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市场调查报告书
商品编码
1136250
玉米片市场 - 增长、趋势、COVID-19 影响和预测（2022-2027 年）Tortilla Chips Market - Growth, Trends, and Forecasts (2022 - 2027) |
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预计在 2022-2027 年的预测期内，全球玉米片市场的复合年增长率为 4.9%。
来自不同国家的零食消费量的增加是预计在预测期内推动玉米片市场增长的主要因素之一。玉米片也有望在市场上兴起，因为它们有不同的口味和大小。消费者已经尝试了玉米片并创造了新的休閒食品，如蘸酱玉米饼和奶酪玉米饼。此外，由于工作繁忙，对外出就餐的需求增加，预计也将提振产品需求。
此外，各公司通过名人、电视、杂誌广告等方式宣传自己的产品，获得最大的市场份额。随着健康零食越来越受欢迎，消费者越来越多地寻找传统薯片和油炸食品的低脂肪、低热量替代品。消费者想要购买健康的玉米片。生产商正在製作对消费者来说既美味又健康的玉米片，因此市场上对脱脂零食的需求巨大。只要产品符合口味和营养标准，这个市场就为新进入者和老牌公司提供了巨大的机会。偏爱自有品牌产品的消费者不太关心健康问题，因为他们会在不同口味的玉米片中做出购买决定。相反，喜欢品牌玉米片的消费者将他们的购买决定限制在声称对健康有益的产品上。
主要市场趋势
对简单零食的需求不断增长
在世界某些地区，玉米片、薯片和薯片是最受欢迎的辛辣方便零食。推动消费者对该产品的需求和行业增长的最重要因素是生活方式的改变。由于工作繁忙，对方便休閒食品的需求增加，预计也将推动对玉米片产品的需求。全球对方便休閒食品的需求正在增长，因为它们是传统膳食的具有成本效益的替代品。主要製造商推出新的健康和美味产品将极大地促进玉米片市场的增长。例如，2022 年 9 月，Nature's Pass Foods 的有机玉米片品牌 Que Pasa 推出了革命性的墨西哥胡椒和酸橙玉米片风味。这些薯片仅由有益健康的成分製成，包括用火山岩撞击的整个玉米粒，经过有机认证、非转基因、无麸质和素食主义者。
年轻人在旅行或看电视时吃零食的习惯正在逐渐形成。作为电影和体育比赛的快餐小吃，电影院对玉米片的需求不断增长，这也是一个突出的市场趋势，这对预测期内玉米片市场的强劲增长做出了重大贡献。
北美有很大的市场份额。
由于众多知名方便休閒食品品牌的存在，北美目前在玉米片市场占据主导地位。玉米饼是最受欢迎的墨西哥菜餚之一，随着北美西班牙裔人口的增长，需求量也在增加。美国不断增长的西班牙裔和拉丁裔人口是推动该地区玉米饼市场的主要因素之一。此外，超市和大卖场的扩张、消费者可支配收入的增加、西餐的日益普及等预计将有助于预测期内该地区玉米片市场的增长。製作玉米饼所需的原材料供应量大且容易，以及重要的国际市场参与者的存在，正在推动该地区玉米饼产业的发展。根据销售额，Frito Lay 将在 2021 年成为美国最大的炸玉米粉圆饼和玉米片供应商。领先的公司正在增加对美国玉米片生产的投资。例如，2021 年 6 月，百事公司投资 2 亿美元在其位于德克萨斯州罗森伯格的 Frito Lay 工厂，增加了两条生产线，并将仓库容量翻倍，以确保未来的增长。
竞争格局
全球玉米片市场竞争激烈。该市场的主要参与者是百事可乐公司、格鲁玛公司、La Tortilla Factory、Aranda's Tortilla Company Inc. 和 Catallia Mexican Foods。每家公司都通过代言、电视和杂誌广告宣传其产品，并采取尽可能多地获得份额的策略。例如，在 2022 年 8 月，百事可乐的玉米片品牌 Doritos 将藉助名为 Triangle Tracker 的新程序在各处变换三角形，邀请粉丝进行史诗般的狩猎。通过在纽约、亚特兰大和孟菲斯举办着名的三角地标，多力多滋让加入挑战变得更简单。
此外，公司还投资于研发以创造优质和健康的产品。例如，钠和脂肪含量低或无麸质的全麦薯片。此外，市场上有许多不同的口味以满足消费者的需求。
其他好处
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第一章介绍
- 研究假设和市场定义
- 调查范围
第二章研究方法
第 3 章执行摘要
第 4 章市场动态
- 市场驱动力
- 市场製约因素
- 波特五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 按类型
- 烤玉米片
- 炸玉米片
- 按分销渠道
- 超市/大卖场
- 便利店
- 网上购物
- 其他分销渠道
- 按地区细分
- 北美
- 美国
- 加拿大
- 墨西哥
- 北美其他地区
- 欧洲
- 英国
- 德国
- 西班牙
- 法国
- 意大利
- 俄罗斯
- 其他欧洲
- 亚太地区
- 中国
- 日本
- 印度
- 澳大利亚
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东和非洲
- 沙特阿拉伯
- 南非
- 其他中东
- 北美
第 6 章竞争格局
- 最常采用的策略
- 市场份额分析
- 公司简介
- PepsiCo Inc
- GRUMA corporation
- La Tortilla Factory
- Aranda's Tortilla Company Inc.
- Catallia Mexican Foods
- Tyson Foods Inc.
- Grupo Bimbo SAB de CV
- Target Brands Inc
- Hain Celestial
- The Kellogg Company
第 7 章市场机会和未来趋势
第 8 章 COVID-19 对市场的影响
第九章免责声明
The Global Tortilla Chips market is projected to register a CAGR of 4.9% during the forecast period, 2022-2027.
The increase in the consumption of snack-based meals from various countries is one of the key factors anticipated to propel the growth of the tortilla chip market during the forecast period. The market for tortilla chips is also expected to rise as a result of the availability of these chips in a variety of flavors and sizes. The consumers were experimental with tortilla chips and were creating new snacking dishes like a tortilla with dips, and cheese tortilla. According to estimations, increasing on-the-go food demand brought on by busy work schedules would also drive up product demand.
Additionally, companies advertise their products through celebrity endorsements, TV and magazine advertising, and other methods to capture the largest possible market share. The rising popularity of healthier snacking, with customers seeking out alternatives to classic potato chips and other fried foods that are lower in fat and calories. Consumers are eager to buy tortilla chips that are good for their health. Since producers are creating tortilla chip that tastes great and is also healthy for the consumer, the market has a significant demand for fat-free snacks. As long as the product satisfies the standards for both taste and nutrition, this market offers a great opportunity for new entrants or established players. Consumers who prefer to buy private label products make their purchasing decisions by deciding between different flavors of tortilla chips and caring rarely about health issues. Conversely, customers who prefer to purchase branded tortilla chips limit their choice between products with supposed health benefits.
Key Market Trends
Growing Demand for Convenient Snacking Options
In several parts of the world, tortilla chips rank with potato chips and crisps as one of the most popular spicy convenient snack food products. The most important factor driving consumer demand for the product and the growth of this industry is a changing way of life. Demand for the tortilla chips product is also anticipated to be driven by rising demand for convenient snack food due to hectic work schedules. Due to the cost-effectiveness of these alternatives to traditional meals, the demand for convenient snacks is rising globally. Leading manufacturers introducing new products that are healthy and have a variety of flavors will contribute significantly to the growth of the tortilla chip market. For instance, in September 2022, Que Pasa, an organic tortilla chip brand from Nature's Path Foods, launched innovative jalapeno & lime tortilla chip flavors. The chips are manufactured with only the healthiest components, such as entire corn kernels pounded with volcanic stones, and are organic, non-GMO certified, gluten-free, and vegan.
Young people are becoming more accustomed to consuming snacks while traveling and watching television. Additionally, the surge in demand for tortilla chips in multiplexes as quick snacks while watching movies and sporting events is a prominent market trend that will considerably contribute to the tortilla chip market's strong growth over the forecast period.
North America holds a significant market share.
North America presently dominates the majority of the tortilla chip market due to the presence of numerous well-known convenient snack food brands. Tortillas are one of the most popular Mexican foods, and demand is rising as the Hispanic population in North America increases. The growing Hispanic and Latino population in the United States is one of the major factors driving the tortilla market in the region. Additionally, the expansion of supermarkets and hypermarkets, rising consumer disposable income, and the growing popularity of western cuisines will all contribute to the market growth for tortilla chips in the region during the forecast period. The huge and easily accessible supply of raw materials required to create tortillas, in addition to the presence of significant international market players, have fueled the growth of the tortilla industry in this region. Based on sales, Frito Lay is the largest supplier of tostada and tortilla chips in the United States in 2021. Leading companies are increasing their investments in tortilla chip production in the United States. For instance, in June 2021, Pepsico Inc invested USD 200 million in its Frito Lay plant in Rosenberg, Texas to add two production lines and double the warehouse's capacity to assure future growth.
Competitive Landscape
The global tortilla chips market is competitive. The major players in this market are PepsiCo Inc., GRUMA corporation, La Tortilla Factory, Aranda's Tortilla Company Inc., and Catallia Mexican Foods. Companies promote their products through endorsements, TV and magazine ads, and other strategies to capture the largest possible market share. For Instance, In August 2022, Pepsico's tortilla chip brand Doritos transforms triangles all around and invites fans on an epic hunt, with the help of its new Triangle Tracker program. By holding well-known triangle landmarks in New York, Atlanta, and Memphis, Doritos is making it more simpler for them to take part in the challenge.
Additionally, companies are investing in R&D to create premium, healthier products. For instance, whole-grain chips with low sodium and lipid content and gluten-free. Additionally, a variety of flavors are available on the market to suit consumer needs.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Type
- 5.1.1 Baked Tortilla Chips
- 5.1.2 Fried Tortilla Chips
- 5.2 By Distribution Channels
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Online Retail Stores
- 5.2.4 Other Distribution Channels
- 5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 Spain
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East & Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle East & Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 PepsiCo Inc
- 6.3.2 GRUMA corporation
- 6.3.3 La Tortilla Factory
- 6.3.4 Aranda's Tortilla Company Inc.
- 6.3.5 Catallia Mexican Foods
- 6.3.6 Tyson Foods Inc.
- 6.3.7 Grupo Bimbo SAB de CV
- 6.3.8 Target Brands Inc
- 6.3.9 Hain Celestial
- 6.3.10 The Kellogg Company
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
9 DISCLAIMER
