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市场调查报告书
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1137838

企业影像市场 - 增长、趋势、COVID-19 影响和预测（2022-2027 年）

Enterprise Video Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

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简介目录

在预测期内，企业影像市场预计将以 3.78% 的复合年增长率增长。

随着对有效沟通的需求，越来越多的组织正在利用数位化和移动工作趋势来转变其运营方式。因此，影像解决方案正在成为一种令人兴奋的趋势。

主要亮点

  • 企业依靠影像解决方案来改善内部和外部利益相关者之间的协作、最大限度地提高客户参与度并促进职业发展。企业视频也已成为内部和外部内容营销策略的关键组成部分。
  • 据报导，在过去五年中，流媒体播放器的内容量显着增加，活跃用户激增。企业影像会议仍然是市场上最受欢迎和最有影响力的部分。随着影像会议的引入，公司能够始终如一地提供高效和快速的广播、消息传递、员工和承包商培训以及促进协作。
  • 在企业应用中越来越多地使用影像平台进一步鼓励了互补性安全解决方案的开发。企业无法保证在虚拟会议期间不会暴露敏感数据和对话。在 COVID-19 大流行期间，这种担忧加剧了，因为公司被迫采用更好的沟通方式。
  • 2022 年 1 月，由于 COVID-19 大流行影响了他们敏感的协作需求，StrikeForce Technologies 推出了一种为现代组织和政府构建的影像会议安全替代方法。新提出的策略基于专有信息的层次结构或所需的隐私级别，将一种新颖的方法应用于基于机密性的四个级别的保护。该计划根据每次会议的优先级推荐个别行动。
  • 随着企业影像服务的发展，各种音乐、影像、文件共享和协作解决方案不断创新，主要由不同的提供商提供。这项创新正在推动公司同时使用多个会议提供商。这种蓬勃发展的趋势带来了动盪和一些障碍，但也让业内较小的参与者参与了竞争。

主要市场趋势

在预测期内，医疗保健将占据很大的市场份额

  • 会议等影像解决方案可实现轻鬆的医疗支持。这些解决方案可在本地和云端使用，具有成本效益，对医疗保健组织和患者来说是合理的。推动市场增长的主要因素是向远程医疗服务的转变和医疗保健 IT 支出的增加。政府加大力度改善医疗基础设施也进一步支持了这一点。然而，缓慢的互联网连接和财务问题限制了市场的增长。此外，操作这些影像会议设备所涉及的复杂性、技术意识低下以及人们的接受度是挑战市场的其他因素。
  • 由于 COVID-19 大流行，全球多个国家/地区已采取了预防措施。学校已经关闭，社区被要求呆在家里，多个组织被迫探索让员工在家工作的方法。 COVID-19 疫情改变了组织对远程工作和学习的看法，以及影像会议在实现远程协作方面的关键作用。
  • 虽然 COVID-19 大流行继续阻碍全球经济活动，但我们研究的市场与关键运营平台直接相关，允许团队在此期间进行远程通信，从而导致投资增长。
  • 2020 年，这些影像通信平台（包括 Zoom）的新域名註册量迅速增加。根据 Checkpoint Security 的数据，自 2020 年 1 月以来，已有超过 1700 个新域名註册，2020 年 3 月的第一周註册了 25% 的新域名。根据 Buffer 最新的《2021 年远程工作状况报告》，在大流行后开始远程工作的受访者中，近 94% 的人选择在余下的职业生涯中远程工作。在大流行之前远程工作的人中有 99% 选择了远程工作这样做。
  • 除了管理方式发生变化外，大流行还改变了软件的使用方式。 Zoom等影像会议软件的推出，不仅限于影像通讯工具。经理们已经开始更加数位化，以适应向管理业务和项目生产力软件的转变。此外，它已成为各行业公司的重要功能，例如公司内部的协同工作和沟通、进度确认和行动项目分配。
  • 此外，与每个机构的合作有助于建立富有成效的伙伴关係。 2022 年 1 月，收购 Webex 的 Yuja 宣布与查普曼大学签订为期三年的协议，并与派克峰社区学院就企业影像平台和 Zoom 连接器达成无条件许可协议。 Zoom Connector 是现有视频平台的附加模块，可以自动上传使用 Zoom 录製的影像。该交易将允许录製的影像在任何设备上安全地传播和观看。您还可以为影像添加字幕并将其编入索引，以便在影像中进行更好的搜索。

北美是企业影像的主要市场

  • 由于基础设施成熟、移动设备在各个垂直领域的激增以及 IBM 和思科等大型跨国公司的集中，北美占有很大的市场份额。美国是企业影像市场最大的国家。这个市场是由越来越多寻求更好协作的小型企业推动的，以及转向增强型影像会议和内容管理室模式的大型企业。 ActiveCampaign 进行的一项调查显示，超过 41% 的小型企业正在使用改进的影像会议软件进行营销。
  • 中小企业可能会专注于其核心竞争力并外包 IT 解决方案，这有望在预测期内推动该地区的市场发展。此外，与建设 IT 基础设施和移动相关的成本不断上升，提高了託管移动服务的利用率，推动了预测期内的市场增长。
  • 近年来，企业影像已成为美国内容营销策略的重要组成部分。内容交付网络 (CDN) 的发展加快了通过 Internet 传输多媒体内容的速度，并提供了更高质量的影像串流，从而刺激了市场增长。
  • 日本的各种教育机构都使用影像来增强学习效果，例如录製讲座和网路研讨会。几所学校、大学和学院已经创建了多媒体内容并以影像演示的形式提供。如前所述，作为客户获取过程的一部分，Yuja 于 2021 年 8 月与德克萨斯州休斯顿的圣托马斯大学合作。该大学实施了 YuJa 的企业影像平台，该平台提供学习管理系统 (LMS)、实时流媒体功能以及全面的影像录製和管理工具。
  • 向扩展和推进远程医疗服务的整体转变以及增加医疗保健 IT 支出是推动市场增长的主要因素。例如，2021 年 2 月，直接面向患者的平台 Sesame 宣布将影像预订扩展到大休斯顿，以满足 COVID-19 大流行期间所有专科和独立诊所患者的远程医疗需求。

竞争格局

企业影像市场竞争激烈，目前由少数几家公司主导，全球市场有望整合。拥有重要市场份额的领先企业专注于扩大其国际客户群，利用战略合作来增加市场份额和盈利能力。 Adobe、Brightcove、Avaya、Vidyo、Vbrick Systems、Mediaplatform、Polycom、Cisco Systems、IBM、Microsoft、Kaltura 和 Ooyala 是当今市场上的一些主要参与者。

  • 2021 年 11 月 - Flipkart 的子公司 Myntra 将在 Myntra 应用上举办由影响者和专家策划的产品和造型概念的现场视频会议，让观众可以即时购物。推出了 M-Live，一个实时视频流和直播促进商家和品牌之间实时互动的商务平台。

其他特典

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

内容

第 1 章介绍

  • 调查先决条件
  • 调查范围

第 2 章研究方法

第 3 章执行摘要

第 4 章市场动态

  • 市场概览
  • 市场促进因素
    • 扩大组织规模
    • 对实时通信的需求不断增长
  • 市场抑制因素
    • 介绍成本高
  • 工业价值链分析
  • 行业吸引力 - 波特五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 按类型
    • 影像会议
    • 影像内容管理
    • 网路广播
    • 其他类型
  • 按组件
    • 硬件
    • 软件
  • 按最终用户行业
    • 医疗保健
    • BFSI
    • IT/通信
    • 零售
    • 其他最终用户
  • 按地区
    • 北美
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 澳大利亚
      • 其他亚太地区
    • 拉丁美洲
      • 墨西哥
      • 巴西
      • 其他拉丁美洲地区
    • 中东和非洲
      • 阿拉伯联合酋长国
      • 沙特阿拉伯
      • 其他中东和非洲

第 6 章竞争格局

  • 公司简介
    • Adobe Inc.
    • Brightcove, Inc.
    • Avaya, Inc.
    • Vidyo, Inc.
    • Vbrick Systems, Inc
    • Mediaplatform, Inc.
    • Polycom, Inc.
    • Cisco Systems, Inc.
    • IBM Corporation
    • Microsoft Corporation
    • Kaltura Inc.
    • Ooyala, Inc.

第 7 章投资分析

第 8 章市场机会和未来趋势

简介目录
Product Code: 62357

The Enterprise Video Market is expected to register a CAGR of 3.78% over the forecast period. With the need for effective communication, more and more organizations are transforming their operations by leveraging digital and mobile work-anywhere trends. Thus, video solutions are emerging as an exciting trend.

Key Highlights

  • Organizations are using video solutions to improve collaboration between internal and external stakeholders, maximize customer engagement, and enrich career development. Enterprise video has also emerged as a critical element of a company's content marketing strategy for internal and external operations.
  • Streaming media players have reported whopping growth in content volumes and a steep increase in active users over the last five years. Enterprise video conferencing remains the most popular and impactful segment in this market. It allows enterprises to consistently, efficiently, and quickly broadcast, enable messaging, provide training to employees and contractors, and facilitate collaboration.
  • The increased utilization of video platforms for enterprise applications furthered the development of complementary security solutions. Organizations lack the assurance that sensitive data and conversations won't be exposed during virtual meetings. This fear grew during the COVID-19 pandemic as companies were forced to adapt and employ better means of communication.
  • In January 2022, StrikeForce Technologies announced an alternative approach to video conferencing security built for modern organizations and government agencies, and the COVID-19 pandemic influenced sensitive collaboration needs. The newly proposed strategy applies a novel methodology for protection based on four levels of sensitivity based on tiers of proprietary information or levels of necessary privacy. The plan recommends individual actions for the respective conference priority level.
  • The growth of enterprise video services led to the innovation of various audio, video, file sharing, and collaborative solutions, which different providers majorly offer. This innovation led to firms using multiple conferencing providers at a time. This burgeoning trend has led to confusion and some disorder but has allowed the smaller players in the industry to compete.

Key Market Trends

Healthcare to Hold a Significant Market Share during the Forecast Period

  • Video solutions like conferencing have enabled easy medical support. These solutions are available on-premise and cloud-based and hence are cost-effective, making them reasonable for healthcare organizations and patients. The primary factor fueling the market's growth is the rising shift and increasing healthcare IT spending toward telemedicine services. This is further supported by increased efforts by national governments to improve their healthcare infrastructures. However, slow internet connections and financial challenges restrain the market's growth. Furthermore, complexities involved in the operation of these video conferencing equipment, low technology awareness, and acceptance among the people are other factors contributing to the challenges of the market.
  • Due to the COVID-19 pandemic, several countries worldwide implemented preventive measures. With schools being closed and communities being asked to stay at home, multiple organizations were forced to find a way to enable employees to work from home. The COVID-19 pandemic changed the organizational perspective about remote work and learning and the critical role video conferencing plays in allowing remote collaboration.
  • Though the COVID-19 pandemic continues to hamper economic activities worldwide, the overall regional investments have grown since the market studied has been directly aligned with critical operations platforms, allowing teams to communicate remotely throughout the period.
  • In 2020, the new domain registration on these video communication platforms, including Zoom, rapidly increased. According to Checkpoint Security, since January 2020, more than 1700 new domains have been registered, and 25% were recorded in the first week of March 2020. As per updated findings from the 2021 State of Remote Work Report by Buffer, nearly 94% of surveyed individuals who started working remotely due to the pandemic opted to work remotely for the rest of their career, compared to 99% of individuals opting for it if they used to work remotely even before the pandemic.
  • Alongside the changes in managerial style, the pandemic also stimulated changes in the use of the software. The embracing of Zoom and other videos conferencing software goes beyond video communication tools. Managers began to digitize further to accommodate the shift to handle affairs through corporate management and project productivity software. The ability to collaborate and communicate on work, track progress, and assign action items became increasingly crucial for businesses across industries.
  • Collaborations between institutions encouraged the fostering of very fruitful partnerships. In January 2022, Yuja, which acquired Webex, announced the signing of a three-year contract with Chapman University and a non-conditional agreement with Pikes Peak Community College to license their Enterprise Video Platform and Zoom Connector. The Zoom Connector is an additional module to the existing video platform that enables the automated upload of videos recorded through Zoom. The contract premises the recordings to be spread securely and viewed on any device, along with featuring captioning and indexing videos for improved search-inside-video capabilities.

North America is the Major Market for Enterprise Video Market

  • North America holds a significant market share owing to the presence of established infrastructure, the proliferation of mobile devices across various verticals, and the high concentration of large multinational companies like IBM, Cisco, and others. The US is the single largest country in the enterprise video market. The market is driven by the increasing number of SMEs looking for better collaborations and the shift of large enterprises towards enhanced modes of video conferencing and content management rooms. A survey conducted by ActiveCampaign revealed that more than 41% of SMEs use improved methods of video conferencing software for marketing.
  • The medium and large-sized corporations are highly focused on their core competencies, where they are most likely to outsource the IT solutions, which are expected to boost the market in the region over the forecast period. Besides, the surge in cost associated with the setup of IT infrastructure and mobility has led to the increased utilization of managed mobility services, thereby propelling market growth over the forecast period.
  • In recent years, enterprise video emerged as a critical component of the content marketing strategy of several companies in the United States. The development of content delivery networks (CDNs) accelerated the delivery of multimedia internet content and provided organizations with higher-quality video streams, fueling the market's growth.
  • In various educational institutes in the country, videos have been used to improve learning, like visual recordings of courses and webinars. Several schools, colleges, and universities created multimedia content and delivered it via video presentations. As stated earlier, as part of its customer acquisition process, Yuja, in August 2021, collaborated with the University of St. Thomas, Houston, Texas. The University implemented YuJa's Enterprise Video Platform, which offers a learning management system (LMS), live streaming capabilities, and comprehensive video recording and management tools.
  • The overall shift and increasing healthcare IT spending toward expanding and advancing telemedicine services is a primary factor fueling the market's growth. For instance, in February 2021, Sesame, a direct-to-patient platform, announced its video appointment expansion to Greater Houston to address the telemedicine requirements of patients and independent practices across all specialties during the COVID-19 pandemic.

Competitive Landscape

The Enterprise Video Market is highly competitive and currently dominated by a few players, and the global market is expected to be consolidated. Major players with a prominent share in the market are focusing on expanding their customer base across foreign countries by leveraging strategic collaborative initiatives to increase their market share and profitability. Adobe Inc., Brightcove, Inc., Avaya, Inc., Vidyo, Inc., Vbrick Systems, Inc., Mediaplatform, Inc., Polycom, Inc., Cisco Systems, Inc., IBM Corporation, Microsoft Corporation, Kaltura Inc., and Ooyala, Inc. are some of the major players present in the current market.

  • November 2021 - Flipkart's subsidiary Myntra launched their live video streaming and lived commerce platform M-Live to facilitate a real-time engagement between consumers and brands that allows influencers and experts to host live video sessions of product and styling concepts curated by themselves on the Myntra app, allowing viewers to shop instantly.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Size of Organizations
    • 4.2.2 Increasing Need for Real Time Communication
  • 4.3 Market Restraints
    • 4.3.1 High Cost of Deployment
  • 4.4 Industry Value Chain Analysis
  • 4.5 Industry Attractiveness - Porter's Five Force Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Video Conferencing
    • 5.1.2 Video Content Management
    • 5.1.3 Webcasting
    • 5.1.4 Other Types
  • 5.2 By Components
    • 5.2.1 Hardware
    • 5.2.2 Software
  • 5.3 By End-user Industry
    • 5.3.1 Healthcare
    • 5.3.2 BFSI
    • 5.3.3 IT & Telecommunications
    • 5.3.4 Retail
    • 5.3.5 Other End-User Industries
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 France
      • 5.4.2.4 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 Australia
      • 5.4.3.4 Rest of Asia-Pacific
    • 5.4.4 Latin America
      • 5.4.4.1 Mexico
      • 5.4.4.2 Brazil
      • 5.4.4.3 Rest of Latin America
    • 5.4.5 Middle East & Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle-East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Adobe Inc.
    • 6.1.2 Brightcove, Inc.
    • 6.1.3 Avaya, Inc.
    • 6.1.4 Vidyo, Inc.
    • 6.1.5 Vbrick Systems, Inc
    • 6.1.6 Mediaplatform, Inc.
    • 6.1.7 Polycom, Inc.
    • 6.1.8 Cisco Systems, Inc.
    • 6.1.9 IBM Corporation
    • 6.1.10 Microsoft Corporation
    • 6.1.11 Kaltura Inc.
    • 6.1.12 Ooyala, Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS