维生素 D 补充剂市场 - 增长、趋势、COVID-19 影响和预测 (2023-2028)

在预测期内（2023 年至 2028 年），全球维生素 D 补充剂市场预计将以 7.34% 的复合年增长率增长。

COVID-19 的突然影响增加了维生素 D 市场对提供消化系统和免疫系统健康的产品的需求，这对市场产生了积极影响。 因此，蛋白质、维生素和 omega-3 脂肪酸等补充剂的销量大幅增长。 因此，推出了许多新产品以满足不断增长的需求。 此外，为了满足不断增长的需求并维持安全标准，製造商正在通过鼓励消费者在线购物来促进销售。

由于世界各国政府开展的强化强化工作，营养补充剂不断发展以服务于小众人群（孕妇和哺乳期妇女、老年病学、儿科营养）。维生素补充剂意识的提高正在推动对维生素补充剂市场的积极情绪。

在冠状病毒大流行期间，对维生素 D 补充剂的需求激增，这主要是由于消费者的大量购买行为。 大宗购买不仅仅是一种由封锁驱动的趋势，我们推测这种趋势将持续到 2020 年，因为作为社会疏远措施的一部分，消费者试图减少商店访问量。 在线购物也倾向于批量购买以节省运费。

维生素 D 补充剂市场趋势

全球对营养补充剂的需求不断增长

维生素、矿物质、植物药、□、脂肪酸和蛋白质等营养补充剂有助于预防因营养缺乏引起的疾病并促进整体健康。 随着老龄化社会的到来、与生活方式有关的疾病的增加、医疗费用的增加以及世界上其他人口变化，人们对营养补充剂的偏好显着增加。 由于对膳食补充剂的需求增加，许多国家进口这些补充剂以满足他们的需求。 例如，根据联合国商品贸易数据库，2020 年美国成为全球最大的维生素产品进口国。 美国进口价值 15 亿美元，其次是德国、法国和荷兰。 健身趋势和体育活动的增加正在推动运动营养品销量的增长和新产品的推出，这可能对该行业产生重大影响。 监管机构对膳食补充剂健康声明的关注度不断提高，导致对该行业的监管力度加大。

北美份额最大

该地区的维生素 D 市场受到大量骨科和骨骼相关问题的推动。 根据美国骨骼和关节健康倡议的一份报告，“每两个美国人中就有一个患有肌肉骨骼疾病，每年因失去护理和工资而造成的损失估计达 2130 亿美元”。 此外，估计有 1.266 亿美国人（二分之一的成年人）患有肌肉骨骼疾病，这与患有慢性肺病和心脏病的美国人的总比例相当。 该统计数据表明，医疗保健和消费者个人支出对骨骼护理造成了巨大压力，导致消费者越来越多地转向更好的维生素 D 补充剂替代行业。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

• 市场驱动因素
• 市场製约因素
• 波特的五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係

第 5 章市场细分

• 按产品类型
  • 补充维生素 D2
  • 补充维生素 D3
• 按分销渠道
  • 超市/大卖场
  • 药房/保健食品店
  • 网上购物
  • 其他分销渠道
• 按地区
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
    • 其他北美地区
  • 欧洲
    • 西班牙
    • 英国
    • 德国
    • 法国
    • 意大利
    • 俄罗斯
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳大利亚
    • 其他亚太地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他南美洲
  • 中东和非洲
    • 南非
    • 阿拉伯联合酋长国
    • 其他中东和非洲地区

第六章竞争格局

• 最活跃的公司
• 最常采用的策略
• 市场份额分析
• 公司简介
  • Amway Corporation
  • General Nutrition Centers Inc.
  • The Nature's Bounty Co.
  • Pfizer Inc.
  • Otsuka Holdings Co. Ltd
  • Everidis Health Sciences LLC
  • Sapien Products LLC
  • THQ Nordic AB
  • GHC Holdings Inc.
  • Bayer Ag

第七章市场机会与未来趋势

第 8 章 COVID-19 对市场的影响

The global vitamin D supplements market is projected to grow at a CAGR of 7.34% during the forecast period (2023 - 2028).

With the sudden impact of COVID-19, the vitamin D market has witnessed an increase in demand for products that provide digestive and immune health, which has positively impacted the market. As a result, the sales of supplements such as proteins, vitamins, and omega-3 fatty acids have seen immense growth. This resulted in the launch of numerous new products to cater to the growing demand. Moreover, to satiate the surging demand and maintain safety norms, the manufacturers have been increasing their sales by encouraging consumers to shop online.

Dietary supplements are continuously evolving to cater to the niche population segments (pregnant and breastfeeding women, geriatric, and pediatric nutrition) due to intensive fortification initiatives governments undertake worldwide. The increasing awareness related to vitamin supplements has led to favorable sentiments toward the vitamin supplements market.

The demand for Vitamin-D supplements surged during the coronavirus pandemic, primarily due to the bulk buying behavior of consumers. It is speculated that bulk purchases are not merely a lockdown-induced trend but are expected to stay throughout 2020, as consumers are trying to reduce the number of store visits as a part of social distancing. Even while shopping for supplement products online, consumers tend to engage in bulk purchases to receive more value for their delivery charges.​

Vitamin D Supplements Market Trends

Escalating Demand for Dietary Supplements Across the Globe

Dietary supplements, such as vitamins, minerals, botanicals, enzymes, fatty acids, and proteins, help promote general health and well-being by preventing nutritional deficiency diseases. The preferences for dietary supplements are growing tremendously due to the global demographic trend with the rising aging population, increasing lifestyle-related diseases, and increasing healthcare costs. As a result of the increasing demand for dietary supplements, many countries are importing these supplements to meet their demand. For instance, according to UN Comtrade, in 2020, the United States was the world's leading importer of vitamin products. United States imported worth USD 1.5 billion, followed by Germany, France, and the Netherlands. Increasing sales of sports nutrition on account of growing fitness trends and sports activity, with new product launches, is likely to significantly impact the industry. Regulatory agencies are paying more attention to dietary supplement health claims, thus, the industry is becoming more regulated.

North America Holds the Largest Share

The Vitamin D market in the region is led by high cases of orthopedic and bone-related issues. According to a US Bone and Joint Health Initiative report, "One in two Americans have a musculoskeletal condition, costing an estimated USD 213 billion each year, in treatment and lost wages". Additionally, an estimated 126.6 million Americans (one in two adults) are affected by a musculoskeletal condition- comparable to the total percentage of Americans living with a chronic lung or heart condition.​Thus, the stats suggest a high burden on healthcare and consumers' personal expenditure that goes into the cure of bone treatment, increasingly leading them toward a better alternative industry of vitamin D supplements.

Vitamin D Supplements Market Competitor Analysis

The global Vitamin D supplement market is highly fragmented owing to several global, regional, and local players. Key players in the market include Pfizer, Nature's Bounty Co, Amway Corporation, Pfizer Inc., and GlaxoSmithKline plc., which hold a major market share. The established players in the market are focusing on rapid expansion and new product launches to gain a better market share, efficient results, and a competitive edge over newer competitors. Expansion is another major strategy by key players to scale up their production efficiencies and develop niche offerings that cater to the customization requirements of consumers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Product Type
  • 5.1.1 Vitamin D2 Supplements
  • 5.1.2 Vitamin D3 Supplements
• 5.2 By Distribution Channel
  • 5.2.1 Supermarkets/Hypermarkets
  • 5.2.2 Pharmacies/Health Stores
  • 5.2.3 Online Retailing
  • 5.2.4 Other Distribution Channels
• 5.3 Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
  • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
  • 5.3.5 Middle-East & Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle-East & Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 Amway Corporation
  • 6.4.2 General Nutrition Centers Inc.
  • 6.4.3 The Nature's Bounty Co.
  • 6.4.4 Pfizer Inc.
  • 6.4.5 Otsuka Holdings Co. Ltd
  • 6.4.6 Everidis Health Sciences LLC
  • 6.4.7 Sapien Products LLC
  • 6.4.8 THQ Nordic AB
  • 6.4.9 GHC Holdings Inc.
  • 6.4.10 Bayer Ag

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET