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市场调查报告书
商品编码
1136099
快餐店市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）Quick-Service Restaurants Market - Growth, Trends, and Forecasts (2022 - 2027) |
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预计在 2022-2027 年的预测期内，全球快餐店的复合年增长率为 9.21%。
随着肯德基、麦当劳、赛百味和达美乐等全球和地区品牌的涌入，快餐店在消费者中越来越受欢迎。
这个市场的主要驱动力是在紧迫的时间表中外出就餐的频率越来越高，以及由于国际公司的强大存在而导致的跨文化饮食模式的影响越来越大。提到的一个因素。人口结构的变化以及注重健康的千禧一代和婴儿潮一代的崛起等因素正在增加对解决人口健康和福祉的食品的需求。出于这个原因，跨国快餐品牌通过积极的营销和促销活动以及创新的菜单来增加其在主要国家的影响力。
此外，各个国家/地区都拥有蓬勃发展的旅游业（COVID-19 之后），这对这些国家/地区的国际快餐品牌来说是一个福音。此外，政府正在积极努力增加旅游业。这有利于快餐店市场。
主要市场趋势
全球品牌的战略扩张
在过去的几年里，连锁餐厅不仅在日本而且在世界各地都迅速扩张。连锁餐厅的普及对全球餐饮市场产生了影响，消费者外出就餐的选择更多，到访餐厅的频率增加。
随着对快餐需求的增长，市场参与者正在扩大他们的门店以提供更广泛的服务。 Yum! 品牌是世界上最大的餐饮服务公司之一，拥有肯德基、必胜客和塔可钟等知名品牌，它正在全球范围内进行重大扩张计划，以有效地在目标国家建立业务。我正在着手进行。例如，百胜餐饮品牌将在 2021 年在全球拥有 53,424 家门店，高于 2020 年的 50,353 家门店。同样，肯德基是第一家在其菜单中添加植物性家禽产品的主要快餐连锁店。
亚太地区是增长最快的市场
所调查的市场受到越来越多具有价值观念的消费者的推动，他们希望尝试新餐厅提供各种有趣的国际和当地菜餚。
生活方式（包括饮食习惯）的改变和由于西方文化的引入而导致的家庭以外消费的增加，主要是由于工人阶级。因此，它推动了快餐店市场。麦当劳和百胜餐饮等外资餐厅继续通过与当地企业和俱乐部的特许经营、合作伙伴关係和合资企业进行扩张，以接触他们的消费者群并增加他们的市场占有率。例如，2021 年 4 月，悉尼天鹅宣布与澳大利亚麦当劳建立新的多年合作伙伴关係，继续成为其官方快餐店和咖啡合作伙伴。为期五年的合作伙伴关係将使麦当劳继续支持俱乐部的数字渠道和比赛日体验。这种策略似乎更有可能成功，因为它在市场消费者中建立品牌价值所需的努力更少。
此外，亚洲国家是世界顶级旅游目的地之一，游客人数逐年增加。因此，对优质食品和服务的需求正在推动该地区的快餐店市场。
竞争格局
由于 Domino's Pizza、Yum Brands Inc、Doctor's Associates, Inc 和 Restaurant Brands International Inc. 等主要参与者的存在，市场竞争激烈。为了给市场参与者带来激烈的竞争，各家餐厅根据客户要求提供创新和定制的菜餚，这反过来又帮助企业竞购餐厅市场份额。在过去的几年里，肯德基、达美乐和赛百味等某些参与者通过不断开设新餐厅作为其战略扩张的一部分，扩大了其在全球的地理分布。例如，2022 年，快餐连锁店 Jollibee Foods Corp. 将在越南开设其第 150 家门店。新店位于岘港市海洲区东大街团福区254号。
此外，主要的食品服务公司和品牌正专注于在线营销和在线分销渠道，以对其产品进行品牌推广，以扩大其地理分布和客户群。
其他好处
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第1章介绍
- 研究假设和市场定义
- 调查范围
第2章研究方法
第 3 章执行摘要
第 4 章市场动态
- 市场驱动力
- 市场製约因素
- 波特五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 按类型
- 比萨店
- 快餐店
- 按结构
- 连锁店
- 独立
- 按地区细分
- 北美
- 美国
- 加拿大
- 墨西哥
- 北美其他地区
- 欧洲
- 英国
- 德国
- 西班牙
- 法国
- 意大利
- 俄罗斯
- 其他欧洲地区
- 亚太地区
- 中国
- 日本
- 印度
- 澳大利亚
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东和非洲
- 阿拉伯联合酋长国
- 南非
- 其他中东和非洲
- 北美
第 6 章竞争格局
- 最常采用的策略
- 市场份额分析
- 公司简介
- Mcdonald's Corporation
- Domino's Pizza
- Restaurant Brands International Inc.
- Yum Brands Inc
- Jollibee Foods Corporation
- Little Caesar Enterprises Inc.
- The Wendy's Company
- Chipotle Mexican Grill, Inc.
- Hunt Brothers Pizza
- Papa John's International, Inc.
第 7 章市场机会和未来趋势
第 8 章 COVID-19 对市场的影响
第9章免责声明
Global Quick-Service Restaurants isprojected to register a CAGR of 9.21% during the forecast period, 2022-2027.
Quick-service restaurants are gaining popularity among the consumers, with the influx of global and regional brands, such as KFC, McDonalds, Subway and Domino's.
The market is primarily driven by the increasing frequency of dining out, amid time-pressed schedules and the rising influence of cross-culture dietary patterns, due to the strong presence of international companies. Factors, such as changing demographics of a population, along with the rise of health-conscious millennials and boomers, have given rise to increased demand for food products addressing the health and wellness of the population. Thus, multinational fast-food brands are also expanding their presence in the major countries through aggressive marketing and promotional activities along with innovative menu.
In addition, various countries are experiencing rapid growth in the tourism industry (post COVID-19) which is in turn profitable for international fast-food brands in the country. Moreover, favorable government initiatives are being conducted with an aim to increase the tourism rate. This, in turn, benefits the quick-service restaurants market.
Key Market Trends
Strategic Expansion of Global Brands
The market has encountered rapid expansion of global as well as domestic restaurant chains on a consistent basis over the past years. This has impacted the food service market across the world as deeper penetration of restaurant chains has allowed wider options for the consumer while they go out to eat and adds up to the frequency of the number of times, they visit restaurants.
The rising demand for food prepared by fast food channels has led the market players to expand their outlets for wider service. Yum! Brands, one of the largest food service providers in the world, with popular brands, such as KFC, Pizza Hut, and Taco Bell, is embarking on huge expansion plans across the globe, in order to effectively penetrate its presence in targeted countries. For example, Yum! Brands accounted for 53,424 stores worldwide in 2021, up from the total of 50,353 stores in 2020. Similarly, KFC became the first major fast-food chain to add a plant-based chicken product to its menu.
Asia Pacific is the fastest growing market
The market studied is driven by a rise in value-conscious consumers willing to try new restaurants, with a wide range of menu options, including interesting international and local cuisines.
Changes in lifestyle with the adoption of western culture (including dietary habits) coupled with the increasing out-of-home consumption are mainly attributed to the working-class population. Thus, driving the quick-service restaurants market. Foreign restaurants, such as McDonald's, and Yum! Ltd, continue to expand through franchises, partnerships, or joint ventures with local companies and clubs in order to gain a consumer base and increase its market presence. For instance, in April 2021, Sydney Swans announced a new multi-year partnership with McDonald's Australia which will continue to be their official quick-service restaurant and coffee partner. The new five-year partnership saw McDonald's continuous support to the Club's digital channels and game day experience. This strategy seems to provide better prospects for success, as less effort is required to build brand value among the consumers in the market.
Moreover, Asian countries are among the top tourism destinations across the globe, with the number of tourists increasing every year. Thus, the demand for high-quality food and services has been propelling the quick-service restaurants market in the region.
Competitive Landscape
The market is highly competitive with the presence of key players such as Domino's Pizza, Yum Brands Inc, Doctor's Associates, Inc., and Restaurant Brands International Inc, among others. To give stiff competition to the market players, various restaurants are launching innovative dishes or customized dishes as per the customer requirements, which, in turn, are helping the companies to get a bid in the food service market share. Over the past few years, certain players like KFC, Domino's, Subway, etc., have been expanding their geographical presence across the globe by consistently opening new restaurants as a part of their strategic expansion. For example, in 2022, fast food chain operator Jollibee Foods Corp. opened its 150th store in Vietnam, The new branch is located at 254 Dong Da Street Thuan Phuoc Ward, Hai Chau District, in Da Nang City.
In addition, leading food service providers/brands are focusing on online distribution channels for online marketing and branding of their offerings, in order to expand their geographic reach, as well as customer base.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Type
- 5.1.1 Pizza oulet
- 5.1.2 Fast food outlet
- 5.2 By Structure
- 5.2.1 Chained
- 5.2.2 Independent
- 5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 Spain
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East & Africa
- 5.3.5.1 United Arab Emirates
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle East & Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 Mcdonald's Corporation
- 6.3.2 Domino's Pizza
- 6.3.3 Restaurant Brands International Inc.
- 6.3.4 Yum Brands Inc
- 6.3.5 Jollibee Foods Corporation
- 6.3.6 Little Caesar Enterprises Inc.
- 6.3.7 The Wendy's Company
- 6.3.8 Chipotle Mexican Grill, Inc.
- 6.3.9 Hunt Brothers Pizza
- 6.3.10 Papa John's International, Inc.
