智能体育场市场——增长、趋势、COVID-19 影响和预测 (2023-2028)

到 2020 年，智能体育场馆市场规模将达到 68 亿美元，预测期内（2021-2026 年）的复合年增长率为 21.53%，预计到 2025 年将达到 182.3 亿美元。

全数字化体育场馆的趋势将推动智能体育场馆市场的发展。

主要亮点

• 参观体育场馆的球迷期待更直观的体验，主办国也在寻找新的方法来提高其综合设施的投资回报率 (ROI)。 因此，体育场馆和竞技场现在不仅是竞争、竞争和大量人群的场所，也是展示技术进步的载体。
• 随着技术的进步，消费者更喜欢在他们的移动设备上获得最新信息和统计数据，而体育场馆也在寻找新的创收方式、增加体育场馆人数和增加球迷支出。我就是。 你可以从体育场观看云本身的镜头，或者你可以直接将竞技场广播到社交媒体。
• 随着世界各地举办的体育赛事越来越多，人们倾向于现场观看比赛，然后在电视上观看，这推动了智能体育场市场的发展。
• 智能体育场市场的主要挑战是升级的高初始投资和投资回收的不确定性。

智能场馆市场趋势

全球体育赛事数量的增加推动了智能体育场市场的增长

• 在过去几年中，对体育赛事的需求有所增加，这主要是受讚助商增加和票价下降的推动。 大型体育场馆吸引了众多体育爱好者前来现场观看比赛。
• 以前，门票仅限于东道国或邻国。 由于对体育赛事的高需求，体育场赞助商正在安排廉价旅行，以便国际球迷能够以负担得起的价格观看他们最喜欢的比赛。
• 例如，德国是一个蓬勃发展的体育国家，体育场可以容纳足球、德甲等赛事。 预计这将在预测期内以更高的体育场上座率推动市场增长。

欧洲主导智能体育场市场

• 欧洲在智能体育场市场占有最大份额。 因此，该地区的国家正在投资部署物联网解决方案，以更好地管理人群并实现有效的网络和连接。 科技与体育是体育产业成功发展的完美结合。 这两个因素是为什么拥挤的体育场正在数字化以改善比赛的观众体验。
• 马德里竞技俱乐部的万达大都会体育场是欧洲最智能的体育场之一。 整个场馆共有1500个wifi点和6000个网络插座，观众可以通过手机找到停车位和座位。 您可以使用智能手机访问云端，只需手机即可在现场观看比赛直播。
• 欧洲各国政府正在开展智能项目，以将更多体育场馆变成智能体育场馆。 与智能体育场集成相关的研发、创新和政策要求正在发生，这将在预测期内推动智能体育场市场。

其他福利。

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

内容

第一章介绍

• 调查结果
• 调查假设
• 本次调查的范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

• 市场概览
• 市场驱动因素和限制因素简介
• 市场驱动因素
  • 体育赛事增加
• 市场製约因素
  • 高初始投资
• 价值链/供应链分析
• 行业吸引力 - 波特五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係

第 5 章市场细分

• 按地区
  • 北美
  • 欧洲
  • 亚太地区
  • 世界其他地区

第六章竞争格局

• 公司简介
  • IBM Corporation
  • Intel Corporation
  • Schneider Electric SE
  • Huawei Technologies Co Ltd
  • Cisco Systems Inc.
  • Johnson Controls International PLC
  • CenturyLink Inc.
  • Honeywell International Inc
  • Aruba Networks（Hewlett Packard Enterprise）
  • John Mezzalingua Associates LLC
  • Vix IP Pty Ltd
  • NXP Semiconductors NV
  • AllGoVision Technologies Pvt Ltd

第七章投资分析

第八章市场机会与未来趋势

The smart stadium market was valued at USD 6.8 billion in 2020 and is expected to register a CAGR of 21.53% during the forecast period (2021 - 2026) to reach USD 18.23 billion by 2025. The trend of stadiums getting completely digital will drive the smart stadium market.

Key Highlights

• Fans who visit the stadiums are expecting a more intuitive experience and the host countries are also looking for new ways to increase the return on investment (ROI) on their complex. Therefore, stadiums and arenas are now not only a house for athletic prowess, competition, and large audiences; they are a vehicle for showcasing technological advancements.
• Consumers with technological advancements prefer updates and stats on their mobile devices, leading stadiums to find newer ways to monetize, fill the stadium, and compel the fans to increase expenditure. They can watch the video from the cloud itself from the stadium, and can also broadcast the arena directly to social media.
• With the growing number of sports events happening around the world, people tend to watch the game live, then watch it on TV which is driving the smart stadium market.
• The major challenge for the smart stadium market would be the high initial investment to upgrade and the uncertainty in return of investments.

Smart Stadium Market Trends

Increasing Number of Sports Events Globally Drive the Smart Stadium Market Growth

• The demand for sporting events has increased over the past few years and primarily being encouraged owing to the rising number of sponsorships and low ticket pricing. With the high capacity stadiums, large numbers of sports enthusiast go to watch the game live at the stadium.
• Earlier, the tickets were kept limited to the host and neighboring countries. Since the demand for live sporting events is increasing, stadium sponsors are making cheaper travel arrangements and easing overseas fans to attend their favorite match at a compelling cost.
• For instance, Germany is famous for its sports activities, more precisely for football, the Bundesliga League, and others for which the stadiums are usually jam-packed. This is encouraging and bringing a high entry of attendees to the stadium, which is likely to boost the market growth over the forecast period.

Europe to Dominate the Smart Stadium Market

• Europe holds the maximum share in the smart stadium market. Therefore, the countries in the region are investing in adopting IoT solutions to manage the crowd better and enable effective network and connectivity. Technology and sports are the perfect combination of successful development in the sports industry. These two elements are the reason why the full stadiums are being transformed into digitalization for better spectator experience of the match.
• The Wanda Metropolitan Stadium of Club Atletico de Madrid is one the smartest stadiums in Europe. The whole stadium has 1500 wifi points, 6000 network outlets, and the spectators can know about the parking spaces as well as their seats from the mobile itself. They can use their smartphones and access to cloud and watch the live video of the match then and there itself on their phone only.
• The European government has undertaken smart projects to convert more and more stadiums into smart stadiums. R&D, innovation, and policy requirements related to smart stadiums integration are taking place, which will drive the smart stadium market in the forecast period.

Smart Stadium Market Competitor Analysis

The major players include IBM Corporation, Huawei Technologies Co. Ltd, Intel Corporation, NTT Communications Corporation, Schneider Electric SE, NXP Semiconductors N.V., Tech Mahindra Limited, Cisco Systems Inc., Johnson Controls International PLC, among others. Since the market is driven by these major players, it is consolidated and therefore the market concentration will be high.

• November 2018 - Huawei introduced its digital platform based on providing new ICT, including artificial intelligence (AI), Internet of Things (IoT), Big Data, and cloud, hence enabling city-wide intelligence and sustainable development across the international smart city industry.
• January 2018 - IBM launched a platform approach to data science offering, such as hybrid data management, unified integration and governance platform, and data science and business analytics platform, which will comprise data cleaning as a crucial step, thereby widening the consumer base.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Deliverables
• 1.2 Study Assumptions
• 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Introduction to Market Drivers and Restraints
• 4.3 Market Drivers
  • 4.3.1 Growing Number of Sports Events
• 4.4 Market Restraints
  • 4.4.1 Higher Initial Investments
• 4.5 Value Chain / Supply Chain Analysis
• 4.6 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.6.1 Threat of New Entrants
  • 4.6.2 Bargaining Power of Buyers/Consumers
  • 4.6.3 Bargaining Power of Suppliers
  • 4.6.4 Threat of Substitute Products
  • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 Geography
  • 5.1.1 North America
  • 5.1.2 Europe
  • 5.1.3 Asia-Pacific
  • 5.1.4 Rest of the World

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 IBM Corporation
  • 6.1.2 Intel Corporation
  • 6.1.3 Schneider Electric SE
  • 6.1.4 Huawei Technologies Co Ltd
  • 6.1.5 Cisco Systems Inc.
  • 6.1.6 Johnson Controls International PLC
  • 6.1.7 CenturyLink Inc.
  • 6.1.8 Honeywell International Inc
  • 6.1.9 Aruba Networks (Hewlett Packard Enterprise)
  • 6.1.10 John Mezzalingua Associates LLC
  • 6.1.11 Vix IP Pty Ltd
  • 6.1.12 NXP Semiconductors NV
  • 6.1.13 AllGoVision Technologies Pvt Ltd

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS