目录管理系统市场 - 增长、趋势、COVID-19 影响和预测（2022-2027 年）

目录管理系统市场预计在预测期内以 9% 的复合年增长率增长。

对集中管理的产品和服务数据的需求、不断增长的客户需求以及零售和电子商务行业垂直整合中越来越多的数字化转型举措是推动目录管理市场增长的决定因素。我是这里。

主要亮点

• 简化销售流程的需求不断增长，推动了行业目录管理解决方案的选择。然而，随着组织专注于降低运营成本和提供积极的客户体验，服务业可能会出现更高的增长。例如，超过 4,000 名活跃客户（包括大约 75% 的多渠道客户）使用 Feednomics 的全方位服务提要管理。该业务的近 400 家客户拥有超过 100,000 个 SKU 的产品目录，其中包括三星、Puma 和 Sonos 等一些世界顶级品牌和零售商。凭藉强大的 Feed 管理技术，每天处理超过 130 亿个 SKU，Feedonomics 能够跨多个渠道摄取、优化和联合庞大的产品目录。
• 目录管理系统市场将看到云部署模式的巨大增长。关键因素包括交互式仪表板、更大的灵活性、增强的安全功能和更大的可扩展性，这可能会推动企业采用云部署。此外，中小企业更喜欢云部署的目录管理系统，因为它们具有经济效益，引领全球市场。
• 世界各地的客户正在变得精通技术，并希望通过社交媒体、移动应用和网站等数字渠道与企业互动。因此，该行业现在正在强调客户满意度、要求和反馈，并采用数字技术。此外，电子商务和零售行业正在战略性地利用客户参与渠道来满足技术先进的消费者的需求。例如，Vue.ai 使用 AI 来丰富产品数据、控制内容、创建图形并帮助零售商创建有组织的目录。
• 目录管理涉及数据收集和从一个渠道到另一个渠道的传输。目录管理系统还包括跨渠道的数据同步和发布。许多公司认为，目录管理系统会导致高度抽像数据集中的数据洩露。这是由于缺乏关于安全框架及其实施方式的足够信息。采用目录管理解决方案的一个主要障碍是对数据安全性的担忧。
• 目录管理解决方案市场受益于 COVID-19 大流行。由于 COVID-19，包括零售和电子商务、电信、媒体和娱乐在内的多个行业都经历了数字化转型。除了检索和上传数据以及响应消费者请求之外，这些系统还提供了渠道内产品的快速概览。它还有助于实时数据验证、充实和充实。它还利用来自多个来源的数据来自动创建目录信息，增强产品分类，并实现跨渠道的产品数据快速联合。

主要市场趋势

由 IT 和电信行业驱动的市场

• 随着数字时代的到来以及对智能手机和其他需要大量数据的设备的需求不断增长，在正确的时间为客户提供正确的产品仍然是 CSP 面临的挑战。 CSP 可能很难有效地创建、管理数据供应服务并将其货币化。集中的产品目录可以抓住创收机会，加快产品上市时间，提供无与伦比的体验质量 (QoE)，保持盈利的用户群，减少客户流失和品牌忠诚度，帮助提高质量。
• 目录管理系统可帮助 CSP 轻鬆设计、协作、组织和管理其产品生命週期，从而为他们提供竞争优势以推出许多创新计划和服务。提高客户满意度、重新定义客户体验、提高 ARPU 和 ROI，并通过更快的 TTM 和即时响应客户需求的能力降低运营成本。
• 例如，爱立信目录管理器提供集中目录、图形设计器工具和可扩展的运行时访问等关键目录功能，具有简单的用户体验和企业产品、服务和资源目录功能，使客户能够快速启动和提供新的和创新的服务。
• Alepo 具有嵌入式产品目录的下一代数字 BSS 平台旨在通过促进创新产品和服务的快速 TTM 来增加收入和客户忠诚度。集中的 Alepo 产品目录使 CSP 可以灵活地微调预付费、后付费和混合计划，并在跨多种接入技术的不断发展的市场中保持敏捷。
• 目录管理系统导致了目录驱动的业务流程策略以及业务和 IT 架构中的主动/动态产品目录的概念。根据 Infosys Limited 的说法，目录驱动的架构将直通式配置提高了 25%，将订单捕获的平均处理时间减少了 60-80%，并将客户订单捕获和履行的手动处理工作减少了 25-25% . 它承诺将成本降低 30%，并实现产品扩展和上市时间提高 80% 等好处。

亚太地区是市场增长最快的地区

• 预计在预测期内，亚太地区将成为全球目录管理系统市场增长最快的地区。预计快速的经济发展、数字化、全球化和越来越多地采用基于云的技术将推动亚太地区的目录管理系统市场。
• 预计亚太地区目录管理市场将受到该地区许多中小企业越来越多地采用目录管理解决方案的推动。据估计，该地区电子商务部门的增长也将在预测期内推动目录管理市场。根据印度品牌资产基金会的数据，预计 2022 年印度的电子商务行业将增长 21.5%，达到 748 亿美元。到 2030 年，印度的电子商务业务预计将达到 3500 亿美元。
• 互联网和智能手机使用量的激增也刺激了该国的行业增长。到 2021 年，数字印度活动将互联网连接数量显着增加至 8.3 亿。大约 55% 的互联网连接位于大都市地区，其中 97% 是无线连接，这推动了该国的电子商务业务，并推动了该国和区域目录管理系统市场。
• 据 GSMA 称，将于 2021 年 5 月举行的亚太 5G 产业论坛将吸引来自超过 35 个国家/地区的 900 多人参加，包括政府机构、分析师、顾问、行业协会、移动运营商、企业和解决方案提供商。报名者和600位嘉宾出席。在一项会后调查中，超过 80% 的与会者同意建立亚太地区 5G 行业社区，作为促进 5G 行业创新、应用和商业前景的协作平台。这显示了该地区企业数字化转型的增长潜力，推动了亚太市场。
• 对成本优化和 IT 和电信基础设施的有效利用的需求预计将推动对目录管理系统解决方案和相关服务的需求。例如，根据埃森哲中国数字化转型指数2021，中国企业数字化能力得分达到54分（满分100分），超过一半，表明更多中国企业在数字化转型进程中稳步推进。

竞争格局

在目录管理系统市场，日本及海外的企业纷纷进入市场，竞争温和。在这个市场上运营的供应商提供负担得起的解决方案来获得市场份额。改善零售和电子商务领域的数字化转型为新参与者进入市场铺平了道路。

• 2022 年 4 月 - 电子商务履行平台 Edgistify 和电子商务推动者 Eunimart 将合作为企业提供简单的超本地交付 PAN India。通过与 Edgistify 的仓库整合併利用其广泛的网络，Eunimart 能够为零售商提供超本地交付。 Eunimart 和 Edgistify 之间的合作使零售商能够获得流畅的电子商务体验。零售商将获得全方位的服务，从最后一英里交付到采购、目录管理、库存管理和仓库管理。
• 2022 年 3 月 - 为实现开放式数字架构 (ODA) 转型，stc 选择了爱立信的目录管理解决方案，以取代其当前客户关係管理 (CRM) 和订单管理系统的客户订单管理功能。被选中。该公司的服务专注于 5G 和物联网，创造新的收入来源和持续降低成本，以及集成的目录和订单管理系统是必不可少的。与爱立信的合作将使该公司能够建立其数字基础设施并更快地转向数字化转型。
• 2022 年 9 月 - Omnicom Group Inc. 电子商务专业实践“交易”。 OMC) 被引入。 Transact 提供电子商务咨询和电子零售执行服务，以及零售媒体和分析、内容优化、目录管理、账户管理等。 Transact 由 OmniMarket 资助。它将通过帮助客户进行跨渠道支出分配、库存和销售系统的运营调整以及结合营销信息的战略选择来增强 Omnicom 的电子商务能力。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第1章介绍

• 研究假设和市场定义
• 调查范围

第2章研究方法

第 3 章执行摘要

第 4 章市场洞察

• 市场概览
• 工业吸引力波特五力分析
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 工业价值链/供应链分析
• 评估 COVID-19 对行业的影响

第5章市场动态

• 市场驱动力
  • 数字化转型的努力变得更加积极
  • 需要集中化以加强营销和销售能力
• 市场製约因素
  • 隐私和安全问题

第 6 章市场细分

• 按类型
  • 服务目录
  • 产品目录
• 按部署类型
  • 云
  • 本地
• 按行业列出
  • IT/通信
  • 零售/电子商务
  • BFSI
  • 媒体与娱乐
  • 旅游和款待
  • 其他行业
• 按地区
  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

第 7 章竞争格局

• IBM Corporation
• Oracle Corporation
• SAP SE
• Coupa Software Inc.
• ServiceNow Inc.
• Proactis Holdings Plc
• Fujitsu Limited
• Broadcom Corporation
• Comarch SA
• Zycus Inc
• GEP Worldwide
• Telefonaktiebolaget LM Ericsson
• Salsify Inc.
• Insite Software Solutions, Inc.
• Amdocs
• Vroozi, Inc.
• Sellercloud Inc.
• Plytix.com ApS

第8章 投资分析

第9章 市场的将来

The Catalog Management System Market is expected to grow at a CAGR of 9% over the forecast period. The requirement to have centrally managed product and service data, increasing customer requirements, and expanding the number of digital transformation initiatives in the retail and eCommerce industry verticals are determinants driving the growth of the catalog management market.

Key Highlights

• A growing need to streamline selling processes will drive the selection of catalog management solutions across business verticals. Nevertheless, the services segment would grow at a higher growth rate as organizations focus on reducing operational costs and providing a positive customer experience. For example, more than 4,000 active customers, including almost 75% of multichannel customers, use Feedonomics' full-service feed management. Nearly 400 clients with the business have product catalogs with more than 100,000 SKUs, including some of the top brands and retailers worldwide, like Samsung, Puma, and Sonos. Because of its strong feed management technology, which processes more than 13 billion SKUs daily, Feedonomics can import, optimize, and syndicate huge product catalogs across numerous channels.
• The cloud deployment model would grow tremendously in the catalog management systems market. Significant factors include interactive dashboards, ease of flexibility, enhanced security features, and better scalability that could promote businesses to utilize cloud deployment. In addition, SMEs prefer the cloud-deployed catalog management system because of its economic benefits, driving the global market.
• Customers worldwide are becoming tech-savvy and prefer to engage with businesses via digital channels, such as social media, mobile apps, and websites. Hence, nowadays, this industry vertical is wholly focused on customer satisfaction, requirements, and feedback and is adopting digital technologies. Moreover, the eCommerce and retail industry verticals strategize customer engagement channels to fulfill the need of technologically advanced consumers. For example, Vue.ai use AI to enhance product data, control content, create graphics, and assist retailers in creating organized Catalogs.
• Data collection and transmission from one channel to another are involved in catalog management. Catal catalog management systems also include data synchronization and publication across channels. Many businesses believe that catalog management systems could result in data breaches in their highly abstracted data sets because they lack sufficient information about security frameworks and how to implement them. The main barriers limiting the adoption of catalog management solutions are concerns regarding data security.
• The market for catalog management solutions has benefited from the COVID-19 pandemic. Several industries, including retail and eCommerce, telecom, media, and entertainment, have undergone a digital transformation because of COVID-19. In addition to capturing and uploading data and mapping it to consumer demands, these systems offer a fast overview of the products in a channel. They also assist in real-time data validation, enrichment, and augmentation. They automate the production of catalog information utilizing data from many sources to enhance product assortment and accomplish quicker product data syndication across channels.

Key Market Trends

IT & Telecom Vertical to Drive the Market

• With the increasing need for smartphones and other data-hungry devices in the digital era, giving customers the right products at the right time continues to be a challenge for CSPs. It can be challenging for CSPs to create, manage, and monetize data offers efficiently. A centralized product catalog assists seize revenue-generating opportunities, reduce time-to-market (TTM), deliver unparalleled Quality of Experience (QoE), retain a profitable subscriber base, reduce churn, and improve brand loyalty.
• Catalog Management System helps CSPs design, collaborate, organize, and manage offer life cycles with ease, giving them a competitive edge to launch numerous innovative plans and services. The decreased TTM and capacity to respond instantly to customer demands assure customer happiness, redefine the customer experience, boost ARPU and ROI, and lower operating costs.
• For instance, Ericsson Catalog Manager allows customers to rapidly launch and enable new innovative offerings with simple user experience and enterprise product, service & resource catalog capabilities, providing key catalog features such as centralized catalog, graphical designer tool, and scalable run-time access among others.
• Alepo's next-gen Digital BSS platform, with a built-in product catalog, is designed to increase revenue and customer loyalty by facilitating a rapid TTM for innovative products and services. The centralized Alepo Product Catalog gives CSPs the flexibility to agilely respond in a continuously evolving market across multiple access technologies with fine-grained prepaid, postpaid, and hybrid plans.
• Catalog Management System has led to a catalog drove business processes strategy and the concept of an active/dynamic product catalog in business and IT architecture. According to Infosys Limited, catalog-driven architecture realizes several benefits, such as up to 25% increase in straight-through provisioning, 60-80% reduction of average handling time for order capture, 25-30% reduction of manual handling effort for capturing and executing customer orders, up to 80% improved time-to-market for product enhancements and launches.

Asia Pacific is the Fastest Growing Region of the Market

• APAC is foreseen to be the fastest-growing region in the global catalog management systems market during the forecast period. Rapid economic developments, digitalization, globalization, and the increased adoption of cloud-based technologies are expected to drive the APAC region's catalog management systems market.
• The catalog management market in the Asia Pacific is expected to be fueled by an increase in the adoption of catalog management solutions by many SMEs in the region. The growth of the e-commerce sector in the region is also estimated to drive the catalog management market during the forecast period. According to India Brand Equity Foundation, the Indian e-commerce sector is expected to grow by 21.5% and reach USD 74.8 billion in 2022. By 2030, it is anticipated that India's e-commerce business will be worth USD 350 billion.
• In addition, the surge in internet and smartphone usage is what has spurred the industry's growth in the country. Because of the "Digital India" campaign, there were 830 million more internet connections in 2021, a huge increase. Approximately 55% of all internet connections were made in metropolitan areas, and 97% of those connections were wireless, which is fuelling the e-commerce business in the country and simultaniously driving the catalog management system market in the country as well as in the region.
• According to GSMA, there are more than 900 registrations and 600 guests from more than 35 countries, encompassing government & agencies, analysts, consulting & industry association, mobile operators, companies, and solution providers have been partcipated at the APAC 5G Industry Forum in May 2021. More than 80% of participants in the post-event survey agreed to establish the APAC 5G Industry Community as a platform for collaboration to boost 5G industry innovation, application, and business prospects. This shows the growth potential of digital transformation of businesses in the region and drivng the market in APAC.
• The need for cost optimization and effective utilization of IT & Telecom infrastructures is expected to propel the demand for catalog management systems solution and its associated services. For instance, according to Accenture China Digital Transformation Index 2021, the cjineese companies' scores for digital competency reached 54 out of a possible 100 points, passing the halfway point, demonstrating that more Chinese businesses are steadily progressing through their digital transformation processes.

Competitive Landscape

The Catalog Management System Market is moderately competitive, with many local and international companies. Vendors working in the market are giving affordable solutions to gain market share. An improvement in the digital transformation in retail and e-commerce sectors creates a way to enter new players into the market.

• April 2022 - Edgistify, an eCommerce fulfillment platform, and Eunimart, an eCommerce enabler, have partnered to provide businesses with simple hyper-local delivery PAN India. To give merchants access to hyper-local delivery, Eunimart would integrate with Edgistify's warehouses and leverage their extensive network. A smooth eCommerce experience for retailers would result from this agreement between Eunimart and Edgistify. They would have access to everything from last-mile delivery to procurement, catalog management, inventory management, and warehousing.
• March 2022 - For the Open Digital Architecture (ODA) transformation, stc has chosen Ericsson's Catalog Management solutions to replace the customer order management features of the current Customer Relationship Management (CRM) & Order Management system. The company's services focus on 5G and IoT, and a consolidated catalog and order management system become essential, along with generating new revenue sources and reducing continuing costs. The partnership with Ericsson would help the company to improve its digital infrastructure and move more quickly toward a digital transformation.
• September 2022 - Transact, a specialized e-commerce practice of Omnicom Group Inc. OMC, has been introduced. In addition to eCommerce consulting and e-retail execution services, Transact provides retail media and analytics, content optimization, catalog management, and account management. Transact has been funded by Omni Commerce. It would improve Omnicom's e-commerce capabilities by assisting customers with cross-channel expenditure allocation, operational adjustments to inventory and sales systems, and the coupling of strategic choices with marketing messaging.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Buyers/Consumers
  • 4.2.2 Bargaining Power of Suppliers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Industry Value Chain/Supply Chain Analysis
• 4.4 Assessment of Impact of Covid-19 on the Industry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Growing Digital Transformation Initiatives
  • 5.1.2 Necessity of Centralized Systems for Improved Marketing and Selling
• 5.2 Market Restraints
  • 5.2.1 Privacy and Security Concerns

6 MARKET SEGMENTATION

• 6.1 By Type
  • 6.1.1 Service Catalogs
  • 6.1.2 Product Catalogs
• 6.2 By Deployment Type
  • 6.2.1 Cloud
  • 6.2.2 On-Premises
• 6.3 By Industry Vertical
  • 6.3.1 IT & Telecom
  • 6.3.2 Retail & e-Commerce
  • 6.3.3 BFSI
  • 6.3.4 Media & Entertainment
  • 6.3.5 Travel & Hospitality
  • 6.3.6 Other Industry Verticals
• 6.4 Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia Pacific
  • 6.4.4 Latin America
  • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 IBM Corporation
• 7.2 Oracle Corporation
• 7.3 SAP SE
• 7.4 Coupa Software Inc.
• 7.5 ServiceNow Inc.
• 7.6 Proactis Holdings Plc
• 7.7 Fujitsu Limited
• 7.8 Broadcom Corporation
• 7.9 Comarch SA
• 7.10 Zycus Inc
• 7.11 GEP Worldwide
• 7.12 Telefonaktiebolaget LM Ericsson
• 7.13 Salsify Inc.
• 7.14 Insite Software Solutions, Inc.
• 7.15 Amdocs
• 7.16 Vroozi, Inc.
• 7.17 Sellercloud Inc.
• 7.18 Plytix.com ApS

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET