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市场调查报告书
商品编码
1188809

全球家禽市场——市场规模、份额、COVID-19 影响和到 2028 年的预测

Global Poultry Meat Market - Size, Share, & Forecasts up to 2028
出版日期: | 出版商: Mordor Intelligence | 英文 382 Pages | 商品交期: 2-3个工作天内

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简介目录

家禽市场复合年增长率预计为 1.12%。

主要亮点

  • 按形式划分的最大细分市场：冷冻/罐装：冷冻/罐装鸡肉是消费者的首选，因为它可以保持质量、像新鲜肉一样密封并且保质期长。
  • 按地区划分的最大细分市场 – 亚太地区：对富含蛋白质的膳食的需求不断增长以及快餐店的兴起正在促使越来越多的人寻求可持续且廉价的蛋白质来源，例如鸡肉。
  • 按形式加工的商品划分的快速增长的细分市场：加工的家禽是最受欢迎的，因为它为消费者提供了便利。 它还是一种经济实惠且用途广泛的动物蛋白来源。
  • 按地区划分的快速增长细分市场：非洲：家禽消费量的增加将受到撒哈拉以南地区许多新兴经济体进口增加和城市化趋势的推动。

主要市场趋势

按分销渠道计算，即购即用是最大的部分。

  • 受 COVID-19 大流行的影响，2020 年家禽价值同比增长 4.84%。 恐慌性购买导致冷冻和加工鸡肉通过各种场外渠道（包括超市和网上购物）销售激增。 此外，2021年鸡肉销量较上年增长3.49%。 随着大流行的影响减弱，外出就餐恢復运作，外出就餐等贸易渠道的需求升级，冷冻家禽库存开始满足这种需求。
  • 即售渠道是家禽市场的主要分销渠道，从 2016 年到 2021 年，销量增长了 24.68%。 由于食品服务数量的增加和消费者外出就餐的需求，鸡肉销量正在增加。 由于质量高，餐饮服务主要采购冷冻和加工鸡肉。 到 2021 年，全球食品服务将达到 25.2 亿美元。 预计在预测期内，价值将增长 9.9%。
  • 场外渠道预计将成为增长最快的分销渠道，在预测期内的价值增长率为 1.55%。 这主要是由于我们广泛的冷冻和加工肉类产品组合，包括鸡块、鸡片、鸡块、里脊肉和鸡翅。 这些鸡肉产品将在泰森食品、Foster Farms、ITC Masterchef 和 Suguna Chicken 等各种品牌下的大多数超市和网上商店中轻鬆买到。

亚太地区是最大的区域。

  • 从 2016 年到 2021 年，全球禽肉总价值增长率达到 26.5%。 2019年，与2018年相比，增速突然飙升至7.5%（价值）和4.6%（数量）。 2019年全球鸡肉产量增长2.48%。 猪肉和羊肉等其他肉类的价格上涨促使消费者转向鸡肉，2018 年鸡肉比猪肉便宜 50%，比羊肉便宜 47%。
  • 亚太地区在 2021 年占据市场主导地位，其份额超过按价值计算的第二大市场北美约 20%。 该地区人口众多，消费量高。 2021年亚洲人口将达到46.8亿。 随着对蛋白质的需求不断增加，公众正在寻找可持续且廉价的蛋白质来源，例如鸡肉。 与其他动物相比，鸡的饲料转化效率更高，而且更容易获得，因此许多生产商开始生产家禽。 供应量的增加导致价格下降，而消费量的增加推动了鸡肉的销售。
  • 在家禽消费国中，非洲的增长率最高，在预测期内（2022 年至 2028 年），按价值计算的复合年增长率为 3.12%。 快餐店的增加以及政府和私营企业投资的增加正在推动对鸡肉的需求。 例如，在南非，2021年投资了近11亿南非兰特用于发展家禽业。 Agrotop已与埃塞俄比亚Nutropia Poultry & Feed签订合同，开发大型家禽一体化项目，预计2021年总投资2000万美元。

竞争格局

全球家禽市场较为分散，前五家企业占比达13.61%。 这个市场的主要参与者是 BRF S.A.、Hormel Foods Corporation、New Hope Liuhe、Sysco Corporation 和 Tyson Foods Inc.（按字母顺序排列）。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第 1 章执行摘要和关键发现

第二章介绍

  • 研究假设和市场定义
  • 调查范围
  • 调查方法

第3章主要行业趋势

  • 价格趋势
  • 生产趋势
  • 监管框架
  • 价值炼和分销渠道分析

第四章市场细分

  • 形态学
    • 新鲜/冷藏
    • 冷冻/罐装
    • 加工产品
  • 分销渠道
    • 场外交易
      • 便利店
      • 在线渠道
      • 超市、大卖场
      • 其他
    • Ontrade
  • 按地区
    • 非洲
      • 按表格
      • 按分销渠道
      • 按国家
      • 埃及
      • 尼日利亚
      • 南非
      • 其他非洲地区
    • 亚太地区
      • 按表格
      • 按销售渠道
      • 按国家
      • 澳大利亚
      • 中国
      • 印度
      • 印度尼西亚
      • 日本
      • 马来西亚
      • 韩国
      • 其他亚太地区
    • 欧洲
      • 按表格
      • 按分销渠道
      • 按国家
      • 法国
      • 德国
      • 意大利
      • 荷兰
      • 俄罗斯
      • 西班牙
      • 英国
      • 其他欧洲
    • 中东
      • 按表格
      • 按销售渠道
      • 按国家
      • 巴林
      • 科威特
      • 阿曼
      • 卡塔尔
      • 沙特阿拉伯
      • 阿拉伯联合酋长国
      • 其他中东地区
    • 北美
      • 按表格
      • 按销售渠道
      • 按国家
      • 加拿大
      • 墨西哥
      • 美国
      • 其他北美地区
    • 南美洲
      • 按表格
      • 按销售渠道
      • 按国家
      • 阿根廷
      • 巴西
      • 其他南美洲

第五章竞争格局

  • 关键战略举措
  • 市场份额分析
  • 公司概况
  • 公司简介
    • BRF S.A.
    • Cargill, Inc
    • Charoen Pokphand Foods Public Co. Ltd.
    • Fujian Sunner Development Co Ltd
    • Hormel Foods Corporation
    • Industrias Bachoco SAB de CV
    • JBS S.A
    • Koch Foods Inc.
    • New Hope Liuhe Co. Ltd.
    • Sanderson Farms Incorporated
    • Sysco Corporation
    • The Kraft Heinz Company
    • Tyson Foods Inc.
    • Wens Foodstuff Group Co., Ltd.

第 6 章 CEO 的关键战略问题

第 7 章附录

  • 世界概览
    • 概览
    • 五力分析框架
    • 世界价值链分析
    • 市场动态 (DRO)
  • 来源和参考资料
  • 图表列表
  • 主要见解
  • 数据包
  • 词彙表
简介目录
Product Code: 92393

The Global Poultry Meat Market is projected to register a CAGR of 1.12%

Key Highlights

  • Largest Segment by Form - Frozen / Canned : Frozen/canned poultry meat is manufactured with retained quality and is sealed as fresh meat with a longer shelf life, making it a preferred option among consumers.
  • Largest Segment by Region - Asia-Pacific : With the rise in the demand for protein-rich meals and rising quick service restaurants, the population is seeking sustainable and cheaper protein sources like poultry meat.
  • Fastest-growing Segment by Form - Processed : Processed poultry meat provides convenience to the consumers, making it the most preferable. It also remains to be an affordable and versatile source of animal protein.
  • Fastest-growing Segment by Region - Africa : Rise in poultry consumption will be driven by the increasing import volume as well as the urbanization trends in many developing economies in sub-Saharan Africa.

Key Market Trends

On-Trade is the largest segment by Distribution Channel.

  • Poultry meat registered a growth of 4.84% by value in 2020 due to the COVID-19 pandemic compared to the previous year. Through a variety of off-trade channels, including supermarkets and internet retailers, frozen and processed poultry meat sales soared as a result of panic buying. Further, in 2021, poultry meat sales increased by 3.49% by value compared to the previous year. As soon as the pandemic's impact lessened, the food services resumed functioning, and there was an escalating demand from on-trade channels like food services, which stored frozen poultry to fulfill the escalating demand.
  • The on-trade channel is the major distribution channel in the poultry meat market; it registered a growth of 24.68% by volume from 2016 to 2021. Poultry meat sales are increasing due to a rise in the number of food services and consumers' demand for the consumption of restaurant food. Foodservices primarily stock frozen and processed poultry meat due to their high quality. The size of the global food services reached USD 2.52 billion in 2021. It is projected to register a growth of 9.9%, by value, during the forecast period.
  • The off-trade channel is projected to be the fastest-growing distribution channel, registering a growth of 1.55%, by value, during the forecasted period. It is primarily attributed to the wide range of product availability of frozen and processed meat products, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings. These poultry products are made easily available in most supermarkets and online stores of various brands, such as Tyson foods, Foster farms, ITC Master Chef, and Suguna Chicken.

Asia-Pacific is the largest segment by Region.

  • The overall growth of global poultry meat increased to 26.5% by value from 2016 to 2021. In 2019, the growth rate suddenly spiked to 7.5% in value, and volume spiked to 4.6% compared to 2018. Global poultry production increased to 2.48% in 2019. The increase in the prices of other meat, like pork and mutton, has resulted in a shift in consumers toward poultry meat, which was comparatively 50% cheaper than pork and 47% cheaper than mutton in 2018.
  • The Asia-Pacific region dominates the market with a market share of around 20% more than North America, the second-largest market in 2021 by value. The highest population in the region contributed to the high consumption in the region. Asia accounted for 4.68 billion in population in 2021. With the rise in the demand for protein, the population is seeking sustainable and cheaper protein sources like poultry meat. Many producers are starting poultry meat production because it has a higher feed-to-meat efficiency compared to other animals and more availability. An increase in availability helps in low prices, with high consumption driving poultry meat sales.
  • Africa is predicted to be the fastest-growing country that consumes poultry meat, with a projected CAGR of 3.12% by value during the forecast period (2022-2028). The rise in the number of quick-service restaurants and the increase in the number of investments from government and private players is driving the demand for poultry meat. For instance, in South Africa, nearly ZAR 1.1 billion were invested in the development of the poultry industry in 2021. Agrotop signed a contract to develop a large-scale poultry integration project with Nutropia Poultry & Feed in Ethiopia, with a total investment of USD 20 million in 2021.

Competitive Landscape

The Global Poultry Meat Market is fragmented, with the top five companies occupying 13.61%. The major players in this market are BRF S.A., Hormel Foods Corporation, New Hope Liuhe Co. Ltd., Sysco Corporation and Tyson Foods Inc. (sorted alphabetically).

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY & KEY FINDINGS

2 INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3 KEY INDUSTRY TRENDS

  • 3.1 Price Trends
  • 3.2 Production Trends
  • 3.3 Regulatory Framework
  • 3.4 Value Chain & Distribution Channel Analysis

4 MARKET SEGMENTATION

  • 4.1 Form
    • 4.1.1 Fresh / Chilled
    • 4.1.2 Frozen / Canned
    • 4.1.3 Processed
  • 4.2 Distribution Channel
    • 4.2.1 Off-Trade
      • 4.2.1.1 Convenience Stores
      • 4.2.1.2 Online Channel
      • 4.2.1.3 Supermarkets And Hypermarkets
      • 4.2.1.4 Others
    • 4.2.2 On-Trade
  • 4.3 Region
    • 4.3.1 Africa
      • 4.3.1.1 By Form
      • 4.3.1.2 By Distribution Channel
      • 4.3.1.3 By Country
      • 4.3.1.3.1 Egypt
      • 4.3.1.3.2 Nigeria
      • 4.3.1.3.3 South Africa
      • 4.3.1.3.4 Rest Of Africa
    • 4.3.2 Asia-Pacific
      • 4.3.2.1 By Form
      • 4.3.2.2 By Distribution Channel
      • 4.3.2.3 By Country
      • 4.3.2.3.1 Australia
      • 4.3.2.3.2 China
      • 4.3.2.3.3 India
      • 4.3.2.3.4 Indonesia
      • 4.3.2.3.5 Japan
      • 4.3.2.3.6 Malaysia
      • 4.3.2.3.7 South Korea
      • 4.3.2.3.8 Rest Of Asia-Pacific
    • 4.3.3 Europe
      • 4.3.3.1 By Form
      • 4.3.3.2 By Distribution Channel
      • 4.3.3.3 By Country
      • 4.3.3.3.1 France
      • 4.3.3.3.2 Germany
      • 4.3.3.3.3 Italy
      • 4.3.3.3.4 Netherlands
      • 4.3.3.3.5 Russia
      • 4.3.3.3.6 Spain
      • 4.3.3.3.7 United Kingdom
      • 4.3.3.3.8 Rest Of Europe
    • 4.3.4 Middle East
      • 4.3.4.1 By Form
      • 4.3.4.2 By Distribution Channel
      • 4.3.4.3 By Country
      • 4.3.4.3.1 Bahrain
      • 4.3.4.3.2 Kuwait
      • 4.3.4.3.3 Oman
      • 4.3.4.3.4 Qatar
      • 4.3.4.3.5 Saudi Arabia
      • 4.3.4.3.6 United Arab Emirates
      • 4.3.4.3.7 Rest Of Middle East
    • 4.3.5 North America
      • 4.3.5.1 By Form
      • 4.3.5.2 By Distribution Channel
      • 4.3.5.3 By Country
      • 4.3.5.3.1 Canada
      • 4.3.5.3.2 Mexico
      • 4.3.5.3.3 United States
      • 4.3.5.3.4 Rest Of North America
    • 4.3.6 South America
      • 4.3.6.1 By Form
      • 4.3.6.2 By Distribution Channel
      • 4.3.6.3 By Country
      • 4.3.6.3.1 Argentina
      • 4.3.6.3.2 Brazil
      • 4.3.6.3.3 Rest Of South America

5 COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles
    • 5.4.1 BRF S.A.
    • 5.4.2 Cargill, Inc
    • 5.4.3 Charoen Pokphand Foods Public Co. Ltd.
    • 5.4.4 Fujian Sunner Development Co Ltd
    • 5.4.5 Hormel Foods Corporation
    • 5.4.6 Industrias Bachoco SAB de CV
    • 5.4.7 JBS S.A
    • 5.4.8 Koch Foods Inc.
    • 5.4.9 New Hope Liuhe Co. Ltd.
    • 5.4.10 Sanderson Farms Incorporated
    • 5.4.11 Sysco Corporation
    • 5.4.12 The Kraft Heinz Company
    • 5.4.13 Tyson Foods Inc.
    • 5.4.14 Wens Foodstuff Group Co., Ltd.

6 KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS

7 APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter's Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms