4K 显示分辨率市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)

4K 显示分辨率市场在 2020 年价值 614.8 亿美元，到 2026 年将达到 2139.2 亿美元，预计在预测期间 (2021-2026) 内以 23.1% 的复合年增长率增长。

4K 显示创新有望通过提供两倍于高清的图像质量和四倍于普通电视的质量来提升消费者的电视观看体验。 由于对具有高度定义像素质量（例如 4K 显示分辨率）的非凡消费者体验的需求，对更高质量显示分辨率的需求正在增长。

主要亮点

• 众多玩家入局，市场走向碎片化。 4K 显示器製造成本的下降正在推动市场发展。
• 为了让消费者更轻鬆地采用配备 4K 显示屏的高清全高清产品，供应商正在以适中的更换成本将该技术嵌入到他们现有的产品线中。
• 亚太地区的城市化发展迅速，印度和中国的城市化率分别为 33% 和 55%。 预计这一趋势将在未来几年继续下去，带来前所未有的人口、经济和社会变化。 随着生活水平的提高，对 4K 超高清视频流等优质产品的需求也在飙升。

主要市场趋势

娱乐和媒体板块占据主要份额

• 娱乐和媒体行业预计仍将是 4K 技术的主要应用之一，原因有很多，包括对更好的游戏体验、增强的娱乐性以及 4K 内容的日益普及的需求不断增长。
• 现代消费者对具有准确色彩和色域支持的 4K 分辨率电视表现出偏好，支持图形设计、照片编辑和高分辨率图像的详细检查。
• Microsoft 和 Sony 等主要游戏机製造商都在推出兼容 4K 的游戏机，以提供更身临其境的高级游戏体验，而且 4K 电视和显示器的销量预计会增长。我来了。

亚太地区保持最大市场份额

• 日本、韩国和台湾与三星、LG 和索尼等玩家一起占据了 4K 电视市场的很大份额。 此外，该地区的消费电子产品销量正在上升，推动了对高质量数字广告的需求。
• 此外，由于製造成本下降，4K 电视的平均价格也在下降，这也推动了 4K 电视的普及。 主要参与者现在正在遵循与其他科技巨头合作推出新产品的战略，以获得更多的市场份额。
• 此外，零售业的增长、广告支出的增加、公共和私人基础设施的改善以及 4K 数字标牌系统提供的相关优势正在推动其在该地区的市场。

竞争格局

4K 显示分辨率市场相对分散，由几家主要厂商组成。 从市场份额的角度来看，一些主要参与者目前主导着市场。 然而，由于製造成本的下降和激烈的竞争，公司正在采用产品发布策略来改进和获得更多的市场份额。

• 2019 年 4 月 - LG 的化学与材料部门从杜邦特拉华州总部购买了 500 多项专利资产，主要与可溶性有机发光二极管 (OLED) 有关，将这项技术部署在下一代显示器中。打算有所作为。
• 2019 年 2 月 - 索尼在智能手机领域连败后重返智能手机市场，推出首款 21:9 4K 显示屏智能手机 Xperia 1。

其他福利。

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

内容

第一章介绍

• 调查结果
• 调查假设
• 本次调查的范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

• 市场概览
• 市场驱动因素和限制因素简介
• 市场驱动力
  • 对高分辨率显示器的需求
  • 4K 显示产品的低成本製造
• 市场製约因素
  • 对内容製作和播出进行高投入的必要性
  • 4K 分辨率的带宽分配
• 行业吸引力 - 波特五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係

第 5 章市场细分

• 按产品类型
  • 监督
  • 智能电视
  • 智能手机
  • 其他产品类型
• 按行业
  • 航空航天与国防
  • 商业/教育
  • 娱乐媒体
  • 零售/广告
  • 其他行业
• 按地区
  • 北美
    • 美国
    • 加拿大
  • 欧洲
    • 德国
    • 法国
    • 西班牙
    • 英国
    • 其他欧洲
  • 亚太地区
    • 印度
    • 日本
    • 中国
    • 韩国
    • 其他亚太地区
  • 拉丁美洲
    • 墨西哥
    • 其他拉丁美洲地区
  • 中东和非洲

第六章竞争格局

• 公司简介
  • Samsung Electronics Co. Ltd
  • LG Display Co. Ltd
  • Toshiba Corporation
  • Panasonic Corporation
  • Sony Corporation
  • Sharp Corporation
  • Innolux Corporation
  • Haier Group Corporation
  • Koninklijke Philips NV
  • Hisense Group
  • BOE Technology Group
  • AU Optronics

第七章投资分析

第八章市场机会与未来趋势

The 4K display resolution market was valued at USD 61.48 billion in 2020 and expected to reach USD 213.92 billion by 2026 and grow at a CAGR of 23.1% over the forecast period (2021 - 2026). The 4K display innovations are expected to upgrade the television viewing experience of the consumers by providing them with video quality that is twice as good as HD, and four times that of regular television. The demand for higher quality display resolutions is gaining momentum due to the desire for unusual consumer experience with highly defined pixel quality, like 4K display resolution.

Key Highlights

• Many players are entering the market due to which the market trend is moving toward fragmentation. The decline in the manufacturing cost of 4K displays is driving the market.
• To facilitate the adoption of 4K display higher resolutions full hd products by consumers, vendors are integrating the technology into their existing product lines with moderate replacement costs.
• The Asia-Pacific region is experiencing rapid urbanization with 33% and 55% for India and China, respectively. This trend is projected to continue in the coming years and is expected to bring unprecedented demographic, economic, and social shifts. With an increase in the standard of living, the demand for premium products, like 4K ultra hd video streaming is booming.

Key Market Trends

Entertainment and Media Segment to Hold Major Share

• Owing to various factors, such as growing demand for a better gaming experience, enriched entertainment, and the increasing availability of 4K content, the entertainment, and media industry is expected to remain as one of the primary applications of 4K technology.
• Modern consumers are showing an inclination toward TVs with 4K resolution, due to the accurate color and color gamut support for graphics designing, photo editing, and examining the fine details of high-resolution images.
• Major console manufacturers, like Microsoft and Sony, have released 4K enabled consoles to offer a more immersive and advanced gaming experience, which are expected to witness sales of 4K TVs and monitors to grow.

Asia-Pacific to Retain Leading Market Share Position

• Japan, South Korea, and Taiwan represent a significant share of the 4K TV market with players, such as Samsung, LG, and Sony. Moreover, the increasing sales of consumer electronics in the region are driving the demand for high-quality digital advertisements.
• The reduction in ASP of 4K TVs due to declining manufacturing costs is pushing the market to its extent with the technology. Key Players are now adopting strategies to launch new products in partnerships with other tech giants to gain more market share.
• Furthermore, a growing retail sector, increasing advertising expenditures, improving public and private infrastructure, and the associated benefits offered by 4K digital signage systems are boosting its market in the region.

Competitive Landscape

The 4K display resolution market is relatively fragmented and consists of several major players. In terms of market share, few of the major players currently dominate the market. However, with decreasing manufacturing costs and with high competition, the companies are adopting product launch strategies to improve and gain more market share.

• Apr 2019 - LG chemical and material division purchased more than 500 patented assets from Delaware-headquartered DuPont, mostly pertaining to soluble organic light-emitting diodes (OLED) and plans to develop that technology into its next-gen displays.
• Feb 2019 - Sony launched the first ever 21:9 4K display smartphone Xperia 1 to come-back into the smartphone market after back to back severe losses in the smartphone segment.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Introduction to Market Drivers and Restraints
• 4.3 Market Drivers
  • 4.3.1 Demand for High-resolution Display Products
  • 4.3.2 Affordable Manufacturing of 4K Display Products
• 4.4 Market Restraints
  • 4.4.1 The Need for High Investment in Content Creation and Broadcasting
  • 4.4.2 Bandwidth Allocation for 4K Resolution
• 4.5 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.5.1 Threat of New Entrants
  • 4.5.2 Bargaining Power of Buyers/ Consumers
  • 4.5.3 Bargaining Power of Suppliers
  • 4.5.4 Threat of Substitute Products
  • 4.5.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Product Type
  • 5.1.1 Monitor
  • 5.1.2 Smart TV
  • 5.1.3 Smartphone
  • 5.1.4 Other Product Types
• 5.2 By End-user Vertical
  • 5.2.1 Aerospace and Defence
  • 5.2.2 Business and Education
  • 5.2.3 Entertainment and Media
  • 5.2.4 Retail and Advertisement
  • 5.2.5 Other End-user Verticals
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 France
    • 5.3.2.3 Spain
    • 5.3.2.4 United Kingdom
    • 5.3.2.5 Rest of Europe
  • 5.3.3 Asia-Pacific
    • 5.3.3.1 India
    • 5.3.3.2 Japan
    • 5.3.3.3 China
    • 5.3.3.4 South Korea
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 Latin America
    • 5.3.4.1 Mexico
    • 5.3.4.2 Rest of Latin America
  • 5.3.5 Middle-East & Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 Samsung Electronics Co. Ltd
  • 6.1.2 LG Display Co. Ltd
  • 6.1.3 Toshiba Corporation
  • 6.1.4 Panasonic Corporation
  • 6.1.5 Sony Corporation
  • 6.1.6 Sharp Corporation
  • 6.1.7 Innolux Corporation
  • 6.1.8 Haier Group Corporation
  • 6.1.9 Koninklijke Philips NV
  • 6.1.10 Hisense Group
  • 6.1.11 BOE Technology Group
  • 6.1.12 AU Optronics

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS