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市场调查报告书
商品编码
1197356
羽衣甘蓝片市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)Kale Chips Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在预测期内（2023 年至 2028 年），全球羽衣甘蓝片市场的复合年增长率预计为 8.67%。
由于 COVID-19 的突然影响，由于分销渠道不可用，市场上羽衣甘蓝片的销量正在下降。 羽衣甘蓝片市场正迅速达到 COVID 前的水平，预计在大多数新兴经济体的经济復苏推动下，预测期内将出现健康增长。 此外，全球封锁和在家工作的增加支持了家庭食品消费和零食产品的增长，这增加了对羽衣甘蓝片的需求。 COVID-19 流行病使许多私人参与者有机会出现在市场上，以满足对羽衣甘蓝片的膨胀需求。
羽衣甘蓝富含抗氧化剂、维生素、叶黄素、玉米黄质、萝卜硫素、镁、钙和钾，以及少量蛋白质和纤维。 因此，它被认为对饮食、眼睛健康和癌症预防有用。 消费者对此类好处的认识不断提高，预计将推动产品需求。
作为一种健康的零食选择，对蔬菜片的需求不断增长预计将推动市场增长。 对无麸质食品的需求以及不同类型的蔬菜片作为健康零食的接受度是羽衣甘蓝片市场的积极因素。 此外，对植物性食品的日益偏爱预计将推动产品需求。
羽衣甘蓝片市场趋势
对蔬菜和健康薯片的需求增加
羽衣甘蓝的超低卡路里含量、高抗氧化剂含量以及支持正常胆固醇水平和心血管健康的能力，仅这些因素就推动了全球羽衣甘蓝片市场的增长。 生的、无麸质的、有机的和纯素食概念的引入进一步启发了这些薯片的声誉，因此市场出现了可观的增长。 领先製造商 Kale Factory 的最新创新是在其薯片中引入古友好标籤，以促进健康、全食物饮食的消费。 消费者饮食习惯的改变和对健康零食的需求预计将推动市场的创新和研发 (R&D)。 公司越来越多地投资于产品创新和发布，以提高其市场占有率和知名度。
北美，羽衣甘蓝片的主要市场
美国人的健康意识正在慢慢增强，这导致对羽衣甘蓝片等健康食品的持续需求。 该地区的零食製造商通过不断创新产品，成功地满足了消费者对营养减肥零食日益增长的需求。 北美製造商之间的竞争非常激烈，因此製造商纷纷推出自己的零食以在市场上取得优势。 越来越多的素食者已经看到大量采用健康的植物性零食，包括羽衣甘蓝片。 分销商和製造商的数量推动了区域产品的可用性。 为了服务更多的消费者，该地区的企业正在与在线零售商合作，并推出自己的电子门户网站，例如阿里巴巴、亚马逊、沃尔玛和 Big Basket。
羽衣甘蓝片市场竞争对手分析
拥有多个主导和区域製造商，竞争激烈，才能在市场上建立良好的声誉。 因此，各大製造商都试图开发能够脱颖而出的功能强大的多功能产品。 市场上的主要参与者是 General Mills Inc.、Vermont Kale Chips、Brad's Plant Based, LLC 和 Simply 7 Snacks, LLC。 这些企业通过实物创新、拓展目标市场、强化分销渠道等方式巩固市场主导地位。
其他福利。
- Excel 格式的市场预测 (ME) 表
- 三个月的分析师支持
内容
第一章介绍
- 研究假设和市场定义
- 调查范围
第二章研究方法论
第 3 章执行摘要
第四章市场动态
- 市场驱动力
- 市场製约因素
- 波特的五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分
- 按产品类型
- 干叶片
- 挤压芯片
- 按分销渠道
- 大卖场/超市
- 便利店
- 专卖店
- 在线商店
- 按地区
- 北美
- 美国
- 加拿大
- 墨西哥
- 其他北美地区
- 欧洲
- 英国
- 德国
- 西班牙
- 法国
- 意大利
- 俄罗斯
- 其他欧洲地区
- 亚太地区
- 中国
- 日本
- 印度
- 澳大利亚
- 其他亚太地区
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中东
- 阿拉伯联合酋长国
- 南非
- 其他中东地区
- 北美
第六章竞争格局
- 最活跃的公司
- 最常采用的策略
- 市场份额分析
- 公司简介
- General Mills Inc.
- Healthy Crunch
- Vermont Kale Chips
- Brad's Plant Based, LLC
- Simply 7 Snacks, LLC
- The Angel Kale Company
- Lydia's Foods Inc
- The Kale Factory
- GlaxoSmithKline PLC.
- The Green Snack Co.
第七章市场机会与未来趋势
第 8 章 COVID-19 对市场的影响
The global kale chips market is projected to register a CAGR of 8.67% during the forecast period (2023 - 2028).
With the sudden impact of COVID-19, the market has witnessed a decline in the sale of kale chips due to their non-availability in the distribution channels. The Kale Chips market is quickly reaching its pre-COVID levels and a healthy growth rate is expected over the forecast period driven by the economic revival in most of the developing nations. Also, the forced lockdown across the world and extended work from home scenario actively supported the at-home food consumption as well growth in snack products, which, in turn, augmented the demand for kale chips. The COVID-19 pandemic has resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand for kale chips.
Kale is a rich source of antioxidants, vitamins, lutein, zeaxanthin, sulforaphane, magnesium, calcium, and potassium, along with a small amount of protein and fiber. As a result, it is considered beneficial for weight loss, eye health, and cancer prevention. Rising consumer awareness regarding these advantages is anticipated to drive the product demand.
Rising demand for vegetable chips in healthy snacking options is anticipated to drive market growth. Demand for gluten-free food products and acceptance of different types of vegetable chips as healthy snacks has been a positive factor for the kale chips market. Moreover, a rising preference for plant-based food products is expected to drive the product demand.
Kale Chips Market Trends
Increasing demand of Vegetable and Healthy Chips
Kale has an ultra-low-calorie count, many antioxidants, and the ability to support normal cholesterol levels and cardiovascular health, this alone factor is boosting the growth of the kale chips market globally. The introduction of raw, gluten-free, organic, and vegan concepts has enlightened the reputation of these chips furthermore and thus, the market is witnessing considerable growth. The latest innovation of The Kale Factory, a leading manufacturer, is the introduction of a Paleo-friendly tag on their chips promoting the consumption of a healthy whole-food-based diet. Changing eating habits of consumers and demand for healthy snacking is anticipated to drive innovation and research and development (R&D) in the market. Companies are increasingly investing in product innovation and launches to expand the market presence and visibility
North America is the Leading Market for Kale Chips
Americans are gradually becoming health conscious and this consecutively generates the demand for healthy foods such as kale chips. Snack manufacturers in the region are successfully meeting the rising consumer demand for nutritious dietary snacks by innovating their products from time to time. Due to the high rivalry among the players in North America, the manufacturers are launching unique snacks to outstand in the market. The rise in the vegan population has been resulting in the significant adoption of plant-based healthy snacks including kale chips. An increasing number of sellers and manufacturers drive regional product availability. With an aim to cater to a large number of consumers, companies in the region are tying up with online retailers as well as along with introducing their own e-portals such as Alibaba, Amazon, Walmart, and Big Basket.
Kale Chips Market Competitor Analysis
With multiple prominent and regional players, there is a high rivalry to establish a good reputation in the market. Thus, the leading manufacturers try to develop outstanding and versatile products that can make them stand out from the crowd. The major players in the market are General Mills Inc., Vermont Kale Chips, Brad's Plant Based, LLC, and Simply 7 Snacks, LLC. In order to strengthen their hold in the market, these companies are innovating their types, expanding their target markets, and strengthening their distribution channels.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Product Type
- 5.1.1 Dehydrated leaf Crisps/Chips
- 5.1.2 Extruded Chips
- 5.2 By Distribution Channel
- 5.2.1 Hypermarkets/Supermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Specialist Stores
- 5.2.4 Online Stores
- 5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 Spain
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East
- 5.3.5.1 United Arab Emirates
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle-East
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Active Companies
- 6.2 Most Adopted Strategies
- 6.3 Market Share Analysis
- 6.4 Company Profiles
- 6.4.1 General Mills Inc.
- 6.4.2 Healthy Crunch
- 6.4.3 Vermont Kale Chips
- 6.4.4 Brad's Plant Based, LLC
- 6.4.5 Simply 7 Snacks, LLC
- 6.4.6 The Angel Kale Company
- 6.4.7 Lydia's Foods Inc
- 6.4.8 The Kale Factory
- 6.4.9 GlaxoSmithKline PLC.
- 6.4.10 The Green Snack Co.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
