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市场调查报告书
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数位全息市场规模和份额分析 - 增长趋势和预测（2023-2028）

Digital Holography Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

数位全息市场规模预计将从2023年的49.2亿美元增长到2028年的106.9亿美元，预测期内（2023-2028年）复合年增长率为16.79%。

数位全息术需要两个波来生成全息图并同时记录定量相位和幅度图像。这一新颖的想法可实现快速 3D 成像，并已在多个应用场景中得到验证。每个行业，包括房地产、医疗保健、教育和零售，都在转向 3D 世界，以更准确地了解其商业模式。

主要亮点

  • 零售商可以采用自助服务亭，顾客可以在其中触摸全息产品，从而带来全新的参与度，并最终确保无摩擦的购物体验，从而获得更大的视野，并可能带来销售。在宾夕法尼亚州，Coen Markets 开设了两家收银店。Grabango 应用程序允许客户无需前往收银台即可付款。
  • 全息成像技术将促进生物医学研究、医疗保健、生命科学以及医学教育和培训。为了更好地为医学生做好准备，剑桥大学酒店管理学院 (CHU) 及其教育学院引入了混合现实。借助由 CUH 和大学教育学院与科技公司 GigXR 合作开发的应用程序，使用 Microsoft HoloLens 混合现实耳机的学生将能够与多层、医学上准确的全息患者进行互动。可以实时看到彼此。
  • 由于物镜和专门的数位图像处理设备的成本，从 2D 到 3D 全息的适应成本很高。此外，处理全息图的计算成本很高，限制了该技术的应用范围。
  • 在新冠肺炎 (COVID-19) 疫情期间，社会隔离、远程就业和在线教育使企业意识到需要采用现代方法。这增加了许多行业对 AR 和 VR 为用户提供沉浸式体验的需求。针对游戏爱好者，VividQ 和 Dispelix 设计了可用于 AR 耳机和智能眼镜的全息技术。游戏玩家可以参与沈浸式增强现实体验，其中数位内容显示在真实环境中，并允许轻鬆舒适的交互。

数位全息市场趋势

数位全息显示占据主要市场份额

  • 通过使用数位标牌，您可以有效地吸引顾客的兴趣。全息显示技术增强营销效果，让用户不受头戴设备的束缚，享受内容。
  • 根据Queppelin的研究，美国有5740万活跃VR用户，AR-VR市场预计将达到1.5万亿美元。虚拟现实等沉浸式技术预计将对医疗保健行业产生重大影响。
  • 2022 年 6 月，Looking Glass 推出了世界上最大的全息显示器。65 英寸、8K 分辨率的屏幕比以前的 3D 全息显示器大五倍，并且不需要特殊设备即可查看图像。这种新的显示屏是“群组可观看”的，这使其与一些一次只能由一个人观看的竞争产品区分开来。
  • 2022 年 10 月，总部位于印度的智能家居镜子公司 PORTL 宣布计划在商店、会议室、教室和其他可以发挥作用的地方设计橱柜大小的全息显示器。这些 PORTL EPIC 设备的用途之一是在消费者做出购买决定之前进行全身视频聊天、产品查看和评估。
数位全息市场-IMG1

亚太地区实现显着增长

  • 亚太地区正在经历数位技术采用速度最快的地区。随着越来越多的国家建设智慧城市，虚拟世界将变得越来越重要。房地产、医疗保健、教育和零售等行业都在转向 3D 世界，以更清晰、更准确地了解其商业模式。例如，总部位于新加坡的 Vigeo Technologies 构建了新加坡城市的数位孪生，为消费者提供无缝的 3D 体验。日本 CAD 中心使用尖端软件创建了类似的大阪和东京 3D 地图，以创造身临其境的体验。
  • 2022 年 1 月，日本的一家 7-11 商店安装了浮动全息显示屏，无需身体接触即可工作，使现场购物更加安全。使用这款 Digi POS，触摸屏界面似乎漂浮在顾客面前，但后面排队的人根本看不到任何东西。
  • 2022 年 12 月，鞋履製造商 Bata 推出了 3D OOH 广告牌。这种创新的3D户外广告方式吸引了人们对该公司销售的各种运动鞋的关注。该广告牌利用变形图像内容生成来提供具有视觉吸引力的三维内容。
数位全息市场-IMG2

数位全息行业概况

数位全息市场高度分散，由几个大型竞争对手组成，其产品组合具有可比性，并且存在被替代的危险。为了保持竞争力并扩大客户群和市场份额，供应商定期投资研发以改进其产品线、将更多产品线投入使用并扩展其产品线。

2022 年 11 月，真人大小的全息通信解决方案提供商 Proto 与人工智能对话视频平台製造商 StoryFile 合作，创建了Walmart创始人 Sam Walton 的全息图。数位复製为这张全息图最终将在Walmart博物馆展出，向参观者讲述Walmart的早期历史、公司的核心价值观、沃尔顿的商业规则等等。

2023年2月，领先的全息公司Looking Glass获得了Accenture的投资。通过此次合作，Accenture将加速从 2D 到 3D 的转变。Look Glass 构建了一个端到端全息平台，其中包含一系列显示器，可以实时显示 3D 材料，而无需耳机或头部跟踪。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 调查结果
  • 调查假设
  • 调查范围

第二章研究方法论

第三章执行摘要

第四章市场动态

  • 市场概况
  • 市场驱动力
  • 市场製约因素
  • 行业价值链分析
  • 波特五力分析
    • 新进入者的威胁
    • 买家和消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 评估 COVID-19 对行业的影响

第五章市场细分

  • 提供
    • 硬件（分光镜、CCD相机、激光器等）
    • 软件
  • 应用
    • 数位全息显示
    • 数位全息显微镜
    • 全息临场感
  • 按终端用户行业
    • 医疗保健
    • 航空航天与国防
    • 商业的
    • 教育
    • 自动化
    • 其他终端用户行业
  • 区域
    • 北美
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 欧洲其他地区
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 亚太其他地区
    • 拉丁美洲
      • 巴西
      • 阿根廷
      • 其他拉丁美洲
    • 中东/非洲
      • 阿拉伯联合酋长国
      • 沙特阿拉伯
      • 其他中东和非洲

第六章 竞争格局

  • 投资分析
  • 公司简介
    • RealView Imaging Ltd
    • Lyncee TEC SA
    • Phase Holographic Imaging AB
    • Eon Reality
    • Geola Digital Uab
    • MetroLaser Inc.
    • Leia Inc.
    • Intelligent Imaging Innovations
    • Light Logics Holography and Optics
    • Mit Media Lab
    • Jasper Display Corporation
    • Holmarc Opto-Mechatronics Pvt. Ltd

第七章市场机会与未来趋势

简介目录
Product Code: 69540

The Digital Holography Market size is expected to grow from USD 4.92 billion in 2023 to USD 10.69 billion by 2028, at a CAGR of 16.79% during the forecast period (2023-2028).

Two waves are required to produce a hologram and simultaneously record quantitative phase and amplitude images in digital holography. Several application scenarios have demonstrated how this novel idea enables quick 3D imaging. Every industry, including real estate, healthcare, education, and retail, turns to the 3D world to get a more precise and accurate picture of their business models.

Key Highlights

  • Retailers can incorporate self-service kiosks where customers may engage with a holographic product, bringing an entirely new level of engagement that could ultimately result in greater sales to ensure a frictionless shopping experience. In Pennsylvania, Coen Markets opened two checkout-fee stores; with the aid of the Grabango app, customers may make payments without going through a checkout process.
  • Holographic imaging technology boosts biomedical research, healthcare, life sciences, and medical education and training. To better prepare medical students, Cambridge University Hospitals (CHU) and the university's education faculty have introduced mixed reality. Students using Microsoft HoloLens mixed reality headsets can see each other in real-time while engaging with a multi-layered, medically accurate holographic patient thanks to an app that CUH and the university's faculty of education developed in collaboration with tech company GigXR.
  • Adopting 3D holography from 2D involves significant expense due to the high cost of objective lenses and specialized digital imaging equipment requirements. Due to the higher computing costs associated with processing holograms, the approach also has a limited range of applications.
  • Businesses became aware of the necessity of adopting the newest approaches during COVID-19 due to social estrangement, remote employment, and online education. This increased the need for AR and VR in numerous industries to provide users with a real-life experience. For gaming lovers, VividQ and Dispelix designed a holographic tech that can be used with AR headsets or smart glasses. Gamers can take part in immersive augmented reality experiences where digital content is displayed in the real environment for easy and comfortable interaction.

Digital Holography Market Trends

Digital Holographic Displays to Hold the Significant Market Share

  • Customers' interest can be effectively drawn in by using digital signage. Holographic display technology will increase marketing effectiveness and let users enjoy content without headgear restrictions.
  • According to a survey by Queppelin, there are 57.4 million active VR users in the US, and the AR-VR market is projected to reach USD 1.5 trillion. Immersive technology, such as virtual reality, is expected to impact the healthcare sector significantly.
  • In June 2022, Looking Glass introduced the world's largest holographic display. The 65-inch, 8K-resolution screen is five times bigger than any previous 3D holo display and requires no special equipment to see the visuals. The new display is "group viewable," distinguishing it from several competing products that one person can only view at a time.
  • In October 2022, an India-based startup PORTL, an Intelligent Home Mirror, announced plans to design cabinet-sized holographic displays in places that might be useful, like stores, meeting rooms, or even classrooms. One application for these PORTL EPIC devices is full-body video chatting, product browsing, and evaluation before a consumer decides to purchase.
Digital Holography Market - IMG1

Asia-Pacific to Witness Significant Growth

  • The adoption of digital technology has been the fastest in Asia-Pacific. The metaverse will become increasingly important as more nations build smart cities. Every industry, including real estate, healthcare, education, and retail, is turning to the 3D world to get a clearer and more accurate picture of their business models. For instance, Vizzio Technologies, based in Singapore, built a digital twin of the city of Singapore to give consumers a seamless 3D experience. A similar 3D map of Osaka and Tokyo was produced by the CAD Center in Japan, utilizing cutting-edge software to create immersive experiences.
  • In January 2022, to make in-person buying safer, 7-Eleven Stores in Japan installed floating holographic displays that function without any physical contact. With the use of this Digi POS, a touchscreen interface will appear to be floating in midair in front of a customer while those in line behind them see nothing at all.
  • In December 2022, footwear company Bata unveiled 3D OOH Billboards. This novel method of 3D outdoor advertising draws attention to the range of sneakers the company sells. The billboard makes use of an anamorphic image content generation method to provide content that appears in three dimensions and is visually appealing.
Digital Holography Market - IMG2

Digital Holography Industry Overview

Due to comparable portfolio offerings and the danger of alternatives, the digital holography market is highly fragmented and comprises multiple sizeable competitors. To maintain their competitive edge and grow their customer base and market share, the vendors regularly invest in R&D to improve their product lines, bring more product lines into practical applications, and expand their product lines.

In November 2022, Sam Walton, the founder of Walmart, was digitally recreated as a hologram by Proto, a provider of life-sized holographic communications solutions, in collaboration with StoryFile, the maker of an AI-powered conversational video platform. The hologram will eventually be on display in The Walmart Museum to inform visitors about the early history of Walmart, the company's core values, Walton's rules of business, and more.

In February 2023, the leading holographic company, Looking Glass, received funding from Accenture. Accenture will speed up the transition from 2D to 3D through this partnership. Looking Glass has built an end-to-end holographic platform with a selection of monitors that can display material in real-time 3D without the need for headsets or head-tracking.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Industry Value Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Assessment of Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

  • 5.1 Offering
    • 5.1.1 Hardware (Beam Splitter, CCD Camera, Laser, and Others)
    • 5.1.2 Software
  • 5.2 Application
    • 5.2.1 Digital Holographic Displays
    • 5.2.2 Digital Holographic Microscopy
    • 5.2.3 Holographic Telepresence
  • 5.3 End-user Vertical
    • 5.3.1 Medical
    • 5.3.2 Aerospace and Defense
    • 5.3.3 Commercial
    • 5.3.4 Education
    • 5.3.5 Automation
    • 5.3.6 Other End-user Verticals
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 India
      • 5.4.3.2 China
      • 5.4.3.3 Japan
      • 5.4.3.4 Rest of Asia-Pacific
    • 5.4.4 Latin America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of Latin America
    • 5.4.5 Middle-East and Africa
      • 5.4.5.1 United Arab Emirates
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Investment Analysis
  • 6.2 Company Profiles
    • 6.2.1 RealView Imaging Ltd
    • 6.2.2 Lyncee TEC SA
    • 6.2.3 Phase Holographic Imaging AB
    • 6.2.4 Eon Reality
    • 6.2.5 Geola Digital Uab
    • 6.2.6 MetroLaser Inc.
    • 6.2.7 Leia Inc.
    • 6.2.8 Intelligent Imaging Innovations
    • 6.2.9 Light Logics Holography and Optics
    • 6.2.10 Mit Media Lab
    • 6.2.11 Jasper Display Corporation
    • 6.2.12 Holmarc Opto-Mechatronics Pvt. Ltd

7 MARKET OPPORTUNITIES AND FUTURE TRENDS