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市场调查报告书
商品编码
1197104

保健饮料市场增长、趋势和预测 (2023-2028)

Health Drinks Market Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 156 Pages | 商品交期: 2-3个工作天内

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简介目录

在预测期内，保健饮料市场的复合年增长率预计为 7.88%。

健康饮料市场是世界上增长最快的市场之一。 消费者正在倾听将食品和饮料消费与健康联繫起来的日益流行。 在这种背景下，消费者越来越多地转向保持健康的生活方式，同时降低与生活方式相关的疾病的可能性。 这些因素，再加上医疗成本上升和城市化率上升等其他因素，正在推动对运动营养产品的需求。 新配方和改进的营销技术增加了对功能水等健康饮料的需求。 在风味方面，柑橘品种占据了研究市场的主导地位，而研究市场见证了各种新口味的渗透。

最受欢迎但最不奇特的是添加水果和草药提取物，例如酸橙、草莓、CBD 和芦荟，以增加消费者的维生素。 还提供限量版和季节性变化，例如 Spendlaps 姜饼水、Ondrasovka 橙子和肉桂混合物，以及达能椰子和菠萝口味。 此外，休閒和娱乐用户、专业健美运动员和运动员数量的显着增加，以及越来越多的年轻人以这项运动为职业，也为市场的增长做出了贡献。

保健饮品市场趋势

对植物基和无乳糖饮料的需求不断扩大

乳糖不耐症在北美和欧洲等发达国家普遍存在。 例如，据记载，土耳其、意大利、德国和西班牙的乳糖不耐症消费者数量最多。 根据 Britannica ProCon Org. 公布的数据，目前土耳其 69% 的人口和意大利 72% 的人口存在乳糖不耐症。 此外，在中国和日本等亚洲国家，植物性食品和无乳糖食品和饮料的生活方式越来越受欢迎，带动了健康饮料市场。 消费者需求从动物蛋白向植物蛋白的转变增加了纯素饮食的普及。 许多因素促成了向植物性饮食的转变，包括可持续性问题、健康意识、伦理和宗教观点、环境和动物权利以及过敏。 为满足对植物性饮食日益增长的需求，Coldpress 推出了英国首款两种口味的维生素强化高压灭菌冰沙，以满足消费者对植物性饮料日益增长的需求。

欧洲在日益增长的健康意识中占主要份额

随着主要製造商对健康和保健的兴趣日益浓厚，主要是在与饮食相关和疾病预防方法方面的研究活动不断加强，欧洲主要製造商将在未来几年内开发出新的健康饮料。预计将推出. 此外，医疗保健在整个欧洲都很普遍。 例如，在英国，国家统计局预测，目前的医疗保健总成本名义上将从 2020 年的水平增长 7.4%，到 2021 年达到 2770 亿英镑。 考虑到通货膨胀对整体经济的影响，2021 年医疗保健总支出实际增长 7.1%，而 2020 年为 10.0%。 2021年，医疗保健占GDP的比重约为11.9%，与2020年持平。 德国人也在努力过上更健康的生活方式，因此他们正在用健康饮料，尤其是功能水来代替甜味剂和苏打水。 例如，Vitamin Water Germany 通过德国篮球运动员 Jannik Freese 在 Instagram、Facebook 和 Twitter 等社交媒体上发帖宣传其功能水。 通过这样的有机促销，该公司的产品得到了很好的反响。

保健饮品市场竞争者分析

保健饮料市场最活跃的参与者是百事可乐，其次是联合利华、亿滋国际、达能、General Nutrition Centers Inc、The Hain Celestial Group、Glanbia PLC、Premier Nutrition Company LLC、可口可乐公司, General Nutrition Centers, Inc.，这两家公司都是健康饮料市场最重要的参与者。 预计在预测期内对功能性和其他健康饮料的需求将增加，因此参与者将采取各种策略，例如收购/合併、合作伙伴关係和产品创新，以触及更广泛的消费者群体。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 产品类型
    • 强化果蔬汁
    • 能量饮料
    • 功能性饮料
    • 其他产品类型
  • 分销渠道
    • 大卖场/超市
    • 专卖店
    • 在线商店
    • 便利店
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 英国
      • 德国
      • 西班牙
      • 法国
      • 意大利
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 沙特阿拉伯
      • 南非
      • 其他中东地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Unilever
    • Mondelez International, Inc.
    • PepsiCo, Inc.
    • Abbott
    • The Coca-Cola Company
    • Danone S.A.
    • General Nutrition Centers Inc.
    • The Hain Celestial Group
    • Glanbia plc
    • Premier Nutrition Company, LLC.

第7章 市场机会今后动向

简介目录
Product Code: 71885

The Health Drinks Market is projected to witness a CAGR of 7.88 % over the next forecast period.

The health drinks market is one of the fastest-growing markets in the world. Consumers are heeding the proliferation of linking food and beverage consumption with health. Owing to this factor, consumers are increasingly shifting toward maintaining a healthy lifestyle that aids in sustaining fitness while reducing the chances of lifestyle diseases. This factor, coupled with other factors, such as rising healthcare expenditures and increasing urbanization rates, drives the demand for sports nutrition products. New formulations and improved marketing schemes fuel the health drinks like functional water. In terms of flavors, citrus varieties dominate the market studied, but the market studied has witnessed the penetration of various new flavors.

The most popular but also the least exotic is adding fruit or herb extract, such as lime, strawberry, CBD, and aloe vera, among others, to give the consumer a vitamin boost. Limited edition and seasonal variants, such as Spendrups' gingerbread water, Ondrasovka's orange and cinnamon concoction, Danone's coconut and pineapple flavors, are also emerging. Moreover, a significant increase in the number of casual or recreational users, professional bodybuilders, and athletes, as well as the growing number of young people opting for sports as their career, is also contributing positively to the market growth.

Health Drinks Market Trends

Growing Demand for Plant-based and Lactose-Free Drinks

Lactose intolerance is prevalent in developed regions such as North America and European countries. For instance, Turkey, Italy, Germany, and Spain were recorded to have some of the largest numbers of lactose-intolerant consumers. According to data published by Britannica ProCon Org. currently,69% of the population in Turkey and 72% of Italians are lactose intolerant. Moreover, Asian counties such as China and Japan are making inroads into the plant-based and lactose-free food and beverage lifestyle, thus driving the market for health drinks forward.​ The vegan diet has become increasingly popular due to the shift in consumer demand from animal to plant protein. This inclination toward a plant-based diet is associated with different factors, such as sustainability issues, health awareness, ethical or religious views, environmental and animal rights, and allergies. ​Therefore, to satisfy the growing demand for a plant-based diet, Coldpress launched UK's 1st vitamin-fortified, high-pressure pasteurized smoothies in two flavors, thus meeting the increasing consumer demand for plant-based beverages.

Europe Holds the Major Share With Growing Health Consciousness

The rising focus on health and wellness and intense research activities carried out by key players, primarily on diet-related and disease-prevention methods, are expected to encourage key European players to introduce new variants of health drinks in the upcoming years. Additionally, there has been an increase in healthcare across Europe. For example, in the United Kingdom, according to "The Office for National Statistics," a rise in nominal terms of 7.4% was projected for total current healthcare spending in 2021, to £277 billion, from 2020 levels. When the impacts of inflation on the broader economy are taken into account, the total current healthcare spending increased in real terms by 7.1% in 2021 as opposed to 10.0% in 2020. In 2021, the percentage of GDP that was attributable to healthcare was similar to the percentage in 2020, at about 11.9%. Also, Germans are trying to live healthier lifestyles; therefore, they have replaced sweetened and carbonated soft drinks with healthy beverages, especially functional water. For example, Vitamin Water Germany promotes its functional water through German basketball player Jannik Freese with social media posts on Instagram, Facebook, and Twitter. With this organic promotion, the company received a good response for its product.

Health Drinks Market Competitor Analysis

The most active health drink market companies include PepsiCo, followed by Unilever, Mondelez International, Inc., Danone S.A., General Nutrition Centers Inc., The Hain Celestial Group, Glanbia PLC, Premier Nutrition Company LLC, The Coca-Cola Company, General Nutrition Centres, Inc. Since the demand for functional beverages and other health drinks are expected to increase during the forecast period, the players are adopting various strategies such as acquisitions & mergers, partnerships, and product innovations to reach a more extensive consumer base.​

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Fortified Fruit & Vegetables Juice
    • 5.1.2 Nutritional Drinks
    • 5.1.3 Functional Drinks
    • 5.1.4 Others Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Specialty Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Convenience Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 United Kingdom
      • 5.3.2.2 Germany
      • 5.3.2.3 Spain
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 Saudi Arabia
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Unilever
    • 6.3.2 Mondelez International, Inc.
    • 6.3.3 PepsiCo, Inc.
    • 6.3.4 Abbott
    • 6.3.5 The Coca-Cola Company
    • 6.3.6 Danone S.A.
    • 6.3.7 General Nutrition Centers Inc.
    • 6.3.8 The Hain Celestial Group
    • 6.3.9 Glanbia plc
    • 6.3.10 Premier Nutrition Company, LLC.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS