市场调查报告书
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兽医软件市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)Veterinary Software Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在预测期内,兽医软件市场预计将以 7.2% 的复合年增长率增长。
COVID-19 大流行极大地改变了患者的正常生活,世界各地都在实施社会疏远和禁闭措施。 毫不奇怪,许多患有孤独感的患者对他们的心理健康产生了负面影响。 因此,许多人在封锁期间饲养了伴侣动物。 例如,日本宠物食品协会在 2020 年进行的一项调查发现,因 COVID-19 而饲养的狗和猫的数量比上一年增加了 15%。 截至 2020 年 10 月,日本估计有 849 万隻狗和 964 万隻猫作为宠物饲养。 因此,兽医软件市场受到 COVID-19 大流行的积极影响。
推动市场增长的关键因素包括市场参与者的产品创新和软件集成,以及越来越多的实践管理机会和动物保健信息系统的快速采用。 根据兽医医院经理协会 (VHMA) 的说法,对宠物护理的需求不断增长也增加了对更复杂设备、流程以及最重要的系统和软件的需求。 兽医认可并接受使用更先进和集成的软件运营兽医医院的专业知识。 观察到兽医对兽医软件管理的快速兴趣,市场上的主要参与者正在推出创新产品。 例如,2020 年 10 月,领先的兽医远程医疗/远程医疗平台之一的 Airvet 宣布结束由 Canvas Ventures 和几家领先的兽医行业领导者领投的 1400 万美元 A 轮融资。 这将使该公司能够满足兽医和宠物父母对其远程医疗平台不断增长的需求。 同样在 2020 年 7 月,硕腾收购了兽医专业软件公司 Virtual Recall。 通过此举,硕腾将扩大其为兽医医院提供的连续护理的综合服务,并提高其为英国、澳大利亚和新西兰的宠物主人客户提供的宠物主人服务水平。
根据美国兽医协会的数据,北美有超过 68,000 名私人执业兽医,英国约有 22,000 名。 在预测期内,这一数字预计会进一步增加。 预计这一增长将推动对管理诊所和参考实验室实践的解决方案的需求。
此外,兽医软件在技术方面正在迅速发展,包括与诊断和实验室设备的集成,将数据、测试结果和图像直接捕获到患者图表中,允许进行检查、双重治疗,并且可以与远程共享其他兽医出于各种目的,例如培训。 因此,通过适当的临床管理为动物提供最佳护理的需求日益增长,预计将推动研究市场的增长。
据观察,COVID-19 大流行对兽医软件市场既有积极影响,也有消极影响。 由于旅行限制和社会隔离,宠物拥有量在全球范围内显着增加。
兽医主要使用兽医实践管理软件来管理患者信息、计划治疗和安排预约。 该软件还用于多种后台用途,例如会计和运营。 实践管理软件最常见的功能是客户善后指导、客户-患者数据库、计费、登机/美容、丢失费用捕获、客户通信、客户提醒、电子病历、电子白板、库存管理,以及许多其他功能。
市场上的某些战略举措将有助于市场增长。 例如,2018 年 5 月,康奈尔大学兽医学院与 ezyVet 合作,使用该公司的云託管兽医实践管理软件 (PMS)。 2020 年 8 月,Patterson Veterinary 升级了其 NaVetor 移动应用程序,以简化路边和门诊患者护理。 NaVetor 是一个基于云的临床管理软件系统,于 2018 年与 Cure Partners 合资推出。 主要参与者的这些开放,如战略合作伙伴关係和新技术的采用,预计将在预测期内推动整个兽医软件市场的增长。
在预测期内,预计北美兽药市场的复合年增长率最高。 推动市场增长的主要因素是伴侣动物普及率的提高和人均动物保健支出的增加。 例如,根据美国宠物用品协会 (APPA) 进行的 2019-2020 年全国宠物主人调查,67% 的美国家庭,即约 8500 万户家庭拥有宠物。 高宠物拥有率增加了对兽医诊所的访问,推动了市场增长。
此外,产品创新、软件集成、先进技术、高比例的精通技术的所有者、先进的医疗 IT 基础设施以及 PMS 部署的广泛覆盖正在推动北美兽医软件的增长。已成为一个因素。 此外,一些公司正在收购、合作或推出兽医院管理软件产品以增加市场份额。 例如,2020 年 3 月,总部位于马里兰州的 VetBilling 发布了一个可通过网络访问、符合 PCI 标准的平台,允许兽医提供财务风险较低的住院支付计划。
该地区的主要参与者包括 Henry Schein Inc.(美国)、Idexx Laboratories Inc.(美国)、Patterson Companies Inc.(美国)和 Britton's Wise Computer Inc.(美国)。
兽医软件市场竞争适中。 如今,兽医信息系统的引入,让更多的企业进入市场并从中受益。 IDEXX laboratories 和 Carestream 等全球参与者在世界各地提供服务,但在美国和德国等特定国家/地区也有许多本地参与者。
The veterinary software market is expected to register a CAGR of 7.2% during the forecast period.
The COVID-19 pandemic caused drastic changes to patients' normal routine, with social distancing and lockdowns in place across the world. Understandably, many patients suffering from loneliness experienced a negative impact on their mental health. Therefore, many of them got companion animals during the lockdown period. For example, a 2020 survey conducted by the Japan Pet Food Association found a 15% increase in dog and cat ownership compared to the previous year due to COVID-19. There were an estimated 8.49 million dogs and 9.64 million cats being kept as pets in Japan as of October 2020. Thus, the veterinary software market has been positively impacted by the COVID-19 pandemic.
The major factors propelling the growth of the market include product innovations and software integration by the players in the market, coupled with increasing opportunities for practice management and rapid adoption of information systems in veterinary healthcare. As per the Veterinary Hospital Managers Association (VHMA), in response to the increasing demand for pet care, the requirement for more advanced equipment, processes, and most importantly, systems and software has also increased. The veterinarians have accepted and acknowledged the professional management of veterinary practices using more advanced and integrated software. Observing the rapid interest of veterinaries in software management in veterinary healthcare, the key players in the market are coming up with innovative products. For instance, in October 2020, Airvet, one of the leading veterinary telemedicine/telehealth platforms, announced the closing of a USD 14 million Series A funding round led by Canvas Ventures and several major veterinary industry leaders. This will enable the company to take on the rapid increase in demand for its telemedicine platform for both veterinarians and pet parents. Also, in July 2020, Zoetis acquired the veterinary engagement software company Virtual Recall. With this, Zoetis will expand its comprehensive offering across the continuum of care for veterinary clinics and will enhance the level of pet owner services that can be offered to its pet owner customers in the United Kingdom, Australia, and New Zealand.
As per the data published by the American Veterinary Medical Association, over 68,000 veterinarians in North America and around 22,000 in the United Kingdom are practicing privately. This number is further anticipated to increase over the forecast period. This increase is anticipated to fuel the demand for these solutions for managing operations in clinics and reference laboratories.
Moreover, veterinary practice software has been experiencing rapid technological advancements in terms of integrating with diagnostic and laboratory equipment and also in streamlining data, lab results, and images directly into a patient's medical record, which can be remotely shared with other veterinary practitioners for various purposes, such as consultations, dual treatments, and training. Thus, the increasing need for providing optimum care to animals by proper practice management is expected to drive the growth of the market studied.
The COVID-19 pandemic has been observed to have both positive and negative effects on the veterinary software market. Due to travel restrictions and social isolation, there has been a significant increase in global pet ownership.
Veterinarians majorly use veterinary practice management software for managing patient information, treatment planning, and scheduling appointments. This software is also used for several back-office purposes, including accounting and operational purposes. The most common features of the practice management software include after-care instructions for clients, client-patient database, billing, boarding/grooming, capturing lost charges, client communications, client reminders, electronic medical records, electronic whiteboards, inventory control, and many others.
Certain strategic movements that are seen in the market are helpful for the growth of the same. For instance, in May 2018, Cornell University College of Veterinary Medicine partnered with ezyVet to use the company's cloud-hosted veterinary practice management software (PMS). In August 2020, Patterson Veterinary upgraded the NaVetor mobile app to simplify curbside and in-clinic patient care. NaVetor is a cloud-based practice management software system introduced in 2018 in a joint venture with Cure Partners. These developments by the major players, such as strategic partnerships and the adoption of new technologies, are expected to boost the overall growth of the veterinary software market over the forecast period.
North America is anticipated to witness the highest CAGR of the veterinary software market over the forecast period. The major factors propelling the market growth include the rising companion animal adoption and increasing per capita animal healthcare expenditure. For instance, 67% of US households, or about 85 million families, own a pet, according to the 2019-2020 National Pet Owners Survey conducted by the American Pet Products Association (APPA). High pet ownership rates will increase visits to veterinary clinics, driving the market growth.
Moreover, a rise in product innovation, software integration, sophisticated technology, a high percentage of tech-savvy owners, advanced healthcare IT infrastructure, and ample scope for implementing PMS are other factors propelling the growth of veterinary software in North America. Moreover, several companies are acquiring, partnering, and launching veterinary practice management software products to gain market share. For example, in March 2020, Maryland-based VetBilling released a web-accessible, PCI-compliant platform that allows veterinarians to offer in-house payment plans with low financial risk.
Some of the major players in the region are Henry Schein Inc. (US), Idexx Laboratories Inc. (US), Patterson Companies Inc. (US), and Britton's Wise Computer Inc. (US).
The veterinary software market is moderately competitive. Currently, the adoption of information systems in veterinary healthcare is allowing more companies to penetrate the market and gain profits. Global players, such as IDEXX laboratories and Carestream, provide their services worldwide, whereas certain countries like the United States and Germany have a large number of local players.