学习管理系统 (LMS) 市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)

在预测期内，全球学习管理系统市场预计将以 20.6% 的复合年增长率增长。

学习管理系统使用技术为学生提供全面的教育，以适应快速变化的世界，其中适应性至关重要。 这可以在虚拟和物理环境中完成。 通过使用在线虚拟教室、云服务器和智能手机等先进的学习方法，教师可以帮助学生从学习中获得更多收益。 现代学习方法允许学习者与世界各地的其他学习者互动。 学习者可以在虚拟学习平台上与其他学习者互动，参与在线讨论和回答问题，或者在舒适的沙发上学习来自世界各地大学的大型在线公开课程。

主要亮点

• 在研究期间，在线学习已发展成为公司的收入来源。 学习技术的新发展正在帮助组织支持学习者不断变化的需求。 在这些发展的帮助下，我们正在通过增加和改进数据收集活动来革新电子学习，这些活动支持移动学习方法。 IBM 发现，在组织中实施电子学习计划后，参与者在不增加培训时间的情况下学习了大约五倍的材料。
• 企业和教育机构应监督其员工和学生的学习过程。 然而，传统的跟踪学习者进度的方法——手动进行调查或使用调查工具——效率低下且不准确。 人工调查有几个缺点，包括耗时、低响应率、缺乏参考和基准以及可能出现不准确的响应。 时间限制和缺乏有效的衡量工具使组织无法准确了解计划的有效性。
• 智能手机和其他设备的普及可能会促进采用在线教育进行学习和进度评估。 智能手机在发达国家和发展中国家的普及率都很高，世界各地的许多教育机构都在采用 BYOD（自带设备）。 这些智能学习设备支持教育机构的有效教学和学习过程。 教育机构还让教师和学生更容易使用平板电脑等智能设备。
• 5G 技术的出现极大地改变了云计算的世界。 5G 连接提供低延迟连接，可实现更流畅的对话和更快的数据传输。 5G 速度将增加对视频分析和人工智能的访问，使城市成为更安全的地方。 这将使城市管理者、业主和设施管理者能够做出更明智的决策并提供更智能的公共服务。 5G 的演进继续发挥其全部变革潜力。 它还为学习管理系统市场提供了重要的增长机会。
• 在 COVID-19 大流行期间，世界各地的学校都暂时关闭，以保护学生、教师和工作人员免受潜在的感染。 根据联合国教科文组织的研究，这一流行病已影响到 143 个国家的近 12 亿学生。 在 COVID-19 大流行期间，在线学习的兴起使学生能够继续接受教育。 学校、大学和学院已经离开教室的四堵墙，进入数字空间。 大流行后，由于定制学习平台的可用性，市场正在蓬勃发展。

学习管理系统 (LMS) 市场趋势

虚拟和在线电子学习内容的兴起推动了市场

• 教育机构因 COVID-19 的影响而关闭，影响了学校和学习，包括教育和评估方法。 然而，随着学校、学院、办公室和教育机构迅速转向在线教学，电子学习很快填补了这一空白。 由于大流行迫使人们在家里度过更多时间，数字学习已成为必不可少的教育资源。 大流行已将传统的类似粉笔谈话的教学方法转变为技术驱动的替代方法。 市场上参加虚拟课程的人数呈指数级增长。
• 根据欧盟统计局进行的一项调查，在 2019 年至 2021 年间，参加在线课程或使用在线学习资源进行学习的匈牙利人比例增加了 14%。仅此而已。 截至 2021 年，大约四分之一的匈牙利人将出于教育目的使用互联网，其中很大一部分年龄在 16 至 25 岁之间。
• 通过定制产品、在线学习工具和平台解决访问、质量和预算有限等问题，使其成为市场上电子学习的推动力。 这个市场的龙头企业为城乡地区数百万学生和员工提供了一种方便、经济、可靠的学习方式。
• 根据 Stack Overflow 于 2022 年 7 月发布的一项调查，全球大约十分之七的软件开发者通过访问视频和博客等在线资源来学习编码。
• 两家公司还结成合作伙伴关係，为市场上不同的最终用户应用程序提供定制的电子学习平台。 例如，2022 年 9 月，海事软件开发平台 Helm Operations 和海事培训项目开发商 Moxie Media 宣布建立新的综合合作伙伴关係，以支持船员培训。 新的合作伙伴关係正式确定了 Moxie Media 的船上学习管理系统 (LMS) 与 Helm CONNECT 的集成，使两家公司的客户都可以访问 Helm CONNECT 平台和 Moxie Media 的海事特定电子学习程序库。

北美有望创下最快增长

• 在北美，主要供应商每年都在推出智能学习解决方案和服务，推动了对学习管理系统的需求。 例如，2021 年 6 月，Blackboard Inc. 宣布与 K16 Solutions 建立合作伙伴关係，以简化 LMS 迁移。 这将使公司的客户能够从其他 LMS 平台迁移到 Blackboard Learn Ultra，并利用其强大的教学和学习体验。
• 据教育世界新闻报导，2021 年 11 月，Square Panda India 将为教师和年轻学习者提供人工智能驱动的个性化学习。 该公司宣布了自己的应用程序 SquareHub 和 Square Activity。 两者都可以在 Google 和 Android 商店中获得，SquareHub 也可以通过专门的门户网站获得。
• 合作伙伴关係有望塑造市场格局。 例如，2021 年 11 月，总部位于爱尔兰 LMS 的公司 LearnUpon 与 15Five's 合作，允许客户在两个平台之间无缝移动。 15Five 使他们能够登录 LearnUpon 并进行培训，从而提高了生产力和业务绩效。
• 专注于现代学习的政府支持组织正在引领市场扩张。 加拿大人促进 21 世纪学习与创新 (C21 Canada) 是一个致力于 21 世纪教育学习模式的全国性非营利组织。 旨在为 21 世纪学习和激励加拿大人建立愿景和框架的举措。
• 此外，供应商正在与各种协会合作，以实现体育教育的现代化。 例如，2021 年 5 月，职业高尔夫球手联合会 [CPG] 宣布更新其高尔夫 PGA 专业劳动力高等教育的学习管理系统。 因此，该协会与总部位于加拿大的 D2L 合作，为 CPG 成员设计了一个共享相关信息和教育内容的平台。 这有望使高尔夫教育现代化。

学习管理系统 (LMS) 市场竞争对手分析

学习管理系统 (LMS) 市场是一个竞争激烈的市场，有许多全球和地区参与者。 Blackboard Inc.、Cornerstone Ondemand Inc.、D2L Corporation、IBM Corporation 和 McGraw-Hill Companies 等主要市场参与者建立战略合作伙伴关係、合併、收购和投资，以保持其在市场中的地位。

2022 年 9 月，自适应人力资源解决方案的全球领导者 Cornerstone OnDemand Inc. 宣布与知名银行 BBVA 建立合作伙伴关係。 BBVA 将利用 Cornerstone 的能力来建立和改进员工成长战略，并管理招聘、评估、学习和流动性等多个人才领域。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第1章介绍

• 研究假设和市场定义
• 调查范围

第2章研究方法论

第 3 章执行摘要

第 4 章市场洞察

• 市场概览
• 产业吸引力 - 波特五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• 工业价值链分析
• 评估 COVID-19 对市场的影响

第 5 章市场动态

• 市场驱动因素
  • 虚拟和在线电子学习内容的兴起
  • 定制学习需求激增
• 市场製约因素
  • 欠发达国家缺乏 IT 基础设施

第 6 章市场细分

• 按用户类型
  • 大学 LMS 用户
  • 企业 LMS 用户
• 按部署模式
  • 引入基于云的 LMS
  • 本地或已安装的 LMS 部署
• 按分发格式
  • 远程教育
  • 讲师指导的培训
• 通过申请
  • 行政
  • 内容管理
  • 学生管理
  • 绩效管理
  • 其他应用（通信和协作）
• 按最终用户行业
  • BFSI
  • 医疗保健/製药行业
  • 製造业
  • 零售
  • 教育机构
  • 其他行业
• 区域信息
  • 北美
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地方
    • 拉丁美洲
    • 中东

第7章竞争格局

• 公司简介
  • Blackboard Inc.
  • Cornerstone Ondemand Inc.
  • D2L Corporation
  • IBM Corporation
  • McGraw-Hill Companies
  • Oracle Corporation
  • Pearson PLC
  • SABA Software Inc.
  • SAP SE
  • Docebo SpA

第8章 投资分析

第9章 市场将来性

The global learning management system market is expected to register a CAGR of 20.6% during the forecast period. A learning management system provides holistic education to students using technology to prepare them for a fast-changing world where adaptability is important. It can be done in a virtual or physical environment. By using advanced learning methods, like online virtual classrooms, cloud servers, smartphones, etc., a teacher can help students gain more from their learning. Modern-age learning methods permit a learner to interact with other learners around the world. Learners can interact with others on virtual learning platforms, participate in online discussions to solve their queries, and take up massive online open courses from global universities while sitting right on their couch, among others.

Key Highlights

• Over the study period, e-learning has evolved into an enterprise revenue generator. New developments in learning technology help organizations support evolving learner needs. Supported by such developments, it has revolutionized e-learning by allowing increased and improved data collection activities that enable on-the-move learning methodology. After implementing an e-learning program in its organization, IBM found that participants learned nearly five times more material without increasing training time.
• Enterprises and educational institutions are expected to be able to monitor their employees' or students' learning processes. However, the traditional method of tracking learner progress, taking surveys manually or using a survey tool, is inefficient and inaccurate. Manual surveys have several drawbacks, including time consumption, low response rates, a lack of references or benchmarks, and the possibility of incorrect responses. Organizations cannot accurately track their programs' effectiveness due to time constraints and a lack of efficient measuring tools.
• The increasing accessibility of smartphones and other devices might drive the adoption of online education for learning and progress evaluation. Both developed and developing countries are witnessing high penetration of smartphones, with many educational institutions adopting BYOD (Bring Your Own Device) worldwide. These smart learning devices support institutions in effective teaching and learning processes. Also, institutions facilitate the teachers and learners to use smart devices, like tablets.
• The emergence of 5G technology has significantly changed the world of cloud computing. 5G connection provides low-latency connectivity, allowing for smoother conversations and quicker data transfers. 5G speeds increase access to video analytics and artificial intelligence, making the city a safer place. This enables city administrators, property owners, and facility managers to make educated decisions and deliver smart public services. The evolution of 5G continues to fulfill its complete transformational potential. It also offers significant growth opportunities for the learning management system market.
• Schools around the world were temporarily closed to protect students, teachers, and staff from potential contamination during the COVID-19 pandemic. According to a UNESCO study, the pandemic affected nearly 1.2 billion students in 143 countries. The rise of online learning during the COVID-19 pandemic allowed students to continue their education. Schools, colleges, and universities moved away from the four walls of the classroom, taking advantage of the digital space. After the pandemic, the market is growing rapidly due to the availability of customized learning platforms.

Learning Management System (LMS) Market Trends

Rise in Virtual and Online E-learning Content Driving the Market

• Due to COVID-19, educational institutes had to shut down, affecting schools and learning, including teaching and assessment methodologies. However, this gap was rapidly filled by e-learning as schools, colleges, offices, and educational institutions quickly shifted to teaching and learning online. With people having spent more time at home than ever during the pandemic, digital learning became an essential educational resource. The pandemic converted the traditional chalk-talk teaching approach into a technology-driven alternative. The number of people taking virtual classes witnessed an exponential rise in the market.
• According to a survey conducted by Eurostat, the percentage of Hungarians taking online courses or utilizing online learning resources for their studies increased by 14 % between 2019 and 2021. As a result, approximately every fourth Hungarian utilized the internet for educational purposes as of 2021, with a significant portion being between the ages of 16 and 25.
• With customized offerings, online learning tools and platforms address the problems of access, quality, and limited budgets, driving e-learning in the market. The key players in the market offer millions of students and employees in urban and rural regions a convenient, economical, and reliable way to learn.
• According to a survey conducted by Stack Overflow published in July 2022, around seven out of ten software developers across the globe learned coding by accessing online resources such as videos and blogs.
• The companies are also making partnerships to offer customized e-learning platforms to various end-user applications in the market. For instance, in September 2022, Helm Operations, a maritime software development platform, and Moxie Media, a maritime training program developing company, announced a new integration partnership to enable crew training. The new partnership formalizes the integration of Moxie Media's onboard Learning Management System (LMS) with Helm CONNECT, providing customers from both companies access to the Helm CONNECT platform and Moxie Media's library of maritime-specific eLearning programs.

North America is Expected to Register the Fastest Growth

• In the North American Region, the demand for learning management systems is bolstered by major vendors rolling out smart learning solutions and offerings every year. For instance, in June 2021, Blackboard Inc. announced a partnership with K16 solutions to streamline LMS migrations. It enables the company's clients to move from other LMS platforms to Blackboard Learn Ultra and take advantage of a powerful teaching and learning experience.
• According to news from the World of Education, in November 2021, Square Panda India will provide AI-powered personalized learning for teachers and young learners. The company launched its own apps, SquareHub and Square Activity. Both are available on the Google and Android stores; SquareHub is also available through a dedicated portal.
• Partnerships are also expected to shape the market landscape. For instance, in November 2021, LearnUpon, an LMS-based company from Ireland, partnered with 15Five's, allowing customers to move between two platforms seamlessly. It empowered them to log in and train in LearnUpon from 15Five, driving the productivity and performance of the business.
• Organizations that are focusing on modern learning, supported by the government, are leading to market expansion. Canadians for 21st Century Learning and Innovation (C21 Canada) is a national, non-profit organization that aims to 21st-century models of learning in education. It handles initiatives dedicated to creating a 21st-century learning vision and framework that inspires Canadians.
• Moreover, vendors have also partnered with various associations to modernize sports education. For instance, in May 2021, the Confederation of Professional Golf [CPG] announced to update in the advanced education of the PGA Professionals workforce for golf with a learning management system. Therefore, the association partnered with Canadian-based D2L to design a platform for CPG members to share relevant information and educational content. This is expected to modernize golf education.

Learning Management System (LMS) Market Competitor Analysis

The learning management system (LMS) market is highly competitive, with many global and regional players. The key players in the market, such as Blackboard Inc., Cornerstone Ondemand Inc., D2L Corporation, IBM Corporation, and McGraw-Hill Companies, are making strategic partnerships, mergers, acquisitions, and investments to retain their market position.

In September 2022, Cornerstone OnDemand Inc., one of the global leaders in adaptive HR solutions, announced a partnership with BBVA, a prominent banking institution. BBVA would use Cornerstone's capabilities to build and improve employee growth strategies and manage multiple talent areas of recruitment, assessment, learning, and mobility.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Force Analysis
  • 4.2.1 Threat of New Entrants
  • 4.2.2 Bargaining Power of Buyers/Consumers
  • 4.2.3 Bargaining Power of Suppliers
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Industry Value Chain Analysis
• 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Rise in Virtual and Online E-learning Content
  • 5.1.2 Surge in Demand for Customized Learning
• 5.2 Market Restraints
  • 5.2.1 Lack of IT Infrastructure in the Underdeveloped Nations

6 MARKET SEGMENTATION

• 6.1 By User Type
  • 6.1.1 Academic LMS Users
  • 6.1.2 Corporate LMS Users
• 6.2 By Deployment Mode
  • 6.2.1 Cloud-based LMS Deployment
  • 6.2.2 On-premise or Installed LMS Deployment
• 6.3 By Delivery Mode
  • 6.3.1 Distance Learning
  • 6.3.2 Instructor-led Training
• 6.4 By Application
  • 6.4.1 Administration
  • 6.4.2 Content Management
  • 6.4.3 Learner Management
  • 6.4.4 Performance Management
  • 6.4.5 Other Applications (Communication and Collaboration)
• 6.5 By End-user Vertical
  • 6.5.1 BFSI
  • 6.5.2 Healthcare and Pharmaceuticals
  • 6.5.3 Manufacturing
  • 6.5.4 Retail
  • 6.5.5 Educational Institutions
  • 6.5.6 Other End-user Verticals
• 6.6 By Geography
  • 6.6.1 North America
    • 6.6.1.1 United States
    • 6.6.1.2 Canada
  • 6.6.2 Europe
    • 6.6.2.1 United Kingdom
    • 6.6.2.2 Germany
    • 6.6.2.3 France
    • 6.6.2.4 Rest of Europe
  • 6.6.3 Asia-Pacific
    • 6.6.3.1 China
    • 6.6.3.2 Japan
    • 6.6.3.3 India
    • 6.6.3.4 Rest of Asia-Pacific
  • 6.6.4 Rest of the World
    • 6.6.4.1 Latin America
    • 6.6.4.2 Middle East

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Blackboard Inc.
  • 7.1.2 Cornerstone Ondemand Inc.
  • 7.1.3 D2L Corporation
  • 7.1.4 IBM Corporation
  • 7.1.5 McGraw-Hill Companies
  • 7.1.6 Oracle Corporation
  • 7.1.7 Pearson PLC
  • 7.1.8 SABA Software Inc.
  • 7.1.9 SAP SE
  • 7.1.10 Docebo SpA

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET