市场调查报告书
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运动营养市场 - 增长、趋势和预测 (2023-2028)Sports Nutrition Market - Growth, Trends, and Forecasts (2023 - 2028) |
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全球运动营养市场预计在未来五年内将以 12.5% 的复合年增长率增长。
推动市场发展的主要因素之一是越来越多的消费者寻求健康积极的生活方式。 此外,将健身视为生活方式主要方面的年轻消费者以及消费者对蛋白质补充剂接受度的提高预计将推动市场扩张。 运动营养旨在帮助补充运动过程中流失的营养,帮助您实现健身目标。 运动饮料、能量棒和蛋白粉是典型的运动营养产品。 适当地为身体补充能量对于提高运动成绩至关重要。 当涉及到有助于维持身体能量水平的脂肪、蛋白质和碳水化合物时,尤其如此。 碳水化合物是锻炼肌肉的主要能量来源,因此摄入足够的碳水化合物以避免肌肉疲劳很重要。 同样,蛋白质对于构建新的肌肉组织至关重要,可以用作能量来源。
另一方面,脂肪中的脂肪酸可以用作能量来源,尤其是在运动持续超过一个小时的情况下。 此外,脂肪还是製造激素和细胞膜的物质。 因此,由于健康意识的增强和消费者可支配收入水平的提高,消费者对运动营养产品的消费正在增加。 因此,运动营养品市场的增长率正在上升。 沉迷于购买和产品知识是增长的主要动力。 由于运动员经常使用补充剂形式的运动营养产品,运动补充剂部分占据了主要份额。 推动市场增长的另一个因素是适合不同体型的产品种类越来越多,而且消费者现在可以根据自己的需要和喜好使用不同的产品。
现代消费者非常注重健康,例如在德国,大多数人都是健身俱乐部的会员。 运动营养产品越来越受欢迎,主要受运动员和剧烈运动者的欢迎。 随着人们越来越重视保持健康和体型,越来越多的人参与运动,健身俱乐部、运动俱乐部和健身房。 这些是促进运动营养行业发展的一些主要驱动因素。 美国拥有世界上最多的健身俱乐部,而巴西是第二大拥有最多健身房的国家,其次是墨西哥。 随着消费者越来越关注自己的健康,健身俱乐部的普及率也在上升,例如在美国,一项调查显示,18.6%的人口是各种健身俱乐部的会员。 据估计,全世界有 20 亿成年人超重。 例如,2021 年全球卫生服务监测指出,肥胖是 30 个国家公民面临的第五大健康问题,紧随其后的是 COVID-19、癌症、心理健康和压力。
在亚太地区,尤其是印度和中国等国家,消费者的生活方式正在发生变化,运动营养品作为运动和运动后充饥和补充营养的方便食品越来越受欢迎。打开。 因此,消费者参与运动是推动运动营养市场的主要因素之一。 注重健康的消费者越来越喜欢吃零食,这推动了对运动食品的需求,尤其是能量棒和蛋白质棒。 这些产品与即食食品直接相关,最终为消费者节省了时间。 该地区的健身爱好者也以他们多样化的需求拉动市场,例如增肌、增加耐力和减少体脂,从而让玩家进入运动营养市场和对运动营养的需求,这也吸引了其他消费者不同年龄段,因此在该地区显着上升。
运动营养品市场竞争激烈,来自国内外的众多参与者都参与其中。 全球市场巨头越来越依赖产品创新作为他们最常采用的战略。 在过去的几年中,大量的研发投资见证了市场上推出的众多新产品。 此外,参与者普遍专注于为消费者提供创新产品,同时包括功能优势。 运动营养市场的主要参与者有 Glanbia PLC、PepsiCo Inc.、MusclePharm Corporation、可口可乐公司、Clif Bar & Company、Multipower 等。
The Global Sports Nutrition Market is projected to witness a CAGR of 12.5% over the next five years.
One of the main drivers propelling the market is an increase in consumer inclination for a healthy, active lifestyle. Additionally, it is anticipated that the rise would be fueled by young consumers making fitness a major aspect of their lifestyle and by consumers' rising acceptance of protein supplements. While Sports nutrition solutions are created to restore nutrients lost during exercise and to make it simpler to achieve fitness goals. Sports beverages, energy bars, and protein powder are a few of the top sports nutrition products. It's crucial to fuel the body properly for athletic performance, especially when it comes to fats, proteins, and carbohydrates that help keep the body's energy levels up. Since carbohydrates are the main source of energy for working muscles, it's critical to consume enough of them to avoid muscular tiredness. Similarly, Protein is essential for constructing new muscle tissue and can be utilized as an energy source.
Whereas, Fatty acids from fats can be used as an energy source, especially if the workouts take longer than an hour. Additionally, fats serve as the building blocks for the production of hormones and cell membranes. Therefore, The consumption of sports nutrition products has increased among consumers, because of increased health awareness and rising disposable income levels of consumers. Thus, the growth rate of the sports nutrition market is rising. Indulgence in buying and product knowledge are the key factors driving the growth rate. The sports supplement segment occupied a major share due to the increased regularized usage of sports nutrition products by sportspersons in the form of supplements. The growing variety for different body types, where the consumers get to use the products depending upon their needs and taste is one such factor that stimulates the market growth.
Consumers these days are more conscious about their health, for instance, the majority of the German population is a member of fitness clubs. Sports nutrition products have increasingly gained popularity, mainly among athletes and individuals involved in vigorous physical activities. The growing emphasis on staying healthy and in shape and rising participation in sports, health clubs, sports clubs, and gyms. These are some of the key drivers contributing to the growth of the sports nutrition industry. The United States has the most fitness clubs in the world, whereas, Brazil is the second-largest country to have a maximum number of gyms which is followed by Mexico. Due to the rising concerns of consumers regarding their health the fitness club penetration rate is also rising, for example, various studies have depicted that in the United States, 18.6% of the whole population are members of various fitness clubs. Two billion adults globally are considered to be overweight. For instance, According to Global Health Service Monitor 2021, the biggest health problem faced by citizens from 30 different countries stated that obesity came in fifth place, trailing COVID-19, cancer, mental health, and stress.
The changing lifestyles of consumers in the Asia-Pacific region, particularly in countries like India and China, are paving the way for sports nutrition food as a convenient food choice to satiate hunger and provide nutrition after sports or exercise. Thus, the involvement of consumers in sports is one of the major reasons for driving the sports nutrition market. The rising snacking trend among the health-conscious consumers of the country drives the demand for sports food, especially energy and protein bars. As these products directly relate to RTE foods, it eventually saves time for consumers. Fitness enthusiasts in the region are also driving the market with their varied demands, such as muscle development, stamina enhancement, and body-fat reduction, among others, thus enabling players to enter the sports nutrition market, which also attracts other consumers of different ages, thus the demand for sports nutrition is significantly rising in this region.
The sports nutrition market is highly competitive, with the presence of various international and domestic players. The giants of the global market are progressively relying on product innovation as the most adopted strategy. Extensive investments in R&D have been witnessed in the past years, which led to the introduction of numerous new products in the market. Moreover, the players are also extensively focusing on providing consumers with innovative offerings while including functional benefits. The major players in the sports nutrition market are Glanbia PLC, PepsiCo Inc., MusclePharm Corporation, The Coca-Cola Company, Clif Bar & Company, Multipower, etc.