精准农业软件市场——增长、趋势和预测 (2023-2028)

主要亮点

• 在预测期内，精准农业软件市场预计将以 14% 的复合年增长率增长。
• 为了降低成本和提高生产力，各个领域对数字化的需求都在增加。 包括农业传感器、农业软件和无人机在内的精准农业市场也在走向数字化，以支持农业业务。 为了保护农民免受价格波动对其产品的影响，许多农业科技公司正在转向无线平台，以实现对产量监测、作物健康监测、田间测绘、灌溉计划、收穫管理等的实时决策。我们是更加努力地提出创新模式，使农业更容易。
• 人们越来越意识到精准农业在优化农业生产方面的优势，导致精准农业市场蓬勃发展。 人口增长导致对粮食的需求不断增加，这使得农民必须采用精密农具。 技术进步和创新是推动精准农业市场发展的关键因素，因为它可以帮助农民有效地利用资源以最大限度地提高产量和减少损失。 精准农业是北美最大、最成熟的市场，其次是欧洲。 这两个地区共同占据了全球精准农业软件市场的主要份额。

精准农业软件市场趋势

农户短缺，平均耕地面积增加

全球农业劳动力短缺问题日益严重。

根据世界银行发布的数据库，农业就业在过去十年中下降了约 18%。 在过去十年中，农民在各种农业经营中一直面临劳动力短缺，导致越来越多地采用精准农业技术和更好地管理农业资源。

此外，自 2017 年以来，美国的平均农场规模一直在稳步增长。 另一方面，2021年农场总数较2017年减少约1.5%至2,012,050个。 正因如此，规模化养殖户现在可以使用精准农业软件自动了解田地周围环境并应对波动。 因此，农场劳动力短缺和平均农场规模的增加预计将推动农民采用精准农业技术。 这在预测期内推动了整个精准农业软件市场。

北美主导精准农业软件市场

北美是精准农业软件市场最重要的地区之一。 该地区的农民受过良好教育，并配备了先进的农业系统、移动应用程序、云服务、农场管理软件、成像服务和数据分析服务。 此外，由于越来越多地采用先进的农业设备和解决方案，如转向、传感器和引导系统，北美已经占据了精准农业市场的主要份额。

该地区拥有许多重要的高科技製造商，使该国成为市场领导者。 广域增强系统 (WAAS) 是一种基于 GNSS 的解决方案，是北美最受欢迎的技术，市场渗透率达到 66%。 北美市场在基于卫星的设备和装置方面潜力巨大。 对实时运动技术、肥料和喷雾器控制器、机器人技术、可变灌溉、网络和遥感技术的需求不断增长，这主要推动了市场增长。 在美国市场，Deere & Company、Trimble, Inc.、AgJunction, Inc. 和 Raven Industries 都是知名的精准农业软件公司。

精准农业软件市场竞争对手分析

市场高度分散，各种中小企业和少数大型企业形成了激烈的竞争。 这是市场分化背后的主要因素之一。 市场上的主要参与者是 AGCO Corporation、IBM、John Deere、Bayer CropScience AG、Fairport Farm Software 等。 此外，这些参与者专注于不断的研发和扩大他们的地域影响力。 新产品发布、合作伙伴关係和扩张是这些参与者采用的主要策略。

其他福利。

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 调查先决条件和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

• 市场概览
• 市场驱动力
• 市场製约因素
• 产业吸引力 - 波特五力分析
  • 新进入者的威胁
  • 买家的议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係

第 5 章市场细分

• 通过申请
  • 作物管理
  • 财务管理
  • 农场库存管理
  • 人事管理
  • 天气跟踪和预报
  • 其他应用
• 按类型
  • 本地或基于网络
  • 云类型
• 按地区
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳大利亚
    • 其他亚太地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他南美洲
  • 非洲
    • 南非
    • 其他非洲

第六章竞争格局

• 最常采用的策略
• 市场份额分析
• 公司简介
  • AG DNA
  • AG Junction
  • AG Leader Technology
  • AGCO Corporation
  • Agribotix
  • Bayer CropScience AG
  • Case IH Agriculture
  • ClearAg Operations
  • Conservis Corporation
  • Deere & Company
  • Fairport Farm Software
  • IBM
  • Mapshots Inc.
  • Raven Industries
  • Topcon Positioning Systems
  • Trimble Inc.

第7章 市场机会今后动向

Key Highlights

• The precision farming software market is projected to register a CAGR of 14 % during the forecast period.
• There is a need for digitization in every sector in order to cut costs and enhance productivity. The market for precision agriculture, including agriculture sensors, farming software, drones, etc., is also getting digitized to support the agricultural business. To help farmers remain protected from the impact of adverse price fluctuations of their produce, many agritech companies are coming up with innovative models for easing farming practices by focusing more on wireless platforms to enable real-time decision-making with respect to yield monitoring, crop health monitoring, field mapping, irrigation scheduling, harvesting management, etc.
• Increasing awareness about the benefits of precision agriculture in optimizing agricultural production has resulted in a great boom in the precision agriculture market. With the growing food demand, owing to the ever-increasing population, adopting precision agriculture tools is inevitable for farmers. The advancements and innovations in technology are the major factors driving the precision agriculture market, since they help farmers maximize their yield and minimize losses with efficient use of resources. North America is the largest and most mature market for precision agriculture, followed by Europe. Together, these two regions constitute a major share of the precision agriculture software market globally.

Precision Farming Software Market Trends

Farm Labor Shortage and Rise in Average Farm Size

The world has been witnessing an acute shortage of farm laborers. As per the database published by the World Bank, there has been an approximately 18% decline in employment in agriculture over the last decade. For the past ten years, farmers have faced a consistent labor shortage for various farm operations, which has led to an increased adoption rate of precision farming technologies, ensuring better farm resource management.

Furthermore, the average farm size in the United States has constantly been increasing since 2017. At the same time, the total number of farms declined by approximately 1.5% to 2,012,050 in 2021 as compared to 2017. The large-holding farmers have, therefore, grown well-positioned to use precision farming software to automatically identify field surroundings and respond to variations. As a result, the shortage of farm labor and rising average farm size are expected to drive the adoption rate of precision farming technologies among farmers. This boosts the overall precision farming software market during the forecast period.

North America to Dominate the Precision Farming Software Market

North America is one of the most important regions in terms of the precision farming software market. The farmers in the region are well-educated and increasingly adopting advanced farming systems, mobile applications, cloud services, farm management software, imagery services, and data analytics services. Furthermore, North America has received the major share of the precision agriculture market due to the increasing adoption of high-level agricultural equipment and solutions, such as steering, sensors, and guidance systems.

The country leads the market in this region due to the presence of many critical manufacturers of high technologies. Wide Area Augmentation System (WAAS), a GNSS-based solution, is the most popular technology in North America and has achieved 66% market penetration. The North American market has a high potential for satellite-based devices and equipment. The increasing demand for real-time kinetic technology, fertilizer and sprayer controllers, robotics, variable rate irrigation, networks, and remote sensing technologies primarily accelerates market growth. Deere & Company, Trimble, Inc., AgJunction, Inc., and Raven Industries are some precision agriculture software-based companies in the US market.

Precision Farming Software Market Competitor Analysis

The market is highly fragmented, with various small and medium-sized companies and a few big players, resulting in stiff competition. This is one of the major factors for the fragmented nature of the market. The major players in the market include AGCO Corporation, IBM, John Deere, Bayer CropScience AG, and Fairport Farm Software. Furthermore, these players are focusing on constant R&D and expanding their geographical presence. New product launches, partnerships, and expansions are the major strategies adopted by these players.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope Of The Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Market Drivers
• 4.3 Market Restraints
• 4.4 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.4.1 Threat of New Entrants
  • 4.4.2 Bargaining Power of Buyers
  • 4.4.3 Bargaining Power of Suppliers
  • 4.4.4 Threat of Substitute Products
  • 4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Application
  • 5.1.1 Crop Management
  • 5.1.2 Financial Management
  • 5.1.3 Farm Inventory Management
  • 5.1.4 Personnel Management
  • 5.1.5 Weather Tracking and Forecasting
  • 5.1.6 Other Applications
• 5.2 By Type
  • 5.2.1 Local or Web-based
  • 5.2.2 Cloud-based
• 5.3 By Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Italy
    • 5.3.2.5 Spain
    • 5.3.2.6 Rest of Europe
  • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
  • 5.3.5 Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Most Adopted Strategies
• 6.2 Market Share Analysis
• 6.3 Company Profiles
  • 6.3.1 AG DNA
  • 6.3.2 AG Junction
  • 6.3.3 AG Leader Technology
  • 6.3.4 AGCO Corporation
  • 6.3.5 Agribotix
  • 6.3.6 Bayer CropScience AG
  • 6.3.7 Case IH Agriculture
  • 6.3.8 ClearAg Operations
  • 6.3.9 Conservis Corporation
  • 6.3.10 Deere & Company
  • 6.3.11 Fairport Farm Software
  • 6.3.12 IBM
  • 6.3.13 Mapshots Inc.
  • 6.3.14 Raven Industries
  • 6.3.15 Topcon Positioning Systems
  • 6.3.16 Trimble Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS