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市场调查报告书
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1190667

电动自行车市场 - 增长、趋势、COVID-19 的影响、预测 (2023-2028)

E-Bike Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 155 Pages | 商品交期: 2-3个工作天内

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简介目录

全球电动自行车市场受到 2020 年 COVID-19 大流行的严重影响，製造设施关闭和关闭，供应链中断。

不过，自限制解除以来，该行业已恢復良好。 房屋销量上升、新项目启动以及对电动自行车的需求增加推动了过去两年的市场復苏。

从中期来看，有利的政府法规和政策，以及成年人尤其是年轻人对健身和休閒骑行的兴趣日益浓厚，预计将推动市场需求。 此外，主要原始设备製造商在全球主要国家增加投资和产品发布，以及专注于本地化供应链设施，也为市场创造了积极的前景。

电动摩托车和踏板车据说比普通两轮车更贵，但由于可以抑制燃料成本上涨，因此被广泛应用于物流、食品、配送和旅游等领域。企业有进入。 因此，这些公司投资采购电动两轮车，并与这些汽车製造商签订战略协议，以获得相对于市场上其他竞争对手的显着优势。 例如:

主要亮点

  • 一些旅行社专门提供称为骑车假期的套餐。 欧洲有这么多目的地，每年都有数百万游客在节日期间前来旅游。 游客们也为这种新体验着迷，有的甚至选择电动自行车游览着名的旅游胜地和乡村。

欧洲的市场份额预计很大，其次是亚太地区和北美。 政府举措、增加激励措施和限制污染的需要正在推动欧洲和亚太地区电动两轮车行业的扩张。 这些地区的主要城市正在国家和城市层面增加自行车道，以支持电动自行车的快速普及。 例如

主要亮点

  • 2020 年 12 月，纽约市市长比尔德布拉西奥 (Bill de Blasio) 宣布，纽约市交通部 (DOT) 将于 2020 年在所有五个行政区增加创纪录的 28.6 英里受保护自行车道。宣布这一消息后，该市的自行车道网络已达到总计 1,375 英里的车道，其中 545 英里的受保护车道，其中约 170 条在公路上。

电动自行车市场趋势

踏板助力电动自行车的需求不断扩大

电动自行车踏板辅助模式的工作原理与传统自行车非常相似，骑手必须手动操作踏板才能转动车轮。 但是，根据电动自行车的类型，额外的动力由前轮或后轮上的电池供电电机提供。 电池寿命长、维护要求低以及能够根据型号在 3-5 种不同的踏板辅助模式之间进行选择等优势将吸引新用户，并有助于预测期内整个市场的发展。

此外，年轻人对爬山骑行等体育活动的兴趣日益浓厚，对健康养生生活方式的意识不断增强，也进一步拉动了市场需求，有望推升。 随着技术的不断进步，智能电动车製造商设计和开发了可以与骑手的智能手机集成的智能电动车，为骑手提供有关速度和电池状态的实时信息，从而增强了整体用户界面。我们专注于

此外，持续的产品升级和新型号的发布，加上体育赛事和相关活动的增加，将推动现有和新玩家的发展，而其他玩家也有可能进入该市场。 例如:

  • 2022 年 2 月，Ninety-One Cycles 宣布推出其最新的电动自行车 Meraki S7。 这款自行车配备 Shimano Tourney 7 速齿轮组、5 模式踏板辅助和带速度指示的智能 LCD。 Meraki S7 是一款自行车，具有原始 Meraki 的所有功能、Shimano Tourney 7 速齿轮组、5 模式踏板辅助和带速度显示的智能 LCD。
  • 2021 年 6 月，享誉全球的儿童自行车製造商 woom 在美国推出了第一款电动儿童自行车 (E-bike)。 250W 优质 FAZUA 驱动系统可在三种可自定义设置中实现高达 12 mph 的踏板辅助速度。 骑手可以下载免费的 Fazua Rider 应用程序，灵活微调动力模式，监控电机数据（输出、剩余距离等），并记录骑行时的所有统计数据，包括距离、速度和海拔。

脚踏式电动自行车因其成本低廉且需要持续的身体运动而受到健康爱好者的青睐。 新一代踏板辅助电动自行车具有健身、GPS 跟踪、速度和电池状态等功能。 这种市场新兴趋势预计将在未来五年内提振整体市场需求。

预计欧洲将在预测期内在市场中发挥关键作用

欧洲电动自行车市场由德国、法国和意大利主导。 推动电动自行车销售的关键因素包括产品创新、完整的电池和驱动器集成、有吸引力的设计以及优质材料的使用。

  • 德国在欧洲市场处于领先地位，在 2021 年占据了约 40% 的市场份额。 荷兰和法国紧随其后，各占总数的 11% 以上。 自 2018 年以来，欧盟委□□员会对中国製造的电动自行车实施的反倾销和反补贴制裁为市场增长做出了重大贡献。

德国的电动自行车和自行车行业近年来发展迅猛，2020 年的销量和收入增幅最高。

  • 根据德国行业协会 Zweirad-Industrie-Verband (ZIV2020) 的市场数据，2020 年电动自行车的销量增长了 43%，达到 200 万辆。 但2021年市场受多方面因素影响略有下滑。 随着 COVID-19 的到来，许多工厂自 2020 年以来已经关闭，生产也被推迟。 2021 年全行业电动自行车销量达到近 200 万辆。 这表示减少了约 2.6%。

法国对电动自行车的需求空前高涨，製造商和零售商都很快缺货。 在巴黎，已经修建了 50 公里的自行车道以容纳越来越多的自行车，而 Bolt 等电动汽车初创公司正在进一步推动市场增长。 随着越来越多的人从休閒转向日常长途骑行，电动自行车的销量已经超过了普通自行车。

电动自行车市场竞争分析

电动自行车市场是一个高度分散的市场，因为竞争激烈，而且所有主要地区的全球和国内参与者都很活跃。 出于这个原因，知名企业不断专注于设计增长战略，以获得与市场上其他参与者的竞争优势。 此外，电动自行车製造商打算在预测期内扩大其战略发展，例如产品发布、扩张、合作和收购。 例如:

  • 2021 年 4 月，美国雅马哈汽车公司推出了 2021 YDX Moro Pro，这是该公司首款全避震电动山地车，配备雅马哈 PWX-2 电机、500 瓦时电池、160 毫米行程和 27.5 英寸车轮。
  • 2021 年 1 月，福特、Trek 和博世合作开发了自行车对车辆 (B2V) 通信安全软件。 该软件可以让微型机动性与附近的车辆进行通信，使大城市和交通拥堵中的服务人员更容易识别视线之外的乘客。 当汽车靠得太近时，它还可以提供视觉警告。
  • 2021 年 1 月，美利达将推出三款eScultura弯把公路车、平把混合动力车和碎石路自行车，配备 250 瓦时电池和 Mahle ebikemotion X35plus 后轮毂电动马达，输出功率为 250 瓦，扭矩为 40 牛米。我们将推出一款新车型电动自行车。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第1章介绍

  • 调查先决条件
  • 调查范围

第2章研究方法论

第 3 章执行摘要

第4章市场动态

  • 市场驱动因素
  • 市场製约因素
  • 产业吸引力 - 波特五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分（基于价值和数量的市场规模）

  • 按推进类型
    • 踏板辅助
    • 油门辅助（按需供电）
  • 通过使用
    • 城市/市区
    • 徒步旅行（电动山地车/电动山地车）
    • 货物
  • 电池类型
    • 锂离子电池
    • 铅蓄电池
  • 按输出
    • 小于 250W 及类似
    • 250W 或以上
  • 按地区细分
    • 北美
      • 美国
      • 墨西哥
      • 加拿大
      • 其他北美地区
    • 欧洲
      • 德国
      • 法国
      • 英国
      • 意大利
      • 西班牙
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 其他亚太地区
    • 世界其他地方
      • 南美洲
      • 中东和非洲

第6章竞争格局

  • 供应商市场份额
  • 公司简介
    • Giant Bicycles Co. Ltd
    • Merida Industry Co. Ltd
    • Riese & Muller
    • Fritzmeier Systems GmbH & Co. KG（M1 Sporttechnik）
    • Yamaha Bicycles
    • Trek Bicycle Corporation
    • Cannondale Bicycle Corporation
    • Kalkhoff Werke GmbH
    • VanMoof BV
    • Pedego Electric Bikes
    • Accell Group
    • Merida Industry Co. Ltd
    • Desiknio Cycles SL
    • Ampler Bikes
    • Pon Bicycle Holding BV

第7章 市场机会与今后动向

简介目录
Product Code: 60505

The e-bike market was valued at USD 35,408.58 million, and it is expected to reach USD 61,869.48 million after five years, registering a CAGR of 6.96% over the next five years.

The global e-bike market was severely affected by the COVID-19 pandemic during the 2020 lockdowns and shutdown of manufacturing facilities and supply chain disruptions. However, the sector has been recovering well since restrictions were lifted. An increase in house sales, new project launches, and increasing demand for e-bikes have been leading the market recovery over the last two years.

Over the medium term, favorable government regulations and policies coupled with increasing interest among adults, especially youth, in cycling as a fitness and recreational activity are expected to drive demand in the market. Besides these, rising investments and product launches by major OEMs in major countries globally and their focus on localizing supply chain facilities create a positive outlook in the market.​

While electric bikes and scooters are said to be more expensive to purchase compared to regular two-wheelers, the amount of money saved with respect to rising fuel costs is encouraging several players across the logistics, food, delivery, tourism, etc., sectors. Accordingly, the companies are investing in procuring these electric two-wheelers and are entering strategic agreements with these vehicle manufacturing companies to gain a notable edge over other competitors in the market. For instance,

Key Highlights

  • Some tourism companies are exclusively offering packages termed as 'Cycling Holidays.' As Europe is home to numerous travel destinations, millions of visitors flock to the country yearly during the holiday seasons. Even tourists are wooed by this new and different experience and are opting for e-bikes to tour prominent sites as well as the country-side in some cases.

Europe is expected to hold a significant market share, followed by Asia-Pacific and North America. The rising government efforts and incentives and the need to limit pollution are driving the expansion of Europe and Asia-Pacific electric-two-wheeler sector. Major cities in these regions are adding bike lanes to support the rapid adoption of e-bikes at the country level, city level, etc. For instance,

Key Highlights

  • In December 2020, in New York, Mayor Bill de Blasio announced that the New York City Department of Transportation (DOT) constructed a record 28.6 lane miles of new protected bike lanes across all five boroughs in 2020. After this announcement, the city's total bike lane network reached 1,375 lane miles, 545 protected miles, including nearly 170 miles on the street.

E Bike Market Trends

Pedal - Assisted E-bikes Expected to Gain Significant demand in the Market

The pedal-assisted mode of an electric bike works much like a traditional bicycle, with pedals that the rider must manually operate to turn the wheels. However, additional power is supplied by a battery-powered motor mounted on the front or back wheel, depending on the type of bike. The advantages like better battery life, lower servicing needs, and the ability for users to choose from the three to five modes of pedal assist depending on the model, etc. are anticipated to attract new users and are likely to contribute to enhancing the overall development of the market during the forecast period.

In addition, increasing interest among youth towards sports activities like uphill cycling, etc., and the rising awareness towards healthy and fit lifestyles are expected to further propel demand in the market. With the consistent technological advancements, pedelec manufacturers are focusing on enhancing the overall user interface by designing and developing pedelecs that can be integrated with the rider's smartphones and provide them with real-time information on the speed and battery status of their vehicles.

Moreover, continuous product upgrades and new model launches coupled with rising sports events and associated activities encourage existing and new players and are likely to encourage other players in the market. For instance,

  • In February 2022, Ninety-One Cycles announced the launch of their latest electric bike, the Meraki S7. The bike comes equipped with a Shimano Tourney 7-Speed Gearset, 5-Mode Pedal Assist, and a smart LCD with speed indication. The bike has all the features of the original Meraki and additionally comes equipped with a Shimano Tourney 7-Speed Gearset, 5-Mode Pedal Assist, and a smart LCD with speed indication.
  • In June 2021, woom, a globally-acclaimed kids' bicycle company, launched its first electric bike (e-bike) for kids in United States. The premium 250-watt FAZUA drive system enables pedal assist in three customizable settings, up to 12 mph. Riders could download the free Fazua Rider app, which could give the flexibility to fine-tune the power modes, monitor the motor's data (power output, remaining range, etc.), and record all the stats during a ride, including distance, speed, and elevation.

Pedelec e-bikes are being preferred for their lower prices and are also a preferred choice for health enthusiasts as they demand continuous body motion. Newer generation pedal-assisted e-bikes also incorporate features like fitness and GPS tracking, speed, and battery status, among others. Such developments and trends in the market anticipated to enhance overall demand in the market over the next five years.

Europe is Expected to Play a Prominent Role in the Market During the Forecast Period

The European e-bike market is dominated by Germany, France, and Italy. Some of the major factors driving the sales of e-bikes are the innovative nature of the product, fully-integrated batteries and drives, appealing designs, and the use of high-quality materials.

  • Germany led the European market, accounting for approximately 40% of the market in 2021. It was followed by the Netherlands and France, each of which captured more than 11% of the overall market share. The European Commission's anti-dumping and anti-subsidy sanctions against Chinese e-bikes have contributed significantly to the market's growth since 2018.

Germany's e-bike and bicycle industries have already experienced rapid development in recent years, while 2020 recorded the highest volume expansion and revenue growth.

  • According to the German industry group Zweirad-Industrie-Verband (ZIV2020 )'s market data, e-bike sales in 2020 increased by 43% to two million units. However, the market declined slightly in 2021, owing to many factors. The backdrop to this was COVID-19, with numerous factories shutting and output delays continuing from 2020. The industry recorded sales of around two million e-bikes in total in 2021. This would imply a drop of roughly 2.6%.

France has also been facing unprecedented growth in demand for e-bikes, and both manufacturers and retailers have been struggling to keep up with the rapidly depleting inventory. Paris added 50 kilometers of bicycle lanes to cater to the increasing cycle traffic, and e-mobility startups, such as Bolt, have been further propelling the market's growth. The e-bike sales outnumbered the regular bicycle sales as more people moved from leisure buying to long-distance everyday use of e-bikes.

E Bike Market Competitive Analysis

The e-bike market is highly fragmented market as the market is competitive and has an active engagement of both global and domestic players across all major regions i.e., though many key companies are operating in this industry, none of them have enough market share to influence prices, production, investment, and their competition. Owing to this, prominent players are continuously focusing on designing growth strategies to gain a competitive edge over other players in the market. Furthermore, e-bike manufacturers are intended on expanding their strategic developments such as product launches, expansion, collaborations, acquisitions, etc. over the forecast period. For instance,

  • In April 2021, The Yamaha Motor Corporation USA launched their first complete full-suspension eMTB, the 2021 YDX Moro Pro, equipped with the Yamaha PWX-2 motor, a 500 Wh battery, 160 mm travel, and 27.5" wheels.
  • In January 2021, Ford, Trek, and Bosch partnered to develop Bicycle-To-Vehicle(B2V) Communication safety software that may allow forms of micro-mobility to communicate with nearby vehicles so that drivers in big cities and congested areas are more aware of riders out of their line of sight. It could also trigger visible alerts on bicycles when cars get too close.
  • In January 2021, Merida announced three new electric bikes: the eScultura drop-bar road, eSpeeder flat-bar hybrid, and eSilex gravel bike, which are equipped with 250Wh battery and powered by the Mahle ebikemotion X35+ rear hub electric motor, which offers 250 watts of output and 40Nm of torque.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size by Value and Volume)

  • 5.1 By Propulsion Type
    • 5.1.1 Pedal Assisted
    • 5.1.2 Throttle-assisted (Power-on-demand)
  • 5.2 By Application
    • 5.2.1 City/Urban
    • 5.2.2 Trekking (E-mountain Bikes/E-MTB)
    • 5.2.3 Cargo
  • 5.3 By Battery Type
    • 5.3.1 Lithium-ion Battery
    • 5.3.2 Lead-acid Battery
  • 5.4 By Power
    • 5.4.1 Less than and Equal to 250W
    • 5.4.2 Above 250W
  • 5.5 By Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Mexico
      • 5.5.1.3 Canada
      • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 France
      • 5.5.2.3 United Kingdom
      • 5.5.2.4 Italy
      • 5.5.2.5 Spain
      • 5.5.2.6 Rest of Europe
    • 5.5.3 Asia-Pacific
      • 5.5.3.1 China
      • 5.5.3.2 India
      • 5.5.3.3 Japan
      • 5.5.3.4 South Korea
      • 5.5.3.5 Rest of Asia-Pacific
    • 5.5.4 Rest of the World
      • 5.5.4.1 South America
      • 5.5.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Giant Bicycles Co. Ltd
    • 6.2.2 Merida Industry Co. Ltd
    • 6.2.3 Riese & Muller
    • 6.2.4 Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik)
    • 6.2.5 Yamaha Bicycles
    • 6.2.6 Trek Bicycle Corporation
    • 6.2.7 Cannondale Bicycle Corporation
    • 6.2.8 Kalkhoff Werke GmbH
    • 6.2.9 VanMoof BV
    • 6.2.10 Pedego Electric Bikes
    • 6.2.11 Accell Group
    • 6.2.12 Merida Industry Co. Ltd
    • 6.2.13 Desiknio Cycles SL
    • 6.2.14 Ampler Bikes
    • 6.2.15 Pon Bicycle Holding BV

7 MARKET OPPORTUNITIES AND FUTURE TRENDS