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市场调查报告书
商品编码
1189844

应用平台市场——COVID-19 的增长、趋势、影响和预测 (2023-2028)

Application Platform Market - Growth, Trends, and Forecast (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

应用平台市场预计在预测期内的复合年增长率为 7.5%。

在当今高度技术化的世界中，现代应用程序依赖于一系列软件产品（包括操作系统、数据库管理和云解决方案）才能发挥最佳功能。 一套软件组合起来形成一个应用平台。

COVID-19 大流行产生了积极影响，刺激了行业的增长率，以满足应用程序开发的指数级繁荣。

主要亮点

  • 传统上，应用平台只提供有限的服务，例如 IBM 大型机的 CICS 和台式机的基本操作系统。 如今，软件和硬件环境得到了极大扩展，为开发人员提供了多种选择。 同样，应用平台的广度已经扩展到支持各种应用。 它还支持使用相同的工具和技能在不同的硬件上创建不同的应用程序，从而提供一致的体验。
  • 应用平台在现代计算环境中发挥着重要作用。 这些平台利用其他应用程序和数据来提供信息技术带来的所有价值，而几乎所有其他应用程序都依赖于应用程序平台。 由于当今大多数组织都依赖于应用程序，因此业务价值与应用程序平台之间存在明确的关係。 这个实例发誓是市场增长的主要因素之一。
  • 此外，基于云的应用程序平台在软件行业中越来越受欢迎。 Workday、Salesforce 和 ServiceNow 等纯云平台供应商报告称增长显着。 这些平台利用人工智能、自动化、分析等方面的技术进步，使应用程序能够更快地部署。
  • 此外，由于这些下一代平台的成功，软件行业也面临压力。 例如，Oracle、SAP 和 Microsoft 等应用程序供应商不断投资于这些生成平台，以提供尖端的应用程序平台、留住现有客户并进一步瞄准新的客户群。
  • 此外，在 COVID-19 的背景下，各行各业的公司都在加速数字化转型。 原本需要数月或数年才能完成的项目现在希望在几天内交付，这使得快速构建、扩展和交付应用程序的能力变得至关重要。 因此，人们越来越需要能够简化流程并消除耗时任务的工具和平台。

主要市场趋势

基于云的服务的普及有望推动市场

  • 公司越来越注重利用最新技术来减少总体资本支出。 小型企业正在采用基于云的服务，例如 aPaaS 解决方案，以利用关键优势，例如减少设置和人工成本，以及最小化扩展成本。 基于云的解决方案还允许公司在需要的时候为他们需要的东西付费，以获得一个单一的、多功能的开发框架。
  • 此外，随着对面向客户的直观应用程序的需求不断增长，信息技术行业正在经历前所未有的变革。 此外，随着需求的不断增长，竞争也在加剧，使得上市速度成为许多公司的关键因素。
  • 许多软件解决方案从本地到云端，再到应用程序编程接口 (API) 和微服务的转变证明了这一点。 随着技术堆栈的发展，PaaS 的出现越来越多。 与传统的以中间件为中心的 PaaS 解决方案相比，这些服务提供应用程序开发和部署。
  • aPaaS 平台为开发者提供了迭代项目所需的所有工具。 一些平台还提供直观的功能，例如拖放、热重载和第三遍集成（例如操作系统、数据库和漏洞管理），以简化开发。 此外，该平台具有水平和垂直可扩展性，为企业提供了添加和升级数据库的机会。
  • 根据软件公司 HashiCorp 的一项调查，到 2021 年，90% 的大型企业受访者表示他们已经采用多云。 然而，小型企业在采用多云方面进展缓慢，这主要是由于云迁移的预算较低。

北美有望占据主要份额

  • 预计北美将占据很大份额，这主要是由于美国等地区的技术市场日趋成熟。 许多私营公司正在进入一个结合了公共、私有和传统 IT 基础设施的混合 IT 服务新时代。 这些公司正在采用多云战略来帮助改善业务和服务客户。
  • 此外，COVID-19 大流行加速了美国各行各业公司对云的采用。 许多在其组织中优先采用云的美国公司表示，大流行使云变得更加重要。
  • 由于对软件服务的需求以及快速提供服务的需要，技术支出也在增加。 例如，在美国市场，强大的基础设施和平台、拥有连接设备的庞大用户群以及这些设备通信的带宽正在为软件和服务行业的投资铺平道路。
  • 此外，软件和技术服务占技术市场支出的近一半，明显高于全球许多其他地区。 这些例子展示了市场的积极前景，并有望促进该地区应用平台的进一步采用。
  • 此外，该地区的初创企业正在推出新产品和服务以获得竞争优势。 例如，2022 年 10 月，美国初创公司 Fermyon 宣布已为其云应用平台筹集了 2000 万美元的早期资金。 这家初创公司推出了其新的 PaaS Fermyon Cloud，并宣布了最新一轮融资。 它旨在让开发人员更轻鬆地使用 WebAssembly 构建云应用程序。
  • 此外，加拿大政府制定了“云优先”战略，在启动信息技术投资、举措、战略和项目时，将云服务确定和评估为主要交付选项。 云还将使加拿大政府能够利用私营供应商的创新，使信息技术更加灵活。 这些努力有望为应用平台提供充足的机会。

竞争格局

由于知名供应商和其他厂商的存在，应用平台市场得到适度整合。 市场领导者正在利用客户现有的应用程序投资并转向新的架构和编程范例。 此外，供应商正在整合收购和产品增强功能以保持市场竞争力。

2022 年 12 月，Salesforce 宣布在其基础架构上推出低代码 DevOps Center 服务，为开发人员提供了一个用于构建自定义应用程序的对话平台。 Salesforce DevOps Center 服务基于 Salesforce 用于构建应用程序的相同对像模型。

2022 年 5 月，红帽与红帽 OpenShift 共同发布了红帽应用基础，这是一组串联的应用服务，有助于加速混合云和多云环境中的容器化应用开发和交付。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

内容

第1章介绍

  • 调查假设和市场定义
  • 调查范围

第2章研究方法论

第 3 章执行摘要

第 4 章市场洞察

  • 市场概览
  • 产业吸引力 - 波特五力分析
    • 供应商的议价能力
    • 消费者的议价能力
    • 新进入者的威胁
    • 竞争公司之间的敌对关係
    • 替代品的威胁
  • COVID-19 对市场的影响

第 5 章市场动态

  • 市场驱动因素
    • 扩展基于云的服务
  • 市场製约因素
    • 新兴国家/地区的低技能组合

第 6 章市场细分

  • 按类型
    • 软件
    • 服务
  • 按组织规模
    • 中小企业
    • 大公司
  • 按地区
    • 北美
    • 欧洲
    • 亚太地区
    • 世界其他地方

第7章竞争格局

  • 公司简介
    • International Business Machines Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • Salesforce.com Inc.
    • BMC Software Inc.
    • Google LLC（Alphabet Inc）
    • Micro Focus International Plc
    • GigaSpaces Technologies Ltd.
    • SAP SE

第8章 投资分析

第9章 市场将来性

简介目录
Product Code: 71850

The Application Platform Market is projected to register a CAGR of 7.5% during the forecast period. In the current demand for advanced technologies, every modern application relies on a suite of software offerings such as operating systems, database management, and cloud solutions to function optimally. The whole suite of software is combined to form an application platform.

The COVID-19 pandemic positively impacted the industry as it fueled its growth rate to satisfy the sudden boom in application development.

Key Highlights

  • Traditionally, application platforms offered restricted services; platforms such as IBM mainframe offered CICS, and desktop PC only offered basic operating systems. Today, software and hardware environments have expanded significantly, and developers often have many options. Similarly, application platforms are now broad and support all kinds of applications. They also provide a consistent experience by enabling the same tools and skills to create different applications on diverse hardware.
  • Application platforms play a vital role in modern computing environments. These platforms leverage other applications and data to provide all the value that information technology brings, and also virtually every other application depends on an application platform. Since most organizations today rely on applications, there's a clear connection between business value and application platforms. This instance vows to be one of the primary drivers for the growth of the market.
  • Also, cloud-based application platforms are gaining traction in the software industry. Pure cloud platform vendors such as Workday, Salesforce, and ServiceNow have been reporting significant growth. These platforms allow for the faster deployment of applications leveraging and embedding technological advancements such as AI, automation, and analytics.
  • Further, owing to the success of these next-generation platforms, the software industry is under pressure. For instance, application vendors such as Oracle, SAP, and Microsoft have been continuously investing in these generation platforms as they aim to provide state-of-the-art application platforms to help retain their existing customers and further attack new customer segments.
  • Additionally, amidst the COVID-19 situation, businesses across industries have fast-tracked their digital transformation initiatives. The projects that were scoped to occur over months and years are now aimed to take place in a matter of days, and the ability to build, scale, and ship applications fast has become imperative. Thereby, there is a growing need for tools and platforms that streamline processes and eliminate time-consuming tasks.

Key Market Trends

Growing Popularity of Cloud-based Services is Expected to Drive the Market

  • Companies are gradually focusing on decreasing their overall capital expenditure by using modern technologies. Small and medium enterprises are adopting cloud-based services such as aPaaS solutions to leverage vital benefits, including reduced setup and labor costs and minimized expansion costs. Also, cloud-based solutions enable enterprises to use a single, all-purpose development framework as pay-per-need and pay-per-use.
  • Moreover, the Information Technology industry is undergoing unprecedented change with the growing demand for intuitive customer-facing applications. Further, owing to the ever-increasing demand, there is an increase in competition, and speed in the market has become a crucial factor for many businesses.
  • Many software solutions have been transformed from on-premises into the cloud, evidenced by the transition towards application programming interfaces (APIs) and microservices. As technology stacks developed, there was growth in the emergence of PaaS. These services offer application development and deployment compared to traditional PaaS solutions focusing on middleware.
  • aPaaS platforms provide developers access to all the necessary tools that are required to iterate projects. Some platforms also offer intuitive features such as drag and drag, hot reloading, and other 3rd path integrations like operating systems, databases, and vulnerability management, making development easier. Further, the platform also offers horizontal and vertical scalability thus, providing businesses an opportunity to additionally add and upgrade their databases.
  • According to a survey by HashiCorp, a software company, in 2021, 90 percent of respondents from large enterprises indicated that they have already adopted the multi cloud. However, smaller businesses are lagging behind in terms of multi-cloud adoption mainly due to the fact that they have smaller budgets for cloud migrations.

North America to Hold Major Share

  • North America is expected to hold a significant market share majorly due to the mature tech market in regions such as United States. Many regional companies are stepping into a new era of hybrid IT services that combine public, private, and traditional IT infrastructure. These organizations have implemented a multi-cloud strategy as it is aiding them in improving their business and delivering services to customers.
  • Additionally, the COVID-19 pandemic has accelerated cloud usage for US companies in every industry. Many US enterprises prioritizing cloud adoption in their organization noted the increased importance of cloud due to the pandemic.
  • Also, there has been a trend of increasing technological spending driven by demand and the need for software services' speedy delivery. For instance, robust infrastructure and platforms in the US market coupled with a large installed base of users with connected devices and bandwidth for these devices to communicate have paved the way for software and service industry investments.
  • Moreover, software and tech services account for around half of the technology market spending, which is significantly higher than that of most other global regions. These instances showcase the positive outlook of the market and are expected to drive further the application platform's adoption in the region.
  • Further, emerging companies in the region are introducing new products or services to gain a competitive advantage. For instance, in October 2022, a United States-based start-up, Fermyon announced that is had raised USD 20 million in early-stage funding for its cloud application platform. The startup announced its latest funding round by introducing Fermyon Cloud, a new platform-as-a-service offering. It is designed to make it easier for developers to build cloud applications using WebAssembly.
  • Moreover, the Government of Canada has a "cloud-first" strategy whereby cloud services are identified and evaluated as the principal delivery option when initiating information technology investments, initiatives, strategies, and projects. The cloud will also allow the Government of Canada to harness the innovation of private-sector providers to make its information technology more agile. Such initiatives are expected to provide ample opportunities for the application platform.

Competitive Landscape

The Application Platform Market is moderately consolidated with the presence of prominent vendors, among others. The prominent vendors in the market are leveraging the customer's existing application investments toward the transition to emerging architectures and programming paradigms. Further, the vendors are embracing acquisitions and product enhancements to maintain their competitive position in the market.

In December 2022, Salesforce announced the availability of a low-code DevOps Center service on its infrastructure, providing developers with an opinionated platform for building custom applications. The Salesforce DevOps Center service is based on the same object model that Salesforce uses to construct its applications.

In May 2022, Red Hat announced Red Hat Application Foundations, a connected set of application services that, together with the Red Hat OpenShift, help accelerate containerized application development and delivery across hybrid and multi-cloud environments.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS​

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis​
    • 4.2.1 Bargaining Power of Suppliers​
    • 4.2.2 Bargaining Power of Consumers​
    • 4.2.3 Threat of New Entrants​
    • 4.2.4 Intensity of Competitive Rivalry​
    • 4.2.5 Threat of Substitute Products​
  • 4.3 COVID-19 Impact on the Market​

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Popularity of Cloud-based Services
  • 5.2 Market Restraints​
    • 5.2.1 Low Skillset in Emerging Economies

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Software
    • 6.1.2 Services
  • 6.2 By Organization Size
    • 6.2.1 Small and Medium-Sized Enterprises
    • 6.2.2 Large Enterprises
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia Pacific
    • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 International Business Machines Corporation
    • 7.1.2 Microsoft Corporation
    • 7.1.3 Oracle Corporation
    • 7.1.4 Salesforce.com Inc.
    • 7.1.5 BMC Software Inc.
    • 7.1.6 Google LLC (Alphabet Inc)
    • 7.1.7 Micro Focus International Plc
    • 7.1.8 GigaSpaces Technologies Ltd.
    • 7.1.9 SAP SE

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET