市场调查报告书
商品编码
1190981
果酱市场——增长、趋势、COVID-19 的影响和预测 (2023-2028)Fruit Spreads Market - Growth, Trends, and Forecasts (2023 - 2028) |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
在 2022 年至 2027 年的预测期内,全球果酱市场的复合年增长率预计为 4.1%。
COVID-19 危机对市场产生了重大影响。 我们看到产品购买模式的转变,由于各种咖啡馆、餐饮服务和其他零售店的关闭,消费者开始选择电子商务作为购买产品的媒介,消费也在增加。健康意识导致人们更喜欢自备食物。 由于食用该产品方便,消费者主要在早上早餐时使用水果酱。 因此,大流行重新激活了市场。
绿色标籤、道德主张、公平贸易、便利和对健康的信任是市场增长的最突出属性。 除了具有健康属性和不同口味特征的果酱和果冻新产品,以葡萄果冻为例,仍然是各地区最受欢迎的果酱和果冻口味。
果酱是通过进一步加工和浓缩提取的果汁製成的。 製作果酱的主要原料是糖和果胶。 这些水果酱高度浓缩,水分含量约为 30% 至 60%,并根据水果的类型提供多种口味。 产品细分的大量变化最终将推动市场。
果酱的营养价值和风味创新有望推动果酱市场的增长。 消费者现在正在转向无糖水果酱。 有组织的零售激增导致自有品牌水果价差的增加。 受到越来越受欢迎的“家庭”消费水果酱的吸引,一些零售商通过增加对新鲜农产品的投资进入市场。 此外,各种品牌的低价果酱的供应也有望推动全球果酱市场的增长。 果酱还含有防腐剂,使其更稳定,保质期更长,是果酱吸引消费者的一个因素。
欧洲主导着果酱市场,其次是北美。 由于消费者对天然水果产品的认识提高,德国和法国的水果酱消费量有所增加。 此外,早餐和烘焙产品中对果酱的高需求被认为是该地区的主要驱动因素。 此外,健康意识的增强和对天然产品的偏好正在推动该地区果酱市场的需求激增。 此外,对营养、健康和无糖果酱的需求不断增长可能会推动北美果酱市场的发展。
全球梅斯卡尔酒市场竞争激烈,来自国内外的各种参与者齐聚一堂。 果酱市场的主要参与者包括 General Mills、Crofters Food、The J.M. Smucker Company、Polaner、Unilever Company 等。 主要参与者主要专注于产品开发和产品创新,以满足消费者对口味和产品质量多样化的需求,以保持高端化。 一些主要参与者正在将併购作为其主要策略,这可以帮助公司保持其在该领域的主导地位,也有利于业务扩张。预期。
The global fruit spreads market is projected to register a CAGR of 4.1% during the forecast period 2022-2027.
The COVID-19 crisis had a significant effect on the market. The change was observed in product purchasing patterns, this was due to the closures of various cafes, food services, and other retail stores, thus the consumers were opting for e-commerce as the medium for purchasing their products, also the consumers were preferring the food prepared by themselves which was due to the consciousness regarding their health. Majorly, consumers were using fruit spreads during the morning breakfast because of the convenience of consuming the product. Thus, the pandemic elevated the market.
Green label, ethical claims, fair trades, convenience, and health credentials are the most prominent attributes for market growth. Along with new jam and jelly products that contain health attributes and various taste profiles; For example, grape jelly is still the most popular jam and jelly flavour in all the regions.
Fruit spreads are prepared from the extracted fruit juices which is further processed and concentrated. The major ingredients used for the preparation of fruit spreads are sugar and pectin. These fruit spreads are highly concentrated which contains nearly 30% - 60% water content and are available in a variety of flavors depending on the type of fruit. Due to the numerous varriants in the product segment the market is driven eventually.
The nutritional value of fruit spreads and innovations in flavor are expected to boost the growth of the fruit spreads market. Currently, consumers are switching to sugar-free fruit spreads. The number of private-label brands for fruit spreads has been increasing due to a surge in the organized retailing. Several retailers are entering this market by extending their investments in perishable food products, lured by the growing popularity of fruit spreads for "at-home" consumption. Moreover, accessibility of low-priced fruit spreads from different brands is anticipated to drive the growth of global fruit spreads market. Also, presence of preservatives in fruit spreads makes it more stable and can be used for a longer time period; this attracts the consumer towards fruit spreads.
Europe is dominating the in the fruit spreads market followed by North America. Germany and France have been accounted for a higher consumption of fruit spreads owing to increasing consumer awareness towards natural fruit products. Furthermore, high demand for fruit spreads in breakfast meals and bakery products is considered to be a key driving factor in this region. Additionally, rise in the health conscious population and shifting inclination towards natural products has surged in the demand for fruit spreads market in this region. Also, growing demand for nutritive, healthy and sugar-free fruit spreads is likely to uplift the North American fruit spreads market.
The global mezcal market is highly competitive, with the presence of various international and domestic players. Some of the major players in the fruit spread market are General Mills, Crofters Food, The J.M. Smucker Company, Polaner, and Unilever Company. Key players are majorly focusing on product development and product innovation to meet the consumer's needs by offering a variety in taste and in the product's quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy, this will enable the company to sustain a dominant position in the sector and also will be beneficial in an expansion of the business.