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市场调查报告书
商品编码
1406199

微学习：市场占有率分析、产业趋势/统计、成长预测，2024-2029

Microlearning - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

未来五年，微学习市场规模预计将从目前的23.1亿美元成长至44亿美元，复合年增长率为13.77%。

微学习的使用在职场、家庭和教育机构中迅速普及。根据NTL应用行为科学研究所的学习金字塔模型，传统的听、读、观察等学习方法效果不佳。人们可能只能记住20%到30%的内容。基于模拟学习的技术进步展示了很高比例的学习成果，并有效促进了市场成长。

微学习市场-IMG1

主要亮点

  • 众多全球组织对行动工作人员进行培训的需求是推动全球微学习市场成长的关键因素。另一个主要的市场驱动因素是对基于技能和结果导向的培训的需求不断增长，这些培训可以为公司带来可衡量的结果。
  • 微学习是一种整体的数位学习方法，主要涉及使用小型学习单元来提供培训。微学习涉及设计小型学习区块，每个区块都满足特定的学习成果，以帮助学习者更好地获取和保留知识。微学习是数位学习中一种很有前景的学习方法，因为它为学习者和教师提供了多种好处。
  • 云端基础的解决方案的普及和可用性的不断提高也是市场的主要驱动力。云端解决方案提供了平台和必要的基础设施，以解决传统本地微学习的扩充性限制。此外，微学习越来越多地被应用到现有的应用程式和平台中，包括用于客户参与和价值创造的游戏化。
  • 此外，千禧世代对工作弹性和多样性的需求不断增长，促使自由工作者频繁更换职位，在不同组织中从事不同计划，而不是从事例行的、长时间的工作。 ：因此，这些自由工作者是微学习解决方案提供者的潜在目标受众。
  • 此外，透过培训和教育游戏化来提高微学习的可接受性，将为微学习产业的进一步发展创造机会。然而，学习者动机的缺乏可能会为微学习市场的扩张带来进一步的挑战。
  • 在疫情期间，多个行业使用微学习方法来教导员工如何使用最新的技术和程序来进行企业活动，从而导致微学习市场的显着成长。微学习计画透过利用视讯、音讯和各行业专家的个人经验帮助人们学习新技能。 COVID-19 为各个最终用户行业提供了微学习的巨大机会，从长远来看，市场可能会成长。

微学习市场趋势

对基于技能和结果导向的培训的需求不断增长推动了市场成长

  • 公司发现基于技能的流程有效解决了疫情爆发以来增加的困难。雇主需要帮助招募和留住关键职位的合格申请人。采用基于技能的方法的公司能够增加空缺职位申请者的数量和质量，并且其员工会看到公司内部更大的晋升潜力，从而提高员工保留率。
  • 此外，随着千禧世代在工作中寻求更多的弹性和多样性，自由工作者不再是例行公事的长时间工作，而是经常更换工作并在不同的组织中从事不同的计划，可用劳动力的数量显着增加。因此，这些自由工作者是微学习解决方案提供者的潜在目标受众。
  • 基于技能的方法可以帮助公司找到并吸引更大的人才库，由合适的人员组成，以长期填补这些职位的空缺。这种方法也为履历表缺乏特定或典型资格的非典型申请人打开了大门。
  • 2022 年 9 月，Coursera, Inc. 宣布扩展 Clips。 Clips 让员工可以存取近 2,000,000 个短影片和课程，旨在帮助员工在 10 分钟内开始学习所需的技能。
  • 根据《培训杂誌》在美国进行的一项研究，今年大部分线上培训都是针对义务教育或合规教育。超过一半的培训机构提供强製或合规培训。该类别中不到 10% 的公司仅提供线上高阶主管发展培训。
微学习市场-IMG2

北美预计将占据很大份额

  • 北美数位学习市场在该行业中占有重要份额。这是因为许多组织正在迅速采用技术为其员工提供适当的培训。数位学习的发展为该地区的微学习提供者提供了巨大的机会。
  • 另一个影响因素是数位设备的日益普及。根据 GSMA 的数据，到 2025 年，北美智慧型手机用户数量预计将达到 3.28 亿。此外，到 2025 年，该地区的行动用户(86%) 和网路 (80%)普及可能会增加，位居世界第二。设备的日益普及预计将对该地区的虚拟实境市场产生积极影响。
  • 得到政府支持并专注于现代学习的组织正在推动市场扩张。加拿大 21 世纪学习与创新协会 (C21 Canada) 是一个致力于 21 世纪教育学习模式的全国性非营利组织。倡议是致力于为 21 世纪学习创造愿景和框架、激励加拿大人的倡议。
  • 微学习解决方案中的游戏化透过使用各种技术来提高员工的整体生产力，例如计划管理中任务完成的奖励以及知识管理中资料贡献和存取的奖励。它也是一个有用的工具然而，该行业也面临缺乏应用游戏化的标准化指南。
  • 根据 IBM 的一份报告，75% 的 Z 世代更喜欢智慧型手机而不是其他行动装置。因此，未来微学习中针对行动装置的培训策略可能会成长，以提高他们的学习兴趣。这些经济、社会和行为方面的变化可能会导致技术接受度呈指数级增长，促进该地区微学习市场的成长，并使其成为永续的解决方案。

微学习行业概况

市场适度分散，许多本地和区域参与者在快速成长的微学习市场中竞争。微学习市场的参与者透过互动式媒体提供内容，引起学习者对这些培训平台的高度兴趣。市场参与者正在采取联盟和收购等策略来增强其服务产品并获得永续的竞争优势。市场参与企业包括 Mindtree Limited、IBM Corporation、SwissVBS、Axonify 和 Bigtincan。

2022 年 6 月，第一线员工培训和沟通领域的领导者之一 Axonify 宣布收购顶级员工沟通和执行平台之一 Nudge。此次合作预计将利用 Axonify 的自我调整微学习方法和 Nudge 的双向通讯和任务管理平台，提供一种整合的学习、参与和执行方法。

2022 年 11 月，Broadcast 被选为屡获殊荣的学习科技公司 Learning Pool 的行为合规微学习内容合作伙伴。这项新的合作允许客户使用Learning Pool 的平台来确定特定的合规培训需求，应用Broadcat 的实际工作辅助工具（决策树、清单和资讯图表）来帮助他们的组织。这意味着可以提高普通但关键技能的员工留任率减少员工的潜在责任。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 评估 COVID-19 对产业的影响

第五章市场动态

  • 市场驱动因素
    • 对无办公桌和移动工作人员的训练需求增加
    • 对基于技能和结果导向的培训的需求不断增长
    • 训练和教育游戏化
  • 市场抑制因素
    • 本公司不愿花费大量资金将现有培训内容转换为微内容

第六章市场区隔

  • 按成分
    • 解决方案
    • 服务
  • 按组织规模
    • 大公司
    • 中小企业
  • 依部署方式
    • 本地
    • 云
  • 按最终用户
    • 零售
    • 製造业
    • 银行/金融服务/保险
    • 通讯/IT
    • 其他（医疗保健/生命科学、物流）
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 其他地区

第七章 竞争形势

  • 公司简介
    • Mindtree Limited
    • IBM Corporation
    • SwissVBS
    • Axonify Inc
    • Bigtincan
    • Saba Software
    • iSpring Solutions Inc.
    • Epignosis
    • Qstream, Inc.
    • Cornerstone OnDemand, Inc.

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 70330
Microlearning - Market - IMG1

The Microlearning Market size is expected to grow from USD 2.31 billion in the current year to USD 4.40 billion by the next five years, registering a CAGR of 13.77%.

The use of microlearning is rapidly becoming more common across workplaces, homes, and educational institutions. According to the NTL Institute of Applied Behavioral Science Learning Pyramid model, the traditional learning methods based on listening, reading, and observing are ineffective. The person might recall only 20% to 30% of the contents. The advancement in technology based on simulation learning is effectively driving the market's growth, with a high percentage of learning outcomes.

Key Highlights

  • The need to train mobile workers in numerous global organizations is a crucial element driving the growth of the global microlearning market. Another major market-driving factor is the expansion of the growing need for skill-based and result-oriented training that may give measurable results for businesses.
  • Microlearning is a holistic approach toward e-learning that majorly deals with using small learning units to deliver training. Microlearning involves designing bite-sized learning nuggets to help learners acquire and retain knowledge better, each meeting a specific learning outcome. It is a promising learning approach in e-learning because of its several benefits to learners and instructors.
  • Also, the increased adoption and availability of cloud-based solutions have been significant drivers for the market. They provide the platform and necessary infrastructure to address the scalability limitation of the traditional on-premise microlearning experiences. Moreover, microlearning has been witnessing an increased implementation in existing applications and platforms, which includes gamification for customer engagement and value creation.
  • Furthermore, the growing demand from millennials for higher flexibility and variation of jobs has significantly resulted in a considerable workforce consisting of freelancers changing their positions frequently and working on different projects at different organizations instead of doing routine long-hour jobs. Therefore, these freelancers have become a potential target audience for microlearning solution providers.
  • Furthermore, the gamification of training and education to enhance microlearning acceptability will create further opportunities for the microlearning industry to develop. However, a lack of motivation among learners could further challenge the expansion of the microlearning market.
  • During the pandemic, several industry verticals used micro-learning approaches to teach their staff about using the latest technology and procedures to run company activities, leading to considerable micro-learning market growth. The micro-learning program helped people acquire new skills by utilizing videos, audio, and the personal experiences of diverse industry experts. COVID-19 provided immense opportunities for microlearning in various end-user industries, and thus, the market will grow in the long run.

Microlearning Market Trends

Growing Need for Skills-based and Result-oriented Training Driving the Market Growth

  • Companies have realized that skills-based processes effectively solve the increased difficulties since the epidemic. Employers need help to recruit qualified applicants for critical open positions and keep the talent they have hired. Companies that use a skills-based approach can increase the quantity and quality of people who apply for available jobs and help employees discover more possibilities to progress internally, which can help employers improve retention.
  • Furthermore, the growing demand from millennials for higher flexibility and variation of jobs has significantly resulted in a considerable workforce consisting of freelancers changing their positions frequently and working on different projects at different organizations instead of doing routine long-hour jobs. Therefore, these freelancers have become a potential target audience for microlearning solution providers.
  • Skills-based methods assist companies in locating and attracting a larger pool of talent comprised of individuals who are more equipped to fill these roles in the long run. Such approaches also open doors for atypical applicants, such as those who lack particular or usual qualifications on their resumes.
  • In September 2022, Coursera, Inc. announced the expansion of Clips, which provides employees access to nearly 2,00,000 short videos and lessons designed to help them begin learning high-demand skills in less than 10 minutes.
  • According to a survey conducted by Training Magazine in the United States, most online trainings were offered for compulsory or compliance training this year. More than half of the training businesses supplied mandatory or compliance training. Less than ten percent of organizations in this category supplied only online executive development training, whereas 17 percent of the same companies said they would offer such training in person this year.
Microlearning - Market - IMG2

North America is Expected to Hold Major Share

  • The North American eLearning market accounts for a significant share of the industry. It is increasing due to the fast technological adoption by numerous organizations to provide adequate training to their employees. The growth of e-learning will provide immense opportunities to microlearning providers in the region.
  • Another influencing factor is the increased penetration of digital devices. According to GSMA, the number of smartphone subscribers in North America is expected to reach 328 million by 2025. Moreover, by 2025, the region may witness an increase in the penetration rates of mobile subscribers (86%) and the internet (80%), the second-highest in the world. Increased device penetration will positively impact the virtual reality market in the region.
  • Organizations that are focusing on modern learning, supported by the government, are leading to market expansion. Canadians for 21st Century Learning and Innovation (C21 Canada) is a national, non-profit organization that aims to 21st-century models of learning in education. It handles initiatives dedicated to creating a 21st-century learning vision and framework that inspires Canadians.
  • Gamification in microlearning solutions is also a handy tool for increasing the overall productivity of employees by using various methods, such as rewards for task completion in case of project management or data contribution or access in case of knowledge management. However, the industry is also facing an absence of standardized guidelines for applying gamification due to the need for substantial academic research.
  • According to a report from IBM, 75% of Gen Z'ers prefer to use a smartphone compared to other mobile devices. So, a mobile-focused training strategy in microlearning will grow in the future to interest them in learning. Changing economic, social, and behavioral aspects such as these leading to acceptance of technology at an exponential rate will only boost the market growth of microlearning in the region, making them sustainable solutions.

Microlearning Industry Overview

The market is moderately fragmented, with many local and regional players competing in a fast-growing microlearning market. Players in the microlearning market are engaged to offer their content through the interactive medium that will develop a high interest of the learners in these training platforms. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their service offerings and gain sustainable competitive advantage. Some market players are Mindtree Limited, IBM Corporation, SwissVBS, Axonify, and Bigtincan.

In June 2022, Axonify, one of the leaders in frontline employee training and communications, announced the acquisition of Nudge, one of the top-rated employee communication and execution platforms. The partnership was expected to deliver an integrated approach to learning, engagement, and execution that leveraged Axonify's adaptive microlearning methodology with Nudge's two-way communications and task management platform.

In November 2022, Broadcast was selected as the behavioral compliance micro-learning content partner of an award-winning learning technologies company with Learning Pool. This new collaboration was to mean customers could use Learning Pool's platform to identify specific compliance training needs, then apply Broadcat's practical job aids (decision trees, checklists, and infographics) to improve employee retention of routine yet vital skills that can mitigate potential liability for an organization.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand for Training Deskless and Mobile Workers
    • 5.1.2 Growing Need for Skills-Based and Result-Oriented Training
    • 5.1.3 Gamification of Training and Education
  • 5.2 Market Restraints
    • 5.2.1 Reluctance of enterprises to spend huge amount on transforming existing training content into microcontent

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Solution
    • 6.1.2 Services
  • 6.2 By Organization Size
    • 6.2.1 Large Enterprises
    • 6.2.2 Small and Medium-Sized Enterprises
  • 6.3 By Deployment Mode
    • 6.3.1 On-Premise
    • 6.3.2 Cloud
  • 6.4 By End User
    • 6.4.1 Retail
    • 6.4.2 Manufacturing
    • 6.4.3 Banking, Financial Services and Insurance
    • 6.4.4 Telecom and IT
    • 6.4.5 Other End Users (Healthcare and Life Sciences, Logistics)
  • 6.5 By Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia-Pacific
    • 6.5.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Mindtree Limited
    • 7.1.2 IBM Corporation
    • 7.1.3 SwissVBS
    • 7.1.4 Axonify Inc
    • 7.1.5 Bigtincan
    • 7.1.6 Saba Software
    • 7.1.7 iSpring Solutions Inc.
    • 7.1.8 Epignosis
    • 7.1.9 Qstream, Inc.
    • 7.1.10 Cornerstone OnDemand, Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS