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市场调查报告书
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1197569

月经杯市场——增长、趋势、COVID-19 的影响和预测 (2023-2028)

Menstrual Cup Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 112 Pages | 商品交期: 2-3个工作天内

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简介目录

月经杯市场预计在预测期内（2022 年至 2027 年）以 5.7% 的复合年增长率增长。

2020 年，在 COVID-19 大流行的早期阶段，获取卫生产品的难度有所增加。 全球供应链中断，当地供应商停止交易，卫生产品的交付速度放缓，尤其是在偏远地区。 由于月经卫生产品短缺、成本上升和失业，女性面临着月经管理的挑战。 根据妇女健康研究协会 2020 年 5 月发表的文章《在 COVID-19 大流行期间妇女难以获得经期用品》，抢购导致全球卫生棉条和卫生巾短缺。 例如，据报导，美国的亚马逊和沃尔玛网站在 2020 年 3 月期间耗尽了主要卫生棉条品牌，促使工人加班以满足需求。 由于 COVID-19 大流行期间的这些稀缺性和价格上涨，对替代月经护理品牌和产品选择（例如月经杯）的需求增加了。 在 COVID-19 大流行期间，Dive International 在世界各地的网上商店为消费者提供优质、实惠的经期护理产品。 我们还为买不起卫生用品的女性捐赠了数千个月经杯*。 因此，COVID-19 对市场产生了重大影响。

月经杯是可持续发展的环保产品。 与卫生巾和卫生棉条相比，它们对环境的影响更小，并且可以重复使用至少六个月到一年，从而避免浪费塑料来保护环境。 Life Cycle Initiative 于 2021 年 11 月发布的多生命週期评估 (LCA) 报告指出，可重复使用的月经产品对环境的影响低于一次性产品。 女性一生使用超过 11,000 种一次性月经用品（每个週期 22 次，每年 13 次月经週期，平均 38 年），每年产生大量废物。 根据吸收性卫生用品製造商协会 (AHPMA) 的数据，到 2020 年，英国每年将丢弃约 43 亿件卫生巾、卫生棉条和涂抹器等一次性卫生用品。 因此，月经杯将有助于减少一次性卫生用品产生的塑料废物污染，并将为政府推动开发和采用环保产品以减少固体废物处理的努力做出重大贡献。 预计这将促进月经杯的采用并推动市场增长。

但是，负担得起且可持续的替代月经产品的可用性一直是阻碍月经杯市场增长的主要因素。

月经杯市场趋势

可重复使用的月经杯有望主导市场

可重复使用的月经杯是一种小而灵活的杯子，可插入阴道以收集月经液。 有 3 种尺寸。 迷你，尺寸 1，尺寸 2。 迷你可重复使用杯适合初次使用者和轻度至中度月经出血，1 号杯适合中等月经量，2 号杯适合产后和大量月经量。 它还非常耐用，如果保养得当，可以使用 6-10 年，从而减少固体废物。 世界上最受欢迎的卫生巾含有高达 90% 的塑料。 平均每名女性一生使用 10,000 张餐巾纸，全球每年产生 20.1 亿吨城市垃圾。

研究人员发现，可重复使用的月经杯只需三个週期即可节省大量资金。 根据发展经济政策中心 (CDEP) 的数据，2020 年 6 月，1,000 名女孩的月经杯成本估计为每年 2,730 美元，而卫生巾的成本为 22,420 美元。 因此，与使用月经杯相关的经济效益预计会增加对该产品的需求。 预计这将推动该行业的增长。

此外，预计在预测期内，越来越多的产品发布将推动可重复使用部分的增长。 例如，2021 年 6 月，Flex, Inc. 推出了其最新的创新产品 Softcup，可在 CVS 和亚马逊等美国零售商处购买。 此外，2021 年 3 月，Essity AB 在北欧地区（丹麦、芬兰、挪威、瑞典）推出了可重复使用的月经杯“Libresse V-Cup”，扩大了其女性卫生用品系列。。 因此，预计可重复使用部分在预测期内将显着增长。

北美市场占有很大份额，预计在预测期内将保持主导地位

由于多种因素，例如对月经管理的重视、对使用环保产品的高度关注、产品可用性以及该地区的政府举措，北美地区月经杯的采用率有所增加。预计该地区将主导市场。 例如，在 2021 年 5 月 28 日月经卫生日，美国众议员格蕾丝·孟介绍了《2021 年所有人的月经公平法案》。 该法律将使数百万妇女能够公平地获得卫生产品，从而有效地工作、学习和参与社会。

此外，该地区不断增长的女性人口将增加对包括月经杯在内的卫生用品的需求。 例如，据世界银行集团预测，2015年至2020年美国女性人口将以年均3.3%的速度增长，到2020年将达到1.6747亿。 因此，由于上述因素，预计北美地区在本研究的预测期内将出现显着增长。

月经杯市场竞争者分析

月经杯市场高度分散，由几家主要参与者组成。 从市场份额的角度来看，一些主要参与者目前主导着市场。 目前主导市场的公司包括 Diva International Inc.、Mooncup Ltd、Me Luna GmbH、Lena Cup LLC 和 The Flex Company。 Lena Cup LLC、The Flex Company、LYV Life Inc. (Cora)、Blossom Cup、Fleurcup、LELOi AB (Intimina)、Lune Group Oy Ltd、Essity AB、Invent Medic。

其他福利。

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场概览
  • 市场驱动因素
    • 对环保卫浴产品的需求不断增长
    • 对卫浴产品的认识和兴趣不断提高
  • 市场製约因素
    • 提供负担得起且可持续的月经替代产品
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分（基于价值的市场规模：100 万美元）

  • 按产品类型
    • 一次性的
    • 可重复使用类型
  • 按分销渠道
    • 在线商店
    • 线下商店
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 意大利
      • 西班牙
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 韩国
      • 其他亚太地区
    • 中东和非洲
      • 海湾合作委员会
      • 南非
      • 其他中东地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲

第六章竞争格局

  • 公司简介
    • Diva International Inc.
    • Mooncup Ltd
    • Me Luna GmbH
    • Lena Cup LLC
    • The Flex Company
    • LYV Life Inc.（Cora）
    • Blossom Cup
    • Fleurcup
    • LELOi AB（Intimina）
    • Lune Group Oy Ltd
    • Essity AB
    • Invent Medic

第7章 市场机会今后动向

简介目录
Product Code: 90727

The menstrual cup market is projected to register a CAGR of 5.7% during the forecast period (2022-2027).

In 2020, during the initial phase of the COVID-19 pandemic, the difficulty in accessing sanitary products increased. As the global supply chains were disrupted and local vendors ceased to trade, the deliveries of menstrual products have slowed, specifically in remote areas. Women faced challenges in managing their menstruation due to the shortages of menstrual hygiene products, rising costs, and job losses. According to the article published by the Society for Women's Health Research in May 2020, titled "Women Struggle to Access Menstrual Products During COVID-19 Pandemic", panic buying led to shortages in tampons and sanitary pads all over the world. For instance, Amazon in the United States and Walmart.com were out of stock on major tampon brands during March 2020, and the workers worked overtime to keep up with demands. With these shortages of menstrual products and price hikes throughout the COVID-19 pandemic, there has been an increase in demand for alternative menstrual care brands and product options such as menstrual cups. During the COVID-19 pandemic, Dive International offered high-quality and affordable menstrual care items to its consumers through Online Stores worldwide. Also, it donates*thousands of menstrual cups to the countries where women struggle to afford period products. Thus, there has been a significant impact of COVID-19 on the market.

The menstrual cups are sustainable and eco-friendly. They have minimal impact on the environment compared to sanitary pads and tampons and protect the environment from plastic wastage, as the menstrual cups are reusable for at least six months to one year. The report from several Life Cycle Assessments (LCA) published by Life Cycle Initiative in November 2021 stated that reusable menstrual products have a lower environmental impact than single-use menstrual products. Since the women use more than 11,000 disposable menstrual products in their lifetime (based on the average of 38 years of menstruation using 22 items of sanitary products per cycle, 13 cycles per year), it generates the tones of wastage every year. According to the Absorbent Hygiene Products Manufacturers Association (AHPMA), in 2020, in the United Kingdom, about 4.3 billion items are used per year, and the disposal of single-use menstrual products such as sanitary pads, tampons, and applicators generates about 200,000 tones of waste every year. Hence, menstrual cups will contribute to the decline of plastic waste pollution from disposable sanitary products and greatly contributes to the Government initiatives to boost the development & adoption of eco-friendly products to reduce the disposal of solid waste. This is expected to increase the adoption of menstrual cups in the industry, thereby driving market growth.

However, the availability of affordable and sustainable alternative menstrual products is a major factor hindering the menstrual cup market's growth.

Menstrual Cup Market Trends

The Reusable Menstrual Cup is Expected to Dominate the Market

The reusable menstrual cups are small, flexible cups that are inserted into the vagina for the collection of menstrual fluid. It comes in 3 different sizes: Mini, Size 1, and Size 2. Mini reusable cups are ideal for first-time users or light to medium flow, size 1 cups are ideal for medium flow, and size 2 are ideal for post-birth or heavy flow. Additionally, these are durable and can last six to 10 years with proper care, thereby generating less solid waste. Whereas the most popular product around the world- the sanitary pad, contains up to 90% plastic, an average woman may use up to 10,000 of these products in her lifetime and generates 2.01 billion tonnes of municipal solid waste annually in the world.

Researchers have found that a reusable menstrual cup can save a lot of money throughout just three cycles. According to the Center for Development Economics and Policy (CDEP), in June 2020, the cost of menstrual cups for 1000 girls is estimated at USD 2,730 per year, compared to USD 22,420 for sanitary pads. Thus, economic benefits associated with the use of menstrual cups are anticipated to increase the demand for the products. This is expected to drive the segment growth.

Furthermore, a rise in product launches is likely to propel the growth of the reusable segment over the forecast period. For instance, in June 2021, Flex Co. launched its newest product innovation, Softcup, and it is available for sale at United States retailers, including CVS and Amazon. Additionally, in March 2021, Essity AB launched Libresse V-Cup, a reusable menstrual cup, in the Nordic region (Denmark, Finland, Norway, and Sweden) and expanded its range of feminine hygiene products. Thus, the reusable segment is expected to grow substantially in the forecast period.

North America is Expected to Hold a Significant Share in the Market and Expected to Maintain its Dominance Over the Forecast Period

North America is expected to dominate the market owing to the rising adoption of menstrual cups, driven by several factors such as greater emphasis on menstruation management, a higher focus on utilization of eco-friendly products, availability of the products, and government initiatives in the region. For instance, on 28th May 2021, Menstrual Hygiene Day, United States Representative Grace Meng introduced the Menstrual Equity for All Act of 2021. Under this Act, equitable access to period supplies would ensure that millions of women can work, learn, and participate in society efficiently.

Moreover, the increase in women's population in the region would increase the demand for menstrual products, including menstrual cups. For instance, as per the World Bank Group, the women population was growing at an average annual rate of 3.3% in the United States from 2015-2020 and increased to 167.47 million persons in 2020. Thus, due to the above-mentioned factors, the North American region is expected to have significant growth over the forecast period of the study.

Menstrual Cup Market Competitor Analysis

The menstrual cup market is highly fragmented and consists of several major players. In terms of market share, a few of the major players are currently dominating the market. Some of the companies which are currently dominating the market are Diva International Inc., Mooncup Ltd, Me Luna GmbH. Lena Cup LLC, The Flex Company, LYV Life Inc. (Cora), Blossom Cup, Fleurcup, LELOi AB (Intimina), Lune Group Oy Ltd, Essity AB, and Invent Medic.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions & Market Defination
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in Demand of Environment-friendly Menstrual Products
    • 4.2.2 Rising Awareness and Focus on Menstrual Health Options
  • 4.3 Market Restraints
    • 4.3.1 Availability of Affordable and Sustainable Alternative Menstrual Products
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size by Value - USD million)

  • 5.1 By Product Type
    • 5.1.1 Disposable
    • 5.1.2 Reusable
  • 5.2 By Distribution Channel
    • 5.2.1 Online Stores
    • 5.2.2 Offline Stores
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Italy
      • 5.3.2.5 Spain
      • 5.3.2.6 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 South Korea
      • 5.3.3.6 Rest of Asia-Pacific
    • 5.3.4 Middle-East & Africa
      • 5.3.4.1 GCC
      • 5.3.4.2 South Africa
      • 5.3.4.3 Rest of Middle-East
    • 5.3.5 South America
      • 5.3.5.1 Brazil
      • 5.3.5.2 Argentina
      • 5.3.5.3 Rest of South America

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Diva International Inc.
    • 6.1.2 Mooncup Ltd
    • 6.1.3 Me Luna GmbH
    • 6.1.4 Lena Cup LLC
    • 6.1.5 The Flex Company
    • 6.1.6 LYV Life Inc. (Cora)
    • 6.1.7 Blossom Cup
    • 6.1.8 Fleurcup
    • 6.1.9 LELOi AB (Intimina)
    • 6.1.10 Lune Group Oy Ltd
    • 6.1.11 Essity AB
    • 6.1.12 Invent Medic

7 MARKET OPPORTUNITIES AND FUTURE TRENDS