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市场调查报告书
商品编码
1198136

蛋白质棒市场-增长、趋势和预测 (2023-2028)

Protein Bar Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 151 Pages | 商品交期: 2-3个工作天内

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简介目录

未来五年，全球蛋白棒市场预计将以 5.34% 的复合年增长率增长。

对方便食品不断增长的需求正在推动蛋白棒市场的发展。 主要消费者包括体育运动员以及那些想吃得健康而又不想做饭的人。 消费者喜欢出于各种目的购买蛋白质棒，包括体重管理、增强肌肉质量和增加能量。 此外，健身俱乐部和其他机构正在实施蛋白质棒作为代餐的营销活动，导致销售额快速增长。 由于健身俱乐部数量的增加和对蛋白质棒的认识不断提高，预计在预测期内市场需求将增长。

全球消费者的口味正在发生变化，我们发现欧洲和北美消费者对肉类和肉类产品的偏好有所降低。 越来越多的消费者成为弹性素食主义者和素食主义者，这为製造商生产植物性/素食蛋白棒创造了巨大的机会。 千禧一代越来越倾向于吃不同的东西，这表明他们的购物习惯发生了变化，这与前几代人大不相同。 从生产商到零售商，整个蛋白棒市场的公司都已经在投资这样的机会。 例如，由英国同名非营利组织发起的一项名为“纯素一月”的全球运动建议在 1 月份只吃纯素食品，到 2021 年 1 月将吸引超过 500,000 名参与者。我是。 2021 年的出席人数是 2019 年的两倍多。 因此，纯素、弹性素食和无肉饮食的采用也在推动研究市场。

蛋白棒市场趋势

对方便蛋白质零食的需求不断增长

蛋白质是支持健身进步的关键成分。 因此，消费者选择体重管理和能量补充剂（例如蛋白棒）来保持健康的身体。 由于其高营养水平，蛋白质棒在註重健康的消费者中越来越受欢迎。 此外，这些营养产品可以提供健康生活方式所需的理想蛋白质平衡。 此外，用能量棒补充你的饮食预计会增加你的蛋白质摄入量，而不会增加不必要的卡路里或碳水化合物。 这些与健身相关的趋势预计会增加对蛋白棒的需求，因为它们在提供必需营养素和蛋白质、提高能量水平和增强肌肉质量方面发挥着重要作用。 根据 IHRSA 的数据，由于冠状病毒 (COVID-19) 大流行，欧洲健身房和健身俱乐部的会员人数在 2019 年达到顶峰，然后在接下来的几年里有所下降。 在2020年因多家健身房关闭导致会员人数急剧下降后，2021年将略有回升，达到5630万。

亚太地区发展迅速

健康零食和食品补充剂正在兴起，高蛋白棒品牌在该地区取得了巨大成功。 天然、非转基因蛋白棒有望成为亚太市场最畅销的有益健康蛋白棒。 亚洲在蛋白棒市场的影响力正在增长，中国、印度和其他国家的潜力和产品创新不断增加。 预计在预测期内推动蛋白棒销售增长的一个趋势是，中国等亚洲国家的蛋白棒製造商正在从主要受中国消费者青睐的鬆脆质地和甜味转向开发独特的口味和定位产品。 例如，通过淘宝销售的蛋白棒 Power Crunch 以其威化质地和多种口味吸引了中国消费者。

据 Maeil Business Newspaper 报导，预计 2021 年韩国蛋白质产品（包括蛋白质棒）的市场规模将达到 3364 亿韩元。 其中大部分（2154 亿韩元）来自营养补充剂，其余 1210 亿韩元来自与运动相关的蛋白质产品，例如高性能蛋白棒。 由于这些因素，预计整个地区的蛋白质棒都会带来高收入。 此外，为减肥而代餐的消费量增加也是增强该地区蛋白质棒市场前景的主要趋势。

蛋白棒市场竞争对手分析

由于家乐氏公司、通用磨坊公司、Caveman Foods LLC、Quest Nutrition LLC、Clif Bar & Company 等多家巨头和本土企业的存在，全球蛋白棒市场是一个竞争激烈的市场。是 这些市场进入者采取了业务扩张和併购等战略，以扩大其在全球市场的区域影响力。 市场领先的品牌越来越注重扩大产品线以成为类别赢家。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 分销渠道
    • 超市/大卖场
    • 便利店
    • 专卖店
    • 在线商店
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 英国
      • 德国
      • 西班牙
      • 法国
      • 意大利
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东和非洲
      • 阿拉伯联合酋长国
      • 南非
      • 其他中东和非洲地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • General Mills, Inc.
    • Mondelez International, Inc.（Clif Bar & Company）
    • Caveman Foods LLC
    • Atkins Nutritionals Inc.
    • The Simply Good Foods Company（Quest Nutrition LLC）
    • The Kelloggs Company
    • Hormel Foods Corporation
    • The Nature's Bounty Co.
    • Nestle S.A.
    • The Nature's Bounty Co.

第7章 市场机会今后动向

简介目录
Product Code: 51220

The Global Protein Bar Market is projected to register a CAGR of 5.34 % over the next five years.

The increasing demand for convenience foods is driving the protein bar market. The major consumers not only include sports athletes, but also those who want to have a wholesome meal without the trouble of cooking. Consumers prefer buying protein bars for various purposes, such as weight management, improving muscle mass, and increasing energy. Moreover, marketing campaigns for protein bars as a substitute for meal replacement, by fitness clubs, have skyrocketed the sales of these products. With an increasing number of health clubs and surging awareness about protein bars, the market is expected to witness a rise in demand during the forecast period.

Consumer preferences are changing globally, and the low inclination toward meat and meat-based products is visible among European and North American consumers. The percentage of consumers becoming more flexitarian or vegan has paved great opportunities for manufacturers to produce plant-based/vegan protein bars. The growing trend of millennials adopting different diets signals a change in purchasing habits that is a significant shift from that of earlier generations. Companies across the protein bar market, from producers to retailers, are already investing in these opportunities. For instance, a global movement called Veganuary, run by a British non-profit group of the same name, to encourage people to solely eat vegan cuisine during the month of January, attracted more than 500,000 participants in January 2021. The number of participants in 2021 was more than twice as high as the amount in 2019. Hence, the adoption of vegan, flexitarian and meat-free diets has also been driving the market studied.

Protein Bar Market Trends

Rising Demand for Convenient Protein Snacks

Protein is an important element that supports fitness progress. Therefore, consumers are opting for weight management and energy products, such as protein bars, to remain fit and healthy. Owing to their high nutrition levels, protein bars are gaining prominence among health-conscious consumers. Additionally, these nutritious products can provide the ideal protein balance required for a healthy lifestyle. Moreover, supplementing meals with bars is expected to increase protein intake, without adding unnecessary calories or carbohydrates. These fitness trends are expected to augment the demand for protein bars, as they play a major role in providing essential nutrients and proteins, increasing energy levels, and enhancing muscle mass. According to the IHRSA, due to the coronavirus (COVID-19) pandemic, Europe's gym and health club membership peaked in 2019, then began to decline in the years that followed. After a sharp fall in membership due to the closure of numerous gyms in 2020, it somewhat recovered in 2021, reaching 56.3 million.

Asia Pacific is the Fastest Growing Region

Healthy snacks and food supplements are on the rise, with a high-protein bar brand demonstrating huge success in the region. Natural and non-GMO protein bars are expected to become the best-selling wholesome protein bar in the Asia-Pacific markets. The influence of Asia is increasing in the protein bar market, with increasing potential and product innovation in China, India, and other countries. A trend, expected to favor the increasing sales of protein bars during the forecast period, is that the protein bar manufacturers in Asian countries like China are positioning their products by developing crispy textures and creative flavors with less sweetness, which are mostly favored by Chinese consumers. For example, the Power Crunch protein bar sold via Taobao is attracting Chinese consumers, due to its wafer texture and variety of flavors.

According to Maeil Business Newspaper, in South Korea, the market for protein products including protein bars was expected to be worth KRW 336.4 billion in 2021. The majority of this, KRW 215.4 billion, came from dietary supplements, while the remaining 121 billion won came from sports-related protein products like performance protein bars and other such goods. These factors have resulted in high revenue generation from protein bars across the region. Also, increasing consumption of meal replacers for weight loss is a key trend bolstering the protein bars market outlook in the region.

Protein Bar Market Competitor Analysis

The global protein bar market is a highly competitive market due to the presence of various giant players and local players such as The Kellogg Company, General Mills Inc., Caveman Foods LLC, Quest Nutrition LLC, and Clif Bar & Company. These industry participants are employing strategies like business expansions, and mergers and acquisitions to expand their regional presence across the global market. The market-leading brands are increasingly focusing on product line expansions to emerge as category winners.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Distribution Channel
    • 5.1.1 Supermarkets/Hypermarkets
    • 5.1.2 Convenience Stores
    • 5.1.3 Specialist Retail Stores
    • 5.1.4 Online Stores
    • 5.1.5 Other Distribution Channels
  • 5.2 Geography
    • 5.2.1 North America
      • 5.2.1.1 United States
      • 5.2.1.2 Canada
      • 5.2.1.3 Mexico
      • 5.2.1.4 Rest of North America
    • 5.2.2 Europe
      • 5.2.2.1 United Kingdom
      • 5.2.2.2 Germany
      • 5.2.2.3 Spain
      • 5.2.2.4 France
      • 5.2.2.5 Italy
      • 5.2.2.6 Russia
      • 5.2.2.7 Rest of Europe
    • 5.2.3 Asia-Pacific
      • 5.2.3.1 China
      • 5.2.3.2 Japan
      • 5.2.3.3 India
      • 5.2.3.4 Australia
      • 5.2.3.5 Rest of Asia-Pacific
    • 5.2.4 South America
      • 5.2.4.1 Brazil
      • 5.2.4.2 Argentina
      • 5.2.4.3 Rest of South America
    • 5.2.5 Middle East & Africa
      • 5.2.5.1 United Arab Emirates
      • 5.2.5.2 South Africa
      • 5.2.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 General Mills, Inc.
    • 6.3.2 Mondelez International, Inc. (Clif Bar & Company)
    • 6.3.3 Caveman Foods LLC
    • 6.3.4 Atkins Nutritionals Inc.
    • 6.3.5 The Simply Good Foods Company (Quest Nutrition LLC)
    • 6.3.6 The Kelloggs Company
    • 6.3.7 Hormel Foods Corporation
    • 6.3.8 The Nature's Bounty Co.
    • 6.3.9 Nestle S.A.
    • 6.3.10 The Nature's Bounty Co.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS