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市场调查报告书
商品编码
1190978

果蔬汁市场——增长、趋势和预测 (2023-2028)

Fruit and Vegetable Juice Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3个工作天内

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简介目录

全球果蔬汁市场预计在未来五年内的复合年增长率为 4.85%。

果蔬汁市场的增长是由越来越注重健康的消费者群体对健康饮料的需求增加所推动的。 随着消费者越来越意识到吃更多营养食品的好处，混合饮料结合了来自各种食品和饮料产品的营养素和生物活性物质，具有吸引人的感官品质，对健康有益。饮用形式是进一步扩大市场的主要驱动力。

冷榨果汁的日益普及是影响全球果汁市场增长的关键因素之一。 冷榨果汁可以保留在传统果汁製作过程中的加热和氧化步骤中损失的维生素、矿物质和□。

由于健康饮食习惯的趋势，混合水果和蔬菜冰沙的市场正在增长。 儘管如此，它的保存技术和加工效果比普通果汁更复杂。 因此，需要引入天然抗菌处理或栅栏技术。 另一方面，为确保产品的保存和安全而进行的常规热处理会导致化学和物理变化，影响感官特性，减少营养素和生物活性的数量和生物利用度，改变产品的特性，改变想要的效果。 因此，果蔬汁市场有望以更天然和更先进的保鲜方法提供巨大的增长潜力。

主要市场趋势

对强化果汁的需求不断增长

健康的饮食应该包括富含维生素、矿物质、纤维和生物活性物质的蔬菜和水果。 事实证明，摄入充足的水果和蔬菜可以降低几种主要疾病和死亡的发生率。 然而，水果和蔬菜含有大量水分（按重量计高达 85%），并且在收穫后会发生新陈代谢和呼吸过程，因此非常容易腐烂。 日常饮食中应包括蔬菜、水果和果汁等腌製食品。 由于蔬菜和水果对促进身体健康很有帮助，营养师建议每天至少吃400克蔬菜和水果，分5次食用，以均匀摄取身体所需的营养素。 根据世界卫生组织 (WHO) 的报告，蔬菜和水果摄入量低是十大健康风险因素之一。 许多科学研究将水果、蔬菜和腌製食品含量低的饮食与多种慢性疾病联繫起来，包括癌症、肥胖症和心血管疾病。 因此，富含功能性成分的果汁可为消费者带来多种健康益处。

此外，保持健康这一日益增长的消费趋势正在推动该领域的产品创新。 例如，omega-3、膳食纤维、生物活性化合物、维生素和益生菌是为果汁行业提供巨大产品机会的一些功能性成分。 维生素被添加到果汁中以增加果汁产品的营养价值。 维生素 D、E、A 和 C 是添加到果汁中的常见维生素类型。 世界各地正在采取各种政府举措来增加强化食品和饮料的消费。 强化果汁可以为消费者提供多种维生素和营养素，导致全球对这些产品的需求显着增加，这是推动市场的主要原因之一。它也是

中东和非洲是快速增长的市场

与发达国家相比，中东和非洲地区的人均果蔬汁消费量较小，但增长迅速。 海湾国家日益增长的肥胖和体重过轻人口正在促使消费者转向更健康的选择，例如以水果为基础的非碳酸饮料，从而推动其他地方的水果和蔬菜汁市场的增长。互补。 教育水平在决定该地区消费者的健康状况方面发挥着重要作用。 该地区正在转向更健康的水果和蔬菜汁，以取代碳酸能量饮料。 南非这个市场增长的潜在原因之一是政府的宣传活动，重点是推动消费者养成更健康的食品消费习惯。 此外，由于该地区存在多种传统文化，消费者更喜欢有机和天然产品，而不是合成产品。 该地区的消费者更喜欢更健康的生活方式并养成健康的饮食习惯。 因此，该地区对果蔬汁的需求不断增加，这也为市场带来了活力。

竞争格局

这个市场竞争激烈，因为这个领域有国内外的参与者。 主要行业参与者包括百事可乐公司、卡夫亨氏公司、Keurig Dr. Pepper Inc.、可口可乐公司和金宝汤公司。 主要参与者专注于产品开发和产品创新，通过提供各种口味和产品质量来满足消费者的需求，以保持优质。 一些主要参与者已将併购作为一项重要战略。 这些顶级公司併购所遵循的策略是保持和确保其在行业中的领先地位。 这使我们能够保持相对于其他参与者的优势，并在市场上与其他参与者保持高度竞争。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 产品类型
    • 果汁
    • 蔬菜汁
    • 花蜜
  • 分销渠道
    • 超市/大卖场
    • 便利店
    • 专卖店
    • 在线商店
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 英国
      • 德国
      • 西班牙
      • 法国
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东和非洲
      • 沙特阿拉伯
      • 南非
      • 其他中东和非洲地区

第六章竞争格局

  • 最活跃的公司
  • 市场份额分析
  • 公司简介
    • The Kraft Heinz Company
    • PepsiCo Inc.
    • The Coca-Cola Company
    • Keurig Dr Pepper Inc.
    • Fresh Del Monte
    • Campbell Soup Company
    • Ocean Spray
    • Citrus World Inc.
    • Eckes Granini Group
    • Welch's

第7章 市场机会今后动向

简介目录
Product Code: 66316

The global fruit and vegetable juice market will witness a CAGR of 4.85% over the next five years.

The growth in the fruit and vegetable juice market is driven by the increasing demand for healthy beverages from an increasingly health-conscious consumer base. The main factors behind their success are consumers' increased awareness of the benefits of eating more nutritious foods, the fact that mixed beverages combine nutrients and bioactive compounds from various Fruits and Vegetables with significant health benefits, along with their alluring sensory qualities, and also that they are now available in ready to drink forms drives the market further.

The growing popularity of cold-pressed juices is one of the key factors influencing the growth of the global juice market. Cold-pressed juices preserve the vitamins, minerals, and enzymes lost during the heating and oxidizing phases of the traditional processes of making juices.

The growing strength of mixed fruit and vegetable smoothies in the market is increasing because of the trend towards healthy eating habits. Still, the effect of their preservation techniques or treatments is more complex than usual juices. Therefore, there is a need for natural antimicrobial treatments or the implementation of hurdle technologies. As most untreated or natural beverages tend to have shorter shelf-life which is mainly due to the microbial growth associated with their spoilage, while Traditional heat treatments, used to preserve and ensure the safety of these products, result in chemical and physical changes that affect sensory properties, reduce the number of nutrients and bioactive present or their bioavailability, change their inherent characteristics, and alter the desired benefits. Hence, it is anticipated that the market for fruits and vegetable juices would offer significant growth potential for more natural and advanced preservation approaches.

Key Market Trends

Increasing Demand for Fortified Juices

A healthy diet must include fruits and vegetables since they are a good source of vitamins, minerals, fiber, and bioactive substances. Sufficient consumption of fruits and vegetables has been shown to lower the incidence of several major diseases and fatalities. However, fruits and vegetables are pretty perishable due to their high moisture content (up to 85%, w.b.) and the metabolic and respiration processes that occur after harvesting. It is stated that vegetables, fruits, and preserves such as juices must be included in an individual's daily diet. Due to their health-promoting qualities, nutritionists advise that one consume a minimum of 400 g of fruits and vegetables daily in 5 portions to distribute essential nutrients for health equally. According to the World Health Organization (WHO), one of the top ten health risk factors is the poor consumption of fruits and vegetables. A diet low in fruits, vegetables, and preserves has been linked to several chronic diseases, including cancer, obesity, and cardiovascular disease, according to a large body of scientific research. Therefore, fruit juices fortified with functional ingredients offer several health benefits to consumers.

Moreover, the growing trend among consumers to maintain good health is promoting the innovation of products in this segment. For example, Omega-3, fiber, bioactive compounds, vitamins, and probiotic bacteria are some of the functional ingredients that offer immense product opportunities for the juice industry. Vitamins are added to fruit juices to increase the nutritional profile of fruit juice products. Vitamins D, E, A, and C are popular vitamin types added to fruit juices. Various government initiatives are undertaken worldwide to increase the consumption of fortified food and beverage. Because fortified fruit juices can enable different kinds of vitamins and nutrition to the consumer, there is a significant rise in demand for these products around the globe, which is also one of the main reasons for driving the market.

Middle-East and Africa is the Fastest-growing Market

The current average per capita consumption of fruit and vegetable juices in the Middle East and African region is comparatively lower than that of the developed regions but is increasing at a quick pace. With the rising obese and underweight population in gulf countries, consumers are shifting toward healthier options, such as fruit-based non-carbonated drinks, supplementing the growth in the fruit and vegetable juice market in the rest of the region. Education levels play an important role in determining the health status of consumers in this region. A shift toward healthier fruit and vegetable juices instead of carbonated energy drinks is surfacing in the region. One of the potential reasons for the growth of this market in South Africa is the government's awareness campaign focused on orienting consumers toward healthier food consumption habits. Moreover, due to the presence of several traditional cultures in this region, consumers prefer organic and natural products rather than any chemically composed products. Consumers in this region prefer a healthier lifestyle and follow a healthy diet. Thus, the demand for fruit and vegetable juices is increasing in this region, which is also uplifting the market.

Competitive Landscape

The market studied is highly competitive due to the presence of domestic and international players in this sector. The major players in the industry include PepsiCo, Inc., Kraft Heinz Company, Keurig Dr. Pepper Inc., Coca-Cola Company, and Campbell Soup Company. Key players are focusing on product development and product innovation to meet the consumer's needs by offering a variety of tastes and product quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players and remain in intense competition with other players in the market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Fruit Juice
    • 5.1.2 Vegetable Juices
    • 5.1.3 Nectar
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Specialty Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East and Africa
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 The Kraft Heinz Company
    • 6.3.2 PepsiCo Inc.
    • 6.3.3 The Coca-Cola Company
    • 6.3.4 Keurig Dr Pepper Inc.
    • 6.3.5 Fresh Del Monte
    • 6.3.6 Campbell Soup Company
    • 6.3.7 Ocean Spray
    • 6.3.8 Citrus World Inc.
    • 6.3.9 Eckes Granini Group
    • 6.3.10 Welch's

7 MARKET OPPORTUNITIES AND FUTURE TRENDS