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市场调查报告书
商品编码
1197300

速溶咖啡市场 - 增长、趋势和预测 (2023-2028)

Instant Coffee Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 165 Pages | 商品交期: 2-3个工作天内

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简介目录

速溶咖啡市场预计在未来五年内以 5.28% 的复合年增长率增长。

新兴国家的中产阶级对国内的咖啡消费需求很大。 尤其是饮食和咖啡消费的便利性正在吸引消费者购买速溶咖啡。 满足不同消费者口味的多功能性以及通过广泛的分销渠道分销以促进家庭消费的适应性正在推动这一市场的增长。 雀巢、星巴克和联合利华等大公司正在推出咖啡机，以提供更好的家庭咖啡体验。 例如，2022年11月，雀巢多趣酷思推出了该品牌的新一代咖啡机和豆荚“Neo”。 咖啡包由纸製成，可生物降解。

咖啡每天用于许多目的，包括增加能量水平、提供必需营养素、增加微生物组多样性以及帮助减少脂肪。 有些人对咖啡上瘾，而另一些人则需要它来让他们在工作中保持清醒。 由于繁忙的工作文化，速溶咖啡机也可用于办公室、医院和大学。 由于移动食品的趋势，消费者更喜欢使他们的咖啡易于携带。 这就是为什么领先的公司正在开发可持续的、高质量的咖啡容器。

公司致力于通过使用可持续包装来保护环境。 例如，2021 年 9 月，雀巢品牌 Blue Bottle Coffee 宣布承诺到 2024 年实现碳中和。 这包括减少我们的产品和包装产生的温室气体排放。 因此，由于移动食品趋势、电子商务销售和人们对便利的需求，预计该市场将长期增长。

速溶咖啡市场趋势

对风味咖啡的需求不断增长

随着咖啡独特而正宗的风味和各种功能特性备受关注，速溶咖啡市场正变得越来越高端。 跨国公司和本土工艺品牌专注于速溶咖啡的原汁原味的风味设计。 公司越来越多地采用符合当地口味偏好的口味。 美国对风味咖啡的需求稳定。 在供应方面，越来越多的公司正在努力采购咖啡原料，以便消费者可以创造自己的口味。

因此，预计在预测期内，风味咖啡将在市场上占据主导地位。 公司正在通过与其他全球品牌的併购来扩大其产品组合，以创新和开发新的产品类别。 主要参与者正在新的地区和城市推出产品。 例如，2021年7月，雀巢和星巴克宣布在东南亚、大洋洲和拉丁美洲推出即饮咖啡饮品。

亚太地区推动市场增长

预计亚太地区在预测期内将经历强劲的市场增长。 亚太地区的许多国家传统上都喝茶。 然而，在印度等市场，速溶咖啡的受欢迎程度正在上升，带动了整个咖啡品类的销售。 而在中国大陆，咖啡是文化的一部分。 中国正在见证口味的转变，以千禧一代的消费模式为例，这为主要的速溶咖啡零售商提供了巨大的机遇。 日本是第五大咖啡和咖啡产品进口国。

据国际咖啡组织称，2020-21年，日本将进口6751袋生咖啡豆（单位：1000袋60公斤）。 与进口类似，日本2021年消费量为7479袋（单位：1000袋60kg）。 咖啡在澳大利亚也很受欢迎。 该国的消费者对咖啡的偏好各不相同。 公司正在通过推出新的创新产品来扩大其在市场上的足迹，以加强其区域影响力。

速溶咖啡市场竞争对手分析

速溶咖啡市场正在整合，国际顶级企业占据了全球市场的很大份额。 Nestle SA 是 Nescafe 品牌下速溶咖啡市场的领导者之一。 在世界许多地方，所有其他品牌加起来所占的市场份额与雀巢相当或略低于雀巢。 经营速溶咖啡市场的主要参与者包括雀巢公司、星巴克公司、卡夫食品公司、塔塔消费品有限公司和联合利华公司。 这些公司以寻求便利的消费者为目标，积极投资于在线分销渠道。 因此，大公司正着手与在线门户建立战略合作伙伴关係。 因为他们的关键战略之一是实现整合併满足不同人群的消费者需求。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 供应商的议价能力
    • 买方/消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 风味
    • 风味速溶咖啡
    • 原味速溶咖啡
  • 包裹
    • 香包
    • 手袋
    • 罐子
  • 生产技术
    • 冻干速溶咖啡
    • 喷雾干燥速溶咖啡
  • 分销渠道
    • 超市/大卖场
    • 便利店
    • 专业零售店
    • 在线渠道
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 西班牙
      • 俄罗斯
      • 意大利
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 沙特阿拉伯
      • 南非
      • 其他中东地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • Nestle SA
    • Unilever PLC
    • Starbucks Corporation
    • Kraft Heinz Company
    • Tata Consumer Products Limited
    • Luigi Lavazza SpA
    • The Coca-Cola Company
    • Tchibo GmbH
    • Strauss Group Limited
    • Massimo Zanetti Beverage Group
    • JAB Holding Company

第7章 市场机会今后动向

简介目录
Product Code: 67506

The Instant Coffee Market is projected to record a CAGR of 5.28% over the next five years.

The middle-class population in developing countries has a huge demand for in-home coffee consumption. Convenience in food habits and coffee consumption, in particular, gravitates consumers toward instant coffee. The versatility of the product to different consumer tastes and preferences, as well as its adaptability to be distributed through a wide range of distribution channels to aid in-home consumption, has been supporting this market growth. Major players like Nestle, Starbucks, and Unilever are launching coffee machines for a better in-home coffee experience. For instance, in November 2022, Nescafe Dolce Gusto launched Neo, the brand's next-generation coffee machines and pods. The coffee pods are paper-based and biodegradable.

Coffee is used for many daily purposes like improving energy levels, providing essential nutrients, increasing microbiome diversity, helping in reducing fat, and many more. Some people are addicted to coffee and require coffee to stay awake at work. Because of the hectic work culture, instant coffee-making machines are also available in offices, hospitals, and colleges. Because of the trend of on-the-go food, consumers prefer their coffee to be easy to carry. This is why major players are innovating sustainable and good-quality containers for coffee.

The companies are taking initiatives to protect the environment using sustainable packaging materials. For instance, in September 2021, Blue Bottle coffee, a Nestle brand, announced its commitment to achieving carbon neutrality by 2024. This includes the reduction of the emission of greenhouse gases due to products and packaging. Thus, the market is expected to grow over the long term owing to the on-the-go trend of food, high e-commerce sales, and the requirement for convenience of people.

Instant Coffee Market Trends

Increasing Demand for Flavored Coffee

The increased focus on unique, authentic flavors and various functional properties of coffee has aided in the premiumization of the instant coffee market. Multinational players and local craft brands are putting more emphasis on designing authentic flavors for instant coffee. Flavors that meet localized taste preferences are increasingly being adopted by companies. There is a steady demand for flavored coffees in the United States. From the supply point of view, companies are increasingly focusing on procuring coffee ingredients to help consumers simmer up the brew that is just right for them.

Thus, flavored coffee is expected to gain prominence in the market during the forecast period. The companies are expanding their portfolios by forming mergers and acquisitions with other global brands to innovate and explore new product categories. The major players are launching the products in new regions and cities. For instance, in July 2021, Nestle and Starbucks announced to launch of RTD coffee beverages in Southeast Asia, Oceania, and Latin America.

Asia-Pacific to Drive Market Growth

Asia-Pacific is set for robust market growth over the forecast period. Many countries in the Asia-Pacific region have been traditional consumers of tea. However, the increased penetration of instant coffee in markets such as India has boosted the overall sales of the coffee category. Also, coffee has become a part of the culture in Mainland China. China provides a strong opportunity for the major instant coffee retailers, as the country has witnessed a shift in preferences, citing millennial consumption patterns. Japan is the fifth-largest importer of coffee and coffee products.

As per the International Coffee Organization, in 2020-21, Japan imported 6,751 bags ( in thousand 60 kg bags) of green coffee beans. Similar to imports, Japan consumed 7,479 bags (in thousand 60 kg bags) in 2021. Coffee is popular among Australians as well. Consumers in the country have a wide variety of preferences for the coffee they consume. The companies are expanding their footprints in the market with new and innovative product launches to strengthen their regional presence.

Instant Coffee Market Competitor Analysis

The instant coffee market is consolidated, with the top international players holding a significant share of the global market. Nestle SA is one of the leaders in the instant coffee market with its brand, Nescafe. In many regions across the world, all other brands together occupy a significant market share, which is equal to or slightly less than Nescafe. Key players operating the instant coffee market include Nestle SA, Starbucks Corporation, Kraft Foods Inc., Tata Consumer Products Ltd, and Unilever PLC. These companies are actively investing in online distribution channels, targeting consumers who seek convenience. Thus, the key players are embarking on forming strategic partnerships with online portals, as one of their key strategies is to achieve consolidation and cater to the demands of consumers across various demographics.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Flavoring
    • 5.1.1 Flavored Instant Coffee
    • 5.1.2 Unflavored Instant Coffee
  • 5.2 Packaging
    • 5.2.1 Sachets
    • 5.2.2 Pouches
    • 5.2.3 Jars
  • 5.3 Production Technology
    • 5.3.1 Freeze-dried Instant Coffee
    • 5.3.2 Spray-dried Instant Coffee
  • 5.4 Distribution Channel
    • 5.4.1 Supermarkets/Hypermarkets
    • 5.4.2 Convenience Stores
    • 5.4.3 Specialist Retailers
    • 5.4.4 Online Channels
    • 5.4.5 Other Distribution Channels
  • 5.5 Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
      • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 United Kingdom
      • 5.5.2.3 France
      • 5.5.2.4 Spain
      • 5.5.2.5 Russia
      • 5.5.2.6 Italy
      • 5.5.2.7 Rest of Europe
    • 5.5.3 Asia-Pacific
      • 5.5.3.1 China
      • 5.5.3.2 India
      • 5.5.3.3 Japan
      • 5.5.3.4 Australia
      • 5.5.3.5 Rest of Asia-Pacific
    • 5.5.4 South America
      • 5.5.4.1 Brazil
      • 5.5.4.2 Argentina
      • 5.5.4.3 Rest of South America
    • 5.5.5 Middle East
      • 5.5.5.1 Saudi Arabia
      • 5.5.5.2 South Africa
      • 5.5.5.3 Rest of Middle East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Nestle SA
    • 6.3.2 Unilever PLC
    • 6.3.3 Starbucks Corporation
    • 6.3.4 Kraft Heinz Company
    • 6.3.5 Tata Consumer Products Limited
    • 6.3.6 Luigi Lavazza SpA
    • 6.3.7 The Coca-Cola Company
    • 6.3.8 Tchibo GmbH
    • 6.3.9 Strauss Group Limited
    • 6.3.10 Massimo Zanetti Beverage Group
    • 6.3.11 JAB Holding Company

7 MARKET OPPORTUNITIES AND FUTURE TRENDS