市场调查报告书
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1198516
无糖口香糖市场——增长、趋势、COVID-19 的影响和预测 (2023-2028)Sugar Free Chewing Gum Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在预测期内 (2023-2028),全球无糖口香糖市场预计将以 7.30% 的复合年增长率增长。
由于 COVID-19 大流行,2020 年全球封锁和 2021 年的持续限制将扰乱无糖口香糖市场的供应链,并增加无糖口香糖市场製造商面临的挑战。确实如此。 更高的竞争、定价和不断变化的消费者偏好创造了更多的市场竞争。 由于无糖口香糖的封锁和健康益处,人们的閒暇时间正在推动 COVID-19 期间的市场增长。
无糖消费品趋势正在影响整个食品和饮料行业,从苏打水到糖果。 由于糖尿病和糖相关疾病的出现,人们倾向于无糖食品和饮料,因此全球口香糖市场正在发生范式转变,转向利用“无糖”前沿。
此外,无糖口香糖替代品也被世界各地各种领先的牙科协会和组织认可为预防牙科疾病的措施。 一些市场上最着名的公司,如 Wm. Wrigley Jr. Company 和 Peppersmith,已投资开发无糖口香糖并加强其生产和经营。 散装无糖口香糖是无糖口香糖中最畅销的类别。 然而,消费者对多种口味的需求增加了对单一群体的需求。 独特形式、新包装和多种口味的创新继续成为无糖口香糖市场推动销售的机会。
随着糖尿病患者人数的增加,预计到 2045 年糖尿病的患病率也将增加到近 11%。 无糖口香糖可以在不升高血糖的情况下满足您的甜食需求,使其成为减少糖分摄入量和帮助预防糖尿病的绝佳替代品。 无糖口香糖还可以通过预防蛀牙来改善口腔护理,市场上的知名公司正在开发创新的解决方案。 例如,英国糖果公司 Peppersmith 生产基于木糖醇的口香糖。 木糖醇是一种天然甜味剂,存在于树木和植物中,可杀死高达 90% 的口腔细菌并有助于减少牙菌斑。 这就是为什么 Peppersmith 受到牙医的青睐并获得口腔健康基金会的认可。
亚太地区的无糖口香糖市场由中国主导,其次是日本。 亚太地区拥有世界上最多的 18-24 岁年轻人口,这推动了无糖口香糖的销售。 由于需求量大和社交媒体使用量增加,像 Double Mint 这样的便携式口腔茶点在亚洲表现良好。 购买力的上升正在支持无糖口香糖的市场增长。 即将到来的无糖口香糖市场机会是通过包装来提高消费者的意识,通过包装设计显示产品信息。 产品创新,如独特的形状、形式、新包装和多样化的口味范围,继续推动无糖口香糖市场的销售。
由于参与者众多,全球无糖口香糖市场竞争激烈。 主要参与者采用的增长战略包括併购、扩张、新产品开发和合作伙伴关係,以推动市场增长。 好时、乐天集团和 Perfetti Van Melle 等行业中有几家知名企业。
The global sugar-free chewing gum market is projected to grow at a CAGR of 7.30% during the forecast period (2023 - 2028).
Due to the pandemic COVID-19, lockdowns across the globe in 2020 and the continuing restrictions in 2021 disrupted the supply chain of the sugar-free chewing gum market, increasing challenges for manufacturers in the Sugar-Free Chewing Gum market. Higher competition, pricing, and shifting consumer preferences create more market competition. Due to lockdowns and the health benefits of sugar-free chewing gum, people's leisure time is driving the market growth amid COVID-19.
The trend of 'sugar-free' consumables has affected a massive portion of the entire food and beverage sector, from carbonated beverages to confectioneries. The global chewing gum market is undergoing a paradigm shift towards developing a 'sugar-free' front due to the inclination of the population towards sugar-free food and beverages due to the occurrence of diabetes and sugar-related diseases.
Furthermore, the sugar-free alternatives of chewing gum are also being recognized as a preventive measure for dental ailments by various leading dental associations and organizations globally. Some of the most prominent players in the market, such as The Wm. Wrigley Jr. Company and Peppersmith, are investing in developing and boosting their production and business of sugar-free gums. The bulk pack of sugar-free gum is the largest selling category in sugar-free chewing gum. However, the demand for a single group is growing with consumer demand for various flavors. Innovation in a unique format, a new pack, and varied flavor range continued to be sugar- free chewing gum market opportunity to drive sales.
With an increased number of diabetics, the prevalence of diabetes is also projected to increase to almost 11 percent by 2045. Sugar-free chewing gum would be an excellent alternative to reduce sugar intake as it helps satisfy a sweet tooth without causing a spike in blood glucose level and thus prevent diabetes. Sugar-free chewing can also improve oral care by preventing tooth decay, and players prominent in the market are developing innovative solutions. For instance, Peppersmith, a UK-based confectionery company, has manufactured xylitol-based chewing gum. Xylitol is a natural sweetener in trees and plants and kills up to 90% of oral bacteria, thus helping to reduce plaque. As a result, Peppersmith is acclaimed by dentists and approved by the Oral Health Foundation.
China dominates the Sugar-Free Chewing Gum market in Asia-Pacific, followed by Japan. Asia-Pacific holds the largest youth population globally, within the age group of 18-24 years, which drives the sale of sugar-free gums. On-the-go mouth freshness products, such as Doublemint, have performed well in Asia owing to high demand and increased social media usage. Growing purchasing power supports the market growth of sugar-free chewing gum. The future sugar-free chewing gum market opportunity is driving consumer awareness through packaging that demonstrates product information through pack design. Product innovation in unique shapes, forms, new packs, and varied flavor ranges continued to be a sugar-free chewing gum market opportunity to drive sales.
The global sugar-free chewing gum market is highly competitive with numerous players. Growth strategies the leading players adopt include mergers and acquisitions, expansion, new product development, and partnerships to fuel market growth. There are several prominent players in this industry, such as Hershey, Lotte Group, and Perfetti Van Melle.