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市场调查报告书
商品编码
1334507

移动学习市场规模和份额分析 - 增长趋势和预测（2023-2028）

Mobile Learning Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

移动学习市场规模预计将从 2023 年的 609.7 亿美元增长到 2028 年的 1,844.2 亿美元，预测期内（2023-2028 年）复合年增长率为 24.78%。

教育机构中电子设备的快速普及、信息技术投资的增加以及BYOD（自带设备）文化的日益普及是推动移动学习市场增长的关键因素。

主要亮点

  • 随着移动设备的普及，数字学习解决方案取得了最新进展，学习者无论身在何处都可以访问学习材料，消除了界限并引入了互动方式来增强整个学习体验。我就在这里。 此外，使用多种类型的数字媒体以更有效的方式呈现信息，有助于更好地理解和保留概念。
  • 根据惠普印度公司的最新报告，该国63%的受访者认为数字化学习对于激发儿童的创造性思维非常有效，而57%的受访者认为数字化学习对于激发儿童的创造性思维非常有效。 ，相信体验式学习可以更好地理解。 此外，由于这些原因，家长愿意为孩子的教育花钱购买学习应用程序，这有望推动市场。
  • 学校和培训中心也正在放弃传统的黑板方法，将智能技术融入学习环境中。 在大学层面，各机构正在采用智能学习等创新方法，为学生提供替代的职业道路和机会，以培养符合行业要求的相关且有价值的技能。
  • 非营利组织 Project Tomorrow 对 4,000 多名利益相关者进行的全球数字学习调查显示，数字学习可以提高学生的参与度并鼓励教师采用新的学习方式。研究表明：学生消化信息所需的总时间减少了。 此外，最近的一项普罗米修斯调查发现，大多数教师认为教育技术可以加速课堂学习（82%）。
  • 随着智能手机、笔记本电脑和平板电脑等移动设备的普及，学校越来越多地采用 BYOD，这改变了学生的学习方式以及他们消费教育信息的时间、地点和方式。
  • 最近爆发的新冠肺炎 (COVID-19) 疫情影响了世界各地的各个行业，教育行业也不例外。 疫情对经济造成了巨大影响，但对全球教育也产生了巨大影响。 根据联合国教科文组织发布的数据，截至2020年3月，全球约有13亿学习者失学。 世界各地多所学校、大学和学院已关闭，以减缓病毒的传播。

移动学习市场趋势

企业部门实现显着增长并引领市场

  • 对于所有行业组织的培训和发展部门来说，移动学习是一个快速发展的领域。 大多数公司正在采用技术辅助学习，使学习者能够在工作场所产生、保留和传递创新想法。 研究表明，依赖移动学习解决方案的组织可将生产力提高 16%，并提高员工的创造力和忠诚度。
  • IBM 印度公司对各行业的 CIO、CMO、CTO 和其他决策者进行的一项调查显示，按行业划分，约 57% 的公司计划投资 BYOD 和移动技术。 相比之下，67.4% 的人表示个人有兴趣拥有这项技术，这反映出移动学习在企业领域的增长。
  • 为了降低培训成本，大多数企业组织都在减少聘请培训师，并使用MOOC（大规模组织开放课程）等移动培训，这些培训由Coursera、Udacity 和Khan Academy 等私人内容提供商以低成本提供。开始采用学习解决方案。
  • 此外，许多企业组织正在尝试实施移动学习解决方案，以便在用户工作流程中提供移动培训。 培训灵活性掌握在用户手中，使他们能够按照自己的节奏和便利进行学习，最终以有效的方式获得专业知识。
移动学习市场-IMG1

亚太地区预计将出现显着增长

  • 亚太国家预计将为移动学习市场的增长做出重大贡献。 该地区显然正在采用移动学习解决方案，以了解创新学习方法的力量。 内在实力和快速的经济增长帮助该地区成为国际上增长最快的教育市场之一。
  • 此外，由于带宽可用性、经济高效的数据计划以及认知度的提高，互联网在多个国家/地区迅速普及，也带动了包括教育在内的各个领域的数字化应用，并引领着市场。 例如，除拉克沙群岛外，印度所有邦和中央直辖区的所有家庭都包含在题为“印度互联网”的 ICUBE 2021 报告中。 据此估计，由于农村互联网用户的增加，到2025年印度活跃互联网用户数量将达到9亿。
  • 越来越多的西方公司正在中国寻找合格的毕业生，以满足对熟练员工不断增长的需求。 最近的研究表明，儘管学术研究受到广泛关注，但该国合格人才严重短缺。 针对这一问题，中国发起了“智慧教育中国”倡议。
  • 此外，该地区大规模开放在线课程 (MOOC) 的增长预计将推动所研究市场的增长。 例如，根据教育部的数据，2019 年 8 月，中国约有 2.7 亿人参加了大规模开放在线课程 (MOOC)。 在总用户中，约8000万是大学生。
  • 由于与新冠肺炎 (COVID-19) 相关的封锁措施，预计该地区受访市场的需求将会增加。 2020年2月，日本政府宣布关闭学校，导致提供一些免费的在线教育材料。 据野村证券称，即使在冠状病毒爆发之前，日本在线教育市场预计从 2019 年到 2023 年将增长 50%，达到 3100 亿日元（30 亿美元）。
移动学习市场-IMG2

移动学习行业概述

移动学习市场竞争激烈，由 Upside Learning、NetDimensions Limited、SAP AG、Promethean World Ltd 和 Skillsoft 等几家大公司主导。 这些拥有压倒性市场份额的大公司正致力于扩大海外客户群。 这些公司利用战略合作计划来扩大市场份额并提高盈利能力。 然而，随着技术进步和产品创新，中小企业正在通过获取新合同和开发新市场来增加其市场份额。

2022年6月，全球教育科技公司Prometheus将参展ISTELive 22。 40 多年来，ISTELive 22 一直是教育工作者和教育专业人士聚集在一起进行实践学习、分享最佳实践并听取教育及其他领域最敏锐思想的地方。 Prometheus 将参加 2022 年 6 月 26 日至 29 日举行的混合会议，届时将有激动人心的公告、演讲、会议、赠品和活动。 讲座和小组讨论将涵盖广泛的主题，包括如何最大限度地发挥 ActivPanel 和 ClassFlow 的潜力、如何根据教师的需求定制 ActivInspire 以及如何改进课程计划。

2020 年 5 月，Skillsoft 与 Data Society 合作，在该公司的智能学习体验平台 Percipio 上举办数据科学训练营。 Bootcamp 由数据社会讲师领导，他们在 2019 年与 NASA、Discover 和美国国务院等客户一起培训了 3,000 多个小时。 该训练营对所有感兴趣的学习者免费。 Data Wrangling with Python Bootcamp 允许学生在虚拟教室中与讲师互动并与其他人协作，同时接受高质量的辅导。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 市场定义和范围
  • 调查假设

第二章研究方法

第 3 章执行摘要

第 4 章市场洞察

  • 市场概览
  • 行业利益相关者分析
  • 行业吸引力 - 波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的对抗关係

第五章市场动态

  • 市场驱动因素
    • 企业部门快速采用数字学习解决方案以提高工作效率和生产力，推动市场发展
    • BYOD 概念的扩展
    • 智能手机、平板电脑和笔记本电脑等移动设备日益普及
  • 市场製约因素
    • 增加对技术基础设施的初始投资
  • 评估新冠肺炎 (COVID-19) 对市场的影响

第六章市场细分

  • 软件
    • 电子书
    • 互动评估
    • 移动和视频课件
    • 其他软件
  • 申请
    • 课堂学习
    • 内部学习
    • 模拟学习
    • 在线在职培训
    • 自主学习
  • 最终用户
    • 学术学习
    • 企业学习
  • 地区
    • 北美
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 西班牙
      • 欧洲其他地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 阿根廷
      • 其他拉丁美洲地区
    • 中东/非洲
      • 阿拉伯联合酋长国
      • 沙特阿拉伯
      • 南非
      • 其他中东和非洲地区

第7章竞争格局

  • 公司简介
    • Promethean World Ltd
    • NetDimensions Limited（Learning Technologies Group）
    • Upside Learning Solutions Pvt. Ltd.
    • SAP SE
    • Skillsoft
    • Citrix Systems Inc.
    • Cisco Systems Inc.
    • Dell Inc.
    • IBM Corporation
    • AT&T Inc.

第8章 投资分析

第9章 市场的将来

简介目录
Product Code: 71474

The Mobile Learning Market size is expected to grow from USD 60.97 billion in 2023 to USD 184.42 billion by 2028, at a CAGR of 24.78% during the forecast period (2023-2028).

The rapid adoption of electronic devices in educational institutions, increasing investment in information technology, and growing adoption of Bring Your Own Device (BYOD) culture are some of the major factors driving the growth of the mobile learning market.

Key Highlights

  • The recent advancements in digital learning solutions owing to the higher penetration of mobile devices have empowered learners with access to material, irrespective of their location, by erasing boundaries and introducing interactive means through which the overall learning experience has been enhanced. Moreover, the information is being presented in a more effective way by using numerous types of digital media, which helps in better understanding and retention of concepts.
  • According to a recent HP India report, 63% of respondents in the country believed that digital learning is much more effective in fuelling their children's creative thinking, and 57% of the respondents believed that experiential learning could enable better comprehension. Additionally, owing to this reason, parents are willing to spend on learning apps for their child's education, which is expected to drive the market.
  • Schools and training centers are also moving from their traditional blackboard approach to integrating smart technology into learning environments. At the university level, institutions are adopting innovative methods, such as smart learning, to provide alternative pathways and opportunities for students to develop relevant and valuable skills in line with industry requirements.
  • A survey conducted by Project Tomorrow (a non-profit organization) worldwide on digital learning with a sample size of more than 4 lakh stakeholders revealed that digital learning led to an increase in student engagement, enabled teachers to introduce new forms of learning styles, and reduced the overall time taken by students to digest information. Additionally, according to Promethean's recent study, the majority of teachers believe that educational technology accelerates learning in their classrooms (82%).
  • With the proliferation of mobile devices, such as smartphones, laptops, and tablets, the BYOD trend is increasingly growing in schools, transforming the way students learn and how, where, and when they consume educational information.
  • The recent outbreak of COVID-19 impacted multiple industries across the world, and the education industry is not an exception. The pandemic had huge economic consequences, and it also had a significant impact on global education. According to the figures released by UNESCO, around 1.3 billion learners across the globe were not able to attend their schools as of Mar 2020. Multiple schools, colleges, and universities were closed across the world in order to slow down the virus spread.

Mobile Learning Market Trends

Corporate Segment Would Experience Significant Growth and Drive the Market

  • Mobile learning is a rapidly growing area for training and development departments in organizations of all industries. Most corporate companies adopt technology-aided learning, which enables learners to create, store, and deliver innovative ideas at the workplace. According to the study, organizations that rely on mobile learning solutions saw a 16% boost in productivity and improvements in the creativity and loyalty of their employees.
  • A survey conducted by IBM India among CIOs, CMOs, CTOs, and other decision-makers across various verticals indicated that about 57% of enterprises are planning to invest in BYOD and mobile technology. In comparison, 67.4% expressed personal interest in owning this technology, which reflects the growth of mobile learning in the corporate segment.
  • In order to reduce the training cost, most corporate organizations have reduced the hiring of trainers and started adopting mobile learning solutions such as Massively Organized Open Courses (MOOCs), which are offered by private content providers such as Coursera, Udacity, Khan Academy, etc. at a lower expense.
  • Additionally, many corporate organizations are trying to implement mobile learning solutions to offer training that can be taken on the go and within the users' workflow. The flexibility of the training resides on the user's hand, and they can learn at their own pace and convenience and ultimately gain expertise in an effective manner.
Mobile Learning Market - IMG1

Asia Pacific is Expected to Experience Significant Growth

  • Asia Pacific countries are expected to contribute significantly to the growth of the mobile learning market. The adoption of mobile learning solutions is explicitly deployed in this region to determine the power of innovative learning methodologies; the intrinsic strength and rapid economic growth are aiding this region in becoming one of the fastest-growing education markets internationally.
  • Moreover, rapid internet growth in multiple countries owing to the availability of bandwidth, cost-effective data plans, and increased awareness has also led to the digital adoption of various sectors, including education, and is thereby driving the market. For instance, Except for Lakshadweep, all Indian households in all states and union territories were included in the ICUBE 2021 report titled "Internet in India." According to the estimate, due to an increase in rural internet users, India's population of active internet users will reach 900 million by 2025.
  • An increasing number of western companies are looking for qualified graduates in China to meet the growing demand for skilled employees. Recent studies show that although there is a significant focus on academics, there is a considerable shortfall of qualified personnel in the country. To tackle this issue, China started a Smart Education China initiative, which aims at increasing the qualification of graduates in China in the medium term to meet the growing demand for qualified personnel.
  • Furthermore, the growth of the massive open online courses (MOOC) in the region is anticipated to boost the growth of the market studied. For instance, in August 2019, about 270 million people took massive open online courses (MOOC) in China, according to the Ministry of Education. About 80 million were college students out of the total users.
  • The region is anticipated to witness increasing demand in the market studied due to the COVID-19-related lockdowns. In February 2020, the Japanese Government announced the lockdown of schools, which resulted in several offers for free online education materials. Even before the coronavirus epidemic, Japan's online education market was expected to grow by 50% to JPY 310 billion (USD 3 billion) between FY 2019 and FY 2023, according to Nomura, in part as a result of a campaign by the Abe government to make tablet computers available to all students by 2023.
Mobile Learning Market - IMG2

Mobile Learning Industry Overview

The mobile learning market is competitive and is dominated by a few major players like Upside Learning, NetDimensions Limited, SAP AG, Promethean World Ltd, and Skillsoft. These major players with a prominent share of the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

In June 2022, Global education technology business Promethean at ISTELive 22, where educators and education professionals have gathered for more than 40 years to participate in hands-on learning, share best practices, and hear from the sharpest minds in education and beyond. Promethean will participate in the hybrid conference from June 26 to June 29, 2022, with exciting announcements, speakers, sessions, giveaways, and events. Speaking sessions and panel discussions will cover a wide range of topics, including how to maximize the potential of ActivPanel and ClassFlow, how to adapt ActivInspire to teachers' needs, how to improve lesson plans, and much more.

In May 2020, Skillsoft partnered with Data Society to deliver its Data Science Bootcamp on its intelligent learning experience platform, Percipio. Instructors from Data Society, who conducted more than 3,000 hours of training in 2019 with customers including NASA, Discover, and the U.S. Department of State, will lead the Bootcamp. It will be available at no cost to all interested learners. The Data Wrangling with Python Bootcamp enables attendees to interact with the instructor and receive high-quality, personalized instruction while collaborating with others in a virtual classroom setting.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Market Definition and Scope
  • 1.2 Study Assumptions

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapid Adoption for Digital Learning Solutions in Corporate Sector to boost overall work Efficinecy and Productivity to drive the market
    • 5.1.2 Growing Concept of BYOD
    • 5.1.3 Increasing Penetration of Mobile Device such as Smartphone, Tablet and Laptops
  • 5.2 Market Restraints
    • 5.2.1 Increasing Initial Investment in Technology Infrastructure
  • 5.3 Assessment of Impact of COVID-19 on the Market

6 MARKET SEGMENTATION

  • 6.1 Software
    • 6.1.1 E-Books
    • 6.1.2 Interactive Assessment
    • 6.1.3 Mobile and Video-Based Courseware
    • 6.1.4 Other Softwares
  • 6.2 Application
    • 6.2.1 In-Class Learning
    • 6.2.2 Corporate Learning
    • 6.2.3 Simulation-Based Learning
    • 6.2.4 Online-on-the Job Training
    • 6.2.5 Independent Learning
  • 6.3 End User
    • 6.3.1 Academic Learning
    • 6.3.2 Corporate Learning
  • 6.4 Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 Germany
      • 6.4.2.2 UK
      • 6.4.2.3 France
      • 6.4.2.4 Spain
      • 6.4.2.5 Rest of Europe
    • 6.4.3 Asia-Pacific
      • 6.4.3.1 China
      • 6.4.3.2 Japan
      • 6.4.3.3 India
      • 6.4.3.4 Australia
      • 6.4.3.5 Rest of Asia-Pacific
    • 6.4.4 Latin America
      • 6.4.4.1 Brazil
      • 6.4.4.2 Mexico
      • 6.4.4.3 Argentina
      • 6.4.4.4 Rest of Latin America
    • 6.4.5 Middle East and Africa
      • 6.4.5.1 UAE
      • 6.4.5.2 Saudi Arabia
      • 6.4.5.3 South Africa
      • 6.4.5.4 Rest of Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Promethean World Ltd
    • 7.1.2 NetDimensions Limited (Learning Technologies Group)
    • 7.1.3 Upside Learning Solutions Pvt. Ltd.
    • 7.1.4 SAP SE
    • 7.1.5 Skillsoft
    • 7.1.6 Citrix Systems Inc.
    • 7.1.7 Cisco Systems Inc.
    • 7.1.8 Dell Inc.
    • 7.1.9 IBM Corporation
    • 7.1.10 AT&T Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET