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市场调查报告书
商品编码
1138032

平视显示器市场 - 增长、趋势、COVID-19 影响和预测（2022-2027 年）

Head-up Display Market - Growth, Trends, and Forecasts (2022 - 2027)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

平视显示器 (HUD) 市场预计在预测期内的复合年增长率将超过 21.2%。

对乘员和车辆安全意识的提高、平视显示器的技术进步以及对豪华和高端车辆的需求增加是市场增长的积极因素。

主要亮点

  • 平视显示器，也称为 HUD，是一种透明显示器，允许用户在不偏离其正常视角的情况下查看数据。平视显示器自 20 世纪中叶就为人所知，主要用于飞机。然而，在 1950 年代，尝试将其安装在汽车上。目前，BMW、Audi、Volvo、Mercedes-Benz等大多数豪华汽车製造商的车辆都配备了HUD。
  • 据世界卫生组织统计，每年约有 135 万人死于交通事故。HUD 是一种驾驶员辅助系统，可及时报告可能对行人构成危险的辅助因素和事件。
  • 此外，运载货物的卡车很可能是第一批成为广泛使用的自动驾驶汽车的车辆。据《Forbes》杂誌报导，美国货运代理业务每年价值 8000 亿美元，卡车司机是美国 29 个州的第一大工作。然而，美国每年约有 4,900 人死于卡车事故。驾驶卡车时，安全是重中之重，这可能导致了 HUD 的引入。
  • 挡风玻璃平视显示器直接在挡风玻璃屏幕上显示相关信息。促进者总是有必要的信息。此外，许多协调员收到了不连贯的警告，例如他们并不总是听到的“智能”汽车发出的铃声、铃声和哔哔声。建立一个不会被人删除的系统已成为必要。
  • 在 COVID-19 期间，封锁应该会使经济活动停止。汽车製造是HUD市场中最重要的应用。全球製造业下降 20-50%，这将对 HUD 市场产生直接影响。

主要市场趋势

汽车行业越来越多地采用 HUD 推动市场增长

  • 数字化是汽车行业的一大趋势。在过去的几十年中，该行业见证了数字领域的众多技术进步。HUD 等技术改进就是其中之一。
  • 汽车 HUD 将引导者集中在道路上，在引导者视线范围内的挡风玻璃上安全地显示速度、警告信号和其他关键车辆和导航信息。
  • 对安全性和舒适性日益增长的需求是推动汽车行业 HUD 普及的最重要因素之一。此外，交通事故的增加也助长了对HUD的需求。例如，根据世界卫生组织的数据，全世界每年有超过 135 万人死于道路事故。道路交通伤害是 5 至 29 岁人群的首要死因。此外，根据基础设施、运输、研究和经济局 (BITRE) 的数据，2021 年新南威尔士州有 293 人死于道路交通事故。
  • Audi, BMW, Lexus, Land Rover和Mercedes-Benz等豪华品牌提供 HUD 系统作为其高级车辆的标准或可选附加功能。
  • 然而，OEM 公司已经考虑到这一点，并已将其作为经济型车辆的标准设备。Nissan于 2022 年 5 月发布的 Ariya 是继 Skyline、Rogue、逍客、探路者和 QX60 之后的第六款使用松下 WS HUD 的车型。WS HUD是通过投影到挡风玻璃上，将车速、导航指示、驾驶辅助信息等各种信息“ProPILOT 2.0”呈现给驾驶员的系统。
  • 此外，AR 的实施使 HUD 成为高级驾驶员辅助系统 (ADAS) 的重要组成部分。预计 OEM 将在未来十年内将更多的 ADAS 应用包含在车辆中。
  • BMW还包括 HUD 中的娱乐功能。您可以使用方向盘按钮滚动浏览电台和歌曲列表。因此，带有HUD的新车型的推出有望推动市场的增长。

北美有望占据很大份额

  • 由于其在军事和国防方面的创新趋势，预计北美将占据很大的市场份额，并拥有各种汽车品牌的主要生产基地。
  • 北美发达地区的政府法规越来越有利于支持车辆和道路安全的汽车创新和技术。2018 年 10 月，美国交通部 (USDOT) 发布了最新的联邦自动驾驶汽车指南，题为“为交通的未来做准备”。自动驾驶汽车 3.0 发布。（AV 3.0）宣布。AV 3.0 强化了 USDOT 协助自动驾驶安全融入更广泛交通系统的承诺。
  • 此外，军事预算是美国联邦预算中分配给国防部的最大部分，更具体地说，是用于所有与军事相关的支出的部分。根据第 61 届 NDAA 的两院制协议，美国将在 2022 财年花费 7777 亿美元的国防预算。
  • 美国是世界上最大的航空航天、国防和航天市场之一。Collins Aerospace为美国联邦航空管理局提供了一个虚拟现实係统，该系统将用于研究飞行员在使用平视显示器飞行时的表现。VR 设备将使 FAA 研究人员能够在 HUD 的高级视觉系统领域灵活、高效和有效地工作。这些努力是对航空业引入市场增长的回应。
  • 此外，2022 年 5 月，BAE Systems 推出了一款轻型 LiteWave 平视显示器，适用于商业和军事飞行员，体积缩小 70%，安装速度提高 80%。该 HUD 设计为安装在飞行员的头顶上方，并直接在他的视线中显示方向、高度和速度等重要信息。BAE 的专利波导技术使 LiteWave 能够根据个人飞行姿态进行定制，使飞行员能够在恶劣的天气条件和夜间保持最佳的态势感知。

竞争格局

平视显示器市场竞争激烈且分散，有大量全球和区域参与者。供应商越来越关注产品差异化和创新。

  • 2021 年 12 月——Volvo Cars向 Spectralics 投资 200 万美元，该公司正致力于创造一种新型光学薄膜，可用于将整个汽车挡风玻璃变成增强现实 (AR) 显示屏。投资美元。这项技术有可能在挡风玻璃上创建一个宽视场平视显示器，将物体迭加在现实世界的背景上，以创造一种距离感。
  • 2021 年 7 月 - Corning Incorporated宣布推出用于汽车玻璃解决方案的新产品类别。Corning曲面镜解决方案是Hyundai Mobis增强现实 (AR) 抬头显示系统的关键组件。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 调查先决条件
  • 调查范围

第二章研究方法论

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 行业价值链分析
  • 行业吸引力——波特五力分析
    • 新进入者的威胁
    • 买方议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 评估 COVID-19 对市场的影响

第五章市场动态

  • 市场驱动力
    • HUD的技术进步
    • 提高乘客和车辆安全意识
  • 市场挑战
    • 先进的平视显示系统成本高

第六章市场细分

  • 按类型
    • 挡风玻璃抬头显示器
    • 合路式抬头显示器
    • AR抬头显示器
  • 按申请
    • 汽车
    • 军民航业
    • 其他应用
  • 按地区
    • 北美
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 欧洲其他地区
    • 亚太地区
      • 中国
      • 日本
      • 韩国
      • 澳大利亚
      • 亚太其他地区
    • 世界其他地区

第 7 章 竞争格局

  • 公司简介
    • Denso Corporation
    • Nippon Seiki Co. Ltd.
    • Panasonic Automotive Systems（Panasonic Corporation）
    • Visteon Corporation
    • Continental AG
    • BAE Systems PLC
    • Thales Group
    • Garmin Ltd.
    • Elbit Systems
    • Pioneer Corporation
    • Saab AB
    • HUDWAY LLC
    • Collins Aerospace（Rockwell Collins Inc.）

第八章投资分析

第 9 章 市场机会和未来趋势

简介目录
Product Code: 66998

The head-up display (HUD) market is expected to register a CAGR of over 21.2% over the forecast period. Growing awareness about passenger and vehicle safety, technological advancements of a head-up display, and increasing demand for luxury and high-end cars are positively driving the market's growth.

Key Highlights

  • The head-up display, also known as a HUD, is any transparent display that presents data without requiring users to look away from their usual viewpoints. Head-up displays have been known since the mid-20th century and were primarily used in aircraft. However, during the 1950s, attempts were made to test this technology for cars. Currently, most luxury car manufacturers, such as BMW, Audi, Volvo, Mercedes-Benz, etc., equip their vehicle model range with HUD.
  • According to WHO, approximately 1.35 million people die every year due to road traffic crashes. The HUD is a driver assistance system that reports timely events that conceal a potential risk to drivers and pedestrians.
  • Further, trucks carrying freight will likely be the first vehicles to see widespread autonomous use. According to Forbes, the freight business in America is USD 800 billion per year enterprise which explains why a truck driving is the number 1 job in 29 American states. But approximately 4,900 people die each year on US roadways in a truck-involved crash. Safety is a large priority when it comes to the operation of trucks, which might lead to adopting HUD.
  • The windshield head-up display shows relevant information directly on the windshield screen. The driver always has all the information he needs in the line of sight. Further, many drivers are so inundated with all these non-contextual warnings from their 'smart' vehicles with bells, chimes, and beeps that they do not always hear them. It has been needed to make sure to build systems that people do not turn off.
  • During COVID-19, the lockdown resulted in bringing economic activity to a standstill. The manufacturing of automotive is the most important application of the HUD market. Manufacturing has gone down by 20-50% globally, which would directly impact the HUD market.

Key Market Trends

Growing Adoption of HUD in Automotive Industry Driving the Market's Growth

  • Digitalization is a major trend in the automotive industry. The industry has witnessed numerous technological advancements in the digital field over the last couple of decades. The technological enhancement in the form of HUD is one such example.
  • A vehicle's HUD keeps drivers focused on the road, safely delivering speed, warning signals, and other vital vehicle and navigation information on the windshield directly in the driver's line of sight.
  • The growing need for safety and user comfort is one of the most important factors driving the adoption of HUD in the automotive industry. Moreover, an increasing number of road accidents fuels the need for HUD. For instance, According to the World Health Organization, over 1.35 million people die each year as a result of road traffic crashes globally. Injuries from road traffic accidents are the leading cause of death among people aged between 5 and 29 years. Moreover, according to the Bureau of Infrastructure and Transport Research Economics (BITRE), there were 293 road deaths in New South Wales in 2021.
  • Luxury brands such as Audi, BMW, Lexus, Land Rover, and Mercedes-Benz, among others, are offering a HUD system as a standard or optional add-on feature across their premium vehicles.
  • However, OEMs have been thinking and making them standard even in economy cars. In May 2022, Ariya, launched by Nissan, is the sixth car model from Nissan to use the WS HUD of Panasonic, following the Skyline, Rogue, Qashqai, Pathfinder, and QX60. The WS HUD is a system that presents a variety of information such as vehicle speed, navigation instructions, and ProPILOT 2.0 driver assist information in the driver's line of sight by projecting it on the windshield.
  • Additionally, the implementation of AR has made HUD an important part of Advanced Driver Assistance Systems (ADAS). The OEMs are expected to include more ADAS applications in their vehicles in the next decade.
  • BMW also includes entertainment functions in the HUD. It displays radio stations or song lists as one scrolls through them using a button on the steering wheel. Hence the launch of new car models equipped with HUD is anticipated to boost the market's growth.

North America is Expected to Hold a Significant Share

  • North America is expected to cater to a significant market share with its major production sites of various automotive brands and innovation trends in military and defense.
  • The government regulations in the developed regions of North America are increasingly favoring automotive innovations and technologies that support vehicle and road safety. In October 2018, the US Department of Transportation (USDOT) announced their latest federal guidance for automated vehicles entitled, "Preparing for the future of transportation: Automated Vehicles 3.0." (AV 3.0). AV 3.0 reinforced the USDOT commitment to supporting the safe integration of automation into the broad transportation system.
  • Further, the military budget is the largest portion of the United States federal budget allocated to the Department of Defense, or more specifically, the portion of the budget that goes to any military-related expenditures. According to the 61st NDAA bicameral agreement, the United States will spend 777.7 billion dollars on the national defense budget for the fiscal year 2022.
  • The United States (US) is one of the world's biggest markets for aerospace, defense, and space. Collins Aerospace is providing the Federal Aviation Administration with a virtual reality system that will be used to investigate how pilots perform when flying with a head-up display. The VR device enables FAA researchers to conduct research in the domain of advanced vision systems on HUDs with flexibility, efficiency, and effectiveness. Such an initiative caters to the market growth adoption in the aviation sector.
  • Moreover, in May 2022, BAE Systems unveiled a lightweight LiteWave head-up display for commercial and military pilots, which is 70% smaller and 80% faster to install. This HUD is designed to be mounted above a pilot's head to present critical information directly in their lines of sight, such as direction, altitude, and speed. Powered by BAE's patented waveguide technology, LiteWave can be adjusted to any individual flying position, allowing the pilot to maintain optimal situational awareness, even during poor weather or at night.

Competitive Landscape

The head-up display market is competitive and fragmented, with the presence of a large number of global and regional players. The vendors are increasingly focusing on product differentiation and innovation.

  • December 2021 - Volvo Cars have invested USD 2 million in Spectralics, a company that is working to create a new kind of thin optics film that might be used to transform the entire windshield of a car into an augmented reality (AR) display screen. The technology has the potential to create a wide field of view heads-up display on the windshield, with objects superimposed on the real-world background to give a sense of distance.
  • July 2021 - Corning Incorporated has announced a new product category for its Automotive Glass Solutions. Corning curved mirror solutions are key components in the Augmented Reality (AR) heads-up display system by Hyundai Mobis.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of Covid-19 Impact on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Technological Advancements of HUD
    • 5.1.2 Growing Awareness About Passenger and Vehicle Safety
  • 5.2 Market Challenges
    • 5.2.1 High Cost of Advanced Head-Up Display Systems

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Windshield-Based Head-Up Display
    • 6.1.2 Combiner-Based Head-Up Display
    • 6.1.3 AR-Based Head-Up Display
  • 6.2 By Application
    • 6.2.1 Automotive
    • 6.2.2 Military and Civil Aviation Industry
    • 6.2.3 Other Applications
  • 6.3 Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 South Korea
      • 6.3.3.4 Australia
      • 6.3.3.5 Rest of Asia-Pacific
    • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Denso Corporation
    • 7.1.2 Nippon Seiki Co. Ltd.
    • 7.1.3 Panasonic Automotive Systems (Panasonic Corporation)
    • 7.1.4 Visteon Corporation
    • 7.1.5 Continental AG
    • 7.1.6 BAE Systems PLC
    • 7.1.7 Thales Group
    • 7.1.8 Garmin Ltd.
    • 7.1.9 Elbit Systems
    • 7.1.10 Pioneer Corporation
    • 7.1.11 Saab AB
    • 7.1.12 HUDWAY LLC
    • 7.1.13 Collins Aerospace (Rockwell Collins Inc.)

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS