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市场调查报告书
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1137997

全球热昇华印刷市场 - 增长、趋势、COVID-19 和预测（2022-2027）

Global Dye Sublimation Printing Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

在预测期内，全球热昇华印花市场预计将以 16.8% 的复合年增长率增长。

热昇华列印因其能够产生高质量的照片效果而越来越受欢迎。该工艺利用热转印将不同量的有色染料颜料从载体膜转移到 PVC 印刷表面，使染料化学键合。

主要亮点

  • 热昇华打印在促销产品打印机中迅速普及，因为它可以应用于各种各样的产品。热昇华印花适用于织物和硬质材料。它也被用于印刷横幅和瓷砖。昇华印花嵌入基材或织物中，而不是印在表面上，从而产生永久性颜色。即使经过多次洗涤，热昇华面料也不会褪色、开裂或碎裂、剥落或划伤图像。
  • 近年来，对热昇华打印机的需求显着增长，各个供应商都开始了工业设施的高速、大规模生产。新的打印头提供更快的打印速度和自动循环系统，以减少导致停机的打印头喷嘴堵塞。
  • 在服装行业，越来越多的厂商积极推出热昇华印花解决方案，市场占有率大。与丝网印刷相比，引入数字印刷的决定性因素是高度的设计自由度。许多设计师，如 Mary Katrantzou 和 Alexander McQueen，由于其成本效益，已在其短版印刷中采用数字印刷。
  • 此外，一些新兴参与者和初创企业已被确认获得大量资金，进一步推动了研究目标市场的增长。例如，2022 年 1 月，按需印刷服装设计和製造公司 HugePOD 筹集了 4000 万美元的 B 轮融资，宣布了一个重要的融资里程碑。该公司在其服装上使用昇华印花。
  • 但是，热昇华列印机的运行速度比喷墨列印机慢，热昇华列印机涉及的工序数量多，价格比其他工序略高。我在听。
  • 由于全球爆发 COVID-19，全球纺织行业首当其冲地受到全球市场低迷的影响。随着全球主要市场的关闭，对纺织品的需求已经停滞。服装店、商场等商家将被责令暂停营业，预计在疫苗接种完成前无法全面营业。然而，冠状病毒危机加速了电子商务行业的发展，增加了在线购买并推动了对时尚和服装的需求。此外，新趋势、对舒适和装饰性服装的需求上升以及旅行限制的放宽预计将在预测期内推动该行业的增长。

主要市场趋势

家庭细分有望推动市场

  • 本研究涵盖的昇华应用范围包括家庭中使用的窗帘、地毯、墙面覆盖物和室内装潢。住宅建筑在这一细分市场中占有相当大的份额，预计将在预测期内推动所研究市场的大幅增长。
  • 推动上述应用需求的各种因素包括快速的城市化进程和增加的可支配收入。这通过在全球范围内以优势取代农村文化，引起了人类社会根源的历史性转变。根据万事达卡的数据，2021 年 11 月美国服装销售额的同比（2021 年与 2020 年）增长率约为 47.3%。预计这些发展将有助于家庭领域调查市场的增长。
  • 此外，电子商务的日益普及预计将推动市场的增长，因为它将在企业与消费者之间的沟通中发挥压倒性的作用。该平台帮助客户提供有关公司及其产品的最新信息。
  • 鑑于日益增长的需求，多家供应商正在扩大其产品组合，以包括新的打印机和打印解决方案。例如，2022 年 4 月，热昇华打印机的领先供应商爱普生扩大了其 76 英寸工业纺织品打印机的产品线，增加了 SC-F10000H。
  • 此外，窗帘製造等家用纺织品首选热昇华印花。此外，在家用纺织品中，热昇华印花是窗帘和其他印花织物的首选，因此对这些印花机的需求预计会增加。全世界的需求都在增加。
  • 但是，过去几年，对墙布产品的需求一直在稳步下降。主要原因是现有的墙纸很难去除。这项繁琐的任务需要正确的工具，包括剥离工具和化学品。然而，这样的行为可能会损害隔离墙的完整性和吸引力。

亚太地区实现高速增长

  • 在亚太地区，由于纺织行业的发展，热昇华印花市场正在显着增长。短命和快节奏的时装设计、新技术的开发以及电子商务行业的发展等因素正在进一步推动市场的增长。
  • 根据中国国家统计局的数据，2021 年 12 月，中国生产了约 39.2 亿米的服装面料。自 2020 年底以来，每月纺织品产量一直超过 30 亿平方米。
  • 根据 IBEF（印度品牌资产基金会）的数据，印度纺织业是经济中最古老的行业之一，预计到 2029 年将达到 2090 亿美元。在该地区，客户要求批量小、交货时间短，数字印刷的趋势正在增强。纺织品等各种最终用户不断增长的需求可能会进一步增强数字印刷的力量，以提供变革性的成果。
  • 在过去十年间由 IPL 发起的一项活动中，爱普生首次在印度推出了带有 Surecolor SC-F6070 和 SC-F 7070（热昇华打印机）的 IPL T 恤，引起了人们对热昇华打印的关注。随着此类事件的蔓延，预计未来将进一步增长。
  • 各种公司都在专注于开发可持续发展的先进打印机，以满足该地区不断增长的需求。例如，2021 年 8 月，ColorJet India 推出了用于热昇华印花的 SubliXpress Plus，用于纺织品印花的正面。配备 8 个京瓷交错打印头，可按需打印 5、7 和 12 pL 的可变墨滴尺寸，提供极为清晰的线条和平滑的颜色渐变。它也是一款配备零耗水打印技术的大容量打印机，适用于再生涤纶针织物和纺织品等材料。

竞争格局

热昇华印花市场正在变得分散，一些领先的公司通过多样化的产品组合和产品开发获得优势。此外，本地玩家的数量正在增加，市场竞争也很激烈。主要参与者包括 Seiko Epson Corporation、Roland DG Corporation、Sawglass Corporation、Mitsubishi Electric Corporation 和 Panasonic Corporation。

  • 2022 年 5 月 - 爱普生髮布了公司首款 A4 热昇华列印机“SureColor F-130”。这是一款专为小型企业开发的紧凑型纺织品数码列印机。该打印机是全面的端到端打印解决方案的一部分，该解决方案包括正品 Epson UltraChrome DS 墨水、打印机辅助工具和转印纸。此外，本次发布的产品兼容爱普生云解决方案PORT平台，用户可以了解使用情况和成本。
  • 2021 年 11 月 - 宽幅喷墨打印机、墨水、切割机和墨水的供应商 MUTOH America 推出了新型热昇华列印机 XpertJet 1642WR Pro。为了在提高生产打印速度的同时实现一流的点放置精度，这款中级入门列印机配备了新的超宽 MUTOH AccuFine 双打印头，适用于软标牌、家居装饰、运动服装和时尚应用。

其他福利。

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

内容

第 1 章介绍

  • 研究假设和市场定义
  • 调查范围

第 2 章研究方法

第 3 章执行摘要

第 4 章市场洞察

  • 市场概览
  • 工业价值链分析
  • 工业吸引力 - 波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • 技术快照
  • 评估 COVID-19 对行业的影响

第 5 章市场动态

  • 市场促进因素
    • 不断增长的服装市场
    • 营销和广告支出增加
  • 市场抑制因素
    • 设备投资和消耗成本

第 6 章市场细分

  • 按应用
    • 服装
    • 产业用纺织品
    • 家居用品
    • 视觉传达
    • 刚性
  • 地区资讯
    • 北美
    • 欧洲
    • 亚太地区
    • 世界其他地区

第 7 章竞争格局

  • 公司简介
    • SEIKO EPSON Corporation
    • Roland DGA Corporation
    • Sawgrass Inc.
    • Mitsubishi Electric Corporation
    • Panasonic Corporation
    • Agfa-Gevaert Group
    • Colorjet Group
    • Mimaki Engineering Co. Ltd
    • HP Inc.
    • Gandy Digital
    • Klieverik Heli BV
    • Mutoh Europe NV
    • Dai Nippon Printing Co. Ltd

第 8 章投资分析

第 9 章市场潜力

简介目录
Product Code: 66807

The global dye sublimation market is expected to register a CAGR of 16.8% during the forecast period. Dye-sublimation printing is being increasingly adopted due to its high-quality photographic results. This process utilizes thermal transfer to shift different amounts of colored dye pigments from a carrier film to the PVC printing surface, to which the dyes bond chemically. ​

Key Highlights

  • Dye-sublimation printing is quickly gaining traction among promotional product printers due to its diverse application on many products. This printing applies to fabric and rigid materials. Companies are also adopting this type of printing for banners and ceramic tiles. It yields permanent color embedded in the substrate or cloth rather than printed on the surface. Dye-sublimated fabric does not fade or crack even after washing several times, and images do-not chip, peel, or scratch.​
  • In recent years, the demand for dye-sublimation printers has observed significant growth; printer vendors have begun producing high-speed, high-volume systems for industrial facilities-the revelations in design, better printheads, and other components further augment the demand. The new printheads offer faster print speed and an automatic circulation system, thus, reducing printhead nozzle clog, which is one of the common reasons behind the downtime.​
  • The garment industry commands a significant market share with the increasing vendor propensity toward adopting dye-sublimation printing solutions. ​Some critical factors for adopting digital printing include greater design flexibility than screen printing. Many designers, such as Mary Katrantzou and Alexander McQueen, prefer digital printing for small prints because it is cost-efficient.
  • Furthermore, several emerging players and start-ups can be identified to gain significant funding, which is further supporting the growth of the studied market. For instance, in January 2022, HugePOD, a company offering print-on-demand apparel design and manufacturing, announced a significant funding milestone, raising USD 40 million in a Series B round. The company uses dye-sublimation printing on apparel.
  • However, factors such as the slow pace of operation of dye sublimation printers as compared to the inkjet printers and the higher number of steps involved in dye sublimation, causing the price to be a bit higher than other processes, are challenging the growth of the studied market.
  • With the global outbreak of COVID-19, the global textile industry is facing the brunt of a worldwide market slump. The demand for textiles has reached a standstill as the major markets are under lockdown globally. Businesses, such as apparel stores and malls, were ordered to shut down, and it is expected that they may not be opened at total capacity until widespread vaccination is complete. However, The coronavirus crisis has accelerated the growth of the e-commerce industry, with online purchases increasing, driving the demand for fashion and clothing. Moreover, the increasing demand for new trends and comfortable, decorative apparel and reduction in travel restrictions is expected to drive the industry's growth during the forecast period.

Key Market Trends

Household Segment is Expected to Drive the Market

  • The scope of the applications of dye-sublimation covered under the study includes curtains, carpets, wall coverings, upholstery, etc., used for household purposes. Residential constructions account for a substantial market share in this segmental market and are expected to drive significant growth for the market studied during the forecast period.
  • Various factors driving the demand for the applications mentioned include the rapid rise in urbanization and increased disposable income. This has been responsible for a historic transformation of human social roots by predominantly replacing the rural culture on a global scale. According to MasterCard, the year-on-year growth (2021 on 2020 change) in apparel sales in the United States was about 47.3% in November 2021. Such trends are expected to contribute to the growth of the studied market in the household segment.
  • Furthermore, the increasing penetration of the e-commerce industry is expected to drive the market's growth as it plays a dominant role in communication between companies and consumers. The platform helps customers provide up-to-date information about the business and its products.
  • Considering the growing demand, several vendors are expanding their portfolio to include new printers and printing solutions. For instance, in April 2022, Epson, a leading provider of dye sublimation printers, expanded its 76-inch, industrial-grade textile printer range to include the SC-F10000H.
  • Moreover, dye-sublimation printing, such as curtain manufacturing, is preferred in household textiles. Printers used for these are expected to witness increased demand owing to the usage of printed fabrics in the home textiles segment. The need for such materials is expanding globally.
  • However, the demand for wall covering products has steadily declined over the last few years. This is primarily attributed to the difficulty involved in removing an existing wallpaper. This tedious task requires the right tools, such as stripping tools and chemicals. However, such an act could damage the integrity and appeal of the wall.

Asia-Pacific Region to Witness Highest Growth

  • The Asia-Pacific region is witnessing robust growth in the dye sublimation printing market due to its growing textile industry. Factors such as shortening lifespan and faster adaptability of fashion designs, development of new technologies, and growth of the e-commerce industry further aid the market growth.
  • According to the National Bureau of Statistics of China, in December 2021, China produced approximately 3.92 billion meters of clothing fabric. The monthly textile production volume was consistently above three billion meters since late 2020.
  • According to the IBEF (India Brand Equity Foundation), the Indian textile sector is one of the oldest industries in the economy and is expected to reach USD 209 billion by 2029. The trend of digital printing is catching up in the region, as customers are looking for short runs and faster turnaround times. Increasing demand from various end-user customers, such as textiles, may further improve the power of digital printing to provide innovative results.
  • Dye-sublimation printing gained attention in India after the campaign that IPL started in the past decade when Epson first offered IPL t-shirts through its Surecolor SC-F6070 and SC-F 7070 (dye sublimation printers). With more such events gaining popularity, the studied market is expected to receive further growth opportunities during the forecast period.
  • Various companies are focusing on developing sustainable advanced printers to cater to the increasing demand in the region. For instance, in August 2021, ColorJet India Launched SubliXpress Plus For Dye-Sublimation Printing for the textile printing front. It features eight staggered Kyocera printheads that can print variable drop sizes of 5, 7, and 12pL as demanded to produce exceptionally sharp lines and create smooth gradients in color tones. It is a high-volume printer and features zero water-consuming printing technology suitable for fabrics made with recycled polyester-knit and woven materials.

Competitive Landscape

The dye sublimation printing market is moving toward a fragmented market as market leaders are banking on diverse product portfolios and product development to gain an edge. The number of local players is also increasing, creating an intense rivalry in the market. Key players are SEIKO EPSON Corporation, Roland DGA Corporation, Sawgrass Inc., Mitsubishi Electric Corporation, Panasonic Corporation, etc.

  • May 2022 - Epson launched its first-ever A4 dye sublimation printer, the SureColor F-130, a compact digital textile printer developed especially for small businesses. The printer forms part of the company's comprehensive end-to-end printing solution, including Epson's Genuine UltraChrome DS Inks, printer driver, and transfer paper. The newly launched product also supports the Epson Cloud Solution PORT platform so users can track usage and keep tabs on the costs.
  • November 2021 - MUTOH America, a provider of wide-format inkjet printers, inks, and cutters and inks, launched its new XpertJet 1642WR Pro dye-sublimation printer. To achieve best-in-class dot placement accuracy at improved production print speeds, this mid-level entry point printer features new extra-wide MUTOH AccuFine dual print heads and is ideal for soft signage, home decor, sports apparel, and fashion applications.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Technology Snapshot
  • 4.5 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 The Growing Apparel Market
    • 5.1.2 Increase in Marketing and Ad Spending
  • 5.2 Market Restraint
    • 5.2.1 Capital Expenditure and Consumption Cost

6 MARKET SEGMENTATION

  • 6.1 By Application
    • 6.1.1 Garments
    • 6.1.2 Technical Textiles
    • 6.1.3 Household
    • 6.1.4 Visual Communication
    • 6.1.5 Rigids
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia-Pacific
    • 6.2.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 SEIKO EPSON Corporation
    • 7.1.2 Roland DGA Corporation
    • 7.1.3 Sawgrass Inc.
    • 7.1.4 Mitsubishi Electric Corporation
    • 7.1.5 Panasonic Corporation
    • 7.1.6 Agfa-Gevaert Group
    • 7.1.7 Colorjet Group
    • 7.1.8 Mimaki Engineering Co. Ltd
    • 7.1.9 HP Inc.
    • 7.1.10 Gandy Digital
    • 7.1.11 Klieverik Heli BV
    • 7.1.12 Mutoh Europe NV
    • 7.1.13 Dai Nippon Printing Co. Ltd

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET