显示驱动器市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）

显示驱动器市场预计在 2022-2027 年的预测期内復合年增长率为 7.3%。

显示驱动程序是一种半导体集成电路，主要提供微处理器、微控制器、ASIC 或通用外围接口之间的接口功能。主要应用于智能手錶、笔记本电脑、显示器、智能手机、平板电脑、电视和车载显示器等周边显示设备。移动和平板设备对OLED和柔性显示器的需求增长，以及智能可穿戴设备和AR/VR设备的迅速普及，导致亚太地区显示器製造商数量增加，带动全球显示器驱动力. 做。

主要亮点

• 显示驱动程序主要是一种半导体集成电路，它提供与微处理器、微控制器、ASIC 或通用外围接口的接口功能。主要用于智能手錶、笔记本电脑、显示器、智能手机、平板电脑、电视和车载显示器等周边显示设备。移动设备和平板终端对 OLED 和柔性显示器的需求不断增长，以及智能可穿戴设备和 AR/VR 设备的迅速普及等因素正在增加显示器製造商的数量，从而推动全球显示器驱动。
• 市场由迎合不同最终用户垂直领域的创新驱动。例如，2021 年 2 月，Solomon Systech Limited宣布推出 SSD7317 触控与显示驱动器集成 (TDDI) IC，旨在用于智能家居产品。现在，这项创新的定位是提高产品用户体验的标准。 SSD7317 将触控和显示微电子集成到单个芯片中，用于智能家电、可穿戴设备和医疗保健设备中常用的 PMOLED（无源矩阵 OLED）面板。
• 同样在 2022 年 5 月，Nvidia发布了一份安全公告，通知客户Nvidia GPU 显示驱动程序的新软件安全升级。此更新修復了旧服务商版本中可能导致“拒绝服务、信息洩露、数据篡改”的安全漏洞。
• 由于全球智能手机市场的发展，显示驱动器市场正在迅速发展。智能手机以其高品质和高性能，已经成为人类生活中不可或缺的一部分，因为它们像计算机一样通过实时提供信息来运行。技术升级缩短了寿命，迫使主要参与者投资研发，开发具有先进功能的产品，并实现差异化。
• 此外，5G 网络将在几秒钟内提供高速下载长篇电影，从而推动对支持 5G 的智能手机的需求猛增。因此，公司正在投资开发和设计具有更高分辨率和更大内存容量的手机，以便人们可以在全尺寸游戏机上下载和玩视频游戏。
• COVID-19 的传播给智能手机行业带来了沉重打击。大多数国家处于封锁状态，製造业活动停止。在中国，疫情得到控制，智能手机工厂正在积极扩大生产。

主要市场趋势

OLED 显示技术推动市场增长

• 预计 OLED 显示驱动器市场在预测期内将显着增长，对高性能显示驱动器 IC 的需求增加，推动市场增长。由于 OLED 和柔性显示器在智能手机、可穿戴设备（智能手錶、AR/VR HMD）和智能电视等智能设备中的使用越来越多，因此它们在显示行业中正在兴起。
• 全球智能手机市场的发展正在迅速激活显示驱动器市场。智能手机具有高质量和高性能，通过实时提供信息，其功能类似于计算机。智能手机已经成为人类生活中不可或缺的一部分。快速的技术升级缩短了寿命，迫使大公司投资于研发，以开发和区分具有先进功能的产品。
• 例如，2021 年 8 月，Samsung正式推出了期待已久的智能手机“Samsung Galaxy Z Fold 3”，它以 7.6 英寸动态 AMOLED 2X 显示屏（有源矩阵有机发光二极管）挑战了同类产品。可折迭显示屏使其可以像平板设备一样变形。
• 由于对有机 EL 和柔性显示器的需求不断增长、采用高成本和高性能显示驱动器以及汽车显示器市场的扩大，市场正在扩大。由于 4K/8K 电视的普及、超高清内容的丰富以及 DDIC 在分立元件和单颗集成芯片中的作用越来越大，显示驱动 IC 市场正在扩大。
• 近年来，OLED 显示器因其简洁大方的结构、灵活的外形、色深和高对比度而广受欢迎。 OLED 显示器正在迅速渗透到显示生态系统中，推动着 OLED 显示驱动器市场的增长。
• 根据消费者技术协会 2022 年 1 月发布的预测，2022 年美国智能手机销售额预计将增加 17 亿美元，达到 747 亿美元。

预计中国将在预测期内主导亚太市场

• 预计中国显示驱动器市场将出现消费电子产品销量增长、3D 和高清图像需求增长、媒体和广告数字标牌需求增长、可穿戴设备需求增长以及车载显示产品销量增长. , 正在开发中。
• 主要市场参与者正在大力投资扩大其生产设施，主要是为了批量生产其产品，以满足不断增长的需求。例如，2022年6月，显示驱动IC Novatek Microelectronics扩大了产品组合。该公司多元化其产品供应，包括 SoC、LCD 时序控制器 (T-Con) 芯片和电源管理 IC，同时将 DDI 的目标市场扩展到包括汽车和 VR/AR 产品。 Novatec 正在响应汽车和 VR/AR 相关显示产品日益增长的需求，这些产品需要高速传输和低功耗。
• 电动汽车的迅速普及和消费者信心的增强推动了中国汽车行业的发展。市场参与者正在战略性地寻求合作伙伴关係和合併，以加强他们的产品组合。例如，2022 年 6 月，Volvo cars 宣布与 Epic Games 合作，将逼真的可视化技术引入其下一代电动汽车。该公司将使用史诗游戏的虚幻引擎。该合作伙伴关係将为信息娱乐显示器提供更清晰的渲染、更丰富的色彩和 3D 动画。
• 材料技术的进步正在推动柔性电子产品新应用的发展。在预测期内，柔性显示器预计将占市场需求和收入的很大一部分。
• 例如，由于对柔性显示器的需求增加，中国显示面板供应商Visionox Technology Inc将在 2021 年 11 月推出专注于 AMOLED 技术的笔记本电脑、平板电脑和车载屏幕等中型显示产品。

竞争格局

显示驱动器市场正在整合，因为它由 Mediatek、Fitipower Integrated Technology、Rohm Semiconductor、Novatek Microelectronics、Synaptics、Himax Technologies 和 Silicon 等主要参与者主导。这些巨头占据了市场主导地位，专注于扩大海外客户群。这些公司利用战略联合举措来增加市场份额和盈利能力。

• 2022 年 8 月，MediaTek宣布推出适用于 5G CPE 设备的 T830 平台，包括固定无线接入路由器和移动热点。 T830 平台将帮助运营商使用 sub-6GHz 蜂窝基础设施实现高达 7Gbps 的 5G 速度。该平台具有带显示驱动程序的集成 3D GPU。
• 2022 年 1 月 - Magnachip Semiconductor Corp 正在开髮用于汽车显示器的 OLED 辅助集成电路 (DDIC)。这款 OLED DDIC 基于 40nm 工艺技术，专为中控台显示器和仪錶盘显示器而设计。该公司计划在 2023 年上半年向欧洲高端汽车製造商供应新产品。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法

第 3 章执行摘要

第 4 章市场洞察

• 市场概览
• 工业价值链分析
• 行业吸引力——波特五力分析
  • 供应商的议价能力
  • 买家的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 评估 COVID-19 的市场影响
• 技术路线图/进展

第五章市场动态

• 市场驱动力
  • 移动设备、电视和 PC 显示器对 LCD 面板的需求增加
  • 增加对汽车显示屏的投资
• 市场挑战
  • 增加更严格的汽车安全法规

第 6 章市场细分

• 外形尺寸通过焦油
  • 大型 DDIC
  • 中小型 DDIC
• 按应用
  • 液晶显示屏
    • 桌面显示器
    • 笔记本电脑
    • 液晶电视
    • 平板电脑
    • 液晶智能手机
    • 其他
  • 有机EL
    • 有机 EL 电视
    • 有机EL智能手机
    • 其他
• 按地区细分
  • 中国
  • 台湾
  • 韩国
  • 美洲
  • 其他

第 7 章竞争格局

• 公司简介
  • MediaTek
  • Fitipower Integrated Technology Inc
  • Novatek Microelectronics
  • Synaptics Incorporated
  • Samsung Electronics Co. Ltd
  • Raydium
  • Sitronix
  • Magnachip Semiconductor
  • Focaltech
  • Himax
  • LX Semicon

第 8 章。供应商市场份额 - 2021 年

第九章投资分析

第 10 章市场机会和未来趋势

The Display Driver Market is expected to register a CAGR of 7.3% over the forecast period 2022-2027. The display driver is mainly a semiconductor integrated circuit that provides an interface function between a microprocessor, microcontroller, ASIC, or general-purpose peripheral interface. These are primarily used in peripheral display devices, such as smartwatches, laptops, monitors, smartphones, tablets, TVs, and automotive displays. Factors, such as growing demand for OLED and flexible displays for mobile and tablet devices and rapid adoption of smart wearables and AR/VR devices, are increasing the number of display manufacturers in the Asia Pacific region and, therefore, driving the display driver across the world.

Key Highlights

• The display driver is mainly a semiconductor integrated circuit that provides an interface function between a microprocessor, microcontroller, ASIC, or general-purpose peripheral interface. These are primarily used in peripheral display devices, such as smartwatches, laptops, monitors, smartphones, tablets, TVs, and automotive displays. Factors such as growing demand for OLED and flexible displays for mobile and tablet devices and rapid adoption of smart wearables and AR/VR devices are increasing the number of display manufacturers and, therefore, driving the display driver globally.
• The market is driven by innovations catering to various end-user verticals. For instance, in February 2021, Solomon Systech Limited launched the SSD7317, the touch and Display Driver Integration ("TDDI") IC for targeted use in smart home products. The innovation is now positioned to raise the bar for product user experience. The SSD7317 combines touch and display microelectronics into a single chip for use in PMOLED (Passive Matrix OLED) panels, commonly used in smart home appliances, wearables, and healthcare equipment.
• Also, in May 2022, Nvidia issued a security bulletin informing customers of a new software security upgrade for the Nvidia GPU display driver. The update corrects security flaws in previous driver versions that could result in "denial of service, information exposure, or data tampering."
• The display driver market is promptly driven by the development of the smartphone market around the world. Smartphones offer high quality and performance and act like a computer by providing real-time information, and have thus become an integral part of human lives. A short life span due to the upgradation of technology rapidly forces significant players to invest in research to develop and differentiate their offerings with advanced functionality.
• Moreover, the 5G network will offer high speed to download full-length movies in seconds and will spike the demand for 5 G-enabled smartphones. Hence, companies are investing in developing and designing phones with higher resolution and increased memory capacity so that people can download or play video games on full-sized consoles.
• The spread of COVID-19 across the globe has hit the smartphone industry significantly. The majority of countries are under lockdown, which halted manufacturing activities in almost all countries. In China, the outbreak is under control, and smartphone factories are ramping up production aggressively.

Key Market Trends

OLED Display Technology Drive the Market Growth

• The OLED display driver market is expected to grow significantly during the forecast period, increasing demand for high-performance display driver ICs and driving the market to increase growth. Because of their rising usage in smart devices such as smartphones, wearables (smartwatches, AR/VR HMDs), and smart TVs, OLED and flexible displays are rising in the display industry.
• The display driver market is promptly driven by the development of the smartphone market around the world. Smartphones offer high quality and performance and act like a computer by providing real-time information. They became an integral part of human lives. A short life span due to the upgradation of technology at a rapid speed is forcing major players to invest in research to develop and differentiate their offerings with advanced functionality.
• For instance, Samsung officially launched its much-awaited "Samsung Galaxy Z Fold 3" smartphone in August 2021, which defies the category with a 7.6-inch Dynamic AMOLED 2X display (active-matrix organic light-emitting diode). The foldable display allows users to transform it into a tablet-like device.
• The market is expanding due to rising demand for OLED and flexible displays, the adoption of high-cost, advanced display drivers, and the expansion of the automotive display market. The market for display driver ICs is growing due to the increased use of 4K and 8K televisions, the availability of UHD content, and the rising role of DDICs in individual components and single integration chips.
• With qualities including a simple-cum-elegant structure, Flexible form factors, color depth, and a high contrast ratio, OLED display technology has increased in popularity in recent years. OLED displays are rapidly penetrating the display ecosystem, which is fueling the growth of the OLED display driver Market.
• According to Consumer Technology Association forecasts released in January 2022, it is anticipated that the United States will have a USD 1.7 billion increase in the sales value of smartphones sold in 2022 and will reach USD 74.7 billion.

China is Expected to Dominate the Asia Pacific Market Over the Forecast Period

• The display driver market in China is developing with respect to increasing sales of consumer electronics, rising demand for 3D and high-definition pictures, increase in demand for digital signage for media & advertising, rising demand for wearable gadgets, and increasing sales of display products in automotive.
• The major market players are investing vast sums in enhancing their production facilities, primarily to mass-produce products, catering to the increasing demand. For instance, In June 2022, Novatek Microelectronics, a Display driver IC company, expanded its product portfolio. The company has diversified its offerings to include SoCs, LCD timing controller (T-Con) chips, and power management ICs while expanding the target markets of its DDIs to include automotive and VR/AR product segments. Novatek is gearing up for a rise in demand for automotive and VR/AR-related display products requiring high-speed transmission and low power.
• The automotive sector in China is boosted due to the quick adoption of electric cars and increased customer spending power. Market players are strategically performing partnerships and mergers in order to enhance their product portfolio. For instance, In June 2022, Volvo cars announced a partnership with Epic Games to introduce photorealistic visualization technology in its next generation of electric vehicles. The company will use epic Games' unreal engine. The partnership will offer infotainment displays that will have sharper rendering, richer colors, and 3D animations.
• Advancements in material technologies are driving the development of new applications of flexible electronics. Flexible displays are expected to account for a significant share of the market demand and revenues over and beyond the forecast period.
• For instance, in November 2021, Visionox Technology Inc, a China-based display panel supplier, announced that it would launch medium-size display products like laptops, tablets, and vehicle-mounted screens with a focus on AMOLED technology, owing to the increasing demand for flexible displays.

Competitive Landscape

The Display Driver Market is consolidated as it is dominated by major players like Mediatek, Fitipower Integrated Technology, Rohm Semiconductor, Novatek Microelectronics, Synaptics, Himax Technologies, and Silicon. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies leverage strategic collaborative initiatives to increase their market share and profitability.

• August 2022 - MediaTek announced the launch of the T830 platform for 5G CPE devices, including fixed wireless access routers and mobile hotspots. The T830 platform helps operators to deliver 5G speeds up to 7Gbps using the sub-6GHz cellular infrastructure. The platform includes an integrated 3D GPU with a display driver.
• January 2022 - Magnachip Semiconductor Corp is developing an OLED driver integrated circuit (DDIC) for automotive displays. The OLED DDIC is based on the 40nm process technology, designed for center stack displays and instrument cluster displays. The company plans to supply the new product to premium European car manufacturers in the first half of 2023.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Value Chain Analysis
• 4.3 Industry Attractiveness - Porters Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitutes Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Assessment of Impact of COVID-19 on the Market
• 4.5 Technological Roadmap/Advances

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Rising Demand for LCD Panels for Mobile Devices, TVs, and PC Monitors
  • 5.1.2 Increase Investment in Innovative Display for the Automotive Sector
• 5.2 Market Challenges
  • 5.2.1 Increase in Stringent Rules and Regulations for Safety and Security of Vehicles Varies in Many Countries

6 MARKET SEGMENTATION

• 6.1 By Form Factor
  • 6.1.1 Large DDIC
  • 6.1.2 Small and Medium DDIC
• 6.2 By Application
  • 6.2.1 LCD
    • 6.2.1.1 Desktop Monitor
    • 6.2.1.2 Notebook PC
    • 6.2.1.3 LCD TV
    • 6.2.1.4 Tablet
    • 6.2.1.5 LCD Smartphone
    • 6.2.1.6 Others
  • 6.2.2 OLED
    • 6.2.2.1 OLED TV
    • 6.2.2.2 OLED Smartphone
    • 6.2.2.3 Others
• 6.3 By Geography
  • 6.3.1 China
  • 6.3.2 Taiwan
  • 6.3.3 Korea
  • 6.3.4 Americas
  • 6.3.5 Others

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 MediaTek
  • 7.1.2 Fitipower Integrated Technology Inc
  • 7.1.3 Novatek Microelectronics
  • 7.1.4 Synaptics Incorporated
  • 7.1.5 Samsung Electronics Co. Ltd
  • 7.1.6 Raydium
  • 7.1.7 Sitronix
  • 7.1.8 Magnachip Semiconductor
  • 7.1.9 Focaltech
  • 7.1.10 Himax
  • 7.1.11 LX Semicon

8 VENDOR MARKET SHARE - 2021

9 INVESTMENT ANALYSIS

10 MARKET OPPORTUNITIES AND FUTURE TRENDS