产前补充剂市场——增长、趋势、COVID-19 的影响和预测 (2023-2028)

产前补充剂市场预计在预测期内（2023 年至 2028 年）的复合年增长率为 6.9%。

COVID-19 疫情影响了世界。 在封锁期间，供应链中断也推高了世界各地的食品价格。 产前补充剂对孕妇的健康至关重要，出于各种原因，如免疫力、孩子的成长。 这导致需求增加，主要市场参与者的收入增加，从而产生了积极的市场影响。 根据联合国民意调查，许多国家在封锁期间的怀孕人数有所增加，例如印度（高达 700 万）、中国（1350 万）、尼日利亚（640 万）、巴基斯坦（500 万）和印度尼西亚（400 万） .激增。 在这种情况下，建议妇女采取安全预防措施，例如产前补充剂。 结果，产前补充剂的市场扩大了。

随着孕妇变得更加註重健康并减少缺乏必要营养素的风险，产前补充剂市场正在扩大。 在某些情况下，政府努力提高欠发达国家妇女对产前补充剂重要性的认识。

例如，加州大学戴维斯分校 MIND 研究所的一项研究发现，观察到在受孕前和怀孕的第一个月内不每天服用产前补充剂的妇女更有可能生出患有自闭症谱系障碍的孩子，并且该研究声称该比率是服用它的女性的两倍。 此外，免费提供产前补充剂的 Direct Relief 等非政府组织的使命是改善因膳食摄入维生素和矿物质不足而导致微量营养素缺乏症的人们的健康和生活，进一步推动市场增长。

孕妇补品的市场趋势

提高孕妇的健康意识

产前维生素补充剂市场的主要驱动因素是孕妇对补充剂的健康意识不断提高。 从受孕的那一刻起就需要营养丰富的饮食，正确数量的营养成分对于健康婴儿的诞生至关重要。 现在，美国几乎所有产科医生都推荐产前补充剂，以促进孕妇的健康发育并减少先天缺陷。 加州大学戴维斯分校 MIND 研究所进行的一项研究发现，在怀孕的第一个月内没有每天服用产前补充剂的女性比那些服用的女性更容易生出患有自闭症谱系障碍的孩子。事实证明，机率增加了一倍。 当与高风险遗传相结合时，相关风险增加了七倍。 由于收入水平的提高和营销人员的促销策略，产前维生素的销售额显着增加。

北美引领孕妇补品市场

北美在产前维生素补充剂市场中占有最高份额。 该地区的父母人口结构正在发生变化，预计将继续支持增长。 少女怀孕率的下降以及富裕和受教育程度更高的女性生育比例的增加预计将进一步推动北美市场。 该地区市场的增长主要是由于早期访问的可用性以及最新医疗技术的引入。 随着 Internet 的普及，购买产前补充剂的在线市场在过去三到四年中在全球范围内经历了快速增长。 此类别吸引了一些垂直专业人士，例如亚马逊、Delhaize、沃尔玛和家乐福。

其他福利。

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

• 市场驱动因素
• 市场製约因素
• 波特的五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係

第 5 章市场细分

• 按类型
  • 维生素
  • 矿物质（钙、铁和其他矿物质）
  • 必需脂肪酸
  • 其他类型
• 按表格
  • 胶囊
  • 粉末
  • 软糖
• 按分销渠道
  • 超市/大卖场
  • 药房/药店
  • 直销
  • 网上购物
  • 其他分销渠道
• 按地区细分
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
    • 其他北美地区
  • 欧洲
    • 西班牙
    • 英国
    • 德国
    • 法国
    • 意大利
    • 俄罗斯
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳大利亚
    • 其他亚太地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他南美洲
  • 中东
    • 南非
    • 沙特阿拉伯
    • 其他中东地区

第六章竞争格局

• 最活跃的公司
• 最常采用的策略
• 市场份额分析
• 公司简介
  • Country Life LLC
  • Church & Dwight Co. Inc.
  • Direct Relief
  • Garden of Life
  • Procter & Gamble Company（New Chapter）
  • Rainbow Light
  • Vitamin Angels Inc.
  • Bayer U.S. LLC
  • Abbott Nutrition
  • New Chapter Inc.

第七章市场机会与未来趋势

第 8 章 COVID-19 对市场的影响

The prenatal supplements market is projected to register a CAGR of 6.9% during the forecast period (2023 - 2028).

The COVID-19 situation affected globally. In addition, food prices crept up across the world during lockdown due to disrupted supply chains. Prenatal supplements are essential for the health of pregnant women, responsible for various reasons like immunity, child's growth, etc. This resulted in the increased demand, resulted in the increased revenue of leading market players, and hence, a positive market impact. According to a United Nations poll, during lockdowns, the number of pregnancies surged in numerous countries, including India (up to 7 million), China (13.5 million), Nigeria (6.4 million), Pakistan (5 million), and Indonesia (4 million). Women were advised to take safeguards such as prenatal supplements in such a vital scenario. As a result, the market for prenatal supplements has grown in popularity.

The prenatal supplements market has been growing owing to the rising health awareness among pregnant women to reduce the risk of necessary nutrient deficiency. Also, in some cases. Government initiatives to create awareness regarding the importance of prenatal supplements among women from underdeveloped countries.

For instance, a study by the UC Davis MIND Institute had claimed that the women who were observed not taking daily prenatal immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, which is twice the rate as that of women who consumed the supplements. Also, NGOs, such as Direct Relief, which provide prenatal supplements free of charge with a mission to improve the health and lives of people affected by micronutrient deficiencies due to inadequate dietary intake of vitamins and minerals, have further boosted the market growth.

Prenatal Supplements Market Trends

Rise in Health Awareness Among Pregnant Women

The key driver of the prenatal vitamin supplements market is increased health awareness about prenatal supplements among pregnant women. A nutritious diet is necessary from the moment of conception; the proper number of nutritional components is essential for a healthy baby's birth. Prenatal supplements are currently recommended by practically all obstetricians in the United States to encourage healthy development and reduce birth abnormalities in pregnant women. According to research conducted by the UC Davis MIND Institute, women who reported not taking daily prenatal supplements just before and throughout the first month of pregnancy were twice as likely to have a child with autism spectrum disorder than women who took the supplements. When paired with a high-risk genetic make-up, the related risks increased by seven times. The sale of prenatal vitamin supplements has expanded significantly as a result of rising income levels and market sellers' promotional tactics.

North America to Drive the Prenatal Supplements Market

North America holds the highest share in the prenatal vitamin supplements market. The shifting parental demographic in this region is expected to continue to support growth. The decrease in the rate of teen pregnancy and the rise in the share of births by more affluent and educated women are expected to further drive the market in North America. The growth of the regional market is primarily attributed to the early availability as well as the adoption of the latest healthcare technologies. With the increasing internet penetration, the online market for the purchase of prenatal supplements has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Delhaize, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in the online prenatal supplements space.

Prenatal Supplements Market Competitor Analysis

The prenatal vitamin ingredients market share is moderately fragmented with the presence of several key market participants, which include Country Life LLC, Direct Relief, Garden of Life, Procter & Gamble Company (New Chapter), Deva Nutrition, Garden of Life, Rainbow Light, and Church & Dwight. Various manufacturers are focusing on enhancing their product portfolio to enhance their product launches, strategic mergers & partnerships to attract new customers.

Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Type
  • 5.1.1 Vitamins
  • 5.1.2 Minerals (Calcium, Iron, and Other Minerals)
  • 5.1.3 Essential Fatty Acids
  • 5.1.4 Other Types
• 5.2 By Form
  • 5.2.1 Capsules
  • 5.2.2 Powder
  • 5.2.3 Gummy
• 5.3 By Distribution Channel
  • 5.3.1 Supermarkets/Hypermarkets
  • 5.3.2 Pharmacies and Drug Stores
  • 5.3.3 Direct Selling
  • 5.3.4 Online Channels
  • 5.3.5 Other Distribution Channels
• 5.4 By Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
  • 5.4.2 Europe
    • 5.4.2.1 Spain
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Germany
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Russia
    • 5.4.2.7 Rest of Europe
  • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
  • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
  • 5.4.5 Middle-East
    • 5.4.5.1 South Africa
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 Country Life LLC
  • 6.4.2 Church & Dwight Co. Inc.
  • 6.4.3 Direct Relief
  • 6.4.4 Garden of Life
  • 6.4.5 Procter & Gamble Company (New Chapter)
  • 6.4.6 Rainbow Light
  • 6.4.7 Vitamin Angels Inc.
  • 6.4.8 Bayer U.S. LLC
  • 6.4.9 Abbott Nutrition
  • 6.4.10 New Chapter Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET