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蜂蜜酱市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）
市场调查报告书
商品编码
1136097

蜂蜜酱市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）

Honey Spreads Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3个工作天内

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简介目录

蜂蜜涂抹酱市场预计在 2022-2027 年预测期间的复合年增长率为 6.21%。

由于蜂蜜作为天然甜味剂广泛用于食品，因此在消费者中的需求量更大。蜂蜜酱在西部地区被用作早餐主食，其在全球范围内的日益普及推动了过去几年市场的增长。然而，由于资源短缺和供应链中断，COVID-19 大流行的爆发影响了 2020-21 财年的蜂蜜涂抹酱市场，进而影响了生产率。

从长远来看，蜂蜜消费量的增加，蜂蜜因其丰富的维生素、矿物质和天然糖等营养成分而在消费者中传播，是市场增长的驱动力。据信，此外，蜂蜜涂抹酱不含胆固醇、脂肪，并具有多种营养和健康益处，包括帮助治疗消化系统健康问题和增强免疫功能，使蜂蜜涂抹酱成为日常饮食中食糖的主要添加物。已成为替代品。此外，消费者日益增长的健康意识正在将他们的偏好从人造甜味剂转变为天然甜味剂，从而在预测期内促进全球市场蜂蜜酱的销售。

主要市场趋势

增加早餐食品中的蜂蜜涂抹量

在欧洲和美国，蜂蜜酱通常被添加到煎饼、华夫饼和麦片等早餐食品中。随着消费者对甜味剂的偏好增加，以增强早餐食品的味道，对蜂蜜的需求也在增加，并以各种口味传播。因此，参与者致力于在市场上推出调味蜂蜜酱。例如，2021 年，法雷奥食品公司推出了 Rowse 品牌的巧克力味蜂蜜酱。这种名为 ChocoBee 的新产品由蜂蜜和可持续可可製成。另一方面，由于全球消费者的健康意识不断增强，低热量甜味剂开始流行，以增强早餐麦片的风味。出于这个原因，蜂蜜被认为是一种低热量甜味剂，推动了对蜂蜜涂抹酱的需求。此外，随着现代消费者越来越多地参与体重管理计划并采用低热量饮食来抑制肥胖，预计这一趋势将在预测期内持续下去。因此，早餐食品中对蜂蜜涂抹酱的需求不断增长，预计将在预测期内推动市场增长。

北美占主导地位

由于在早餐食品中越来越多地使用蜂蜜酱等食品涂抹酱，预计北美将主导市场。根据美国农业部 (USDA) 发布的“糖和甜味剂”报告，2021 年美国蜂蜜需求将消耗 6.18 亿磅蜂蜜或蜂蜜製品，同比增长 8%成为有史以来的最高记录。值得注意的是，2021 年人均蜂蜜消费量将达到 1.9 磅。根据联合国粮食及农业组织（FAO）发布的一份报告，美国也是仅次于中国的第二大蜂蜜产品消费国。因此，该地区消费率的提高推动了预测期内的市场增长。同样，随着该地区对天然蜂蜜涂抹酱的需求不断增加，公司正专注于向北美地区引入新品种。例如，2022 年 9 月，美国受欢迎的优质蜂蜜产品供应商 Stakich 最近推出了新的天然原料蜂蜜产品，包括富含有助于促进身体健康的营养成分的蜂蜜涂抹酱。

竞争格局

由于全球和区域参与者的存在，全球蜂蜜涂抹酱市场在本质上具有竞争力。所研究市场的主要参与者包括 Kraft Heinz Company、J M Smucker Company、Ferrero International S.A. 和 Conagra Brands, Inc.。公司正专注于产品创新和併购，以增加其在全球的影响力和市场份额。例如，2022 年 1 月，Nature Nates 与 Sweet Harvest Foods 合併，为美国的每个家庭提供优质蜂蜜产品。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法

第 3 章执行摘要

第 4 章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 按产品类型
    • 纯蜂蜜酱
    • 坚果蜂蜜酱
    • 混合蜂蜜酱
    • 其他
  • 按分销渠道
    • 超市/大卖场
    • 便利店
    • 网上商店
    • 其他分销渠道
  • 按地区细分
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 北美其他地区
    • 欧洲
      • 英国
      • 德国
      • 西班牙
      • 法国
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东和非洲
      • 沙特阿拉伯
      • 南非
      • 其他中东

第 6 章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Unilever Plc
    • The Kraft Heinz Company
    • the JM Smucker Co.
    • Sioux Honey Association
    • Ferrero International S.A.
    • Conagra Brands Inc
    • Hive & Wellness Australia Pty Ltd.
    • Comvita Limited
    • Honey-Butter Products Co., Inc.
    • Alberta Honey Producers Cooperative Limited

第 7 章市场机会和未来趋势

第 8 章 COVID-19 对市场的影响

第九章免责声明

简介目录
Product Code: 92035

The honey spread market is projected to register a CAGR of 6.21% during the forecast period, 2022-2027.

Honey has witnessed a higher demand among consumers as it is widely used as a natural sweetener in food products. The honey spread has been used as a staple of breakfast foods in the western region and its popularity is growing across the world which in turn boosted the market growth over the past few years. However, the outbreak of the COVID-19 pandemic impacted the honey spread market in the financial year 2020-21 due to the lack of resources and disruption in the supply chain which in turn affected the production rate.

Over the long term, the market growth can be attributed to the rising consumption of honey, and honey spread among consumers as it is abundant in nutrition such as vitamins, minerals, and natural sugar. In addition, the honey spread is primarily replacing the table sugar in daily diet owing to its various nutritional and health benefits such as cholesterol-free, fat-free, and aid in curing digestive health issues and enhancing immune function. Moreover, the rising consumer health consciousness has changed their preference for sweeteners from artificial sweeteners to natural sweeteners and hence, driving the sales of honey spread in the worldwide market over the forecast period.

Key Market Trends

Increasing Consumption of Honey Spread in Breakfast Food

In the western region, the breakfast foods such as pancakes, waffles, and cereals are highly consumed with honey spread as a topping. With growing consumer preference for sweeteners to enhance the taste of breakfast foods, the demand for different flavored honey spreads is also increasing. Hence, the players are engaged in launching flavored honey spreads in the market. For instance, in 2021, Valeo Foods launched chocolate-flavored honey spread under its brand Rowse. The new product called ChocoBee is made of honey and sustainable cocoa. On the other hand, low-calorie sweeteners have become popular to enhance the flavor of breakfast cereals owing to the rising health-consciousness among global consumers. This, in turn, is driving the demand for honey spreads as honey is perceived as a low-calorie sweetener. Further, this trend is expected to sustain during the forecast period as modern consumers are increasingly participating in weight management programs and adopting low-calorie diets to control obesity. Thereby, the growing demand for honey spread in breakfast foods is expected to drive market growth during the forecast period.

North America Holds the Major Share

North America is anticipated to dominate the market owing to the increasing frequency of food spreads such as honey spreads in breakfast foods in the region. According to the Sugar and Sweeteners report published by the United States Department of Agriculture (USDA), the United States honey demand has reached an all-time high with a record of setting consumption of honey or honey-based products valued at 618 million pounds in 2021 with increasing 8 percent from the previous years. In particular, the per capita consumption of honey has reached to 1.9 pounds in 2021. Moreover, the United States is the second largest consumer of honey-based products behind China based on a report published by the Food and Agricultural Organization (FAO). Thus, the increasing consumption rate in the region is driving market growth over the forecast period. Similarly, the natural honey spread demand is increasing in the region, and hence the companies are focused on introducing new varieties to the North American region. For instance, in September 2022, Stakich, a popular supplier of premium honey products in the United States recently launched new natural raw honey products such as honey spreads that are packed with health-promoting nutrients.

Competitive Landscape

The global honey spread market is competitive in nature owing to the presence of global and regional players. Major players in the market studied include the Kraft Heinz Company, J M Smucker Company, Ferrero International S.A., and Conagra Brands, Inc. among others. companies are focusing on product innovations and mergers & acquisitions to develop their presence and increase market share across the globe. For instance, in January 2022, Nature Nate's merged with Sweet Harvest Foods to make premium honey products accessible in every home in the United States.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Pure Honey Spread
    • 5.1.2 Nut Honey Spread
    • 5.1.3 Mixed Honey Spread
    • 5.1.4 Others
  • 5.2 By Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Unilever Plc
    • 6.3.2 The Kraft Heinz Company
    • 6.3.3 the JM Smucker Co.
    • 6.3.4 Sioux Honey Association
    • 6.3.5 Ferrero International S.A.
    • 6.3.6 Conagra Brands Inc
    • 6.3.7 Hive & Wellness Australia Pty Ltd.
    • 6.3.8 Comvita Limited
    • 6.3.9 Honey-Butter Products Co., Inc.
    • 6.3.10 Alberta Honey Producers Cooperative Limited

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET

9 DISCLAIMER