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汽车导航系统市场——增长、趋势、COVID-19 的影响和预测 (2023-2028)
市场调查报告书
商品编码
1189957

汽车导航系统市场——增长、趋势、COVID-19 的影响和预测 (2023-2028)

Automotive Navigation System Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 80 Pages | 商品交期: 2-3个工作天内

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简介目录

汽车导航系统市场预计到 2021 年将达到 321 亿美元，到 2027 年将达到 420.8 亿美元，预测期内（2022-2027 年）的复合年增长率为 7%。

COVID-19 大流行对市场产生了负面影响。 由于2020年汽车销量低迷，导航系统的主要市场潜力已被完全削弱。 此外，由于几乎没有车辆移动，该行业的售后市场部门一直无法记录很多销售额。 然而，随着乘用车销量有望增加，乘用车和商用车的安全意识不断提高，市场有望恢復到崩溃前的状态，经济有望增长。

从中期来看，实时交通数据、地图更新和与智能手机的连接是汽车导航系统的主要功能，预计在未来几年将吸引大量客户需求。 此外，预计导航系统的技术进步将在预测期内推动导航系统市场的需求。 然而，越来越多的网络安全问题和导航系统的高成本是阻碍预测期内市场增长的一些因素。

例如，亚马逊为其语音助手 Alexa 添加了一套新的汽车专用技能，以改善驾驶时的整体体验。 其中一项新技能是只需说“Alexa，支付汽油费”就可以支付汽油费。 超过 11,000 个已集成所需技术的埃克森和美孚加油站提供此功能。

在预测期内，亚太地区预计将成为汽车导航系统的主要市场，日本、印度和中国将成为主要的汽车製造基地。 在北美和欧洲地区，由于汽车 MEMS 传感器是新兴应用之一，用于汽车导航系统市场的电子控制单元和轮胎压力监测系统，因此需求可能会增加。

主要市场趋势

售后市场细分在预测期内将出现显着增长

除了原始设备製造商对导航系统的工厂装配外，售后市场渠道的装配率预计在预测期内也将显着上升。

随着电子商务的发展，电子商务公司面临着按时将这些产品交付给客户的压力。 出于这个原因，许多电子商务公司正在与现有的物流公司合作提供 B2C 交付。 为满足上述需求，物流公司纷纷引进更多车辆，扩大服务范围。

这些车辆大多配备了卫星导航系统，可以准时到达客户。 此外，为了吸引更多的消费者，电子商务公司推出了“随处送达”、“当天送达”和“定时送达”等理念。

如今售出的大多数汽车都配备了导航系统，可以帮助服务人员到达目的地，同时还可以为车内的乘客提供娱乐。 另外，如果您的车是旧车，没有正品导航系统，可以在仪錶盘上安装市售的导航系统，或者使用便携式导航系统。

  • 2019 年 11 月，Gentex Corporation 宣布推出其下一代全显示屏后视镜 (FDM)，该后视镜使用定制摄像头和后视镜集成显示器来提高车辆后方的能见度，专为专业赛车队设计。三款全新带有用于高性能 FDM、RF（射频）和基于云的家庭自动化设备的内置 homelink 按钮的售后市场自动调光镜现已上市。 这三种产品都将通过 Voxx Electronics 销售。
  • 2021 年 9 月，Mahindra 宣布，Bolero Neo 的次要变体 N10 现在将配备 Kenwood 的售后市场信息娱乐系统。 顶级 N10(O) 型号将继续采用现有装置。

因此，预计在预测期内，对导航系统的需求和依赖性将继续上升。

欧洲有望获得压倒性的市场份额

欧洲汽车工业是世界上最大的汽车出口国，导航被认为是一项车辆安全措施。 政府官员计划要求所有车辆连接到 GPS 系统。 欧洲标准化委员会 (CEN) 和欧洲电信标准协会 (ETSI) 已经发布了合作智能交通系统的初始标准。

该国的销量激增，而且雷诺、三菱电机公司、电装、博世、日产、Garmin、现代、丰田等汽车原始设备製造商也占有重要地位。 例如，在欧洲，乘用车销量将从2020年的1.4万辆增加到2021年的1.59万辆。 安全和安保服务对汽车市场的贡献最大，因为导航被视为一种车辆安全措施。

此外，该地区的汽车製造商和一级供应商一直在验证导航平台提供商在数据库解决方案方面的实力，以在移动管理和导航技术等领域开发自己的数字服务。稻田。 例如，罗伯特博世与导航服务提供商TomTom合作，为无人驾驶汽车提供数字地图服务，汽车製造商和汽车零部件供应商也参与为车辆提供GPS服务。

此外，对电动汽车的需求不断增长、无线通信技术的高度普及、先进通信基础设施的可用性等是推动该地区自动驾驶汽车和相关导航系统市场的主要因素。它是

竞争格局

Aisin Aw、Alpine Electronics Inc、Clarion、Mitsubishi Electric Corporation、DENSO Corporation 和 Harman International Industries Inc. 等主要公司占据了很大的市场份额。

这些公司专注于利用 AI（人工智能）和 AR（增强现实）等不断发展的技术扩展导航系统的功能，试图抓住对汽车高级导航系统不断增长的需求。

  • 2022 年 4 月，Mapbox 宣布将推出配备丰田汽车北美公司开发的下一代多媒体系统的精选丰田和雷克萨斯汽车，以带来超出客户预期的驾驶体验。 Mapbox 地图软件开发套件采用了地图设计，补充了丰田的下一代多媒体系统，使引导者可以直观地进行逐嚮导航。
  • 2021 年 12 月，特斯拉将开始推出全新的全自动驾驶 (FSD) Beta 版软件更新，版本 10.6，改进了其车队的物体检测功能。 在美国，我们已经开始向安全评分为 98 或更高的车主推送新版 FSD Beta。

其他福利。

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

内容

第1章介绍

  • 调查先决条件
  • 调查范围

第2章研究方法论

第 3 章执行摘要

第4章市场动态

  • 市场驱动因素
  • 市场製约因素
  • 产业吸引力 - 波特五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 销售渠道类型
    • 贴牌生产
    • 售后市场
  • 车辆类型
    • 乘用车
    • 商用车
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 其他北美地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 西班牙
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 韩国
      • 其他亚太地区
    • 世界其他地区
      • 巴西
      • 南非
      • 其他国家

第6章竞争格局

  • 供应商市场份额
  • 公司简介
    • Alpine Electronics Inc.
    • DENSO Corporation
    • Harman International Industries Inc.
    • Clarion Co. Ltd.
    • Continental Reifen Deutschland GmbH
    • Aisin AW Co. Ltd
    • TomTom International BV
    • JVC Kenwood Corporation
    • Panasonic Corporation
    • Mitsubishi Electric Corporation

第7章 市场机会与今后动向

简介目录
Product Code: 46689

The Automotive Navigation System Market was valued at USD 32.10 billion in 2021, and it is expected to reach USD 42.08 billion by 2027, registering a CAGR of 7% during the forecast period (2022-2027).

The Covid-19 pandemic had a negative impact on the market. With low vehicle sales reported in 2020, the major market potential for navigation systems was completely low. Also, with very few or almost zero vehicular movements, the aftermarket sector of the industry did not register many sales. However, with the expected increase in sales of passenger vehicles and increased awareness of safety in both passenger and commercial vehicles, the market is looking forward to reviving and growing economically back to pre-covid conditions.

Over the medium term, real-time traffic data, map updates, and smartphone integration have been a few primary features of an automotive navigation system that are likely to attract significant customer demand over the coming years. Further, technological advancements in the navigation system are expected to drive the demand for the navigation systems market during the forecast period. However, increasing cyber-security issues and the high cost of the navigation system are a few factors that are likely to hinder the growth of the market during the forecast period.

For instance, Amazon added a set of new auto-specific skills to the Alexa voice assistant in order to improve the overall experience while driving. One of the new skills is the ability to pay for gas simply by saying, "Alexa, pay for gas." This feature can be used at over 11 000 Exxon and Mobil stations that have integrated the necessary technology.

Asia-Pacific is projected to become the key market for automotive navigation systems, with Japan, India, and China, being the major automotive manufacturing hubs during the forecast period. The demand across North America and Europe region is likely to increase due to the penetration of automobile MEMS sensors as it is one of the emerging applications and is being used in the electronic control units and tire pressure monitoring systems in the automotive navigation systems market.

Key Market Trends

Aftermarket Segment to Witness Considerable Growth during Forecast Period

Apart from the factory fitment of the navigation system from the OEM side, the fitment rate from the aftermarket channels is likely to see a considerable rise during the forecast period.

With the growing e-commerce sector, there is a burden on the e-commerce companies to deliver these products to their customers in time. For this purpose, many e-commerce companies are forming alliances with existing logistic providers for Business to Customer (B2C) delivery. To cater to the above demand, logistics companies have been expanding their services by getting more vehicles into services.

These vehicles have been primarily equipped with satellite navigation systems in order to reach their customers on time. Furthermore, in order to attract a large number of consumers, these e-commerce companies have introduced ideas, like 'anywhere delivery,' 'same day delivery, and even 'same hour delivery.

Most vehicles rolled out today come equipped with navigation systems that help drivers reach their destinations while also entertaining occupants in the car. Older cars that do not come with a factory-fitted navigation system can be fitted with aftermarket navigation systems in their dashboards or use portable navigation systems. For instance,

  • In November 2019, Gentex Corporation launched three new products for the aftermarket a next-generation Full Display Mirror (FDM) that uses a custom camera and mirror-integrated display to enhance the vehicle's rearward view, a high-performance FDM specifically designed for professional racecar teams, and an all-new automatic-dimming mirror with integrated HomeLink buttons capable of operating RF (radio frequency) and cloud-based home automation devices. All three products will be available through Voxx Electronics.
  • In September 2021, Mahindra announced that the Bolero Neo's second-to-top N10 variant will now be shipped with a new aftermarket infotainment system from Kenwood. The top-spec N10 (O) variant will continue to be equipped with the existing unit.

Thus, the demand for and dependence on navigation systems are likely to continue to rise during the forecast period.

Europe Likely to Capture Dominant Share in the Market

The European auto industry has emerged as a major exporter of automobiles around the world and considers navigation a safety measure in vehicles. Government authorities are planning to ensure that all cars must be connected with GPS systems. The European Committee for Standardization (CEN) and the European Telecommunications Standards Institute (ETSI) issued an initial set of standards for cooperative intelligent transport systems.

The country is actively witnessing a surge in sales and also has a notable presence of automotive OEMs like Renault, Mitsubishi Electric Corporation, Denso, Bosch, Nissan, Garmin, Hyundai, Toyota, Etc. For instance, In Europe, sales of passenger cars have increased from 14000 units in 2020 to 15900 units in 2021. Safety and security service is the largest contributor in the automotive market, considering navigation as a safety measure in vehicles.

Automakers and tier-1 suppliers in the region have also been consistently testing the strength of navigation platform providers in data-based solutions to develop their own digital services in areas such as mobility management and navigation technology. For instance, Robert Bosch partnered with navigation service provider TomTom to offer digital mapping services to driverless cars, where not only the auto manufacturers but also the auto part suppliers are involved in providing GPS services to the vehicles.

Further increasing demand for electric vehicles, high penetration of wireless communication technology, and availability of advanced telecom infrastructure are the major factors driving the market for autonomous cars and the dependent navigation systems across the region.

Competitive Landscape

Some of the major players, like Aisin Aw Co. Ltd, Alpine Electronics Inc., Clarion, Mitsubishi Electric Corporation, DENSO Corporation, Harman International Industries Inc., etc., have captured significant shares in the market.

These companies are focusing on expanding their navigation system functionalities with growing technologies, like AI (artificial intelligence) and AR (augmented reality), to capture the increasing demand for advanced navigation systems in vehicles.

  • In April 2022, Mapbox announced that it would launch in select Toyota and Lexus vehicles equipped with a next-generation multimedia system developed by Toyota Motor North America to bring a driving experience that exceeds customer expectations. The Mapbox Maps software development kit incorporates a map design that complements Toyota's next-generation multimedia system, making turn-by-turn navigation intuitive for drivers.
  • In December 2021, Tesla started to push a new Full Self-Driving (FSD) Beta software update - version 10.6 - to its fleet with improved object detection. The company is starting to push a new version of the FSD Beta to owners in the US with a safety score of 98 and up.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Sales Channel Type
    • 5.1.1 OEM
    • 5.1.2 Aftermarket
  • 5.2 Vehicle Type
    • 5.2.1 Passenger Car
    • 5.2.2 Commercial Vehicle
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Spain
      • 5.3.2.5 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 South Korea
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 Brazil
      • 5.3.4.2 South Africa
      • 5.3.4.3 Other Countries

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Alpine Electronics Inc.
    • 6.2.2 DENSO Corporation
    • 6.2.3 Harman International Industries Inc.
    • 6.2.4 Clarion Co. Ltd.
    • 6.2.5 Continental Reifen Deutschland GmbH
    • 6.2.6 Aisin AW Co. Ltd
    • 6.2.7 TomTom International BV
    • 6.2.8 JVC Kenwood Corporation
    • 6.2.9 Panasonic Corporation
    • 6.2.10 Mitsubishi Electric Corporation

7 MARKET OPPORTUNITIES AND FUTURE TRENDS