农业设备租赁市场 - 增长、趋势、COVID-19 的影响、预测 (2023-2028)

农业设备租赁市场目前价值 467.2 亿美元，预计在预测期内復合年增长率将超过 7%。

随着粮食进出口的增加，农业机械化程度的提高以及减轻世界各地农民经济负担的需求增加，预计市场需求将得到提振。 此外，对具有创新功能的农业设备的兴趣日益浓厚，以及提供租赁设备的初创公司增多，也是推动农业设备租赁市场增长的重要因素。

COVID-19 大流行对全球农业设备租赁市场产生了非常负面的影响。 农具租赁店关闭。 由于严格的行动限制和社会疏远规范，农民也无法前往出租商店。 然而，在 2020 年底和 2021 年初，随着 COVID-19 流行病的消退和 COVID-19 标准的采用，全球农业设备租赁市场恢復了增长。 此外，许多新参与者已进入市场，希望利用印度等市场在 COVID-19 后农场设备租金的增长。 例如

主要亮点

• 2021 年 8 月，印度农业科技初创公司 FarmKart 推出了一个技术支持平台 rent4farm，在印度提供农业设备和拖拉机租赁服务。

拖拉机和联合收割机等农业机械的平均售价上涨、农业即服务 (FaaS) 的发展、提供农业机械租赁服务的移动应用程序增加、重要的农业机□□械製造商进入租赁行业等. 长期因素有望推动农业设备租赁市场的增长。

由于对拖拉机、收割机、撒播机和脱粒机等农业设备租赁的需求不断增加，亚太地区在农业设备租赁市场占据主导地位。 印度等国家的小农需要帮助购买拖拉机。 然而，类似 Uber 的项目正在该国缓慢扩展，允许农民临时使用急需的拖拉机。

因此，上述因素预计将为农用设备租赁市场带来显着增长。

主要市场趋势

拖拉机租赁服务新兴市场的发展有望刺激需求

在预测期内，拖拉机预计将占据大部分市场份额。 特别是欧洲和北美等成熟市场对大马力拖拉机（即 40 马力或以上的多用途拖拉机和连作拖拉机）的需求正在上升，并往往为市场参与者提供新的机会。 除了这些发展之外，提供拖拉机租赁服务的主要参与者预计将进一步扩大市场发展。 例如：

• Krish e. 2021 年 12 月，Mahindra & Mahindra 宣布将在印度各地的 1600 家经销商处扩大其农业即服务产品。

此外，人们越来越意识到农业机械化的好处和租赁车辆的低维护成本预计将吸引一些中小农户。 因此，这是新兴国家拖拉机租赁需求上升的一个主要因素，尤其是在亚太地区和非洲。 拖拉机所有者可以充分利用他们的机器，同时为买不起拖拉机的农民提供服务。 由于上述例子和发展，预计拖拉机行业在预测期内的重要性将增加。

亚太地区有望在预测期内主导市场

亚太地区的中低收入人群越来越意识到农业机械化的好处，并正在从劳动密集型农业技术转向农业领域的先进技术设备。 预计这将增加该地区对拖拉机、收割机、撒播机和脱粒机等租赁农业设备的需求。

在印度和中国等亚太国家/地区，旨在减轻农民经济负担的政府举措和主要参与者积极进入市场是农业设备租赁市场的重要增长因素。 这些市场的主要参与者也在进行併购，以进一步增加他们在市场上的影响力。 例如：

• 2022 年 3 月，Mahindra & Mahindra 收购了 Krish 电子应用开发商 Carnot Technologies 69% 的股份。 Carnot Technologies 拥有超过 25,000 台拖拉机、收割机和喷雾机，每个季节在超过 300 万英亩的土地上工作。
• 2021 年 5 月，印度领先的拖拉机製造商拖拉机和农用设备 (TAFE) 向泰米尔纳德邦的小农“免费”出租了 16,500 台拖拉机和 26,800 台设备。.

由于农业劳动力短缺，对农业设备的需求增加预计也将在预测期内推动市场增长。 由于这些原因，亚太地区预计在预测期内将占据主导市场份额。

竞争格局

随着几家大型本地企业进入市场，农用设备租赁市场正在慢慢整合。 领先的公司包括 Deere & Company、JFarm Services (TAFE)、Messick's、Pacific Tractor、Premier Equipment Rentals 和 The Pape Group。 一些参与者正在专注于合併、收购和合作伙伴关係等战略，以巩固其市场地位。 例如：

其他福利。

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

• 市场驱动力
• 市场製约因素
• 产业吸引力 - 波特五力分析
  • 供应商的议价能力
  • 买方/消费者议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係

第 5 章市场细分

• 按设备类型
  • 拖拉机
  • 收割机
  • 舵手
  • 其他
• 按地区
  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 其他欧洲地区
  • 亚太地区
    • 印度
    • 中国
    • 日本
    • 韩国
    • 其他亚太地区
  • 世界其他地区
    • 南美洲
    • 中东和非洲

第六章竞争格局

• 供应商市场份额
• 公司简介
  • Farmease
  • Mahindra & Mahindra Limited（Trringo）
  • JFarm Services
  • Pacific AG Rental LLC
  • Messick's
  • Flaman Group of Companies
  • Premier Equipment Rental
  • The Pape Group, Inc
  • CNH Industrial
  • Titan Machinery
  • KUBOTA Corporation
  • AGCO Corporation
  • Friesen Sales & Rentals

第7章 市场机会今后动向

The Farm Equipment Rental market is currently valued at USD 46.72 billion and is expected to register a CAGR above 7% during the forecast period.

Increasing agriculture mechanization and the need to reduce the financial burden on farmers across the globe, in the wake of rising import and export of cereals, are expected to drive demand in the market. In addition, the growing inclination for farm equipment with innovative features, and the rise in startups offering farm equipment for rent, are some of the other vital factors which will likely augment the growth of the farm equipment rental market.

The COVID-19 pandemic had a very negative impact on the farm equipment rental market worldwide. Equipment rental stores were closed due to lockdowns. Farmers also could not travel to rental stores due to the strict imposition of traveling restrictions and social distancing norms. However, in late 2020 and early 2021, as the COVID-19 pandemic receded and the COVID-19 criteria were taken back, growth returned in the global farm equipment rental market. Many new players also entered the market to tap into this post-COVID-19 growth in farm equipment rentals in markets like India. For instance

Key Highlights

• In August 2021, Indian agritech startup FarmKart launched its tech-enabled platform rent4farm to offer farm equipment and tractor rental services in India.

The long-term factors, like the increase in the average farming machinery selling price, such as tractors and combine harvesters, Farming as a Service (FaaS) evolution, and increased mobile apps in offering farm equipment on rent and significant farm equipment manufacturers entry in the rental industry will likely drive the growth in farm equipment rental market.

Asia-Pacific dominates the farm equipment rental market due to the increasing demand for tractors and farming equipment such as harvesters, spraying, and threshing equipment for renting purposes. Small farmers in countries such as India need help to afford tractors. However, an Uber-like program is gradually expanding in the country, which makes it possible for farmers to get temporary access to tractors in demand.

Thus, the above factors are forecasted to produce significant growth in the farm equipment rental market.

Key Market Trends

Rising Developments in Tractor Rental Service Likely to Drive Demand in the Market

Tractors are expected to occupy most of the market share during the forecast period. The rising demand for high horsepower tractors, especially those above 40 horsepower (HP), i.e., utility tractors and row crop tractors, from matured markets, like Europe and North America, tend to offer new opportunities for players operating in the market. In addition to these developments, key players offering tractor rental services are expected to augment developments in the market further. For instance,

• In December 2021, Mahindra and Mahindra announced the expansion of Krish e, its farming as a service offering across 1600 dealerships in India.

Moreover, growing awareness of the benefits of farm mechanization and the low maintenance cost of the rental fleet is expected to attract several low and medium-scale farmers. So, these are some of the primary factors likely to create demand for tractor hiring in developing countries, majorly in Asia-Pacific and Africa. It allows tractor owners to fully utilize their machines while providing services to farmers who cannot afford their tractors. Due to the abovementioned instances and developments, the tractors segment is expected to gain significance over the forecast period.

Asia-Pacific Region Anticipated to Dominate the Market During Forecast Period

Growing awareness among the mid- and low-income farmers of the Asia-Pacific region about the benefits of farm mechanization is encouraging them to shift from labor-intensive farming techniques to advanced technological equipment in the agricultural sector. It is anticipated to increase demand for tractors and farming equipment such as harvesting, spraying, and threshing equipment for renting purposes in the region.

The government initiatives and active key players' engagement in the market focusing on reducing the farmers' financial burden in Asia-Pacific region countries like India and China act as significant growth drivers for the farm equipment rental market. The leading players in these markets are also engaging in mergers and acquisitions to bolster their market presence further. For instance,

• In March 2022, Mahindra and Mahindra acquired a 69% stake in Carnot Technologies, the developer behind the Krish e app. Carnot Technologies includes over 25,000 tractors, harvesters, and sprayers working on over 3 million acres of land each season.
• In May 2021, Tractors and Farm Equipment (TAFE), a significant tractor manufacturer in India, offered 16500 tractors and 26,800 implements on a 'free-of-cost' rental basis to small farmers in Tamil Nadu.

In addition, increasing demand for farm implements due to the labor shortage in agriculture is expected to support the market's growth during the forecast period. Based on the abovementioned factors, the Asia-Pacific region is expected to hold a dominant market share over the forecast period.

Competitive Landscape

The Farm Equipment Rental Market is moderately consolidated due to several major and local players in the market. Some of the major players in the market are Deere & Company, JFarm Services (TAFE), Messick's, Pacific Tractor, Premier Equipment Rentals, and The Pape Group. Several players are focusing on strategies, such as mergers, acquisitions, partnerships, etc., to cement their market positions. For instance,

• In January 2022, Messick's opened its new 2230,000 sq ft headquarters in Pennsylvania, US.
• In December 2021, Pape Machinery Agriculture & Turf completed the asset purchase of Valley Truck & Tractor, a nine-store John Deere dealership in Northern California's Sacramento Valley.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Equipment Type
  • 5.1.1 Tractors
  • 5.1.2 Harvestors
  • 5.1.3 Haying Equipment
  • 5.1.4 Others
• 5.2 Geography
  • 5.2.1 North America
    • 5.2.1.1 United States
    • 5.2.1.2 Canada
    • 5.2.1.3 Rest of North America
  • 5.2.2 Europe
    • 5.2.2.1 Germany
    • 5.2.2.2 United Kingdom
    • 5.2.2.3 France
    • 5.2.2.4 Italy
    • 5.2.2.5 Rest of Europe
  • 5.2.3 Asia-Pacific
    • 5.2.3.1 India
    • 5.2.3.2 China
    • 5.2.3.3 Japan
    • 5.2.3.4 South Korea
    • 5.2.3.5 Rest of Asia-Pacific
  • 5.2.4 Rest of the World
    • 5.2.4.1 South America
    • 5.2.4.2 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Vendor Market Share**
• 6.2 Company Profiles
  • 6.2.1 Farmease
  • 6.2.2 Mahindra & Mahindra Limited (Trringo)
  • 6.2.3 JFarm Services
  • 6.2.4 Pacific AG Rental LLC
  • 6.2.5 Messick's
  • 6.2.6 Flaman Group of Companies
  • 6.2.7 Premier Equipment Rental
  • 6.2.8 The Pape Group, Inc
  • 6.2.9 CNH Industrial
  • 6.2.10 Titan Machinery
  • 6.2.11 KUBOTA Corporation
  • 6.2.12 AGCO Corporation
  • 6.2.13 Friesen Sales & Rentals

7 MARKET OPPORTUNITIES AND FUTURE TRENDS