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自助服务 BI 市场 - 增长、趋势和预测 (2023-2028)
市场调查报告书
商品编码
1273457

自助服务 BI 市场 - 增长、趋势和预测 (2023-2028)

Self-service BI Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 123 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

在预测期内，自助服务 BI 市场预计将以 15.5% 的复合年增长率增长。

自助式 BI 使业务用户和操作员无需数据科学或分析技能或专业知识即可访问业务数据、探索它并获得洞察力。由于深入的竞争分析和非技术人员的易用性，自助式 BI 市场已在许多业务领域得到广泛采用，包括营销、销售、人力资源、运营和财务。据说

主要亮点

  • 自助式 BI 使具有非分析背景的业务运营商能够获得洞察力和数据分析。自助式 BI 在商业领域的需求不断增长，因为它可以将您的企业转变为高效的数据驱动型组织和企业。由于分散业务分析流程的能力，自助式 BI 市场预计在预测期内将会增长。
  • 自助BI市场对于没有技术背景的客户来说是一个业务数据探索和分析的有利可图的市场。由于从传统的 BI 工具向用于业务数据分析的现代 BI 工具的转变，以及结构化和非结构化数据的市场扩张，自助式 BI 市场正在迅速增长。
  • 全球自助式 BI 市场的主要驱动因素是对生成深入竞争数据分析和扩展业务数据量的需求不断增长。此外，推动自助服务 BI 市场增长的其他因素包括不断变化的业务、改进的分析驱动的组织以及无法在规定的时间范围内满足业务需求。
  • 此外，实施自助式BI系统需要大量的初始资本支出，这是一个市场抑制因素。
  • 在 COVID-19 大流行期间，随着世界各地的企业利用 BI 和分析来执行其生存目标和计划，自助服务 BI 市场不断扩大。远程办公思维在 IT/电信、媒体/娱乐、医疗保健、电子商务、零售和 BFSI 等领域的普及增加了自助式 BI 市场的需求。

自助BI市场趋势

自助BI在营销和销售中发挥重要作用

  • 借助当今可用的海量数据，银行可以收集到每个客户的信息，这在以前是无法想像的，从而使他们能够更好地瞭解他们的需求，并且我们现在能够主动响应需求和需求。
  • 它还使银行内的不同部门（如市场营销和销售）能够聚集在一起并更紧密地合作。银行不是向所有客户提供产品，而是将 BI 与 Salesforce 自动化工具相结合，以根据当前的消费者环境定制产品，无论是建造新家、开办小型企业还是组建家庭。现在有售。
  • 近年来，由于数字化和多项技术进步的迅速引入，银行业迅速扩张。商业智能和数据分析等技术和工具的出现正在帮助银行采用所有基本标准并保持竞争力，同时满足当今现代客户的数字化需求。这些解决方案可帮助金融机构做出更明智的财务和运营决策。这进一步推动了市场的增长。
  • 事实上，使用 BI 的金融服务公司报告称，交叉销售和追加销售收入增加了 7%。BI 还为银行提供有关最有利可图的客户群和他们做出的银行选择的最新信息。银行可以利用这些信息来留住高价值客户，销售合适的产品，并选择投资哪些产品以获得最大回报。
自助BI市场-IMG1

北美主导自助服务 BI 市场

  • 北美在自助式 BI 市场占有很大份额。预计IBM Corporation、Oracle Corporation、Microsoft Corporation等主要参与者将推动该地区的市场发展。此外，竞争加剧、技术研发活动增加以及不断发展的数据扩散等因素正在加速北美市场的扩张。
  • 美国和加拿大生产、销售和进步的商业管理分析的技术进步和创新一直是该地区增长和发展的主要驱动力。新兴经济体拥有高度发达的技术和科学先进的服务业，占其产出的近80%。
  • 美国大公司在全球范围内也发挥着重要作用，占《Fortune》世界 500 强的五分之一。加拿大正在经历每个部门的生产和效率的增加，这是有利于商业智能市场的关键方面。
  • 此外，随着BI工具效率的提高、云计算在BI市场的普及，以及大数据的扩大导入等情况的变化，可以看出这是一个重要的市场。
  • 据 Cisco Systems 称，大约 50% 的 ERP 项目因缺乏数据集成而失败。ERP 软件的局限性正在推动整个地区 BI 工具的发展。此外，随着 BI 扩展到跨行业的新领域，这种扩展将继续下去，进一步推动未来几年自助服务 BI 市场的增长。
  • 例如，2022 年 12 月，Modern analytics的 ThoughSpot 和分析工程的 dbt Labs 建立了正式的合作伙伴关係，将自助服务分析引入现代数据堆栈。dbt Labs 和 ThoughtSpot 之间的新合作使所有业务人员都可以通过搜索轻鬆访问它，从而以指数方式增加分析工程工作的价值。
自助BI市场-IMG2

自助式 BI 行业简介

自助式 BI 市场竞争激烈，由几家大型企业组成。就市场份额而言，目前几家主要参与者主导着市场。这些巨头占据了市场主导地位，专注于扩大海外客户群。这些公司正在利用战略协作计划来增加市场份额和盈利能力。

2022 年 6 月，基于云的工作流自动化和商业智能营销和广告软件供应商 Basis Technologies 宣布推出数据可视化解决方案，通过定制的实时仪表板简化活动报告。此功能简化了耗时的报告操作，并最大限度地减少了创建和交付数字广告报告所需的重复手动步骤。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 本次调查范围

第二章研究方法论

第三章执行摘要

第四章市场动态

  • 市场概况
  • 产业价值链分析
  • 行业吸引力——波特五力分析
    • 新进入者的威胁
    • 买方/消费者议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 对市场的影响
  • 市场驱动力
    • 业务数据量化扩展
    • 日益增长的竞争分析需求
  • 市场製约因素
    • 投资成本大
    • 缺乏数据治理

第五章市场细分

  • 按类型
    • 软件
    • 服务
  • 按申请
    • 预测性资产保护
    • 欺诈和安全控制
    • 销售与营销管理
    • 风险与合规管理
    • 供应链管理与采购
    • 运行管理
    • 客户参与和分析
  • 按部署模型
    • 一经请求
    • 本地
  • 按终端用户行业
    • 卫生保健
    • 製造业
    • BFSI更多
    • 零售/电子商务
    • 载体
    • 媒体娱乐
    • 运输/物流
    • 能源与公用事业
    • 政府/国防
  • 按地区
    • 北美
    • 欧洲
    • 亚太地区
    • 南美洲
    • 中东/非洲

第六章竞争格局

  • 公司简介
    • IBM
    • Oracle Corporation
    • Microsoft Corporation
    • SAP SE
    • SAS Institute
    • Tableau Software
    • Qlik Technologies, Inc.
    • Microstrategy, Inc.
    • Tibco Software
    • ZOHO Corporation
    • Dataphine
    • Looker

第七章投资分析

第八章市场潜力

简介目录
Product Code: 66487

The self-service BI Market is expected to grow at a CAGR of 15.5% during the forecast period. Self-service Business Intelligence (BI) allows business users and operators to access business data and examine them to generate insights even if they do not have any data science and analytical skill and expertise. The Self-service BI market witnessed a noticeable adoption across numerous business fields such as marketing, sales, human resource, operations, and finance, attributed to thorough competitive analysis and comfort of application for non-technical staff.

Key Highlights

  • Self-Service BI aids business operators from non-analytical backgrounds to make insights and data analyses. The Self-service BI market is facing a growing demand for the business fields attributed to its capability to convert business establishments into efficient data-driven organizations or businesses. The Self-service BI market is projected to grow over the forecast period owing to its capacity to decentralize the business analytical process.
  • The Self-Service BI market serves as an advantage to non-technical business customers for studying and analyzing data insights by guiding down the business data. The self-service BI market is rapidly rising because of the shift from conventional BI tools for business data analysis to contemporary BI tools, along with the growing market of structured and unstructured data.
  • The principal drivers for the global self-service BI market are the rising demand for generating in-depth competitive data analysis and expanding the business data volume. Other factors that amplify and boost the growth of the global self-service BI market include persistent changing businesses, the need for an improved analytic-driven organization, and the inability to meet business requests within the stipulated time.
  • Furthermore, substantial initial capital expenditure is necessary to install self-service BI systems which act as a hindrance to the market.
  • During the Covid-19 pandemic, the self-service BI market rose as companies throughout the globe used BI and analytics to implement their goals and plans for survival. The expanding adoption of the work-from-home idea in areas such as IT and telecom, media and entertainment, healthcare, e-commerce, retail, and BFSI had increased demand for the self-service BI market.

Self-service BI Market Trends

Self-Service BI has a Dominant Role in Marketing and Sales

  • With the bulks of data available today, banks can collect formerly unimaginable information about every customer, giving them a better understanding of customers' wants and helping them to address these needs and wants proactively.
  • It also permits diverse departments within a bank, such as marketing, and sales, to work more closely as a single unit. Rather than pushing out products to all clients, banks can now merge BI and sales force automation tools to market products tailored to consumers' present situations, whether they're constructing new homes, opening small companies, or starting families.
  • As a result of digitalization and the fast adoption of several technological advancements in recent years, the banking sector is quickly expanding. The emergence of technology and tools such as business intelligence and data analytics has aided banks in adopting all essential standards and keeping competitive while serving today's modern customer's digital requirements. These solutions aid financial organizations in making more informed financial and operational decisions. This is further driving the market growth.
  • In fact, financial services companies using BI reported a 7 percent enhancement in cross-sell and up-sell incomes. BI also provides banks with up-to-date information on their most profitable clientele and the banking choices they make. Banks can use that info to hold high-value customers, market the correct products to them and select which products to invest in for the maximum return.
Self-service BI Market - IMG1

North America Dominates the Self-service BI Market

  • The North American region has a significant share of the Self-Service BI market. Major key players like IBM Corporation, Oracle Corporation, and Microsoft Corporation are expected to boost market development in the region. In addition, factors such as increasing competition, intense R & D activities in technology, and an evolving trend of data proliferation are surging the market expansion in North America.
  • Technical advancement and innovation for business management analytics for their production, sales, and advances in the US and Canada are mainly responsible for this region's growth and development. The United States economy boasts of a highly-developed and technologically or scientifically advanced services area, which accounts for nearly 80% of its output.
  • Large US companies also play a vital role on a global scale, accounting for about one-fifth of the Fortune Global 500. Canada is experiencing increased output and efficacy in its sectors, which is a major aspect favoring its business intelligence market.
  • The vital markets are also being presented by prospects like the upgraded efficiency of BI tools, increasing acceptance of cloud computing in the BI market, and varying landscape due to augmented Big Data adoption.
  • As per Cisco Systems, near around 50% of ERP projects failed because of the lack of data integration. ERP software restrictions have encouraged the development of BI tools across the region. Further, this expansion will continue as BI enters new verticals across industries, which is further bolstering the self-service BI market's growth in the coming years.
  • For instance, in December 2022, ThoughSpot, the Modern Analytics company, and dbt Labs, an analytics engineering provider, established a formal partnership to deliver self-service analytics to the modern data stack. The new collaboration between dbt Labs and ThoughtSpot allows for an exponential rise in the value of analytics engineering work by making it easily available to every business person through search.
Self-service BI Market - IMG2

Self-service BI Industry Overview

The Self-Service BI Market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share of the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability.

In June 2022, Basis Technologies, a cloud-based workflow automation and business intelligence software provider for marketing and advertising, announced the introduction of a data visualization solution that streamlines campaign reporting through live customized dashboards. The feature streamlines time-consuming reporting operations and minimizes the number of repeated manual operations necessary to produce and deliver digital advertising reports.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Impact of COVID-19 on the Market
  • 4.5 Market Drivers
    • 4.5.1 The Growing Volume of Business Data
    • 4.5.2 Augmented Need for In-Depth Competitive Insights
  • 4.6 Market Restraints
    • 4.6.1 Large Investment Costs
    • 4.6.2 Lack of Data Governance

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Software
    • 5.1.2 Services
  • 5.2 By Application
    • 5.2.1 Predictive Asset Maintenance
    • 5.2.2 Fraud and Security Management
    • 5.2.3 Sales and Marketing Management
    • 5.2.4 Risk and Compliance Management
    • 5.2.5 Supply Chain Management and Procurement
    • 5.2.6 Operations Management
    • 5.2.7 Customer Engagement and Analysis
  • 5.3 By Deployment Model
    • 5.3.1 On-Demand
    • 5.3.2 On-Premises
  • 5.4 By End-User Industry
    • 5.4.1 Healthcare
    • 5.4.2 Manufacturing
    • 5.4.3 BFSI
    • 5.4.4 Retail and E-commerce
    • 5.4.5 Telecommunications
    • 5.4.6 Media and Entertainment
    • 5.4.7 Transportation and Logistics
    • 5.4.8 Energy and Utilities
    • 5.4.9 Government and Defense
  • 5.5 Geography
    • 5.5.1 North America
    • 5.5.2 Europe
    • 5.5.3 Asia Pacific
    • 5.5.4 South America
    • 5.5.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 IBM
    • 6.1.2 Oracle Corporation
    • 6.1.3 Microsoft Corporation
    • 6.1.4 SAP SE
    • 6.1.5 SAS Institute
    • 6.1.6 Tableau Software
    • 6.1.7 Qlik Technologies, Inc.
    • 6.1.8 Microstrategy, Inc.
    • 6.1.9 Tibco Software
    • 6.1.10 ZOHO Corporation
    • 6.1.11 Dataphine
    • 6.1.12 Looker

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET