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市场调查报告书
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1136158
全球咖啡馆和酒吧市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）Global Cafe and Bars Market- Growth, Trends, and Forecasts (2022 - 2027) |
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预计在 2022-2027 年的预测期内，全球咖啡馆和酒吧市场的复合年增长率为 4.06%。
咖啡馆和酒吧市场的增长主要是由于提供正宗便餐和各种饮料的咖啡馆的增加。龙舌兰酒、威士忌和干邑白兰地等酒精饮料消费量的增加也是全球咖啡和酒吧市场增长的主要因素。如今，咖啡馆老闆正在鼓励新一代访问他们的 Insta 友好咖啡馆，享受美食、轻柔的音乐、精心布置的员工和创新的主题装饰的氛围。 .此外，随着融入外国文化的运动愈演愈烈，提供正宗食品和饮料的咖啡馆和酒吧正在世界各地开放。例如，2022 年 3 月，乐购将在伦敦推出一家新的快闪咖啡馆。咖啡厅提供各种口味的“热十字麵包用餐体验”，从早餐和下午茶到 5 道菜的餐点。
在短期内，市场由不断想要扩大味蕾的欧洲和亚洲消费者主导。它支持国内和国际美食，并支持该地区的咖啡馆市场。此外，千禧一代消费者购买力的上升将在很大程度上加速咖啡馆市场。
此外，Barr 越来越多地在各个地区提供基于技术的服务和解决方案，从而推动了研究市场的增长。例如，用于自助订购的触摸屏自助服务终端、允许定制订单和快速支付的移动应用程序、游戏和涂鸦等数字娱乐以及将 20% 的客户账单直接捐赠给慈善机构的 LivnGiv，包括慈善捐赠解决方案等。
主要市场趋势
食品菜单创新和定制促进市场增长
深受西方社会影响的酒吧因其种类繁多的清凉饮品和深夜餐点而在年轻一代中越来越受欢迎。定制和便利似乎是咖啡馆和酒吧连锁店兴起的主要因素。顾客对个性化膳食的要求越来越高，因为他们试图选择适合自己口味的菜餚，包括医疗需求、饮食限制和食物过敏。例如，在购买比萨饼时，顾客更喜欢用新鲜麵团、纯原料、无麸质、无人工色素、防腐剂、化学品或添加剂製作的比萨饼，成本更高。我准备付钱。就像点披萨一样，很少有人点薄皮、厚皮、额外的奶酪和额外的鸡肉。因此，咖啡馆和酒吧通过提供适合顾客口味的产品而广受欢迎。此外，由于经济的改善、消费者对健康和道德消费的持续兴趣，以及在酒吧提供纯素食品和酒精饮料，该行业正在发展。此外，咖啡馆和酒吧的扩建以及新一代的创新设计网点是业主巩固市场力量的一些策略。例如，2021 年，CravableBrands Ltd. 的 Red Rooster 品牌宣布在全球市场推出其最新款香脆炸鸡及其招牌烤肉。
北美是增长最快的地区
在北美咖啡馆和酒吧市场，年轻人的口味多样化，他们开始偏爱各种类型的高端饮料。随着新店的开业，各种餐厅和连锁酒店都在开设屋顶酒吧和酒馆, 正在迅速扩张。随着时间的推移，北美消费者变得更加成熟。北美消费者开始需要高品质、独特的酒精饮料。因此，市场对葡萄酒、威士忌和龙舌兰酒等优质酒精饮料的需求不断增长。例如，美国蒸馏酒委员会预测 2021 年美国供应商的销售额将达到 358 亿美元，增长 12%，销量增长 9.3%，达到 2.911 亿箱 9 升。在美国，由于对饮料的需求不断增长，咖啡文化得到了发展，但对果汁、咖啡、茶和调味饮料等即饮饮料的需求也在增长。软饮料和有机咖啡的日益普及也促进了该地区咖啡文化的扩张，初创企业和各种手工麵包店和糕点店进入现场。
竞争格局
由于酒吧和咖啡馆巨头的强大存在以及大多数区域市场中多个品牌的广泛产品组合，全球咖啡馆和酒吧市场竞争激烈。经营全球咖啡馆和酒吧市场的主要参与者是星巴克、可口可乐公司、Odizen Limited、麦当劳等。这些参与者俱有全球影响力，包括与其他大品牌合併、在区域和国际市场开设新店、创新饮料产品以保持在所研究市场的领先地位。我们专注于各种营销策略以渗透市场。例如，2020 年路易威登宣布在日本大阪开设自助餐厅和餐厅。
其他福利。
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第一章介绍
- 研究假设和市场定义
- 调查范围
第二章研究方法
第 3 章执行摘要
第 4 章市场动态
- 市场驱动力
- 市场製约因素
- 波特五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 按服务类型
- 酒吧
- 咖啡厅
- 咖啡店
- 按插座
- 连锁店
- 独立网点
- 按地区
- 北美
- 美国
- 加拿大
- 墨西哥
- 北美其他地区
- 欧洲
- 英国
- 德国
- 西班牙
- 法国
- 意大利
- 其他欧洲地区
- 亚太地区
- 中国
- 日本
- 印度
- 澳大利亚
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东和非洲
- 沙特阿拉伯
- 南非
- 其他中东
- 北美
第 6 章竞争格局
- 最常采用的策略
- 市场份额分析
- 公司简介
- Starbucks Corporation
- J D Wetherspoon plc
- The Coca-Cola Company
- Odyzean Limited
- Buffallo Wild Wings
- McDonald's Corporation
- Coffee Day Enterprises
- John Swire & Sons Limited
- Luigi Lavazza Spa
- Rome Bidco Limited
第 7 章市场机会和未来趋势
第 8 章 COVID-19 对市场的影响
第九章免责声明
The global cafe and bars market is projected to register a CAGR of 4.06% during the forecast period, 2022-2027.
The market for cafes and bars is expanding primarily as a result of the rise in cafes offering authentic snacks with a variety of beverages. Other factors, such as the increasing consumption of alcoholic beverages such as tequila, whiskey, and cognac, are majorly attributed to the growth of the cafe and bar market globally. Nowadays, cafe owners are inclined towards a pleasant ambiance cafe which consists of playing soft music, well decked up staff, innovative theme decoration as new generation visits Insta-friendly cafes in order to enjoy the ambiance along with the food. With the ever-increasing adoption of foreign cultures, manufacturers are opening various new cafes and bars globally with authentic foods and beverages. For instance, in March 2022, Tesco inaugurated a new pop-up cafe in London. The cafe provides breakfast, afternoon tea, and five-course meals, among other "hot cross bun-filled dining experiences to suit all preferences.
In short term, the market is dominated by European and Asian consumers, who are continuously looking to expand their palates. This supports both domestic and international cuisines along and supports the cafe market in the region. Further, the rising purchasing power of the millennial generation of consumers is going to accelerate the cafe market to such an extent.
Additionally, bars are increasingly offering tech-based services and solutions in various regions which has led to the growth of the market studied. For example, they are introducing self-ordering touchscreen kiosks, mobile apps for customizable orders and quick payment, digital entertainment like gaming and graffiti, and charity donation solutions like LivnGiv that directly donate 20% of the customer's bill for charity.
Key Market Trends
Innovation and Customization in Food Menus Augmented the Market Growth
The popularity of bars among young adults is rising as a result of the strong impact of Western society and the availability of a wide range of refreshing drinks and late-night comfort food. Customization and convenience seem to be the major drivers driving behind the rise of the cafe and bar chains. Customers are increasingly looking for personalized foods as they try to match their culinary choices to their preferences, whether it be due to medical needs, dietary limitations, or food allergies. For instance, when purchasing pizza, customers are more likely to prefer and are prepared to spend more for pizza produced with fresh dough, pure ingredients, gluten-free, and zero artificial colors, preservatives, chemicals, or additives. Similar to how few people order pizza with a thin crust, a thick crust, extra cheese, or extra chicken. As a result, cafes and bars are becoming more popular by providing products based on customer preferences. Additionally, the industry is growing as a result of the improving economy, consumers' continued interest in health and ethical consumerism, and the availability of vegan food items alongside alcoholic beverages at bars. Further, expansion and new-gen innovative design outlets of cafes and bars are some of the strategies preferred by owners to strengthen their market dominance. For instance, in 2021, the Red Rooster brand of CravableBrands Ltd. declared the launch of its latest crunchy fried chicken, alongside its signature roasts in the global market.
North America is the Fastest Growing Region
The market for bars and cafes in North America is expanding quickly due to the nation's young adults' diverse tastes and preferences for different kinds of premium beverages, which has resulted in the emergence of upscale bars and pubs, while the construction of new airports and highways in developing nations has encouraged various restaurant and hotel chains to establish rooftop bars and pubs. Over time, North American consumers have become more sophisticated. They have been looking for high-quality, distinctive alcoholic drinks. As a result, there is now a greater market demand for alcoholic beverages such as wine, whisky, and tequila of the highest caliber. For instance, The United States Distilled Spirits Council projected that supplier sales in the United States increased by 12% in 2021 to a total of USD 35.8 billion, while volumes increased by 9.3% to 291.1 million 9-liter cases. However, the nation's cafe culture has grown as a result of the expanding demand for ready-to-drink fruit juice, coffee, tea, flavored drinks, and other beverages. Additionally, the rising popularity of soft drinks and organic coffee has attracted startups and a variety of artisan bakeries and patisseries, enhancing the cafe culture in the region.
Competitive Landscape
The global cafe and bars market is highly competitive due to the strong presence of giant companies having bars and cafes and a wide range of product portfolios under multiple brands in the majority of the regional markets. The major players operating the global cafe and bars market are Starbucks, The Coca-Cola Company, The Coca-Cola Company, Odyzean Limited, and McDonald's, among others. These players are focusing on various marketing strategies to penetrate the global market which include, merging with other giant brands, launching new outlets in the regional and international markets, and innovating new beverage products to maintain their leadership position in the market studied. For instance, in 2020, Louis Vuitton declared their expansion of cafeteria and restaurant to open in n Osaka, Japan.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Service Type
- 5.1.1 Bars
- 5.1.2 Cafes
- 5.1.3 Coffee Shops
- 5.2 By Outlet
- 5.2.1 Chained Outlets
- 5.2.2 Independent Outlets
- 5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 Spain
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East & Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle East & Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 Starbucks Corporation
- 6.3.2 J D Wetherspoon plc
- 6.3.3 The Coca-Cola Company
- 6.3.4 Odyzean Limited
- 6.3.5 Buffallo Wild Wings
- 6.3.6 McDonald's Corporation
- 6.3.7 Coffee Day Enterprises
- 6.3.8 John Swire & Sons Limited
- 6.3.9 Luigi Lavazza Spa
- 6.3.10 Rome Bidco Limited
![咖啡馆和酒吧食品服务市场：趋势、机会和竞争分析 [2023-2028]](/sample/img/cover/42/1342018.png)
