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市场调查报告书
商品编码
1190284
口香糖市场——增长、趋势和预测 (2023-2028)Chewing Gum Market - Growth, Trends, and Forecasts (2023 - 2028) |
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口香糖市场预计在未来五年内以 4.39% 的复合年增长率增长。
尼古丁口香糖是口香糖市场的重要组成部分，由于人们越来越意识到吸烟者肺部感染的严重性，全球消费者的需求激增。 吸烟会减慢你的肺部速度，使你的身体更难抵抗病毒和其他疾病。 因此，世界各地的消费者纷纷戒烟并转向尼古丁产品，从而推动了对尼古丁口香糖的需求。
由于消费者偏爱无糖糖果，含糖口香糖的销量正在下降。 然而，无糖口香糖在大多数国家仍然是一个新品类。 然而，这一类别正在以更快的速度增长。 对含糖量引起的蛀牙的担忧日益增加，促使製造商推出一系列无糖产品，例如 Wrigley's Extra Sugar Free、Wrigley's Extra White Sugar Free、Airwaves Sugar Free 和 Mentos Sugar Free。 此外，製造商正在推出针对不同年龄段的含有植物成分的功能性口香糖。 例如，2022 年 6 月，Sweet Victory 与跨国风味和奢侈品集团 Givaudan 合作，用植物成分为儿童创造了一种美味的口香糖。
由于塑料和人工防腐剂等有害成分，人们越来越担心口香糖对健康的不利影响，预计这将限制市场增长。 然而，天然成分的配方和新产品口味的推出等产品创新有望在预测期内帮助市场增长。 Peppersmith 等公司提供主要以植物为原料的 100% 木糖醇薄荷糖和口香糖，以保持牙齿健康。
口香糖市场趋势
对功能性口香糖和尼古丁口香糖的需求不断增长
口香糖是一种休閒食品，纯粹出于本能的咀嚼慾望。 随着消费者的健康意识越来越强，他们要求口香糖具有更多功能。 一些口香糖製造商吹捧保持牙齿清洁的功能性好处。 一些试图戒烟的消费者使用尼古丁口香糖等口香糖。 例如，根据美国疾病控制和预防中心的数据，65.3% 的美国青少年（初高中生）正在考虑在 2021 年戒烟。 世界各国政府已采取综合措施来限製烟草消费，包括禁止烟草广告、限制在公共场所吸烟、持续提高烟草税，以及在烟草产品上做出大胆的健康警示。 因此，越来越多的政府支持鼓励采用尼古丁口香糖来减少吸烟，并减少更广泛消费者在戒烟过程中出现的烟瘾、注意力不集中、沮丧、不安和焦虑。市场。 虽然目前是一个利基市场，但具有减肥功能优势的口香糖在发达国家也越来越受欢迎。 减肥口香糖包括 Diet-Burst Gum、2X Slim Fast Gum 和 Reducta Hunger Reduction 口香糖。
口香糖市场以北美为主
在不断变化的消费者偏好的推动下，北美市场占据了整个口香糖市场的最大份额。 由于人们越来越担心糖的摄入量及其有害影响，该地区的消费者正在从加糖口香糖转向无糖口香糖。 根据美国农业部的数据，美国的食糖消费量从 2019 年的 1098 万吨增加到 2022 年的 1130 万吨。 因此，消费者的食糖消费量已经在增加，从而增加了对无糖口香糖的偏好。 北美市场的增长是由提供功能性好处的产品（例如牙科产品）的购买量增加以及消费者对冲动购买的兴趣增加所推动的。 在美国，由于蛀牙和口香糖中的人工成分等因素，口香糖的消费模式发生了显着变化。 根据国家牙科和颅面研究所的数据，到 2022 年，将近 92% 的 20 至 64 岁成年人将患蛀牙。 由于需求增加、产品创新和可支配收入增加，美国是增长最快的市场。 消费者对功能性口香糖越来越感兴趣，因为它具有更清洁的牙齿和更清新的口气。 这些因素正在推动北美口香糖市场。
口香糖市场竞争分析
口香糖市场是一个竞争激烈的市场，拥有 Mondelez International、Mars、Perfetti Van Melle、Lotte Confectionery 和 Grupo Arcor 等公司。 主要参与者正在根据新成分创新他们的产品。 我们还在中国、印度和巴西等新兴国家推出了各种产品。 无糖趋势正在推动市场对无糖口香糖的需求。 因此，大公司也在市场上推出新的无糖产品，以满足日益增长的需求。 此外，公司正在推出各种口味的口香糖，以吸引更多的顾客以获得更高的市场份额。
其他好处
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第一章介绍
- 研究假设和市场定义
- 调查范围
第二章研究方法论
第 3 章执行摘要
第四章市场动态
- 市场驱动力
- 市场製约因素
- 产业吸引力 - 波特五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 产品类型
- 甜口香糖
- 无糖口香糖
- 分销渠道
- 超市、大卖场
- 便利店
- 专卖店
- 网上零售店
- 其他分销渠道
- 按地区
- 北美
- 美国
- 加拿大
- 墨西哥
- 其他北美地区
- 欧洲
- 西班牙
- 英国
- 德国
- 法国
- 意大利
- 俄罗斯
- 其他欧洲地区
- 亚太地区
- 中国
- 日本
- 印度
- 澳大利亚
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东和非洲
- 南非
- 沙特阿拉伯
- 其他中东和非洲地区
- 北美
第六章竞争格局
- 最常采用的策略
- 市场份额分析
- 公司简介
- Mars, Incorporated
- Mondelez International Inc.
- Perfetti Van Melle Group BV
- Lotte Corporation
- Grupo Arcor SA
- The Hershey Company
- GlaxoSmithKline PLC
- British American Tobacco□
- Johnson & Johnson
- Cloetta AB
第7章 市场机会今后动向
The chewing gum market is projected to register a CAGR of 4.39% over the coming five years.
Nicotine gums, an important part of the chewing gum market, witnessed an upsurge in demand among global consumers due to rising awareness regarding the severity of lung infection, which is higher among smokers. Smoking impairs lung function, making it harder for the body to fight off viruses and other diseases. As a result, global consumers quit smoking and shifted toward nicotine products, thus driving the demand for nicotine gums.
Sugared chewing gum sales are declining due to consumers' preference for sugar-free confectionery. However, sugar-free chewing gum is still a nascent category in most countries. Nonetheless, it is growing at a much faster rate. Rising concerns regarding tooth decay due to sugar content have encouraged manufacturers to launch a sugar-free range of products such as Wrigley's Extra Sugar Free, Wrigley's Extra White Sugar Free, Airwaves Sugar Free, and Mentos Sugar Free. Manufacturers are also launching functional gums with botanical ingredients in the market for different age groups. For instance, in June 2022, in collaboration with Givaudan, a multinational flavors and tastes group, Sweet Victory created a tasty chewing gum for children that is made from botanical-infused ingredients.
Rising concerns regarding the negative health effects of gums due to harmful ingredients, such as plastic and artificial preservatives, are expected to restrict the market's growth. However, product innovations, such as incorporating natural ingredients and introducing new product flavors, are expected to aid the market's growth during the forecast period. Companies, such as Peppersmith, offer 100% xylitol mints and chewing gums, primarily made from plant-based ingredients, to keep teeth healthy.
Chewing Gum Market Trends
Growing Demand for Functional Chewing and Nicotine Gum
Chewing gum is a recreational food chewed purely out of the instinctual desire to masticate. As consumers become more health conscious, they are looking for functional benefits from chewing gums. Some chewing gum companies in the market are marketing their products with the functional benefits of keeping teeth clean. Some consumers aiming to quit smoking use chewing gums such as nicotine gums. For instance, according to the Centres for Disease Control and Prevention, 65.3% of youth (middle school and high school students) in United States considered quitting tobacco in 2021. Governments across the world are adopting comprehensive approaches to limit tobacco consumption, including a ban on tobacco advertising, restrictions on smoking in public places, sustained increases in tobacco taxation, and bold health warnings on tobacco products. Consequently, the rising government support to reduce smoking among a larger consumer base and boost the adoption of nicotine gums to reduce cravings, concentration problems, frustration, restlessness, and anxiety caused during the process of quitting smoking may drive the demand for nicotine gums in the market. Although it is currently a niche market, chewing gum with the functional benefits of weight loss is also gaining traction among developed countries. Some of the weight loss targeted gums are Diet-Burst Gum, 2X Slim Fast Gum, and Reducta Hunger Reduction Chewing Gum.
North America is the Prominent Consumer of the Chewing Market
The North American market accounted for the largest share of the overall chewing gum market, fueled by the changing preferences of consumers. Consumers in the region are shifting from sugared gums to sugar-free gums due to rising concerns about sugar intake and its harmful effects. According to the US Department of Agriculture, sugar consumption in United States rose from 10.98 million metric tons in 2019 to 11.3 million metric tons in 2022. Thus, with the already increasing sugar consumption among consumers, the preference for sugar-free gums is rising. The growth of the North American market is due to the increasing purchase of products that offer functional benefits, such as dental benefits, and the increasing consumer inclination toward impulse purchases. The chewing gum consumption pattern changed significantly in United States due to factors like tooth decay and artificial ingredients in gum. According to the National Institute of Dental and Craniofacial Research, in 2022, almost 92% of adults between the ages of 20 and 64 are suffering from tooth decay. United States is the fastest-growing market due to rising demand, product innovation, increasing disposable income, etc. Consumers are showing increasing interest in functional chewing gums due to associated benefits, clean teeth and fresh breath. Such factors are driving the market for chewing gums in North America.
Chewing Gum Market Competitive Analysis
The chewing gum market is highly competitive in nature, with the presence of players such as Mondelez International, Mars, Perfetti Van Melle, Lotte Confectionery, and Grupo Arcor. The key players are innovating products based on new ingredients. They are also introducing a wide variety of products in developing countries such as China, India, and Brazil, among others. The sugar-free trend is driving the demand for sugar-free chewing gums in the market. Hence, major players are also launching new sugar-free products in the market to cater to the growing demand. Companies are also launching chewing gums in various flavors to attract more customers in order to gain a higher market share.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 Product Type
- 5.1.1 Sugared Chewing Gums
- 5.1.2 Sugar-free Chewing Gums
- 5.2 Distribution Channel
- 5.2.1 Supermarkets and Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Speciality Stores
- 5.2.4 Online Retail Stores
- 5.2.5 Other Distribution Channels
- 5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 Saudi Arabia
- 5.3.5.3 Rest of Middle-East and Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 Mars, Incorporated
- 6.3.2 Mondelez International Inc.
- 6.3.3 Perfetti Van Melle Group BV
- 6.3.4 Lotte Corporation
- 6.3.5 Grupo Arcor SA
- 6.3.6 The Hershey Company
- 6.3.7 GlaxoSmithKline PLC
- 6.3.8 British American Tobacco
- 6.3.9 Johnson & Johnson
- 6.3.10 Cloetta AB
