Drivers of supplier power in the media industry in Canada, 2022
• Figure 78: Factors influencing the likelihood of new entrants in the media industry in Canada, 2022
• Figure 79: Factors influencing the threat of substitutes in the media industry in Canada, 2022
• Figure 80: Drivers of degree of rivalry in the media industry in Canada, 2022
• Figure 81: China media industry value: $ billion, 2017-22
• Figure 82: China media industry category segmentation: $ billion, 2017-2022
• Figure 83: China media industry geography segmentation: % share, by value, 2022
• Figure 84: China media industry value forecast: $ billion, 2022-27
• Figure 85: Forces driving competition in the media industry in China, 2022
• Figure 86: Drivers of buyer power in the media industry in China, 2022
• Figure 87: Drivers of supplier power in the media industry in China, 2022
• Figure 88: Factors influencing the likelihood of new entrants in the media industry in China, 2022
• Figure 89: Factors influencing the threat of substitutes in the media industry in China, 2022
• Figure 90: Drivers of degree of rivalry in the media industry in China, 2022
• Figure 91: India media industry value: $ billion, 2017-22
• Figure 92: India media industry category segmentation: $ billion, 2017-2022
• Figure 93: India media industry geography segmentation: % share, by value, 2022
• Figure 94: India media industry value forecast: $ billion, 2022-27