数据可视化市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）

全球数据可视化市场在预测期内以 9.69% 的复合年增长率增长。

数据可视化的新兴本质正在推动向分析驱动型业务的转变，允许用户探索最初只能以各种图形表示形式出现在表格报告中的数据。成为。

主要亮点

• 数位技术渗透到各个行业的业务功能正在推动市场的增长。随着主要行业的流程变得更加数字化，越来越多的公司正专注于利用正在生成的大量数据，从而推动对数据可视化解决方案的需求。因此，数据可视化工具对于最终用户理解每天生成的大量数据也变得越来越重要。
• 越来越多的互联网和社交媒体用户带来的大数据增加、多设备可视化的利用、针对特定角色的报告定制、对业务用户的持续培训、不断变化的优化智能仪表板等正在为市场的增长。
• 数据可视化市场通过各种软件和工具在不同行业的各个垂直领域得到应用。数据可视化解决方案可帮助您快速从数据中获得洞察力。零售业是最大的受益者之一。此外，中小企业越来越多地采用数据可视化也有望刺激数据可视化市场的增长。
• 熟练劳动力短缺正在阻碍市场增长。对数据分析和数据可视化工具的需求显着增加。根据 IBM Quant Crunch 的数据，到 2020 年将有多达 272 万个工作需要数据科学技能，使其成为整个行业中需求最大的职位之一。从 MIS/CS 课程毕业的大学生对数据库建模和现实世界的数据库环境知之甚少。
• COVID-19 大流行造成了巨大的社会经济困难，导致全球数千家企业暂时倒闭和倒闭。世界各地的公司都被迫对其运营做出巨大改变，包括缩小规模、产品和服务多样化。为了快速应对这些变化，公司正在通过敏捷风险管理、人工智能系统和数据可视化来实施或利用商业智能战略，以使用户能够做出明智的决策并帮助减少 COVID-19 的影响。有必要加强这期间业务操作。

主要市场趋势

零售业将显着增长

• 在零售行业，社交网站、博客和应用等各种渠道产生的数据量显着增加。生成的大多数非结构化数据都未被使用，可用于提供有价值的信息。近年来，由于越来越多地使用 RFID 和传感器等设备，零售行业对物联网 (IoT) 的采用有所增加。
• 零售业利用数据可视化工具作为实时决策支持系统。实时分析使零售商能够轻鬆检测低库存或高客户流量等事件，而无需编写自定义代码来提醒每个可能需要注意的情况。您将能够做到。这允许非技术人员轻鬆监控这些事件并立即采取行动。
• 世界各地的零售商都在使用数据可视化来了解零售流程各个阶段的客户。数据可视化工具具有预测趋势、产品需求和竞争信息的优势，从而实现利润最大化。
• 埃森哲和 RILA（零售行业领导者协会）表示，零售商提供个性化的购物体验变得越来越重要，不断发展零售的定义以满足客户需求表明您是它还允许製造商进行大规模定制。
• 随着零售商专注于增强连接性、通信解决方案和设备，他们正在生成大量大数据。进一步分析这一点，以研究消费者模式和购买行为，预计这将在预测期内推动市场增长。

预计北美将占据重要份额

• 由于该地区的终端用户行业越来越多地采用先进技术，北美成为一个重要市场。该地区还拥有强大的供应商立足点，有助于市场增长。北美的数据可视化应用受到大数据兴起和零售分析需求等因素的推动。
• 由于中小型企业生成的数据量不断增加，美国的数据可视化市场正在健康增长。例如，每天都在数字信息平台上开发大量数据。据 IBM 公司称，每天产生 2.5 万亿字节的数据。
• 2021 年 7 月，美国海岸警卫队采用 COVID-19 数据可视化工具来帮助指挥官做出明智的决定，从疫苗分发到作战准备，我们已采取预防措施确保新技术不会损害安全的隐私和安全守卫。该计划旨在教授情境意识和视角，不应直接影响个人。
• 加拿大市场的各个领域也越来越多地采用数据驱动的决策。云业务管理解决方案供应商 Sage 于 2021 年 3 月在美国和加拿大市场为 Sage 300 和 Sage 100 推出了云优先的 Sage 数据和分析服务集成。其商业智能工具包可以藉助人工智能和机器学习算法为用户提供实时销售仪表板和详细的损益表报告。预计此类创新将推动所调查的市场。
• 追踪来自各种来源的数据并将其编译成不同的数据表示形式以做出关键业务决策的需求日益增长，这导致该地区基于技术的解决方案市场显着增长。可以观察北美的情况。

竞争格局

数据可视化市场的竞争很低。市场参与者通过提供战略解决方案来继续创新，以增加他们的市场占有率和客户群。因此，我们正在获得新合同并开发新市场。

• 2022 年 9 月：Microsoft 和 Grafana Labs 达成一项战略协议，使 Grafana 与 Azure 云平台原生兼容。 Azure Monitor 和 Azure Data Explorer 只是微软新的 Azure Managed Grafana 服务提供本机连接的两种云服务。 Microsoft 的 Azure Managed Grafana 9.0 版包括更好的警报功能，可以通知 IT 管理员潜在的技术困难。此版本还包括区域冗余和 API 密钥支持。
• 2021 年 12 月。为了将数据讲故事功能自动化到现有的自然语言处理工具缓存中，Salesforce 收购了总部位于芝加哥的技术公司 Narrative Science。
• 2021 年 7 月 Observable 的数据可视化平台随着新企业解决方案的首次亮相而扩展。个人可以使用 Observable 的免费套餐免费创建数据可视化。 Teams 层位于其之上，允许小组使用私有数据源就数据虚拟化进行协作。拥有 25 个或更多用户的公司可以使用新的企业层。

其他特典

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

内容

第 1 章介绍

• 调查结果
• 调查假设
• 本次调查的范围

第 2 章研究方法

第 3 章执行摘要

第 4 章市场动态

• 市场概览
• 工业吸引力 - 波特五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 价值链分析
• 市场促进因素和市场製约因素介绍
• 市场促进因素
  • 数据可视化解决方案云部署
  • 对快速决策的需求增加
• 市场抑制因素
  • 缺乏/缺乏精通技术的人力资源和技能

第 5 章技术路线图

第 6 章市场细分

• 组织部门
  • 执行管理
  • 营销
  • 运营
  • 财务
  • 销售部
  • 其他单位部门
• 介绍表格
  • 本地
  • 云端/点播
• 最终用户
  • BFSI
  • IT/通信行业
  • 零售/电子商务
  • 教育
  • 製造
  • 政府机构
  • 其他最终用户
• 按地区
  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

第 7 章竞争格局

• 公司简介
  • Salesforce.com Inc.（Tableau Software Inc.）
  • SAP SE
  • SAS Institute Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • TIBCO Software Inc.
  • IBM Corporation
  • Information Builders
  • Dundas Data Visualization Inc.
  • Pentaho Corporation
  • InetSoft Technology Corporation
  • MicroStrategy Inc.

第 8 章投资分析

第 9 章市场机会和未来趋势

The global data visualization market is growing at a CAGR of 9.69% over the forecast period. The emerging nature of data visualization encourages a shift toward analytically driven businesses, where users can explore data in various forms of graphical representation, initially only available in tabular reports.

Key Highlights

• The growing penetration of digital technologies into business functions across various industries drives the market's growth. As the digitization of processes continues across all major industries, the focus of enterprises toward capitalizing on the huge volumes of data generated is increasing, boosting the demand for data visualization solutions. Hence, data visualization tools are also becoming more critical to help end -users make sense of the huge amount of data generated daily.
• The growth in big data obtained from the increasing number of internet and social media users, multi-device access to visualization, customized reports for specific roles, ongoing training for business users, and constantly changing optimizing dashboards are contributing to the growth of the market.
• The data visualization market has a wide range of applications across various industry verticals using different software or tools. Data visualization solutions help provide insights from the data quickly. The retail industry is one of the biggest beneficiaries. In addition, the increasing adoption of data visualization in small and medium enterprises is expected to fuel the growth of the data visualization market.
• The lack of a skilled workforce is hindering the market growth. There is a significant increase in the requirement for data analytics and data visualization tools. According to the IBM Quant Crunch, up to 2.72 million jobs requiring data science skills were expected to be in 2020, making it one of the highest-demand roles across industries. College graduates from MIS/CS departments know little about database modeling or real-world database environments.
• The COVID-19 pandemic has created a substantial socio-economic predicament, which resulted in the temporary collapse and closure of thousands of businesses worldwide. Businesses worldwide are compelled to make significant changes to their operations, such as downsizing, products, and service diversification. To address these changes quickly, companies need to adopt or capitalize on their business intelligence strategies through agile risk management, artificial intelligence systems, and data visualization to enable users to make informed decisions to enhance business operations amid COVID-19.

Key Market Trends

Retail to Witness Significant Growth

• The retail sector is witnessing massive growth in the amount of data generated from various channels, such as social sites, blogs, and apps. Most of the unstructured data produced are left unused, which, if utilized, may provide valuable information. The incorporation of the Internet of Things (IoT) in the retail sector has increased over the past few years through the increased utilization of devices, such as RFID and sensors.
• The retail industry utilizes data visualization tools as real-time decision support systems. With real-time analytics, it becomes easy for retail organizations to detect events, such as low inventory or high customer traffic, without writing custom code for alerts for every possible scenario that needs attention. This would enable even non-technical staff to monitor these events easily and respond immediately.
• Retailers worldwide are trying to embrace data visualization to understand their customers at every stage of the retail process. Data visualization tools provide the benefit of predicting trends, product demand, and competitive intelligence, thereby reaping the maximum profit potential.
• According to Accenture and the Retail Industry Leaders Association (RILA), the importance of retailers providing personalized shopping experiences has increased, indicating an evolved definition of retail that requires meeting customers' requirements. It also enables manufacturers to go for mass customization.
• Retailers have been focusing on enhancing their connectivity, communication solutions, and devices, generating a massive amount of big data. This is further analyzed to study a consumer's pattern and purchasing behavior, which in turn is expected to propel market growth over the forecast period.

North America to Hold Significant Share

• North America is a prominent market owing to the growing adoption of advanced technologies by end-user industries across the region. Moreover, the area has a strong foothold of vendors, contributing to the market's growth. Data visualization applications in North America are driven by factors such as growth in big data and the need for analytics in the retail sector.
• The US data visualization market is witnessing healthy growth due to the increasing amount of data generated in small- and medium-scale firms. For instance, a massive amount of data is being developed on digital information platforms every day. According to IBM Corporation, 2.5 quintillion bytes of data are generated daily.
• In July 2021, the United States Coast Guard adopted COVID-19 data visualization tools to assist commanders in making informed decisions on everything from vaccine distribution to operational readiness and has taken precautions to guarantee that the new technologies do not compromise guardsmen's privacy and security. The program aims to teach situational awareness and perspective, and it should not directly impact individuals.
• The implementation of data-driven decision-making is also rising in Canadian markets across various sectors. Cloud business management solutions vendor Sage launched its cloud-first Sage Data and Analytics service integration for Sage 300 and Sage 100 in the US and Canadian markets in March 2021. Its business intelligence toolkit can provide users with live sales dashboards and detailed P&L reports with the help of AI and machine learning algorithms. Such innovations are expected to drive the studied market.
• An increasing need to track data from various sources and compile it into different data representations to make critical business decisions can be observed in North America, as this region is a significant market for technology-based solutions.

Competitive Landscape

The data visualization market is moderately competitive. The players in the market are innovating in providing strategic solutions to increase their market presence and customer base. This enables them to secure new contracts and tap new markets.

• September 2022: To make Grafana natively compatible with the Azure cloud platform, Microsoft and Grafana Labs have established a strategic agreement. Azure Monitor and Azure Data Explorer are just two cloud services that Microsoft's new Azure Managed Grafana service offers native connections. Version 9.0 of Microsoft's Azure Managed Grafana includes a better alerting feature to inform IT administrators of potential technical difficulties. Zone redundancy and support for an API key are also included in this edition.
• December 2021: To automate data storytelling capabilities to its existing cache of natural language processing tools, Salesforce has acquired Narrative Science, a technology company based in Chicago.
• July 2021: Observable's data visualization platform expanded with the debut of a new enterprise solution. Individuals can make data visualizations for free with Observable's free tier. The Teams tier is on top of that, allowing smaller groups to cooperate on data virtualization using private data sources. The new Enterprise tier is available for enterprises with 25 or more users.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Force Analysis
  • 4.2.1 Threat of New Entrants
  • 4.2.2 Bargaining Power of Buyers/Consumers
  • 4.2.3 Bargaining Power of Suppliers
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Value Chain Analysis
• 4.4 Introduction to Market Drivers and Restraints
• 4.5 Market Drivers
  • 4.5.1 Cloud Deployment of Data Visualization Solutions
  • 4.5.2 Increasing Need for Quick Decision Making
• 4.6 Market Restraints
  • 4.6.1 Lack of Tech Savvy and Skilled Workforce/Inability

5 TECHNOLOGY ROADMAP

6 MARKET SEGMENTATION

• 6.1 Organizational Department
  • 6.1.1 Executive Management
  • 6.1.2 Marketing
  • 6.1.3 Operations
  • 6.1.4 Finance
  • 6.1.5 Sales
  • 6.1.6 Other Organizational Departments
• 6.2 Deployment Mode
  • 6.2.1 On-premise
  • 6.2.2 Cloud/On-demand
• 6.3 End User
  • 6.3.1 BFSI
  • 6.3.2 IT and Telecommunication
  • 6.3.3 Retail/E-commerce
  • 6.3.4 Education
  • 6.3.5 Manufacturing
  • 6.3.6 Government
  • 6.3.7 Other End Users
• 6.4 Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia Pacific
  • 6.4.4 Latin America
  • 6.4.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Salesforce.com Inc. (Tableau Software Inc.)
  • 7.1.2 SAP SE
  • 7.1.3 SAS Institute Inc.
  • 7.1.4 Microsoft Corporation
  • 7.1.5 Oracle Corporation
  • 7.1.6 TIBCO Software Inc.
  • 7.1.7 IBM Corporation
  • 7.1.8 Information Builders
  • 7.1.9 Dundas Data Visualization Inc.
  • 7.1.10 Pentaho Corporation
  • 7.1.11 InetSoft Technology Corporation
  • 7.1.12 MicroStrategy Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS