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市场调查报告书
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1404535

视讯处理解决方案：市场占有率分析、产业趋势与统计、2024-2029 年成长预测

Video Processing Solutions - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

视讯处理解决方案市场规模预计到 2024 年为 172.5 亿美元，预计到 2029 年将达到 392.8 亿美元，在预测期内（2024-2029 年）复合年增长率为 17.90%。

视讯处理解决方案-市场-IMG1

主要亮点

  • 随着5G网路的全球部署，影片串流媒体产业预计将发生重大变化。 5G的高速、低延迟连接将提高影片内容的质量，使视讯处理解决方案更具吸引力，并为市场注入活力。凭藉流畅的影像内容和缩短的资料到决策时间，视讯处理解决方案在各种工业应用中都具有潜力，包括安全和监控、串流媒体和广播等。
  • 串流媒体市场正在不断扩大，每年都有更多的串流媒体服务出现。到 2030 年，串流媒体市场将达到 3,300 亿美元，增加对视讯处理解决方案的需求。根据美国观察，2022年2月的一週内，人们观看了1694亿分钟的串流影片。美国大约 85% 的家庭现在可以使用至少一种影片串流服务。随着网路和智慧型手机、平板电脑和互动式显示器等连网型设备在全世界人们中广泛用于视讯点播应用，视讯处理解决方案将在未来几年继续普及，预计还会成长。
  • 使用视讯分析软体的视讯监控系统可以辨识多个事件。例如，国际机场理事会 (ACI) 采用了 OpenCV，这是一种用于物件侦测和物件追踪的视讯处理解决方案。根据 ACI 的数据，大多数机场每小时起降约 20 架飞机，尖峰时段达到每分钟 1 架飞机。为了管理机场内的地面交通，需要在飞机着陆后追踪飞机的位置，这是透过与飞行员协调并在机场的CCTV网路上监控其运动来实现的。用于飞机侦测场景的内建CCTV系统与视讯处理功能集成，以实现操作自动化。
  • 视讯处理产生大量资料，采用云端技术进行储存。然而，这些云端基础的系统比内部系统更安全，因此企业不愿意投资视讯处理解决方案。此外，处理影像资讯，特别是在监控和影像分析等领域，可能会引发隐私和安全问题。此外，遵守资料保护条例可能会阻碍这个市场，减缓成长和机会。
  • COVID-19 的爆发刺激了家庭经济的成长，并将消费者的偏好转向线上娱乐。影片串流服务的需求爆炸性成长，迫使串流媒体提供者在新内容，尤其是原创内容上投入更多资金。许多串流媒体营运商已采用视讯处理解决方案，以确保在内容传送生命週期的各个层面提供无错误、无缝的数位体验。在研究期间，视讯处理解决方案市场的需求预计将保持强劲。

视讯处理解决方案市场趋势

多萤幕视讯点播应用需求快速成长

  • 对监视录影机、安全摄影机、CCTV摄影机、无人机等的需求正在增加，低成本摄影机正在增加视讯影像的数量。手动管理资讯以获取即时资讯既困难又昂贵。公司将这项工作外包给视讯处理公司，以节省时间和精力。
  • 在製造业中，工人的安全是最受关注的问题。安装的CCTV摄影机仅用于远端监控和追踪设备。然而，针对安全和安保相关问题的自动化警报是必要的。这就是视讯处理的用武之地，无需专门的工作人员即时观看视讯影像。
  • 随着智慧型手机、平板电脑等行动装置的普及，行动萤幕已成为观看随选视讯随选节目的主流平台。因此，内容提供者正在优化其针对行动装置的服务并创建适合行动装置的应用程式以改善用户体验。
  • 例如，根据 Apptopia 的数据，2022 年全球下载次数最多的娱乐应用程式是 Tiktok，总下载总合6.72 亿次。位居第二的是 Netflix，下载量为 1.65 亿次；排名第三的是 YouTube，来自全球用户的下载量为 1.54 亿次。串流服务行动应用程式 Disney+ 以 1.47 亿次下载量排名全球第四。
  • 2023 年 4 月，Shabodi 和 MegComputing 开发了一套支援网路的视讯分析解决方案，可用于各种工业应用，包括即时安全和监控。此解决方案对于智慧工厂框架中的品管、安全监控和流程优化非常有用。两家公司将在汉诺威工业博览会的工业转型会议上展示他们的产品。
  • 虽然Over-The-Top的扩张正在创造新的机会和收益来源，但它也导致服务提供者市场过度饱和。在竞争如此激烈的市场中，OTT 供应商正在投资影片处理解决方案，以获得内容製作投资的最大回报。例如，Synamedia 开发的 Fluid EdgeCDN 提供可扩展、智慧且有效的 CDN 营运。复杂的流量预测引擎等功能使 ISP 能够提供额外的 CDN 容量，同时将部分利润回馈给版权所有者。
视讯处理解决方案-市场-IMG2

亚太地区正在经历显着成长

  • 亚太地区的国内安全支出正在增加。随着CCTV越来越多地安装在机场和火车站等拥挤和人流量大的区域，安全机构正在转向视讯处理解决方案来改善其监视和监控应用。例如，在印度，印多尔、海得拉巴和新德里等邦是世界上监控最严格的城市之一。
  • 由人工智慧支援的视讯监控系统具有许多优势，包括扩充性和适应性。
  • 例如，2022 年 3 月，菲律宾国家铁路部署了视讯分析解决方案来侦测潜在的安全隐患，例如栅栏故障。在COVID-19大流行期间，这个具有热成像软体功能的系统也被证明是有利的，因为它已被用来在进入铁路设施之前识别出体温升高的乘客和员工。
  • 亚太地区的视讯消费正在快速成长。 Over-The-Top服务和社交媒体影片等视讯串流服务正在迅速普及，这增加了对能够创建高品质内容的视讯处理解决方案的需求。例如，在亚太地区，OTT 类别不再是利基市场，随着时间的推移，市场正在迅速成长。在印度，到 2022 年，大约有 4.54 亿用户将每月至少观看一次在线视频，并且有 1.195 亿人在 OTT 平台上活跃付费订阅。许多 OTT 爱好者都在寻找高品质。 OTT 供应商使用视讯处理解决方案来实现详细的高品质 4K 视讯技术。
  • 内容提供者不断探索新的压缩技术，以满足全球对视讯串流不断增长的需求。随着设备、平台和标准的激增，在以品质等级和适当的位元率提供影片时需要考虑许多优化点。
  • 例如，2022 年 9 月，MediaKind 透过其 Aquila Streaming 解决方案启用了在 Microsoft公共云端平台 Azure 上运行的超高清 OTT VVC 的直播。该解决方案预计将满足内容提供者对新压缩方法的需求，以确保满足消费者对高品质观看体验的期望。

视讯处理解决方案行业概览

视讯处理解决方案市场的特点是拥有众多满足区域和全球需求的参与者。在各个行业中，业务运营发生了从本地到数位平台的显着转变。这一转变正在加速云端基础的视讯处理解决方案的进步。这些解决方案包括使用云端基础的视讯製作工具来储存、编辑、渲染、管理和製作点播和直播视讯内容。值得注意的是，许多影像处理供应商正在努力不断推出改进的产品并与不同的公司建立合作伙伴关係，以扩大其市场范围并确保主导地位。该市场的参与企业包括 Base Media Cloud、Akamai Technologies、Apriorit 软体开发公司、Imagine Communications Corp. 和 InPixal。

2023 年 4 月，MediaKind 和 Net Insight 建立策略合作伙伴关係，共同打造全面的云端基础的IP 视讯分发解决方案，以满足广播公司和发行商的需求。这项创新解决方案旨在简化将影像内容从现场活动场所传输到云端的过程。此整合系统预计将提供强大的串流安全性，包括端对端加密以及复杂的身份验证、授权和审核功能。

此外，2023年3月，以色列付费电视服务供应商选择了Synamedia的安全解决方案和视讯网路技术来改善智慧电视的使用者体验。 Synamedia 的 Go Experience Manager 让提供者 Yes 能够根据过去的观看习惯和当前趋势内容提供内容推荐，从而客製化使用者的观看体验。该平台透过整合来自不同来源的附加内容和管道并将其呈现为旨在个体化用户体验的内容集合来提高用户参与度。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係
  • COVID-19 对视讯处理解决方案市场的影响

第五章市场动态

  • 市场驱动因素
    • 多萤幕视讯点播应用需求快速成长
    • 增加安全和监控监视器的支出
    • 视讯处理解决方案的技术进步
  • 市场挑战
    • 视讯处理过程的复杂性与整合度
    • 对延误的担忧

第六章市场区隔

  • 按解决方案
    • 软体
    • 按服务
  • 按配置
    • 本地
    • 云
  • 按用途
    • 安全与监控
    • 串流媒体和广播
    • 其他应用
  • 按行业分类
    • 媒体与娱乐
    • 防御
    • 政府/国防安全保障
    • 其他行业
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 其他欧洲国家
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 其他亚太地区
    • 世界其他地区

第七章竞争形势

  • 公司简介
    • Morpho, Inc.
    • Ateme
    • Vantrix Corporation
    • Synamedia
    • The MathWorks, Inc.
    • SRI International
    • Base Media Cloud
    • Akamai Technologies
    • Apriorit software development company
    • Imagine Communications Corp.
    • InPixal
    • MediaKind
    • Surf Communications Solutions Ltd.

第八章投资分析

第9章市场的未来

简介目录
Product Code: 66680
Video Processing Solutions - Market - IMG1

The Video Processing Solutions Market size is estimated at USD 17.25 billion in 2024, and is expected to reach USD 39.28 billion by 2029, growing at a CAGR of 17.90% during the forecast period (2024-2029).

Key Highlights

  • The rollout of 5G networks globally is anticipated to transform the video streaming industry. 5G's high-speed and low-latency connections will improve the quality of video content, thus increasing the appeal of video processing solutions and stimulating the market. With its smooth video content and quicker data-to-decision time, video processing solutions have found a possible place in various industrial applications, including security & surveillance, streaming & broadcasting, and others.
  • With more streaming services becoming available yearly, the streaming market constantly expands. By 2030, the streaming market will reach USD 330 billion, increasing the demand for video processing solutions. Observations from the US revealed people watched 169.4 billion minutes of streaming video in a single week in February 2022. Approximately 85% of households in the United States now have access to at least one video streaming service. As the internet and connected devices like smartphones, tablets, and interactive displays become more widely used for video-on-demand applications among the global population, video processing solutions are expected to grow at a healthy rate in the coming years.
  • A video surveillance system using video analytics software can identify several events. For instance, Airport Council International (ACI) adopted OpenCV, the video processing solution for object detection and object tracking. According to ACI, most airports have around 20 aircraft movements per hour, which reaches one move per minute during peak hours. To manage ground traffic in the airport, once a plane lands, the plane's location should be tracked, which is accomplished by coordinating with the pilot and monitoring movement on the airport's CCTV network. The built-in CCTV system for plane detection scenarios was integrated with video processing capabilities to automate the operation.
  • Since a vast amount of data is generated from video processing, cloud technologies are being used to store this. However, these cloud-based systems offer more security than in-house systems, so the companies don't easily invest in video processing solutions. Moreover, processing video information, particularly in areas such as surveillance and video analysis, can raise privacy and security issues. Additionally, adherence to data protection regulations may hinder this market, resulting in slower growth and opportunities.
  • The COVID-19 outbreak fueled the growth of the stay-at-home economy, and consumer preferences shifted toward online entertainment. Video streaming services saw an exploding demand, so streaming providers were compelled to spend more money on new content, especially originals. Many streaming operators adopted video processing solutions to ensure a seamless and error-free digital experience at every level of the content distribution lifecycle. The demand for the video processing solutions market will remain strong during the studied period.

Video Processing Solutions Market Trends

Surge in Demand for Multi-screen Video-on-Demand Application

  • The demand for surveillance, security cameras, CCTV cameras, unmanned aerial vehicles (UAVs), etc., and the volume of video footage is rising due to low-cost cameras. It is challenging to maintain track of statistics manually to retrieve real-time information, and doing so would also cost money. Businesses are outsourcing this task to video processing companies to save a handful of time and effort.
  • Worker safety is a primary concern in the manufacturing industry. The installed CCTV cameras are only used for remote facility monitoring and tracking. However, automating the alerts for any safety or security-related issue is necessary. Here, video processing comes into the picture as it eliminates the need for dedicated staff to constantly watch the video footage in real-time.
  • The prevalence of mobile devices, including smartphones, tablets, and other devices, has made the mobile screen the predominant platform for viewing video-on-demand content. As a result, content providers are optimizing their services for mobile devices and creating mobile-friendly applications to improve the user experience.
  • For instance, the most downloaded entertainment app globally in 2022 was Tiktok, with a total of 672 million downloads, according to Apptopia. Netflix followed in second place with 165 million downloads, and YouTube was in third place with 154 million downloads from users worldwide. Disney+, a mobile application for streaming services, ranked fourth globally with 147 million downloads.
  • In April 2023, Shabodi and Megh Computing developed a network-aware video analytics solutions suite that will be effective across various industrial use cases, including real-time security and surveillance. The solution will likely help in smart factory frameworks' quality control, safety monitoring, and process optimization. The duo will showcase their product at the Hannover Messe Industrial Transformation Conference.
  • While over-the-top (OTT) expansion has created new opportunities and revenue streams, it has also oversaturated the market with service providers. In such a competitive market, OTT providers invest in video processing solutions to generate the maximum return on investment in content creation. For instance, Fluid EdgeCDN, developed by Synamedia, provides scalable, smart, and effective CDN operations. With features like a sophisticated traffic prediction engine, ISPs can offer extra CDN capacity while giving the rights holder a portion of the profits.
Video Processing Solutions - Market - IMG2

Asia-Pacific to Witness Significant Growth

  • Domestic security spending has increased in the Asia-Pacific region. Security agencies have been encouraged to use video processing solutions for improved monitoring and surveillance applications due to the increased number of CCTV installations in public gatherings or places with high footfalls, like airports and railway stations. For instance, in India, the states like Indore, Hyderabad, and New Delhi are some of the most surveilled cities in the world.
  • Artificial intelligence-driven video surveillance systems offer various advantages, including scalability and adaptability, which enable them to be tailored to provide contextual information and safety in multiple settings.
  • For instance, in March 2022, the National Railways of the Philippines implemented a video analytics solution to detect potential safety hazards, such as destroying boom gate barriers. During the COVID-19 pandemic, the system proved advantageous with its capability of thermal imaging software, as it was also used to identify passengers and employees with elevated body temperature indications before entering railway facilities.
  • Video consumption in Asia-Pacific is growing at a rapid rate. Video streaming services, such as over-the-top (OTT) services and social media videos, have seen a surge in popularity, prompting the demand for video processing solutions that can produce high-quality content. For instance, the OTT category is no longer a niche in Asia-Pacific, and the market is surging with time. In India, about 454 million users watched an online video at least once a month in 2022, with 119.5 million active paid subscriptions across OTT platforms. Most OTT enthusiasts demand high picture quality. OTT providers use video processing solutions for detailed, high-quality 4K video technology.
  • Content providers continuously explore new compression techniques to meet the increasing demand for global video streaming. With the proliferation of devices, platforms, and standards, numerous optimization points exist to consider when providing video at a quality level and appropriate bitrate.
  • For instance, in September 2022, MediaKind enabled live UHD OTT VVC streaming, running entirely on Microsoft's Azure public-cloud platform through its Aquila Streaming solution. This solution is expected to fulfill the need for new compression methods required by content providers to ensure consumer expectations for a high-quality viewing experience are met.

Video Processing Solutions Industry Overview

The video processing solution market is characterized by a multitude of players catering to both regional and global demands. Across various industries, there is a noticeable shift from on-premises setups to digital platforms for corporate operations. This transition has expedited the advancement of cloud-based video processing solutions. These solutions encompass saving, editing, rendering, managing, and producing on-demand as well as live video content utilizing cloud-based video production tools. Notably, many of these video processing providers continually introduce improved products, engage in partnerships with diverse companies to extend their market reach, and strive to secure a leading position. Prominent participants in this market include Base Media Cloud, Akamai Technologies, Apriorit software development company, Imagine Communications Corp., InPixal, and others.

In April 2023, MediaKind and Net Insight forged a strategic partnership with the objective of creating a comprehensive cloud-based IP video distribution solution tailored to the needs of broadcasters and distributors. This innovative solution is poised to streamline the process of transmitting video content from live event venues to the cloud. It is anticipated that this unified system will offer robust stream security, including end-to-end encryption and sophisticated features for authentication, authorization, and auditing.

Furthermore, in March 2023, an Israeli pay TV service provider adopted Synamedia's security solutions and Video Network technologies to enhance the user experience on smart TVs. Synamedia's Go Experience Manager will empower the provider, Yes, to tailor the viewing experience for its users by offering content recommendations based on their past viewing habits and current trending content. This platform will amalgamate additional content and channels from various sources, presenting them in content collections designed to hyper-personalize the user experience, thereby increasing user engagement.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Video Processing Solutions Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Surge in Demand for Multi-screen Video-on-Demand Application
    • 5.1.2 Growth in Security & Surveillance Monitoring Spending
    • 5.1.3 Technological Advancement in Video Processing Solution
  • 5.2 Market Challenges
    • 5.2.1 Complexity and Integration in Video Processing Process
    • 5.2.2 Latency Concerns

6 MARKET SEGMENTATION

  • 6.1 By Solution
    • 6.1.1 Software
    • 6.1.2 Services
  • 6.2 By Deployment
    • 6.2.1 On-Premise
    • 6.2.2 Cloud
  • 6.3 By Application
    • 6.3.1 Security & Surveillance
    • 6.3.2 Streaming & Broadcasting
    • 6.3.3 Other Applications
  • 6.4 By Industry
    • 6.4.1 Media & Entertainment
    • 6.4.2 Defense
    • 6.4.3 Government/Homeland Security
    • 6.4.4 Other Industries
  • 6.5 By Geography
    • 6.5.1 North America
      • 6.5.1.1 United States
      • 6.5.1.2 Canada
    • 6.5.2 Europe
      • 6.5.2.1 Germany
      • 6.5.2.2 United Kingdom
      • 6.5.2.3 France
      • 6.5.2.4 Rest of Europe
    • 6.5.3 Asia-Pacific
      • 6.5.3.1 India
      • 6.5.3.2 China
      • 6.5.3.3 Japan
      • 6.5.3.4 Rest of Asia-Pacific
    • 6.5.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Morpho, Inc.
    • 7.1.2 Ateme
    • 7.1.3 Vantrix Corporation
    • 7.1.4 Synamedia
    • 7.1.5 The MathWorks, Inc.
    • 7.1.6 SRI International
    • 7.1.7 Base Media Cloud
    • 7.1.8 Akamai Technologies
    • 7.1.9 Apriorit software development company
    • 7.1.10 Imagine Communications Corp.
    • 7.1.11 InPixal
    • 7.1.12 MediaKind
    • 7.1.13 Surf Communications Solutions Ltd.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET