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市场调查报告书
商品编码
1198433
酸奶油市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)Sour Cream Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在 2022 年至 2027 年的预测期内,全球酸奶油市场的复合年增长率预计为 2.54%。
COVID-19 的突然爆发导致一些国家/地区实施了严格的封锁措施,对酸奶油的进出口活动造成了一些干扰。 儘管如此,疫情对乳製品行业产生了积极的影响,消费者转向乳製品,对乳製品的需求增加,使行业稳定在比疫情前更高的水平。我明白了。 例如,根据经济合作与发展组织的数据,与 2019 年 COVID-19 大流行期间相比,酸奶油的销售额增长了 17%,销售额增长了 26%。 在大流行期间,白软干酪的销售额翻了一番,达到 8.9%,涨幅超过 4.4%。 酸奶小幅上涨 3.5%,在 COVID-19 大流行期间销售额上涨 5.4%。
酸奶油的需求量很大,因为它含有支持消化系统健康的有益细菌。 对低脂酸奶油、方便的包装形式、浇头、有机鲜奶油和低脂奶油的需求不断增加,正在推动酸奶油市场的全球增长。
越来越多的消费者在酸奶油中寻找各种口味,包括辣味、烤味和异国情调的组合。 好! 最近推出了一种酸奶油啤酒黄油洋葱圈蘸酱,由油炸甜黄洋葱、啤酒和酸奶油製成。 酸奶油最常作为蘸料或配料与零食一起食用,或与其他成分混合併用作涂抹酱。 咸味和香料是最受欢迎的口味,因为它们与咸味小吃搭配得很好。
由于乳糖的普及,主要在北美和欧洲,对无乳糖酸奶油的需求正在迅速增加。 对不含乳糖的有机酸奶油的需求主要是由烘焙食品和咸味产品的消费量增加所推动的,因为它们对这些产品有提亮作用。 无乳糖乳製品的推出和消费者接受度的提高为乳製品替代品製造商提供了重要机会。 此外,消费者中不断上升的胆固醇问题引发了对脱脂、低脂和其他酸奶油产品的需求。 例如,根据西班牙农业、食品和环境部的数据,西班牙的无乳糖奶酪消费量从 2017 年的约 250 万公斤大幅增加到 2020 年的约 390 公斤。 因此,此类产品有望在预测期内提振酸奶油市场。
乳糖不耐症发病率的增加和乳製品替代品的可用性正在推动欧洲乳製品替代品市场,并将继续如此。 对于乳糖不耐症的消费者,该地区的製造商推出了无乳糖酸奶油,预计这将推动未来几年的市场增长。 例如,像 Follow Your Heart 这样的公司配製出浓稠的奶油酸奶油,声称尝起来像陈年奶油,因此非常受消费者欢迎。 在欧洲,酸奶油与酸奶一样受欢迎,被列为优质发酵产品。 它也被广泛用作蛋糕、饼干、饼干、甜甜圈和烤饼的成分。 随着欧洲地区乳製品替代品市场的增长,消费者偏好和工业用途正在转向不含乳製品的酸奶油。
由于本地和全球参与者的存在,酸奶油市场竞争激烈。 各种形式的新产品发布,例如蘸酱、异国风味酸奶油和新型方便包装,是公司采用的关键战略之一。 自有品牌通过其风味产品与现有玩家展开激烈竞争。 决定市场参与者及其地位的主要因素包括不断推出具有低脂肪、无乳糖和高品质等各种声称的新产品。 公司在投资目标细分市场方面相当积极。 因此,主要参与者开始将业务扩张作为实现整合、优化产品供应和扩大消费者基础的关键战略之一。 卡夫亨氏公司、迪恩食品公司、恆天然合作集团有限公司、雏菊品牌有限责任公司和有机谷是市场上的主要参与者。
The global sour cream market is projected to register a CAGR of 2.54% during the forecast period 2022-2027.
The sudden COVID-19 outbreak led to the implementation of strict lockdowns across several nations, which resulted in slight disruptions in the import and export activities of sour cream. Nevertheless, the pandemic positively impacted the dairy industry as consumers are now focusing on dairy products, which increased the demand for dairy and saw the industry stabilizing at a higher level than pre-pandemic. For instance, according to the Organization for Economic Co-operation and Development, sour cream witnessed a 17% increase, with sales up by 26% during the COVID-19 pandemic compared to 2019. Cottage cheese rose by over 4.4%, then doubled to 8.9% sales volume during the pandemic. Yogurt witnessed a moderate increase of 3.5%, with sales rising by 5.4% during the COVID-19 pandemic.
Sour cream contains beneficial bacteria, which support digestive health, thus, boosting its demand. Increased demand for low-fat sour cream, convenient packaging format, consumption of toppings, organic whipped cream, and low-fat cream has fueled the sour cream market's growth worldwide.
Consumers are increasingly demanding various flavors, such as spicy, roasted, and exotic combinations, in sour cream. Heluva Good! recently launched sour cream Beer-battered Onion Ring dip, which is made with fried sweet yellow onions, lager, and sour cream. Sour cream is mostly consumed with snacks as a dip, topping, or mixed with other ingredients to use as a spread. Savory and spice are the most preferred flavors by consumers as they combine perfectly with salty snacks.
The prevalence of lactose, majorly in North American and European countries, has created a burgeoning demand for lactose-free sour cream. The demand for lactose-free organic sour cream is primarily driven by increasing consumption of baked products and savory products as they provide lightening properties to these products. The increased launch of lactose-free dairy products and their acceptance among consumers represent a substantial opportunity for dairy alternative manufacturers. Also, the growing cholesterol problem among consumers has paved the demand for fat-free, low fat, and other sour cream products. For instance, according to the Ministry of Agriculture, Food and Environment, Spain, the consumption volume of lactose-free cheese in Spain witnessed a considerable increase from around 2.5 million kilograms in 2017 to approximately 3.9 kilograms in 2020. Thus, such products are expected to boost the market for sour cream during the forecast period.
Growing incidences of lactose intolerance and the availability of dairy alternatives have driven the European dairy alternative market and continue to do so. For consumers with lactose intolerance, manufacturers in the region are introducing lactose-free sour creams, which are expected to drive market growth over the coming years. For instance, companies like Follow Your Heart are formulating sour cream, which is thick and creamy and claims to taste like old cream, which is extremely preferred by consumers. In the European region, sour cream is comparably popular to the yogurt category and is well-positioned as a wonderfully fermented product. Also, it is being widely used as an ingredient in cakes, cookies, biscuits, donuts, and scones. The growing market of dairy alternatives in the European region has shifted consumer preference and industrial applications to incorporate dairy-free sour cream.
The market studied is competitive with the existence of both local as well as global players. New product launches in various formats, such as dip, exotic flavored sour cream, and new convenient packaging, are among the key strategies being adopted by companies. Private label brands provide tough competition to existing players with their flavored product offerings. The prime factors determining the market players and their position in the concerned market include the continuous launch of new products with various claims, such as low fat, lactose-free, and high quality. Companies are considerably active in investing in the target segments. Thus, the key players are embarking on expansion as one of their key strategies to achieve consolidation, optimize their offerings, and increase their consumer base. Kraft Heinz Company, Dean Foods, Fonterra Co-operative Group Limited, Daisy Brand LLC, and Organic Valley are the key players in the market.