全球编码和标记解决方案市场-增长、趋势、COVID-19 影响和预测 (2023-2028)

编码和标记是消费品和工业包装生产和内部物流过程中的关键要素。

生产日期、批号和有效期等产品相关信息使用编码和标记技术印刷在包装上。 零售业前景广阔，食品和饮料、化妆品、化工、製药、建筑和建材等关键终端行业的需求正在影响市场需求。

主要亮点

• 汽车、医疗保健、化工、建筑、半导体/电子以及食品和饮料行业使用编码和标记系统来打印批号、政府识别代码，以及在初级和次级包装材料上打印标籤。它的使用正在增长并提供了重要的增长机会。
• 打码和标记设备用于医疗保健和製药行业，用于将各种胶囊、粉末、液体、软膏等包装在瓶子、管子、纸箱和其他包装类型中。 由于严格的法规和品牌保护，打码和标记设备在医疗保健和製药行业的使用正在增加，并具有市场扩展的潜力。
• 可以在纸板、柔性薄膜、罐头、玻璃、塑料、木材、金属、PET 和聚丙烯 (PP) 等各种基材上进行连续印刷。 该技术的主要优点是墨滴速度高，打印头与承印物之间的距离大，墨滴喷射频率高，可实现高速打印。 结合高速、多功能和易用性的连续喷墨技术的工业部署正在推动这一市场。
• 疫情对喷码和标记系统行业产生了重大影响，导致全球所有供应链中的公司倒闭、强制停工和製造活动中断。 大流行削弱了编码和标记系统领域的所有製造业务。 製造商正在通过采用新趋势和新技术来应对疫苗接种激增，从而弥补编码和标记系统市场的损失。 例如，为了满足其比利时生产基地对 COVID-19 疫苗的更高吞吐量需求，一家大型製药商将其 Linx 激光打码机从 30W 升级到 60W。
• 打码和标记设备的定价取决于技术集成、应用、尺寸和所用耗材的类型。 因此，喷码和标记设备的定价存在相当大的差异。 因此，编码和标记设备的高价格限制了新兴国家对价格敏感的工业用户的采用。 因此，高价格被认为是市场增长的主要障碍。

喷码和标记解决方案的市场趋势

预计食品和饮料的份额最大

• 在食品包装中，编码和标记技术越来越多地用于标记产品。 随着全球对食品质量和安全的要求越来越高，食品製造商依靠高清编码和标记来识别包装食品所需的信息。 食品和饮料行业对信息标记和标籤的监管要求为编码和标记系统製造商提供了宝贵的潜力。 该行业的增长是由对高质量代码和标记的接受和认可推动的，这些代码和标记可以快速有效地在食品上标记信息。
• 在高速、高产出的饮料业务中，客户行为的变化会影响运营效率。 从 PET 瓶到完全可回收的铝製容器的转变正在取得进展。 饮料製造商通过对其包装流程、编码和标籤系统进行现代化改造来应对。
• 为满足该行业的需求而进行的产品创新进一步推动了市场增长率。 例如，2022 年 1 月，马肯依玛士宣布推出全新 5940 G Touch Dry 高分辨率喷码机。 符合 GS1-128 标准的系统满足了行业对瓦楞纸箱上高分辨率条码、徽标和文本不断增长的需求，而无需支付高昂的标籤成本。 它还消除了对预印纸板的需求。 5940 G 可以在新鲜水果、食品和饮料、肉类和糖果等各种产品的纸板箱和托盘上打印高度可扫描的条码。可以在各种材料上打印。
• 2022 年 3 月，多米诺数字印刷解决方案推出了标籤转换器业务，因为与 COVID-19 相关的在线零售销售强劲增长，延续了通过供应链跟踪更多产品的趋势。该公司表示正在大量投资增加变量跟踪代码到标籤的数据打印，以满足在线零售供应链要求。

亚太地区有望创下最快增长

• 欧洲是编码和标记系统的主要市场之一，拥有一些世界上最严格的食品和饮料监管机构以及世界上最大的製药公司。 另一方面，亚太地区有望在预测期内以最快的速度增长。 这是由于该地区对编码和标记系统的需求不断增长。 亚太地区在喷码和标识系统市场占据主导地位，而中国在研发支出和高科技喷码和标识系统的采用方面处于领先地位。
• 中国国家食品药品监督管理局 (SFDA) 法规的主要目的是保护人们免受假药和中药的侵害。 该法规还为不同的包装单元分配了唯一的产品标识符，称为“eCodes”，并且还规定了通过电子药物监控系统进行组合和验证的级别。
• 此外，根据韩国海关总署 (KCS) 的规定，某些产品必须贴上标籤，例如药品、有机食品、功能性食品和通过生物技术生产的食品。 在医药业务方面，包装食品和饮料消费的扩大正在推动市场扩张。
• 2021 年 4 月，Link Printing Technologies 发布了符合日本乙醇商业法和日本有机溶剂法的不含 MEK 的耐酒精油墨。 耐酒精油墨 Linx Black 3085 专为食品和饮料行业而开发，在这些行业中，包装和容器在加工过程中会接触到酒精。

编码和标记解决方案市场竞争对手分析

喷码和标记解决方案市场竞争激烈且分散，主要参与者包括 Danaher Corporation、Hitachi Ltd.、REA Electronik GmbH、Dover Corporation、Keyence Corporation、Koenig & Bauer Coding GmbH。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第 4 章市场洞察

• 市场概览
• 波特的五力分析
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• COVID-19 市场影响评估

第 5 章市场动态

• 市场驱动因素
  • 生产和包装行业的扩张以及对创意包装技术的更多采用
  • 各行业供应链对产品可追溯性解决方案的需求不断增长
• 市场製约因素
  • 引入编码和製造设备的初始成本和运营成本很高
• Application Insights（份额 (%)、趋势等，它是各种应用程序中编码和标记有用性的指标）
  • 组件标识
  • 品牌识别和标识
  • 可追溯性和假冒产品

第 6 章市场细分

• 通过解决方案
  • 设备
  • 液体/色带
  • 备件
• 按设备
  • 热喷墨 (TIJ) 打印机
  • 连续喷墨 (CIJ) 打印机
  • 激光打印机
  • 其他
• 按最终用户行业
  • 医药
  • 建筑
  • 食物和饮料
  • 化妆品
  • 其他
• 按地区
  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东

第七章竞争格局

• 市场供应商份额分析
• 公司简介
  • Danaher Corporation
  • Hitachi Ltd.
  • REA Elektronik GmbH
  • Dover Corporation
  • Domino Printing Sciences plc
  • Control Print Ltd.
  • Keyence Corporation
  • Matthews International Corporation
  • Leibinger Group
  • Koenig & Bauer Coding GmbH

第8章 投资分析

第9章 今后动向

Coding and marking are critical components of the production and intralogistics processes for packaged consumer and industrial goods. Product-related information, such as the manufacturing date, batch number, and expiration date, is printed on the packaging using coding and marking techniques. The promising outlook for the retail sector and the demand in important end-use industries such as food and beverage, cosmetics, chemicals, pharmaceuticals, and construction & building materials, among others, influence market demand.

Key Highlights

• The growing use of coding and marking systems for printing batch numbers, government identification codes, and printing labels on primary and secondary packaging materials in industries such as automotive, healthcare, chemical, construction, semiconductor and electronics, and food and beverage presents significant growth opportunities.
• Coding and marking equipment is used in packaging various items such as capsules, powders, liquids, and ointments in bottles, tubes, cartons, and other packaging types in the healthcare and pharmaceutical industries. Due to stringent regulations and brand protection, the usage of coding and marking equipment in the healthcare and pharmaceutical sectors is increasing, providing potential for market expansion.
• Continuous printing can be implemented on various substrates, including cardboard, flexible film, cans, glass, plastic, wood, metal, PET, and polypropylene (PP). The high velocity of the ink droplets, which allows for a substantial distance between the printhead and the substrate, and the high drop ejection frequency, which enables high-speed printing, are significant advantages of this technique. The market is driven by the deployment of continuous inkjet technology in industries, which offers high speed, versatility, and ease of use.
• The pandemic has significantly impacted the coding and marking systems industry due to firm closures, forced lockdowns, and disruptions in all supply chain manufacturing activities worldwide. The pandemic has weakened all manufacturing operations in the coding and marking systems sector. Manufacturers are recouping losses in the coding and marking systems market by embracing new trends and technologies in response to the rapid increase in vaccination drives. For instance, to fulfill higher throughput needs for the COVID-19 vaccine from its Belgian production site, a leading pharmaceutical producer upgraded its Linx laser coders from 30W to 60W.
• The pricing of coding and marking devices is determined by technological integration, applications, size, and the type of consumables utilized. As a result, there is a substantial variation in the pricing of coding and marking machines. Therefore, the high price of coding and marking devices restricts their adoption by price-sensitive industrial users from emerging nations. As a result, expensive prices have been cited as a significant barrier to market growth.

Coding & Marking Solutions Market Trends

Food and Beverage Industry is Analyzed To Hold Highest Share

• Food packaging is increasingly using coding and marking methods to label the products. Food manufacturers are utilizing high-resolution coding and marking to identify the necessary information on packaged food goods as the demand for food quality and safety has risen worldwide. Regulatory requirements for the food and beverage industry addressing information display and labeling present a valuable potential for coding and marking system manufacturers. The acceptance and awareness of such high-quality codes and marks to quickly and efficiently print information on food goods boosts industry growth.
• Manufacturers in the high-speed, high-output beverage business are dealing with changing customer behavior that may influence operational efficiency. PET bottles are being phased out in favor of containers made of different materials, such as totally recyclable aluminum. Beverage companies are responding by modernizing their packaging processes and coding and labeling systems.
• The growing product innovation to meet the sector's demand further bolstered the market growth rate. For instance, in January 2022, Markem-Imaje introduced the new 5940 G Touch Dry high-resolution inkjet coder. The GS1-128-compliant system meets increasing industry demands for high-resolution barcodes, logos, and text on corrugated packaging without the overpriced expense of labels. It also eliminates the necessity for corrugated packaging that has been pre-printed. The 5940 G prints highly scannable barcodes on corrugated cases and trays of fresh fruit, beverages, meats, confections, and many other goods, as well as precision printing on polystyrene for frozen foods and shrink wrap for pallet shipping, and is suitable for a wide range of materials.
• In March 2022, Domino Digital Printing Solutions stated that the company had seen significant investment by label converters into adding variable data printing of tracking codes onto labels for online retail supply chain requirements, fueled by the ongoing trend to track more products through the supply chain, which has been boosted by significant COVID-19 related online retail sales growth.

Asia-Pacific is Expected to Register the Fastest Growth Rate

• Europe is one of the significant markets for coding and marking systems due to the existence of some of the world's stringent regulatory agencies for the food and beverage industry and the presence of some of the world's largest pharmaceutical firms. On the other hand, Asia-Pacific is expected to grow at the fastest rate during the forecast period. This is due to the region's rising need for coding and marking systems. The Asia-Pacific region dominates the coding and marking systems market, with China leading the way in terms of R&D spending and adoption of high-technology coding and marking systems.
• The primary objective of the Chinese State Food and Drug Administration's (SFDA) regulations is to safeguard people from counterfeit pharmaceuticals and traditional Chinese medicines. This regulation also mandates the assignment of unique product identifiers known as 'eCodes' at various packaging units and a level of combination and verification through the drug electronic supervision system.
• South Korea has also mandated labeling and marking requirements for certain products, such as pharmaceuticals, organic food, functional food, and food produced through biotechnology, according to the Korean Customs Service (KCS). The pharmaceutical business has fueled market expansion by increasing the consumption of packaged meals in food and beverage.
• In April 2021, Linx Printing Technologies introduced a MEK-free, alcohol-resistant ink that complies with the Japan Ethanol Business Act and the Japan Organic Solvent Law. Linx Black 3085 alcohol-resistant ink is developed for use in food and beverage industry applications where packaging and containers are exposed to alcohol during processing.

Coding & Marking Solutions Market Competitor Analysis

The Coding and Marking Solutions Market is highly competitive and fragmented due to significant players such as Danaher Corporation, Hitachi Ltd., REA Electronik GmbH, Dover Corporation, Keyence Corporation, and Koenig & Bauer Coding GmbH, among others.

• May 2022- Videojet Technologies and Loftware, a prominent player in Enterprise Labeling and Artwork Management systems, have announced a strategic collaboration to transform how businesses automate printing across production lines, factories, and warehouses. Loftware's Spectrum Enterprise Labeling system will be extended to include marking and coding as part of this collaboration. Customers can manage all their printing devices from one all-in-one digital solution, from production marking and coding devices to supply chain thermal printers.
• September 2021- Leibinger Coding and Marking Systems, a global pioneer in continuous inkjet solutions, announced the acquisition of SIS Ink Solution, a prominent manufacturer of high-quality continuous inkjet ink and solvent products used across the globe. Leibinger's strategic competencies in the research and manufacturing of high-quality ink products have been expanded with the inclusion of SIS Ink Solution. Leibinger's line of inks and solvents will be expanded due to the acquisition, allowing the company to better satisfy the distinctive coding and marking demands of its present and future customers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definitions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Porter's Five Force Analysis
  • 4.2.1 Bargaining Power of Buyers/Consumers
  • 4.2.2 Bargaining Power of Suppliers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment of the Impact of COVID -19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Expansion of the production and packaging industry and increasing adoption of creative packaging techniques
  • 5.1.2 Increasing demand for product traceability solutions across supply chain of various industries
• 5.2 Market Restraints
  • 5.2.1 High upfront and operational cost for deploying coding and making equipment
• 5.3 Application Insights (Indicative share (%) of utility of coding and marking in various applications, trends, etc.)
  • 5.3.1 Component Identification
  • 5.3.2 Brand recognition and Identification
  • 5.3.3 Traceability and Counterfeiting

6 MARKET SEGMENTATION

• 6.1 By Solution
  • 6.1.1 Equipment
  • 6.1.2 Fluids and Ribbons
  • 6.1.3 Spares
• 6.2 By Equipment
  • 6.2.1 Thermal Inkjet (TIJ) Printer
  • 6.2.2 Continuous Inkjet (CIJ) Printer
  • 6.2.3 Laser Printer
  • 6.2.4 Others
• 6.3 By End-user Industry
  • 6.3.1 Pharmaceutical
  • 6.3.2 Construction
  • 6.3.3 Food and Beverage
  • 6.3.4 Cosmetics
  • 6.3.5 Others
• 6.4 Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia-Pacific
  • 6.4.4 Latin America
  • 6.4.5 Middle-East

7 COMPETITIVE LANDSCAPE

• 7.1 Market Vendors Share Analysis
• 7.2 Company Profiles
  • 7.2.1 Danaher Corporation
  • 7.2.2 Hitachi Ltd.
  • 7.2.3 REA Elektronik GmbH
  • 7.2.4 Dover Corporation
  • 7.2.5 Domino Printing Sciences plc
  • 7.2.6 Control Print Ltd.
  • 7.2.7 Keyence Corporation
  • 7.2.8 Matthews International Corporation
  • 7.2.9 Leibinger Group
  • 7.2.10 Koenig & Bauer Coding GmbH

8 INVESTMENTS ANALYSIS

9 FUTURE TRENDS