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市场调查报告书
商品编码
1198235
骑行装备市场 - COVID-19 的增长、趋势、影响和预测 (2023-2028)Riding Gear Market - Growth, Trends, and Forecasts (2023 - 2028) |
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目前，骑行装备市场规模为 114 亿美元，预计未来五年将增长至 169 亿美元，预测期内復合年增长率为 6.84%。
COVID-19 大流行对 2020 年的市场产生了负面影响。 由于全球封锁限制，自行车、骑行装备和配件的生产已经停止。 骑自行车和装备很少使用，因为它们不会移动。 儘管人们对冠状病毒的未来感到担忧，但随着经济的开放和国家隔离的解除，人们对巡洋舰的兴趣正在增加，个人正在远离公共交通工具，非工业国家更喜欢摩托车。。 预计 2022 年第二季度对自行车和骑行装备的需求将增加，因为人们更喜欢个人和安全的交通工具而不是公共交通工具。
从长远来看，随着新兴市场的客户能够以相对实惠的价格购买 300-400cc 的自行车，自行车销量预计会增加。 在新兴国家，艾普瑞利亚、杜卡迪和哈雷戴维森等领先的摩托车品牌进入市场，推动了市场增长。
此外，千禧一代对自行车比赛的热情越来越高，摩托车製造商提供的免费头盔、手套和夹克等诱人优惠也在推动骑行装备市场的发展。 社交媒体在为各种骑行装备製造商建立品牌知名度方面发挥着重要作用。 数以百万计的人关注在线社区，在线影响者提供有关各种骑行装备的信息。 许多旅行社提供的合理的自行车旅游套餐也是一个关键驱动因素。
此外，骑行装备的技术发展，例如配备蓝牙功能的头盔，可以打电话、听音乐和指路，也有助于增加需求。
在亚太地区，交通安全意识的增强预计将推动市场增长。 预计可支配收入的增加将在预测期内推动高檔摩托车的购买。 这将在预测期内推动对摩托车保护产品的需求。 随着各种先进产品和供应商的渗透率不断提高，印度、中国和澳大利亚等国家有望推动市场增长。
骑行装备市场趋势
提高安全措施的意识和采用，增加头盔的销量
最终用户的偏好以及对高级头盔所提供的更高安全性和舒适性的认识是市场增长的主要驱动力。 摩托车销量的增加也推动了市场的发展，主要是在亚太地区。 在发达国家，高性能摩托车的销售比例很高，而且大部分是爱好者购买的，而不是日常上下班或上学的人。
赛车运动是一项古老的运动，但在过去的 20 年里，它在世界范围内越来越受欢迎和受到关注。 最近，摩托车比赛在千禧一代中变得非常流行，尤其是女性。 随着人们的兴趣转向摩托车比赛，对安全设备的需求显着增加。
头盔製造商正在密切关注这些趋势和需求，同时制定未来战略，包括头盔技术、合作伙伴关係和协作。
根据摩托车工业委员会的数据，2021 年美国将有 530 万辆摩托车註册。 市场参与者参与了小型摩托车和摩托车等新型交通工具的开发。 我们还提供为骑手量身定制的定制设计，以吸引更多客户并促进整体市场需求。 此外，摩托车由于其低成本、在拥挤区域的机动性、与汽车相比更好的燃油经济性以及改进的发动机而成为理想的产品。 市场的扩张在很大程度上可以归因于对更高效、更便捷的交通运输需求的增长。
摩托车也很受年轻一代的欢迎，据摩托车工业委员会称，到 2021 年，女性摩托车拥有率将增至 14%。 因此，製造商正在推动开发更轻、更小的自行车，这些因素正在推动行业向前发展。 2021 年美国摩托车总销量将比 2019 年增长 21.8%。
製造商现在推出蓝牙和免提头盔选项，以改善与其他骑手的连接，并且无需伸手去拿智能手机来接听电话或导航。.
亚太地区主导市场
亚太地区是一些最大的摩托车製造商的所在地，例如 Bajaj、Hero、Honda 和 TVS。 这些製造商将他们的模型出口到全球市场，例如拉丁美洲。 TVS 和 Royal Enfield 等原始设备製造商已进入骑行装备市场，在陈列室展示他们的装备并提升购物者的购物体验。
近年来，摩托车销量大幅增长，尤其是在亚太地区的运动摩托车市场。 这其中的背景是人口的增加和人们购买力的提高。 在新兴国家，即使是中产阶级消费者也买得起一辆 300cc 的自行车。 此外，消费者对安全设备重要性的认识也推动了市场增长。 预计这些因素将有助于预测期内的市场增长。
欧洲和北美对骑行装备的需求是由于休閒骑行的增加、自行车比赛活动的激增以及交通拥堵加剧导致对自行车的高需求。 这增加了对夹克、头盔、鞋子和手套等骑行装备的需求。
骑行装备市场竞争分析
由于地区数量众多且本地玩家规模较小，因此全球骑行装备市场较为分散。 然而，AGV、Alpinestars、FLY Racing Jackets、Fox Racing Inc.、HKM Sports Equipment GmbH、Joe Rocket Jackets、Rynox Gears 和 Spartan Pro Gear 主导着骑行装备市场。 Alpinestars 还为 F1 世界锦标赛大奖赛生产赛车服。
近年来，这个行业出现了各种创新和合作。 最近的创新包括安全气囊夹克和背心、HUD 遮阳板和蓝牙连接。 在新兴国家，一些初创公司如雨后春笋般涌现，以合理的价格提供高质量的设备。 ViaTerra、Motoziel 和 BluArmor 是印度初创公司的一些例子。
- 2022 年 11 月：Powersports 服装品牌 509 旨在通过推出面向街头骑手的新产品系列来颠覆市场。 Mach V 头盔专为速度而打造，具有空气动力学外形、广阔视野和正在申请专利的文丘里通风系统，可在激烈的骑行和温暖的天气中将骑手的注意力引导到道路上。 还包括 Fidlock、Spot 和 ECE 22.06 证书。
其他好处
- Excel 格式的市场预测 (ME) 表
- 3 个月的分析师支持
内容
第1章介绍
- 调查先决条件
- 调查范围
第2章研究方法论
第 3 章执行摘要
第4章市场动态
- 市场驱动因素
- 市场製约因素
- 产业吸引力 - 波特五力分析
- 新进入者的威胁
- 买方/消费者议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争公司之间的敌对关係
第 5 章市场细分（市场规模：十亿美元）
- 类型
- 夹克
- 头盔
- 手套
- 护膝
- 鞋子
- 其他类型
- 材料类型
- 网格
- 皮革
- 塑料
- 碳纤维
- 其他材料
- 销售渠道
- 在线
- 离线
- 地区
- 北美
- 美国
- 加拿大
- 北美其他地区
- 欧洲
- 德国
- 英国
- 法国
- 意大利
- 其他欧洲地区
- 亚太地区
- 中国
- 日本
- 印度
- 韩国
- 其他亚太地区
- 世界其他地区
- 南美洲
- 中东
- 北美
第6章竞争格局
- 供应商市场份额
- 公司简介
- AGVSport
- Alpinestars SPA
- FLY Racing Jackets
- Fox Racing Inc.
- HKM Sports Equipment GmbH
- Joe Rocket Jackets
- Klim Technical Riding Gear
- Kushitani Hamamatsu
- Ride Icon
- Royal Enfield Gear
- Spartan Pro Gear Co.
- Rynox Gears India Pvt. Ltd
第7章 市场机会与今后动向
Currently, the riding gear market was valued at USD 11.4 billion, and it is projected to be worth USD 16.9 billion over the next five years, registering a CAGR of 6.84% during the forecast period.
The COVID-19 pandemic had a negative impact on the market in 2020. The production of bikes, riding gear, and accessories were halted as a result of global lockdown restrictions. Riding bikes and gears saw almost no use as there was no movement. While Coronavirus causes uncertainty about the future, the continuous opening of economies and unwinding of lockdown measures are expanding interest for cruisers because of a change in buyer inclination, as individuals stay away from public transportation and non-industrial nations in the locale favor bikes to different vehicles. By the second quarter of 2022, demand for bikes and riding gear is likely to rise due to the public's preference for personal, safe transportation over shared transportation.
Over the long term, the sales of motorcycles are expected to rise as customers in emerging economies could purchase 300-400 cc bikes at comparatively affordable prices. Furthermore, in developing countries, the entry of iconic bike brands, like Aprilia, Ducati, and Harley Davidson, assisted the market growth.
Additionally, the mounting passion for bike racing among the millennials and the appealing deals from motorcycle manufacturers, offering helmets, gloves, and jackets as complimentary gears, are propelling the riding gear market. Social media has played an important role in increasing the brand awareness of various riding gear companies. Millions of people follow online communities, where online influencers give information about various riding gears. Reasonable bike touring packages provided by numerous travel companies are also a key driving factor.
The technological developments in riding gear, such as helmets integrated with Bluetooth capability that enable an individual to answer phone calls, listen to music, and get driving directions, helped increase the demand for these gears.
Growing awareness about road safety is expected to drive market growth in the Asia-Pacific region. The projected period will see an increase in the purchase of premium motorcycles due to an increase in disposable income. Over the forecast period, this will drive demand for motorcycle protective products. Increased penetration of various advanced products and vendors in countries such as India, China, and Australia is expected to boost the market growth.
Riding Gear Market Trends
Rising Awareness and Adoption of Safety Measures and Increasing Sales of Helmets
The preference of end users and awareness toward enhanced safety and comfort offered by premium helmets are key factors driving the market growth. The increase in sales of motorcycles, especially in Asia-Pacific, is also driving the market. In the developed regions, high-capacity performance bikes form a high percentage of sales, and they are mostly bought by enthusiasts and not daily commuters.
Motorsports has been in existence for a long time, but in the last two decades, the sport has gained popularity and generated interest across the world. In recent times motorcycle racing events have gained humongous popularity among millennials, especially women. As the people's attention is shifting to motorcycle racing, the demand for safety gear has increased significantly.
The helmet manufacturing companies are closely monitoring these trends and demands, based on which the manufacturers formulate their future strategies, such as helmet technology, partnerships, and collaborations.
The U.S. saw 0.53million registrations for motorcycles in 2021, according to the Motorcycle Industry Council. Market players are involved in the creation of new vehicles like scooters and bikes.In addition, they offer custom designs that are tailored to the rider in order to attract more customers and raise market demand overall.In addition, the motorcycle is a desirable product due to its low cost, ease of operation in congested areas, improved fuel efficiency in comparison to automobiles, and improved engines.Market expansion can be largely credited to a rise in demand for more effective and convenient modes of transportation.
Additionally, bikes are more popular among the younger generation.The Motorcycle Industry Council reports that female bike ownership has increased to 14% in 2021. Women are a brand-new source of business for this sector.Consequently, manufacturers are concentrating on developing lighter, smaller bikes.The industry is expanding as a result of all of these factors. Overall motorcycle sales in the United States were 21.8 percent higher in 2021 than in 2019.
Manufacturers are now launching Bluetooth and hands-free options in helmets that improve the connectivity with fellow riders, saving the hassle of reaching out for smartphones for picking up calls or navigating.
Asia-Pacific is Dominating the Market
Asia-Pacific has some of the largest motorcycle manufacturers, such as Bajaj, Hero, Honda, and TVS. These manufacturers export their models globally to markets such as Latin America. OEMs, such as TVS and Royal Enfield, entered the riding gear market and displayed the gears in the showrooms, enhancing the shopper buying experience.
Motorcycle sales have increased dramatically in recent years, particularly in the sports bike segment in the Asia-Pacific region. This is due to the growing population and people's increased purchasing power. Even a middle-class consumer in emerging markets can afford a 300cc motorcycle. Furthermore, consumer awareness of the importance of safety equipment is assisting the market's growth. These elements are expected to contribute to market growth over the forecast period.
The demand for riding gear in Europe and North America is high because of high motorcycle demand, due to an increase in recreational rides, an upsurge in bike racing events, and increasing traffic congestion. This has augmented the demand for riding gears such as jackets, helmets, shoes, and gloves.
Riding Gear Market Competitor Analysis
The global riding gear market is fragmented due to the presence of numerous regional and small local players. However, AGV, Alpinestars, FLY Racing Jackets, Fox Racing Inc., HKM Sports Equipment GmbH, Joe Rocket Jackets, Rynox Gears, and Spartan Pro Gear dominate the riding gear market. Alpinestars also produces race suits for Formula One World Championship Grand Prix.
In recent years, this industry has seen a number of innovations and collaborations. Recent innovations include airbag jackets and vests, HUD visors, and Bluetooth connectivity. Several start-ups are emerging in developing countries that are dedicated to providing high-quality equipment at reasonable prices. ViaTerra, Motoziel, and BluArmor are a few examples of Indian start-ups.
- November, 2022: 509, a power sports apparel brand, aims to disrupt the market with the introduction of a new product line for street motorcyclists. The "Mach V" helmet is designed for speed and features an aerodynamic shape, a wide field of vision, and a Venturi venting system (patent pending) that keeps the rider's attention on the road in aggressive riding and warmer weather.It additionally includes Fidlock, Spot and ECE 22.06 certificate.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION (Market Size in USD Billion)
- 5.1 Type
- 5.1.1 Jackets
- 5.1.2 Helmets
- 5.1.3 Gloves
- 5.1.4 Knee Guards
- 5.1.5 Shoes
- 5.1.6 Other Types
- 5.2 Material Type
- 5.2.1 Mesh
- 5.2.2 Leather
- 5.2.3 Plastic
- 5.2.4 Carbon Fiber
- 5.2.5 Other Material Types
- 5.3 Distribution Channel
- 5.3.1 Online
- 5.3.2 Offline
- 5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 Germany
- 5.4.2.2 United Kingdom
- 5.4.2.3 France
- 5.4.2.4 Italy
- 5.4.2.5 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 South Korea
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 Rest of the World
- 5.4.4.1 South America
- 5.4.4.2 Middle-East
- 5.4.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Vendor Market Share
- 6.2 Company Profiles*
- 6.2.1 AGVSport
- 6.2.2 Alpinestars SPA
- 6.2.3 FLY Racing Jackets
- 6.2.4 Fox Racing Inc.
- 6.2.5 HKM Sports Equipment GmbH
- 6.2.6 Joe Rocket Jackets
- 6.2.7 Klim Technical Riding Gear
- 6.2.8 Kushitani Hamamatsu
- 6.2.9 Ride Icon
- 6.2.10 Royal Enfield Gear
- 6.2.11 Spartan Pro Gear Co.
- 6.2.12 Rynox Gears India Pvt. Ltd
