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市场调查报告书
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1137741

AaaS（分析即服务）市场 - 增长、趋势、COVID-19 影响和预测（2022-2027 年）

Analytics as a Service Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

AaaS（分析即服务）市场预计将在 2022-2027 年的预测期内以 25% 的复合年增长率增长。

技术工具使提供解决方案即服务成为可能。因此，软件即服务 (SaaS)、平台即服务 (PaaS) 和数据即服务 (DaaS) 正在成为分析服务提供商的潜在增长机会。

主要亮点

  • 工业 4.0 时代和世界几乎每个部门的采用都在推动组织迁移到云端。自动化每天都在生成大量数据。收集的数据用于分析模式和预测未来发生的情况。随着物联网设备的商业化，这种机会正在增加。
  • 分析可以优化物流等复杂运营并降低几乎所有行业的生产成本。内部资产的绩效有助于提高组织的盈利能力。除了历史数据分析之外，还提供预测分析，允许製造商安排预测性维护。这有助于製造商防止代价高昂的资产故障并避免计划外停机。
  • 这些是推动 AaaS（分析即服务）市场增长的主要因素。然而，由于数据洩露事件的增加，隐私问题导致公司避免采用云服务。这些服务投资回报的不确定性也限制了 AaaS（分析即服务）市场。
  • 数据安全问题和復杂分析程序的使用预计会阻碍 AaaS（分析即服务）市场的发展。另一方面，企业对更好地了解消费者活动和行为以及管理他们创建的数据的需求正在扩大，这有望为 AaaS（分析即服务）市场带来巨大的商机。
  • 随着公司在 COVID-19 大流行期间允许员工在家工作，Microsoft Teams 和 Zoom 等视频会议平台的使用有所增加，极大地促进了 AaaS（分析即服务）行业的发展。.此外，对云计算技术日益增长的需求正在推动市场的扩张。云计算支持访问，因此员工可以在任何地方工作。员工可以使用他们的特定凭据来访问他们需要的数据和文檔，从而使他们能够在家工作而不会牺牲安全性。在此背景下，AaaS 市场规模不断扩大。

主要市场趋势

电信和IT领域显着增长

  • 电信分析是一种商业智能，可满足电信行业复杂需求的优化。电信分析旨在通过增加销售额、减少欺诈和改善风险管理来降低运营成本并实现利润最大化。
  • 市场增长的驱动力之一是提高对物联网 (IoT) 的认识。预计未来几年存储大量待评估数据的需求将会增加。创新的 COVID-19 流行和增加的公共数据利用率导致了开源数据集和可视化的发展，推动了市场增长。
  • 分析可以应用于沟通，以提高可见性并深入了解组织的核心运营和内部流程。它还可以帮助您了解市场状况、预测趋势并根据您的发现做出预测。大数据现在在这方面发挥着重要作用。
  • Zoom Video Communications 于 2021 年 3 月开展的一项研究重点关注冠状病毒 (COVID-19) 大流行之后的现场和虚拟活动出席情况。音乐表演、会议和宗教活动被引用为事件的例子。在 Pendamic 之后，52% 的美国受访者表示他们将参加面对面和视频会议活动。在日本，65% 的受访者表示同意。另一方面，10% 的印度受访者表示他们只会在 Pendamic 之后通过视频会议参加活动。
  • 物联网设备的广泛使用将推动 AaaS（分析即服务）市场的发展。根据 Appinventiv 进行的一项研究，到 2023 年，估计有 1900 万个端点，联网汽车预计将成为全球 5G 物联网 (IoT) 端点市场中最大的类别。预计 5G 物联网终端的全球安装基数将从 2020 年的 350 万增长到 2023 年的近 4900 万。

北美市场份额最大

  • 北美拥有最大的市场份额，这主要是由于众多市场参与者的存在以及对分析平台的需求不断增长。此外，M2M（机器对机器通信）的发展为该地区的云解决方案打开了大门，使美国成为世界上最大的云解决方案市场之一。
  • 许多大型设备製造商在世界各地运营和部署设备，因此他们拥有本地数据中心来满足其计算需求。因此，製造商需要分析解决方案来跟踪他们的设备。
  • 此外，Twitter、Instagram、Facebook 和 YouTube 等社交媒体应用会产生大量数据。企业出于自身专业目的分析社交媒体数据的需求不断增长，这也是推动 AaaS（分析即服务）市场扩张的因素之一。例如，IBM 公司提供基于 Twitter 数据的细分市场分析，北美公司正在大力投资研发以提供先进的分析解决方案。
  • 北美地区的公司已建立战略合作伙伴关係以开发分析服务。例如，2022 年 2 月，Teradata 与 Microsoft 建立了全球合作伙伴关係，以连接 Teradata Vantage 数据平台和 Microsoft Azure。该合作伙伴关係将使希望通过安全性、可靠性和灵活性甚至大规模升级其数据分析工作负载的公司能够利用两家公司的技术。
  • 加拿大电子商务行业也在帮助增加对大数据解决方案的需求。根据 Worldpay 的数据，加拿大的电子商务销售额在 2018 年超过 500 亿美元，预计到 2022 年将达到 800 亿美元。

竞争格局

分析服务是分散的，有可能转移竞争并为差异化和增值服务开闢许多新途径。此外，分析技术能力的巨大扩展导致公司过度宣传改进的产品性能，以试图赶上竞争对手。这样的环境会推高成本并损害行业盈利能力。领先的分析解决方案提供商与各种公司和技术合作，以支持他们提供的整体产品。

  • 2022 年 5 月 - Wipro 和 Informatica 合作，通过 Wipro Fullstride 云服务数据平台将基于云的数据和分析推向市场。 Informatica 和 Wipro 将云超大规模产品与 Wipro 的平台、IP、人员和合作伙伴驱动的解决方案相结合，创建了一个用于创造业务价值和客户成果的一站式市场。 Wipro 众所周知的数据、分析和人工智能 (AI) 技能，结合 Informatica 完整的人工智能驱动的数据管理解决方案，将使您的基于云的转型得以扩展。

其他特典

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

内容

第 1 章介绍

  • 研究假设和市场定义
  • 调查范围

第 2 章研究方法

第 3 章执行摘要

第 4 章市场洞察

  • 市场概览
  • 价值链分析
  • 波特五力分析
    • 新进入者的威胁
    • 买家的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • COVID-19 对市场的影响

第 5 章市场动态

  • 市场促进因素
    • 越来越多的云端采用和生成的数据量不断增加
    • 组织内部对效率的要求不断提高
  • 市场抑制因素
    • 数据安全问题

第 6 章市场细分

  • 按公司规模
    • 中小企业
    • 大企业
  • 按最终用户行业
    • IT/通信行业
    • 能源/电力
    • BFSI
    • 医疗保健
    • 零售
    • 製造
    • 其他最终用户
  • 区域信息
    • 北美
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第 7 章竞争格局

  • 公司简介
    • IBM Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • SAP SE
    • Hewlett-Packard Enterprise Company
    • SAS Institute
    • Accenture PLC
    • Google Inc.
    • Amazon Web Services Inc.
    • Opera Solutions LLC
    • Atos SE
    • Host Analytics Inc.

第 8 章投资分析

第 9 章市场潜力

简介目录
Product Code: 56205

The Analytics as a Service Market is expected to register a CAGR of 25% over the forecast period 2022 - 2027. Technological tools have enabled solutions to be delivered as a service. Owing to this, Software as a Service (SaaS), Platform as a Service (PaaS), and Data as a Service (DaaS) have emerged as potential growth opportunities for analytics service providers.

Key Highlights

  • The era of industry 4.0 and its adoption by almost all the sectors globally are driving the organization to move to the cloud. The automation is creating a massive amount of data on day to day basis. The collected data is then analyzed for the pattern and is used for predicting future incidences. This opportunity is increasing with the commercialization of IoT-enabled Devices.
  • The analytics optimizes complex operations like logistics for almost all industries to reduce production costs. The performance of the internal assets helps increase the organization's profit margin. In addition to enabling historical data analysis, predictive analytics, which manufacturers can use to schedule predictive maintenance. This allows manufacturers to prevent costly asset breakdowns and avoid unexpected downtime.
  • These are the major factors driving the growth of analytics as a service market. However, the increasing data breach incidences restrict organizations from adopting cloud services due to privacy concerns. Also, the uncertainty of the return on investment for these services limits the analytics as a service market.
  • Data security issues and the availability of complicated analytical procedures are expected to hamper the growth of the Analytics as a Service Market. With this, the expanding company requirement to better understand consumer activities and behavior and manage created data will present significant opportunities for the Analytics as a Service Market.
  • Companies have allowed their employees to work from home during the Covid-19 pandemic, which has increased the usage of video conferencing platforms like Microsoft Teams and Zoom, significantly increasing the growth of the analytics-as-a-service industry. Furthermore, the growing need for cloud computing technologies drives the market's expansion. By giving access, cloud computing enables employees to operate from any place. Employees may access the necessary data and documents by utilizing specific credentials, ensuring security while allowing them to work from home. This circumstance is propelling the AaaS industry forward.

Key Market Trends

Telecom and IT Segment to Grow Significantly

  • The telecom analytics type of business intelligence satisfies the optimization of the complex needs of the telecom industry. Telecom analytics aims to decrease operational costs and maximize profits by increasing sales, reducing fraud, and improving risk management.
  • One of the reasons driving the market growth is increased awareness of the Internet of Things (IoT). The requirement for storing large amounts of data that must be evaluated is expected to increase in the coming years. The proliferation of innovative COVID-19 and the public's growing data utilization have resulted in the development of open-source data sets and visualizations, driving the market growth.
  • Analytics is applied to telecommunications to improve visibility and gain insight into the organization's core operations and internal processes. It also helps in gaining knowledge of market conditions, spotting trends before they emerge, and then establishing forecasts based on the insights gained. Big data is now playing a significant role in this.
  • According to the survey conducted by Zoom Video Communications, in March 2021, the study focused on event participation in person and virtually after the coronavirus (COVID-19) epidemic. Music performances, conferences, and religious services were examples of events. After the pendamic, 52 percent of respondents in the United States said they would attend events both in person and via video conferencing. In Japan, 65 percent of respondents agreed. Meanwhile, 10 percent of Indian respondents said they would only attend events through video conferencing after the epidemic.
  • The increased use of IoT devices propels Analytics as a Services Market. According to a survey conducted by Appinventiv, with an estimated 19 million endpoints by 2023, connected automobiles are expected to be the largest category of the worldwide 5G Internet of Things (IoT) endpoint market. The global installed base of 5G IoT endpoints is expected to expand from 3.5 million in 2020 to approximately 49 million in 2023.

North America Region to Hold the Largest Share

  • North America occupies the largest market share, mainly owing to the presence of many market players and the rising demand for the analytics platform. The growth of machine-to-machine communication (M2M) has also opened doors for cloud solutions in the region, with the United States being one of the largest cloud solutions markets in the world.
  • Most large equipment manufacturers have local data centers for computing needs, as they operate and deploy their equipment globally. Thus, the manufacturers require analytics solutions to help maintain track of the facilities.
  • Furthermore, social media apps such as Twitter, Instagram, Facebook, and YouTube generate massive amounts of data. The growing demand among businesses to analyze social media data for their specialized purposes is one element driving the expansion of the Analytics as a Service Market. For instance, IBM Corporation provides market analytics for sectors based on Twitter data, and the companies in the North American region are spending more investment in R&D to provide advanced analytics solutions.
  • The companies in the North American region are making strategic partnerships and developing Analytics services. For instance, in February 2022, Teradata and Microsoft established a global partnership to connect the Teradata Vantage data platform with Microsoft Azure. With this partnership, organizations looking to upgrade their data analytics workloads with security, dependability, and flexibility - even on a large scale - can use both organizations' technologies.
  • The Canadian e-commerce industry also offers a helping hand in boosting the demand for big data solutions. According to Worldpay, Canadian e-commerce sales crossed the mark of USD 50 billion in 2018, and it is expected to reach USD 80 billion by 2022.

Competitive Landscape

Analytics service is fragmented and has the potential to shift rivalry, opening up numerous new avenues for differentiation and value-added services. The huge expansion of capabilities in analytics technology also pushes the companies to keep up with rivals and gives away too much of the improved product performance. This environment escalates costs and erodes industry profitability. The major Analytics solution providers are partnering with various companies and technologies that support their overall product offerings.

  • May 2022 - Wipro and Informatica have partnered to offer cloud-based data and analytics to market through the Wipro Fullstride cloud services data platform. By combining the offers of cloud hyperscalers with Wipro's platforms, IP, talent, and partner-led solutions, Informatica and Wipro have created a one-stop marketplace that creates business value and customer outcomes. Wipro's well-known data, analytics, and artificial intelligence (AI) skills, combined with Informatica's complete AI-powered data management solution, will enable cloud-based transformations to scale.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Value Chain Analysis
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Cloud Adoption and Rise in the Data Volume Generated
    • 5.1.2 Increasing Demand for Improving Organizations Internal Efficiency
  • 5.2 Market Restraints
    • 5.2.1 Data Security Concerns

6 MARKET SEGMENTATION

  • 6.1 By Enterprise Size
    • 6.1.1 Small and Medium Enterprises
    • 6.1.2 Large Enterprises
  • 6.2 By End-User Industry
    • 6.2.1 IT and Telecommunication
    • 6.2.2 Energy and Power
    • 6.2.3 BFSI
    • 6.2.4 Healthcare
    • 6.2.5 Retail
    • 6.2.6 Manufacturing
    • 6.2.7 Other End-user Industries
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 Microsoft Corporation
    • 7.1.3 Oracle Corporation
    • 7.1.4 SAP SE
    • 7.1.5 Hewlett-Packard Enterprise Company
    • 7.1.6 SAS Institute
    • 7.1.7 Accenture PLC
    • 7.1.8 Google Inc.
    • 7.1.9 Amazon Web Services Inc.
    • 7.1.10 Opera Solutions LLC
    • 7.1.11 Atos SE
    • 7.1.12 Host Analytics Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET