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市场调查报告书
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运营智能 (OI) 市场规模和份额分析 - 增长趋势和预测（2023-2028）

Operational Intelligence Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

运营智能 (OI) 市场规模预计将从 2023 年的 28.6 亿美元增长到 2028 年的 50.5 亿美元，在预测期内（2023-2028 年）复合年增长率为 12.04%。

运营智能 (OI) 是一种动态、实时业务分析的形式，可以深入了解您的业务和 IT 运营。 这些解决方案为公司提供了简化数据收集和分析流程的机会。 企业可以实时监控和排除故障，改进安全性和合规性实践，并更快地为客户提供服务。

主要亮点

  • 对质量控制、数据发现和可视化的需求迫使公司采用运营智能软件。 通过流式传输大数据和復杂的 IT 基础设施事件和流程，OI 解决方案使您能够使用自动化流程和工作流程根据洞察立即采取行动。
  • 最终用户越来越多地采用大数据分析和物联网 (IoT)，正在推动市场发展。 随着大数据的出现以及在压缩时间范围内做出关键业务决策的需求不断增长，运营智能 (OI) 和分析工具在过去十年中获得了巨大的市场份额。
  • 新兴的物联网 (IoT) 将数字连接扩展到家庭、企业、车辆，甚至可能扩展到几乎无处不在的设备和传感器。 这项创新意味着几乎任何设备都可以生成和传输有关其行为的数据，可以应用分析来促进监控和各种自动化功能。 对实时数据分析不断增长的需求正在推动市场发展。 运营智能在数据驱动的世界中的影响是显而易见的，并且正在显着增长。
  • 随着运营智能 (OI) 的采用不断增加，新的市场挑战也随之出现。 从根本上抑制运营情报市场的主要问题包括熟练专业人员的短缺、数据传输的复杂性、满足业务需求以及成本高昂。 随着市场的增长，为满足特定需求而不断增加的需求和产品定制会增加初始投资和执行成本。 实施 OI 的成本很高。 广泛的编程和数据集成需要时间和金钱。 大多数提供商都会收取软件升级费用。 此外，直立不耐受软件很复杂，通常由顾问或合格的专业人员操作。
  • 技术的快速进步、云计算和大数据分析最近在疫情期间受到欢迎。 云计算是交付 BI 应用程序的领先平台，并用作结构化和非结构化数据的存储。 同样，大数据技术使这些工具能够分析大量数据，并为组织提供可操作的见解，帮助他们确定潜在客户并改进营销活动。 由于云的采用而增强的支持和服务也可能仍然是大流行后推动调查市场的关键因素。

运营智能 (OI) 市场趋势

云部署细分市场 (OI) 预计将占据主要市场份额

  • 由于成本降低、可访问性、可扩展性和服务集中化等额外优势，云实施预计将占据重要的市场份额。 世界各地的组织越来越多地采用云服务。 疫情还刺激了 IT 组织中云服务的部署。 支持各种专业业务应用程序的云服务的广泛可用性正在帮助组织转型为数字企业。
  • 总体而言，与其他云服务相比，混合云市场近年来经历了显着增长。 当企业需要释放本地资源用于更敏感的数据和应用程序时，混合云允许企业扩展其计算资源并满足短期需求，而无需投入大量资金来应对激增。
  • 据 Flexra Software 称，80% 的企业受访者表示，他们将在 2022 年采用 Microsoft Azure 进行公共云使用。 AWS、Microsoft Azure、Google Cloud 或超大规模企业是全球主要的云计算平台提供商。
  • 此外，越来越多的银行正在将其数据、流程和基础设施迁移到云端，并获得采用云的好处，从而更轻鬆地集成企业应用程序。 例如，2022年11月，Temenos宣布文莱领先的金融产品和服务提供商之一Baiduri Bank已使用Temenos银行云与Temenos签订了核心银行协议。 Baiduri 银行将成为文莱首批使用 SaaS 模式在云上运营其核心银行系统的银行之一。
  • 使用云服务的公司只需为临时使用的资源付费，无需购买、编程和维护长期閒置的额外资源和设备。 这使得公司能够最大限度地减少非创收成本。
运营情报市场-IMG1

亚太地区预计将成为快速增长的市场

  • 由于各国政府采取了各种数字化举措，预计亚太地区将在预测期内实现最高增长。 此外，该地区数字化的快速发展预计将显着推动运营情报市场。
  • 例如，“数字印度”旨在通过改善 IT 基础设施和增强互联网连接，以电子方式向公民提供政府服务。
  • 此外，该计划旨在将旧系统和本地系统迁移到基于云的集成模型。 云平台预计将为公民提供电子服务。 中国、印度、日本和韩国等国家的投资者对运营情报的兴趣日益浓厚。 中国发展迅速，在边缘计算、人工智能、物联网等新兴IT技术领域处于世界领先地位。 因此，预计对改进 IT 服务的需求将激增。
  • 数字化转型已成为该国的首要任务之一。 随着越来越多的公司实施正式战略来支持他们的努力，这种情况正在迅速发生。 据新华社报导，清华大学、国际数据公司和中国IT公司浪潮信息联合发布了一份报告，全面评估了全球15个主要国家的计算能力、效率和基础设施。 报告指出，算力是数字经济的驱动力，增加该领域的投资将对经济增长产生放大的长期影响。
  • 中国云计算产业的发展得益于政府的大力支持和私营企业的大量投资。 凭藉该国超快的互联网连接和稳定的 LTE 可用性，韩国政府采用云计算技术来增强电子政务服务。 预计这将有助于预测期内的市场增长。
运营情报市场-IMG2

运营智能 (OI) 行业概览

运营智能 (OI) 市场高度分散，主要参与者包括 Vitoria Technologies、Splunk、Starview、SAP SE 和 Software AG。 市场参与者正在采取合作伙伴关係、创新和收购等策略来增强其服务产品并获得可持续的竞争优势。

  • 2022 年 10 月 - Software AG 与阿联酋人工智能和云计算公司 G42 Cloud 合作，帮助各行业客户成为云託管、数字化互联的企业。Masu。 通过在 G42 云上託管和部署客户端，公司可以推出新产品、获取可操作的数据、推动战略决策并发展业务。
  • 2022 年 5 月 - 埃森哲和 SAP 推出新的协作服务，帮助大型企业迁移到云端并持续创新。 这项新的联合服务将 RISE 与 SAP 解决方案以及 SOAR 与 Accenture 服务相结合。 新功能包括埃森哲全面的转型服务套件，包括以集成即服务模式提供的定制云服务和独特的智能工具。 埃森哲是最大的 SAP 合作伙伴之一，致力于为各行业的大型企业提供云中 SAP 简化 RISE 规划、部署和管理的服务。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章研究方法

第 3 章执行摘要

第 4 章市场洞察

  • 市场概览
  • 行业吸引力 - 波特五力分析
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 新冠肺炎 (COVID-19) 对市场的影响

第五章市场动态

  • 市场驱动因素
    • 对实时数据分析的需求不断增加
    • 越来越多地采用大数据分析和物联网 (IoT)
  • 市场製约因素
    • 合併多个数据源的数据

第六章市场细分

  • 按部署类型
    • 云
    • 本地
  • 按最终用户行业划分
    • 零售
    • 製造业
    • BFSI
    • 政府机构
    • IT/通信
    • 军事/国防
    • 交通/物流
    • 医疗保健
    • 能源/电力
  • 按地区
    • 北美
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第七章竞争格局

  • 公司简介
    • Vitria Technology Inc.
    • Splunk Inc.
    • Starview Inc.
    • SAP SE
    • Software AG
    • Schneider Electric SE
    • Rolta India Limited
    • SolutionsPT Ltd
    • IBENOX Pty Ltd
    • Turnberry Corporation
    • HP Inc.
    • OpenText Corporation

第8章 投资分析

第9章 市场机会与将来动向

简介目录
Product Code: 56210

The Operational Intelligence Market size is expected to grow from USD 2.86 billion in 2023 to USD 5.05 billion by 2028, at a CAGR of 12.04% during the forecast period (2023-2028).

Operational intelligence (OI) is a form of dynamic, real-time business analytics that delivers insights into business and IT operations. These solutions provide enterprises with the opportunity to streamline the process of data collection and analysis. Enterprises can monitor and troubleshoot in real time and improve their security and compliance methods, thereby speeding up the delivery of their services to customers.

Key Highlights

  • The need for quality management, data discovery, and visualization is compelling businesses to adopt operational intelligence software. OI solutions can take immediate action on insights using automated processes and workflows by streaming Big Data and intricate IT-infrastructure events and processes.
  • Increasing adoption of big data analytics and the Internet of Things (IoT) across end-users drives the market. With the emergence of Big Data and the increasing need to make critical business decisions within a compressed timeframe, operational intelligence (OI) and analytics tools have gained a substantial market share in the past decade.
  • The emerging Internet of Things (IoT) extends digital connectivity to devices and sensors in homes, businesses, vehicles, and potentially almost anywhere. This innovation means that virtually any device can generate and transmit data about its operations - data to which analytics can be applied to facilitate monitoring and a range of automatic functions. The growing need for real-time data analytics drives the market. The impact of operational intelligence in a data-driven world is clear and is rising significantly.
  • With the rising deployment of operational intelligence, new market issues have emerged. Some primary difficulties fundamentally pushing back the operational intelligence market include a shortage of skilled professionals, complexity in data transfer, handling to handle business requirements, and high cost. As the market grows, the cost of initial investment and execution rises due to increased demand and customization of products to meet specific needs. The implementation of OI is a costly procedure. The process's extensive programming and data integration adds time and expense. Most providers charge a fee for software upgrades. Additionally, OI software is complex, and consultants or qualified specialists often operate it.
  • Rapid technological advancements, cloud computing, and big data analytics have recently gained popularity during the pandemic. Cloud computing is an advanced platform for delivering BI applications and serves as a storage for structured and unstructured data. Similarly, big data technology has enabled these tools to analyze massive volumes of data to give organizations actionable insights that aid in evaluating prospects and improving marketing campaigns. The enhancing support and services from deploying the cloud will also remain a significant factor in boosting the studied market post-pandemic.

Operational Intelligence Market Trends

Cloud Deployment Segment is Expected to Hold Major Market Share

  • Cloud deployment is expected to hold a prominent market share due to the added benefits, such as cost-saving, accessibility, scalability, and centralized service. Organizations across the world are increasingly deploying cloud services. The pandemic has also fueled the deployment of cloud services across various IT organizations. The broad availability of cloud services to support various specialized business applications is helping organizations transform into digital enterprises.
  • The hybrid cloud market has experienced significant overall growth in the past few years compared to other cloud services, as it offers certain benefits to organizations with a massive set of data. Using a hybrid cloud allows companies to scale computing resources and helps eliminate the need to invest massive capital in handling short-term spikes in demand when the business needs to free up local resources for more sensitive data or applications.
  • According to Flexra Software, 80% of enterprise respondents indicated they adopted Microsoft Azure for public cloud usage in 2022. AWS, Microsoft Azure, and Google Cloud, or hyperscalers, are among the leading cloud computing platform providers globally.
  • Further, an increasing number of banks are migrating their data, process, and infrastructure to the cloud to benefit from cloud implementation, which further eases the integration of enterprise applications. For instance, in November 2022, Temenos announced that Baiduri Bank, one of Brunei's major financial goods and services providers, has agreed with Temenos for core banking on the Temenos Banking Cloud. Baiduri Bank would be one of the initial banks in Brunei to operate its core banking systems on the cloud using the SaaS model.
  • Companies using cloud services must pay only for resources they temporarily use instead of purchasing, programming, and maintaining additional resources and equipment that remain idle over long periods. This helps the companies in minimalizing costs that do not generate revenue.
Operational Intelligence Market - IMG1

Asia-Pacific is Expected to Be the Fastest-growing Market

  • The Asia-Pacific region is expected to witness the highest growth during the forecast period, owing to various government digitization initiatives. Additionally, the rapid increase in digitization in this region is expected to drive the operational intelligence market significantly.
  • For instance, Digital India aims to electronically provide government services to citizens by improving the IT infrastructure and increasing internet connectivity.
  • Moreover, the initiative aims to move legacy and on-premise systems to a cloud-based or integrated model. The cloud platform is expected to host the delivery of e-services to the citizens. Economies such as China, India, Japan, and South Korea are witnessing increasing investor interest in operational intelligence. China is going through rapid development and is the global leader in new, emerging IT technologies, such as edge computing, AI, and IoT. As a result, a surge in demand for improved IT services is expected.
  • Digital transformation has become one of the top priorities in the country. It is moving at a rapid pace as a more significant number of companies are implementing formal strategies to support their efforts. According to the Xinhua agency, Tsinghua University, International Data Corporation, and Chinese IT firm Inspur Information released a joint report that comprehensively assessed the computing power, efficiency, and infrastructure of the world's 15 major economies. The report notes that computing power has become the driving force of the digital economy and that increasing investment in this sector would have an amplified and long-term effect on economic growth.
  • Strong government backing and substantial private sector investment are behind the growth of China's cloud computing industry. The South Korean government employed cloud computing technologies to enhance its e-government services, banking on the country's super-fast internet connectivity and stable LTE availability. This is expected to contribute to the market's growth over the forecast period.
Operational Intelligence Market - IMG2

Operational Intelligence Industry Overview

The operational intelligence market is highly fragmented, with the presence of major players like Vitria Technology Inc., Splunk Inc., Starview Inc., SAP SE, and Software AG. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their service offerings and gain sustainable competitive advantage.

  • October 2022 - Software AG partnered with G42 Cloud, the UAE's artificial intelligence and cloud computing firm, to help clients across industries achieve cloud-hosted digitally connected companies. By hosting and deploying clients on G42 Cloud, organizations can unlock new products, gain actionable data, drive strategic decision-making, and grow operations.
  • May 2022 - Accenture and SAP are launching a new collaborative service to assist major organizations in migrating to the cloud and delivering continuous innovation. The new joint offering combines the RISE with SAP solution and the SOAR with Accenture services offering. It has been enhanced with new features that include Accenture's comprehensive suite of transformation services, such as customized cloud services and proprietary intelligent tools, delivered through a unified as-a-service model. Accenture is one of the largest SAP partners to offer services specifically targeted to assist large organizations across sectors in simply planning, implementing, and managing RISE with SAP installations in the cloud.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Need for Real Time Data Analytics
    • 5.1.2 Increasing Adoption of Big Data Analytics and the Internet of Things (IoT)
  • 5.2 Market Restraints
    • 5.2.1 Combining Data from Multiple Data Sources

6 MARKET SEGMENTATION

  • 6.1 By Deployment Type
    • 6.1.1 Cloud
    • 6.1.2 On-premise
  • 6.2 By End-user Vertical
    • 6.2.1 Retail
    • 6.2.2 Manufacturing
    • 6.2.3 BFSI
    • 6.2.4 Government
    • 6.2.5 IT and Telecommunication
    • 6.2.6 Military and Defense
    • 6.2.7 Transportation and Logistics
    • 6.2.8 Healthcare
    • 6.2.9 Energy and Power
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Vitria Technology Inc.
    • 7.1.2 Splunk Inc.
    • 7.1.3 Starview Inc.
    • 7.1.4 SAP SE
    • 7.1.5 Software AG
    • 7.1.6 Schneider Electric SE
    • 7.1.7 Rolta India Limited
    • 7.1.8 SolutionsPT Ltd
    • 7.1.9 IBENOX Pty Ltd
    • 7.1.10 Turnberry Corporation
    • 7.1.11 HP Inc.
    • 7.1.12 OpenText Corporation

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS