眼镜市场 - 增长、趋势和预测 (2023-2028)

在预测期内，全球眼镜市场预计将以 4.95% 的复合年增长率增长。

主要亮点

• 全球眼镜市场受到对矫正和处方眼镜需求不断增长的推动，尤其是来自老年人群的需求。 此外，一些临床研究发现，衰老与患某些导致视力丧失的眼病的风险增加之间存在密切关联。 视力障碍对老年人的影响尤为严重。 随着年龄的增长，眼组织的正常功能下降，眼部病变的发生率增加。 视力恶化加速，提振了眼镜产品的市场情绪。
• 积极的消费者参与为眼镜製造商和零售商提供了扩大消费者群的机会。 眼镜行业持续增长的一个主要障碍是在获得先进、负担得起和有效的眼保健解决方案方面存在巨大差异，尤其是在经济边缘化国家。
• 随着各大公司积极开展在线营销和促销活动，电子零售和在线广告在全球范围内大受欢迎。 在线营销和促销为客户提供了便利，并帮助供应商降低运营成本。 预计这些因素将在未来几年推动在线平台的眼镜销售。

主要市场趋势

运动太阳镜越来越受欢迎

• 随着全球工作人口的增加和生活方式的改变，越来越多的人将运动和健身作为其娱乐活动的一部分。 此外，耐力运动的普及带动了对各种运动配件的需求，运动太阳镜的销量在全球范围内呈上升趋势。
• 例如，根据户外基金会的数据，2021 年美国将有超过 6400 万人参加户外活动，其中徒步旅行最受欢迎。 当年北美约有 5800 万参与者，徒步旅行是第二受欢迎的户外活动。 然而，它在 2019 年略有下降至 50.7%，并在 2021 年逐渐恢復至 53.9%。
• 参与户外活动的人数在过去几年有所增加，包括英国首个开放水域 10K 赛事、穿越加拿大的直升机滑雪、环法自行车赛和 Ironman 70.3 Pay Ducks。 此外，Persol、Mr. Leight、Prada Linea Rossa 和 Cartier 等品牌为消费者提供运动太阳镜市场的最新设计，特别针对滑雪和冬季运动爱好者。

亚太地区可能实现最高增长

• 在亚太地区，随着消费者对眼镜的看法从功能性转向时尚，我们正在见证一种范式转变。 随着经济增长和购买力的增强，该地区的消费者正在购买时尚眼镜。 中国是全球最大的眼镜生产国，也拥有最大的潜在消费群。 它还是人口中近视率最高的国家，这表明眼镜市场潜力巨大。
• 根据国家卫生健康委员会的数据，到2020年，中国所有儿童和青少年的近视率预计同比达到52.7%。 近视的患病率与儿童的受教育程度密切相关。 不到 15% 的 6 岁儿童患有这种疾病，而小学生中有三分之一和五分之四的高中生患有这种疾病。
• 在泰国举办的大型赛车赛事由各种国际组织者举办，例如 Retap Thailand。 此类赛事增加了国内和国际参与者对运动太阳镜的需求。
• 根据泰国统计局的数据，到 2021 年，大约有 150 万年龄在 25 至 44 岁之间的泰国成年人将定期参加体育活动和运动。 当年大约有500万人参加了体育运动，得到了足够的锻炼。 此外，滑雪和水肺潜水等受欢迎的旅游娱乐活动也影响了该国对运动眼镜的需求。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 研究结果和研究先决条件
• 本次调查的范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

• 市场驱动力
• 市场製约因素
• 波特的五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係

第 5 章市场细分

• 产品类型
  • 眼镜
  • 太阳镜
  • 隐形眼镜
  • 其他产品类型
• 最终用户
  • 男
  • 女
  • 男女皆宜
• 销售渠道
  • 线下渠道
  • 在线
• 按地区
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
    • 其他北美地区
  • 欧洲
    • 西班牙
    • 英国
    • 德国
    • 法国
    • 意大利
    • 俄罗斯
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳大利亚
    • 其他亚太地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他南美洲
  • 中东和非洲
    • 南非
    • 沙特阿拉伯
    • 其他中东和非洲地区

第六章竞争格局

• 市场份额分析
• 最常采用的策略
• 公司简介
  • Fielmann AG
  • Safilo Group S.p.A.
  • EssilorLuxottica SA
  • The Cooper Companies, Inc.
  • Johnson & Johnson Services, Inc.
  • De Rigo Vision SpA
  • Carl-Zeiss-Stiftung
  • Charmant Group
  • Alcon Laboratories Inc.
  • Burberry Group PLC
  • Bausch Health Companies Inc.

第7章 市场机会今后动向

The global eyewear market is expected to register a CAGR of 4.95% during the forecasted period.

Key Highlights

• The global eyewear industry is propelled by the growing demands for corrective and prescription-based spectacles, especially from the geriatric population. Moreover, several clinical studies have found a strong linkage between aging and the increased risk of developing certain eye diseases that lead to low vision. Visual impairment disproportionately affects the elderly. With advancing age, the normal function of eye tissues decreases and there is an increased incidence of ocular pathology. The accelerating degradation of eyes is boosting the market sentiments of eyewear products.
• The proactive approach of consumers is providing opportunities for eyewear manufacturers and retailers to expand their consumer base. A major roadblock in the sustainable growth of the eyewear industry is the stark divide in access to advanced, affordable, and effective eye care solutions, especially in marginalized economies.
• E-retailing and online advertising are gaining huge popularity worldwide as key players are aggressively implementing online marketing and promotional activities. Online marketing and promotion provide customers with easy access and also help vendors reduce operational costs. This factor is likely to boost eyewear sales through online platforms over the coming years.

Key Market Trends

Growing Popularity of Sports Sunglasses

• There is an increase in the number of people entering the global workforce, and a significant share among them is more likely to embrace sports and fitness as a part of recreational activities, which are aligned with altering lifestyle preferences. Endurance sports have also paved the way for enthusiasts who want varieties of sports accessories, thereby positively driving sports sunglasses sales around the world.
• For instance, according to the Outdoor Foundation, over 64 million people participated in outdoor activities in United States in 2021, with hiking being the most popular. Hiking had about 58 million participants in North America that year, making it the second most popular outdoor activity. However, there was a slight decline in 2019 to 50.7%, which gradually increased back to 53.9% in 2021.
• The rate of participation in outdoor activities, such as United Kingdom's first open water 10K events, Heliskiing across Canada, Tour de France, and Ironman 70.3 Pays d'Aix, have increased over the past few years. Moreover, brands such as Persol, Mr. Leight, Prada Linea Rossa, and Cartier are offering consumers the latest designs in the sports sunglasses market by specifically targeting skiing and winter sports enthusiasts.

Asia-Pacific Likely to Experience the Highest Growth

• A paradigm shift has been observed in Asia-Pacific, where the consumer perception of eyewear is changing from function to fashion. Attributed to the growing economy and increasing purchasing power, consumers in the region are buying eyewear as a fashion statement. China is the world's leading manufacturer of spectacles and also has the largest potential consumer base. It also has the highest population rate with myopia, suggesting a huge potential for the spectacles market.
• According to National Health Commission, in the year 2020, Chinese children and teenagers overall had a short-sightedness rate of 52.7% the previous year. Myopia prevalence and children's educational attainment were closely related. Less than 15% of children aged six had the disease, compared to one in three elementary school children and four out of five high school students.
• The major racing events in Thailand are organized by different international organizers, such as L'Etape Thailand. Such events are augmenting the demand for sports sunglasses, which both domestic and international participants require.
• According to National Statistical Office (Thailand), approximately 1.5 million Thai adults between the ages of 25 and 44 participated in regular exercise and sports in 2021. In that year, about five million citizens of the nation participated in sports and got enough exercise. Moreover, the popularity of tourist-favored recreational pursuits like skiing and scuba diving has an impact on the demand for sports eyewear in the nation.

Competitive Landscape

The market is fragmented. However, key players such as Safilo Group and Essilor International are witnessing a gain in their revenue share across developing economies. The most adopted strategies by key market players are product innovation and development, followed by partnerships and joint ventures, and expansion. Moreover, companies are investing significantly in technology-based innovative solutions through new ventures, partnerships, or acquisitions. The top players in the global eyewear market include Safilo Group S.p.A., De Rigo Vision S.p.A., Fielmann AG, EssilorLuxottica SA, and Johnson & Johnson Services, Inc. Under a multi-year licensing agreement, Luxottica Group partnered with Ferrari SpA for the design, manufacturing, distribution, and sales of a range of eyewear products under the Ferrari and Ray-Ban brands.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables & Study Assumptions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 Product Type
  • 5.1.1 Spectacles
  • 5.1.2 Sunglasses
  • 5.1.3 Contact Lenses
  • 5.1.4 Other Product Types
• 5.2 End User
  • 5.2.1 Men
  • 5.2.2 Women
  • 5.2.3 Unisex
• 5.3 Distribution Channel
  • 5.3.1 Offline Channel
  • 5.3.2 Online Channel
• 5.4 Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
  • 5.4.2 Europe
    • 5.4.2.1 Spain
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Germany
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
  • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
  • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
  • 5.4.5 Middle-East and Africa
    • 5.4.5.1 South Africa
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Share Analysis
• 6.2 Most Adopted Strategies
• 6.3 Company Profiles
  • 6.3.1 Fielmann AG
  • 6.3.2 Safilo Group S.p.A.
  • 6.3.3 EssilorLuxottica SA
  • 6.3.4 The Cooper Companies, Inc.
  • 6.3.5 Johnson & Johnson Services, Inc.
  • 6.3.6 De Rigo Vision SpA
  • 6.3.7 Carl-Zeiss-Stiftung
  • 6.3.8 Charmant Group
  • 6.3.9 Alcon Laboratories Inc.
  • 6.3.10 Burberry Group PLC
  • 6.3.11 Bausch Health Companies Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS