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市场调查报告书
商品编码
1197186

家用清洁产品市场 - 增长、趋势和预测 (2023-2028)

Household Cleaners Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3个工作天内

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简介目录

未来五年，全球家用清洁剂市场的复合年增长率预计为 6.2%。

随着消费者越来越关注卫生和健康，全球对家用清洁剂的需求正在显着增长。 家庭卫生不佳会导致许多健康问题，例如腹泻和布鲁里溃疡，因此消费者保持良好的卫生习惯至关重要。 人们保持家庭清洁意识的提高是家庭清洁产品市场增长的主要驱动力之一。 此外，家用清洁剂的易得性以及包括不同香味在内的多种变化可能会促进市场的发展。 此外，生活方式的改变、快速的城市化、对保持环境和个人卫生的偏好以及对干净整洁的生活空间的偏好，以及家庭在此类产品上的支出增加，预计将推动这一市场的增长。 例如，根据美国劳工统计局的数据，到 2021 年，美国消费者在洗衣和清洁产品上的人均支出将达到 178.45 美元，高于 2020 年。

从中期来看，由于主要参与者不断增加产品创新，预计全球家用清洁产品市场将会增长。 消费者对有机家用清洁产品的认识不断提高，从而产生了更多优质产品。 在亚太和拉丁美洲等对价格敏感的市场，品牌产品更便宜的替代品的现成供应阻碍了该地区的市场增长。 此外，对可持续和环保型家用清洁剂的需求不断增长，预计将为该行业带来更多商机，并在预测期内显着推动市场增长。

家用洗涤剂市场趋势

对有机清洁产品的需求

表面清洁是一个稳步增长的细分市场，受到家庭支出改善和消费者对卫生生活方式的关注的推动。 可以使用专门开发的 SmartDrop 技术清洁玻璃、镜子、不銹钢和木材等表面，以保持其特殊性能。 液体清洁剂由悬浮在浓稠液体基质中的固体磨料颗粒组成，现在有多种形式可供选择，包括触发喷雾、气雾罐和泵瓶。 市场参与者正在推出包装、质量、价格和香味方面的创新马桶、餐具和表面清洁剂。 消费者也更喜欢含有天然成分和清爽香味的环保厕所和洗碗产品。 例如，2021 年 12 月，联合利华推出了一款 100% 天然成分的新型餐具洗涤剂。 该产品更可再生，99% 可生物降解，并装在一个由 100% 可回收塑料製成的瓶子中。 该公司旨在减少其碳足迹和对化石衍生成分的依赖。 CDC 在 COVID-19 流行期间进行的一项全国性调查发现，四分之一的参与者报告了皮肤、眼睛、鼻子和鼻窦刺激、头痛以及与使用清洁剂和消毒剂相关的头痛。他们报告了噁心和呕吐等问题呼吸困难。 因此，对无风险有机清洁剂的需求增加了。 这也影响到各地区洗衣清洁产品的进出口。

北美仍然是最大的市场

在对环境问题日益关注的推动下，预计在预测期内，北美市场对安全有机家庭护理产品的需求将强劲增长。 在过去几年中，采用健康的生活方式和对卫生的日益关註一直是美国和加拿大等北美国家家庭清洁产品市场的主要驱动力之一。 在美国，成熟的房地产行业、家庭支出和不断增加的住房数量是推动家用清洁剂销量增长的因素之一。 表面除臭剂等家用清洁剂的使用增加预计也将增加该地区对家用清洁剂的需求。 因此，製造商正在推出柑橘和天然除臭剂等新香味，使用清新剂作为香味已成为市场购买的决定性因素。 例如，2022 年 2 月，庄臣专业推出了一款新的 4 级消毒清洁剂，配备易于测量的挤压和倾倒瓶。 该产品可在一次操作中完成清洁、消毒和除臭，包装形式简化了在桶、自动清洗机和喷雾瓶中稀释的测量。 主要市场参与者还通过自己的网站销售产品或在流行的社交媒体网站上发布产品，充分利用在线平台来提高其在所研究地区的知名度和知名度。提高可达性。

家用清洁产品市场竞争对手分析

家庭清洁产品市场竞争激烈，有 Henkel AG &Co.KGaA、Colgate-Palmolive Company、Reckitt Benckiser Group plc、Procter & Gamble Company、Unilever PLC 等。 由于市场价格竞争激烈，也有自有品牌厂商。 家用清洁产品市场的领先製造商专注于通过利用新兴市场提供的机会来扩大收入基础。 各大品牌也将併购和新产品开发作为整合和优化产品的关键战略。 2021 年 4 月，总部位于美国的基本家庭清洁产品供应商 Spectrum Brands Holdings, Inc. 宣布将以约 3 亿美元收购 For Life Products LLC。 For Life Products, LLC 是一家位于美国的家庭清洁和维护製造商。 通过这项投资，Spectrum 寻求利用 Life Products 高效的供应炼和强大的客户关係来推动未来增长，并通过显着的收入和製造协同效应创造价值。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究结果和研究先决条件
  • 本次调查的范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 产品类型
    • 表面清洁剂
    • 玻璃清洁剂
    • 厕所清洁工
    • 其他产品类型
  • 销售渠道
    • 超市/大卖场
    • 便利店
    • 网上购物
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 西班牙
      • 英国
      • 德国
      • 法国
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 南非
      • 阿拉伯联合酋长国
      • 其他中东地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Colgate-Palmolive Company
    • The Procter & Gamble Company
    • Henkel AG & Co. KGaA
    • Unilever PLC
    • Reckitt Benckiser Group PLC
    • Church & Dwight Co. Inc.
    • Kao Corporation
    • S.C. Johnson & Son Inc.
    • McBride PLC
    • Vikara Services Pvt. Ltd（THE BETTER HOME）

第7章 市场机会今后动向

第8章 免责事项

简介目录
Product Code: 62645

The Global Household Cleaners Market is projected to register a CAGR of 6.2% in the coming five years.

The demand for household cleaning products has risen significantly worldwide, owing to growing consumer concerns about sanitation and well-being. A lack of hygiene at home leads to numerous health issues such as diarrhea, Buruli ulcer, etc., making it essential for consumers to maintain proper hygiene. Rising awareness among people regarding keeping the household clean has become one of the primary driving factors for the household cleaners market growth. Additionally, the easy availability of household cleaners coupled with several variations, including different fragrances, is likely to boost market advancement. Furthermore, changing lifestyles, rapid urbanization, preference towards maintaining surroundings and personal hygiene, and indulgence regarding clean and neat living spaces are anticipated to propel the growth of this market in the coming years with the increasing household spending on such products. For instance, in 2021, according to the Bureau of Labor Statistics, expenditure on laundry and cleaning products per consumer unit in the United States was USD 178.45, which was higher than in 2020.

Over the medium term, globally, the household cleaners market is expected to grow due to an increase in product innovation from key players. An increase in consumer awareness about organic household cleaning products has further increased high-quality products. In price-sensitive markets such as Asia-Pacific and Latin America, the easy availability of cheap substitutes compared to branded products is hindering the market's growth in this region. Additionally, an increase in demand for sustainable and eco-friendly household cleaning products is likely to create more opportunities for this industry, thus significantly driving the growth of this market during the forecast period.

Household Cleaners Market Trends

Demand for Organic Cleaning Products

Surface cleaners represent a steadily growing segment driven by improved household spending and consumers' emphasis on more hygienic lifestyles. Surfaces like glass, mirrored, stainless, and wood can now be cleaned with smart drop technologies specifically developed to preserve specialized characters. Liquid cleaners that are a suspension of solid abrasive particles in a thickened liquid matrix are now available in different formats, such as trigger sprays, aerosol cans, and pump-actuated bottles. Market players are also introducing innovative toilet, dishwashing, and surface cleaners in terms of packaging, quality, pricing, and fragrance. Consumers also prefer eco-friendly toilet care and dishwashing products with natural ingredients and refreshing scents. For instance, in December 2021, Unilever launched a new dishwashing liquid with 100% naturally derived ingredients. The product was more renewable, 99% biodegradable, and found in bottles made with 100& recyclable plastics. The company aimed to reduce carbon footprints and the dependency on fossil-based ingredients. In the study conducted by the CDC throughout the USA during the COVID-19 pandemic period, one-fourth of the participants reported one or the other problem related to the use of cleaners and disinfectants; the problem was related to skin, eye, nose, and sinus irritation, headache, nausea, and respiratory distress. This resulted in increased demand for organic cleaning products with no risk involved. This also impacts the import and export of washing and cleaning products in the regions.

North America Remains the Largest Market

The North American market is expected to experience considerable growth backed by the rising environmental concerns that are propelling the demand for safe and organic homecare products during the forecast period. The adoption of a healthier lifestyle, coupled with the increasing concern for hygiene, has been one of the key drivers for the household cleaners market in North American countries such as the United States and Canada over the past few years. The well-established real estate sector, household expenditure, and growth in housing units are some of the factors increasing the sales of household cleaners in the United States. Also, the increasing use of household cleaners such as surface deodorizers is expected to boost the demand for household cleaners in the region. Thus, manufacturers are introducing new fragrances such as citrus and natural deodorizers, and using fresheners as fragrances is a decisive factor of purchase in the market. For instance, in February 2022, SC Johnson Professional launched its Quaternary Disinfectant Cleaner in a new easy-to-measure, squeeze-and-pour bottle. The product cleans, disinfects, and deodorizes in one labor-saving step and the packaging format simplifies measuring for dilution in a bucket, automatic scrubber, or spray bottle. The leading market players are also leveraging online platforms optimally by selling their products through their websites as well as by listing the products on popular social media websites to improve their visibility and reachability in the region studied.

Household Cleaners Market Competitor Analysis

The household cleaners market is highly competitive with the presence of players, which include Henkel AG & Co. KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, Procter & Gamble Company, and Unilever PLC. Additionally, there is a presence of private-label players due to a high degree of price competition in the market. Leading manufacturers in the household cleaners market are focusing on leveraging opportunities posed by emerging markets to expand their revenue base. The key brands are also embarking on mergers and acquisitions and new product developments as critical strategies to consolidate and optimize their offerings. In April 2021, Spectrum Brands Holdings, Inc., a USA-based company offering home-essential cleaning products, announced the acquisition of For Life Products LLC for approximately USD 300 million. For Life Products, LLC is a USA-based household cleaning and maintenance manufacturer. Through the investment, Spectrum aimed to leverage the efficient supply chain and strong customer relationships of Life Products, drive future growth, and create value through substantial revenue and manufacturing synergies.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Surface Cleaners
    • 5.1.2 Glass Cleaners
    • 5.1.3 Toilet Bowl Cleaners
    • 5.1.4 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 South Africa
      • 5.3.5.2 United Arab Emirates
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Colgate-Palmolive Company
    • 6.3.2 The Procter & Gamble Company
    • 6.3.3 Henkel AG & Co. KGaA
    • 6.3.4 Unilever PLC
    • 6.3.5 Reckitt Benckiser Group PLC
    • 6.3.6 Church & Dwight Co. Inc.
    • 6.3.7 Kao Corporation
    • 6.3.8 S.C. Johnson & Son Inc.
    • 6.3.9 McBride PLC
    • 6.3.10 Vikara Services Pvt. Ltd (THE BETTER HOME)

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 DISCLAIMER